Hero Motocorp Marketing Case Study: SWOT & Competitor Analysis

Hero MotoCorp is an Indian multinational motorcycle and scooter manufacturer headquartered in New Delhi. It is the world’s largest two-wheeler manufacturer and has a market share of about 46% in the Indian two-wheeler industry. What did Hero MotoCorp do to possess a strong presence in the global market? We think Hero Motocorp’s Marketing Strategy played a significant part in all this. This article analyses a few digital marketing strategies used by the company to give you an insight into what they have been doing.

About Hero

When Hero MotoCorp launched, it aimed to be the best two-wheeler manufacturer in India. It had a wide range of motorcycles and scooters, from affordable commuter bikes to high-performance motorcycles.

Over the years, Hero MotoCorp has expanded its global footprint and now exports its products to over 40 countries. It is also investing heavily in electric vehicles, and has launched its first electric scooter, the Vida V1, in 2023. Hero MotoCorp is now well-positioned to benefit from the growing demand for electric vehicles in India and around the world.

Now that we are discussing hero motocorp, let’s take a look at their marketing strategy too.

What’s new with Hero MotoCorp?

Here’s what was buzzing around Hero MotoCorp recently:

• In August 2023, Hero MotoCorp launched a new electric scooter Vida V1 partnering with Akshay Kumar to endorse it.
• Hero MotoCorp announced partnerships with Bharat Petroleum to set up EV charging stations in India and Taiwanese battery maker Gogoro in September 2023 to develop and manufacture electric two-wheelers for the global market.
• Hero MotoCorp CEO Pawan Munjal was felicitated by the President of India, Draupadi Murmu, on October 2, 2023.
• Hero MotoCorp launches a new marketing campaign for its Xpulse 200 4V motorcycle which is set to launch in 2023.