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Explore the Flipkart business model in this comprehensive case study. Understand how Flipkart’s innovative approach to e-commerce drives its success in the Indian market and beyond.
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Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Aug 22, 2024
The Flipkart business model focuses on offering a wide range of products through an online marketplace, generating revenue from sales commissions, advertising, and logistics services.
Flipkart makes money through commissions from sellers, advertising services, subscription fees for Flipkart Plus, and logistics services provided by Ekart.
Flipkart’s main products include electronics, fashion, home essentials, groceries, and more.
Flipkart’s top competitors include Amazon India, Snapdeal, Myntra, Reliance JioMart, and Tata CLiQ.
Flipkart uses AI, machine learning, and data analytics for personalised recommendations, inventory management, and enhancing customer experience.
The Flipkart target audience comprises tech-savvy millennials, middle-class families, and urban professionals seeking convenience and value.
Flipkart holds approximately 31.9% of the Indian e-commerce market share.
Flipkart’s CSR initiatives focus on education, community development, and sustainability through the Flipkart Foundation and various environmental programmes.
Flipkart’s value proposition is offering a wide range of products at competitive prices, with a seamless shopping experience and reliable customer service.
Flipkart markets its products through digital marketing, social media engagement, seasonal sales events, and targeted advertising.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.