Guide to Lazada’s Business Model: Comprehensive Overview

Lazada is the largest Southeast Asian e-commerce platform with a market share of 57% in Indonesia. It has employed over 10,000 people under its business.It has made its presence in the Southeast Asian countries with its successful business model.

Thus this makes us keen to know the business model of Lazada. In this blog, we have discussed in detail the business model of Lazade which includes its revenue model, product segment, customer analysis, etc.

Before we start with its business model let us know about Lazada as a company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 16, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.