Digital marketing has long ago shifted from being an auxiliary marketing approach to a vital element of every online business. On top of being important, digital marketing can also be expensive and costly.
For example, according to this post by Expert Market, the average monthly price that a business would have to cough up for content marketing is around $3,900 – $12,000.
In this blog, we are going to be looking at some steps on how you can improve the Return on Investment of your digital marketing approach.
Expert Tips on How to Improve Your Digital Marketing ROI
Let’s dive into the top 5 tips in a detailed manner –
1. Conduct proper customer research
Improper customer research and analysis can be a major cause of lost investments and a negative ROI.
If you happen to invest a lot in your website design, content creation strategy, and SEO without taking into consideration the needs and preferences of your customers/users, you could end up losing a lot of money.
Let’s take an example of website design since websites are a prime channel of digital marketing.
If you have an online store that sells a very limited number of products to a local clientele, you don’t need to spend hundreds and thousands of dollars on the website design. You will just have to make sure that the site is easy to navigate and provides users with the information they need during and after a purchase. In this case, your customers won’t be very critical of your website. They’ll be more interested in making the purchase.
On the other hand, if you have an internationally-recognized brand that deals with a large number of customers and businesses, you will have to spend a lot on your website design.
That is because, in this case, your website will reflect the quality of your brand itself.
2. Leverage automation
Nowadays, there are a lot of things in digital marketing that can be automated. For example, if you want to have some content written for your blog or website, you can automate the idea-generation process, the writing process itself, or the post-writing routines, i.e., optimization.
This can improve your digital marketing ROI since you can save up money on hiring costs and payments to workers/freelancers.
Here are some of the things that you can automate in your digital marketing campaign:
- Cold emails
- Text messages
- Collection of metrics/statistics
- Content idea creation
- Content generation
- Content optimization
- Content Publishing
And the list goes on.
Bonus Read: Want to know the best marketing automation tools? Check out this blog to know more.
3. Focus on content quality
If you spend a lot of money on content, all the while focusing on quantity rather than quality, you could end up losing your investment with little to no returns on it.
Rather than churning out content, you should try and publish high-quality stuff, even if it is less in quantity. For example, if you occasionally publish a really authoritative blog on your website, it would be far more beneficial for your brand as compared to regular low-quality posts.
In the context of our current discussion, high-quality content can be said to be that which contains most, if not all, of the following elements:
- Useful statistics and facts backed by an authoritative source
- A proper organization and arrangement with the relevant heading tags
- Readability – due to a friendly choice of words, sentence length, and paragraph lengths
- Helpful visuals
- Natural adjustment of keywords
Creating high-quality content will prove to be more lucrative when considering the expense/output. Combining the quality of the content with the right techniques, you will be able to generate a steady stream of visitors to your website. Similarly, you can also leverage the same content for nurturing your leads and leading them to take action such as making a purchase, subscribing to your service, etc.
If you have already invested in a lot of low-quality content, don’t worry. You can simply improve and optimize that type of content and make it usable.
For one, you can find and add the right keywords there. You can also create some helpful and appealing visuals and then add them at opportune places around the content.
And when it comes to improving the quality of the content itself, you can use an online paraphrasing tool. A proper AI-driven paraphrasing tool will be able to rephrase the content to enhance its quality and make it more readable.
4. Choose and Use the Right times
To get a better idea of this tip, consider the following example:
An online service-providing company caters to people in Australia while being based in the US. If such a company sends emails, publishes content, and cold-calls its customers in what they deem to be a suitable time for themselves, it would be ineffective. Why? Because people in Australia wake up when people in the States are asleep and vice versa. If someone in the States makes a cold call at around 3 P.M. to someone in Australia, they’re likely to hear some angry and sleepy grunts instead of the much-expected “hello.”
Take another example – The seasons in Australia are opposite to what they are in the US since they are on different hemispheres. Advertising light and breezy clothing in July would be ideal for customers in the US, but it would be useless for the Australian clientele since they would be looking for warmer apparel.
From the examples above, you probably understand why it is necessary to choose the right times for engaging in your digital marketing activities. If you pick the right times, you won’t have to worry about lost investments.
5. Track and learn from your metrics
This is also a useful tip that you can follow to make your digital marketing more lucrative and profitable for your brand.
You should always track the metrics of your various digital marketing endeavours so that you can learn from them later on. For example, if you have started an emailing campaign, you should keep track of the number of people that open your emails, the number of people who respond, and the number of people who assign them to the trash.
If you find that using a particular style of writing or a particular subject line makes your email opening rate dwindles, you can try improving it.
Just as you can improve your emailing campaign by learning from your metrics, in the same way, you can improve the other approaches as well, such as blogging, etc.
If you are going to invest in digital marketing, you need to take all the measures that you can to ensure that your money doesn’t go wasted. By following the tips mentioned above, you can increase your digital marketing ROI.
Well, that’s it, folks! We hope these top 7 tips will help you improve your ROI.
We hope you enjoyed reading this blog. Let us know your views in the comments section below.