🚀 Just Launched — Our New Undergraduate Program in Digital Business & Entrepreneurship is Here: Explore Now!
Resources
Career & Placements
Digital Business Program
- Bachelors/UG in Digital Business & Entrepreneurship
Newly Launched
Digital Marketing Courses
Free Masterclass
Understanding different types of digital marketing is essential for businesses to build strong online strategies. Key types include SEO (Search Engine Optimisation) to improve website rankings, content marketing to engage audiences through valuable content, and social media marketing to connect with users on platforms like Facebook and Instagram. Other essential methods are email marketing for customer retention and PPC (Pay-Per-Click) advertising for instant visibility. Combining these techniques enhances brand reach, boosts engagement, and drives conversions effectively.
Karan Shah
Founder and CEO at IIDE
Updated on: Jan 7, 2025
The main types of digital marketing include SEO, social media marketing, content marketing, email marketing, pay-per-click advertising, affiliate marketing, and influencer marketing.
Assess your target audience, marketing goals, and budget to determine the most effective types of digital marketing for your business.
Yes, social media marketing is highly effective for brand awareness, customer engagement, and driving traffic to your website.
SEO, or search engine optimisation, enhances your website's visibility in search engine results, driving organic traffic and improving online presence.
Content marketing involves creating and sharing valuable content to attract and engage your target audience, ultimately driving profitable customer action.
Email marketing involves sending targeted messages to potential customers to promote products, share news, or nurture leads, driving conversions.
Affiliate marketing allows businesses to expand their reach by partnering with affiliates who promote their products in exchange for a commission on sales.
Founder and CEO at IIDE
Karan Shah is the Founder and CEO of IIDE – The Digital School, Asia’s premier digital marketing institute. With over ten years of hands-on experience in the digital marketing industry, Karan has played a pivotal role in empowering thousands of students to forge successful careers in this ever-evolving field.
His vast expertise encompasses various areas such as paid search, social media marketing, programmatic marketing, and much more. Karan's passion for education, teaching, and public speaking led him to establish IIDE, where he offers world-class digital marketing education designed to meet industry standards.
To date, he has trained over 60,000 students and worked with more than 25 corporates, sharing his knowledge through both online and offline platforms. A Harvard Business School alumnus with a specialisation in E-commerce, Karan is also an accomplished Tedx speaker. His industry insights and teaching excellence have earned him a prestigious role as a visiting faculty member at India’s top management institutes, including the Indian Institutes of Management (IIMs).