Scope of MBA in Digital Marketing in Toronto: Career Path Guide

Name: The Scope Of MBA In Digital Marketing In Toronto
Brand: IIDE
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Do you want to learn about the scope of MBA in digital marketing in Toronto? Well then, continue reading the blog where we will discuss the various career opportunities available for students, the Scope of Digital Marketing in Toronto, and the demand for professionals in this field.

With the revolutionization of the digital realm worldwide, the significance of digital marketing cannot be understated. In an era where every business is trying to increase its brand’s online presence, the scope of digital marketing is the future, it is evident that a mere college education though valuable is not satisfactory and often fails short of providing comprehensive knowledge to sustain your position in today,s competitive marketing world. This is where an MBA, or higher educational qualification plays an important role for one’s career advancements and growth.

The scope of an MBA in Digital Marketing in Toronto has emerged as a cornerstone for career growth, particularly with the technological revolution where every business is trying to sustain and fully utilize its online presence.

Thus, through this blog, we embark on a journey to explore the top institutes offering MBA programs focusing on Digital Marketing in Toronto, which will help professionals and students crave a roadmap to seize opportunities in this ever-evolving industry.

What is Digital Marketing?

Digital Marketing in simple words is the art of promoting products or services using various digital channels like Search Engines, social media, emails, and websites. The growth of the digital marketing industry is owed to the widespread use of the internet and digital technologies which has transformed the way of marketing and how brands engage with their audiences.

This shift from the demand of traditional marketing to digital marketing has enabled businesses to reach a broader audience, reach global targets, and perform niche targeting.

With the growing importance of digital marketing, the growth and demand for education and professionals in this field have also increased. Hence, it is important for all individuals who seek a career in digital marketing, to undertake a course in digital marketing.

Kartik Mittal

SEO Manager & Corporate Trainer

Updated on: Dec 31, 2024

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Scope of MBA in Digital Marketing in Toronto

To keep up with the competitive marketing techniques, every brand is adapting to the use of internet marketing strategies, Digital marketing has begun to play a crucial role for every brand in Toronto. This helps the brands to customize their approach towards their audiences, helping them boost sales and reach their ultimate goal, making the scope of digital marketing in Toronto very promising.

Seeing the marketing trends, it is safe to conclude that the scope of digital marketing in Toronto is expected to continue evolving and helping businesses to make data-driven decisions and achieve greater returns.

Future digital marketers in Toronto will need a diverse skill set, and strong communication skills and will have to master their skills to keep up with the marketing trends, this is where an MBA course in digital marketing will come in handy., as it will help the working professionals as well as the freshers in this field, to stay relevant with the latest marketing trends and stay relevant in the field.

In the following section, we will look into the job market of Toronto which will help you understand the scope of digital marketing in Toronto as a career.

Overview of the Digital Marketing Job Market in Toronto

With the growth in the field of digital marketing field in Toronto, its digital marketing job market is experiencing significant growth. The demand for digital marketing professionals continues to rise as businesses recognize the importance of establishing a strong online presence to achieve their goals.

MBA graduates specializing in digital marketing have access to multiple roles and positions within Toronto’s job market. These include Digital Marketing Manager/Strategist, SEO and SEM Specialist, Content Marketing Manager, Social Media Manager, Email Marketing Manager, and Analytics Manager. Entry-level positions in digital marketing offer competitive starting salaries in Toronto, with opportunities for salary growth as professionals gain experience and expertise in their respective roles. Salaries within the digital marketing sector may vary based on factors such as industry, company size, and individual skillset.

Here’s a table that mentions the salary offered for different digital marketing roles in Toronto

JOB ROLE	AVERAGE SALARY (ANNUALLY) IN USD
Digital Marketing Manager	$60,000 – $90,000
SEO Specialist	$50,000 – $75,000
Social Media Manager	$55,000 – $80,000
Content Marketing Manager	$55,000 – $80,000
Paid Advertising Specialist	$50,000 – $75,000
Email Marketing Specialist	$45,000 – $70,000
Data Analyst (Digital Marketing)	$65,000 – $95,000
Conversion Rate Optimization (CRO) Specialist	$55,000 – $80,000
Digital Marketing Strategist	$65,000 – $95,000
Marketing Automation Specialist	$55,000 – $80,000

In the following section, we’ll explore steps for individuals aspiring to embark on a successful career in digital marketing in Toronto and what is the scope of an MBA in digital marketing in Toronto.

How to start your career in digital marketing

Embarking on a career in digital marketing is a journey filled with opportunities for growth and a successful career. While self-taught routes can offer valuable insights, formal education like an MBA in Digital Marketing provides a structured curriculum that equips students with comprehensive as well as practical skills essential for success in this dynamic field. Aspiring digital marketers can pursue key certifications such as Google Ads, Google Analytics, HubSpot Inbound Marketing, Facebook Blueprint, and LinkedIn Marketing to boost their employability further. These certifications validate expertise in specific areas of digital marketing and demonstrate commitment to professional development.

While self-taught routes have their merits, an MBA in Digital Marketing offers a comprehensive education and valuable credentials that can accelerate your career trajectory. Combine formal education with certifications, practical experience, and a compelling portfolio to stand out in the competitive digital marketing landscape. Invest in your future success with an MBA in Digital Marketing today.

In the following section, we will be discussing in detail the top 5 digital marketing courses offered in Toronto.

Popular Digital Marketing Certifications in Toronto

1. IIDE – Indian Institute of Digital Education

IIDE-Site-Logo

IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the highly-rated MBA in Digital Marketing Institute.

Established in 2016, IIDE has become a leading digital marketing institute globally. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life.

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one. Distinguished as a prominent choice among digital marketing courses in India, IIDE’s PG in Digital Marketing is a well-regarded choice for those looking to upskill themselves in this field.

Course Benefits

2 Specialisations	After 7-8 months of fundamental training, students are given a choice of 2 specializations – Creative Strategy & Performance Marketing.
13+ Live Projects	Students work on 13+ live projects wherein they individually or within teams, analyze and create digital marketing strategies.
28+ Industry Tools	In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc
1-on-1 Mentorship	Students can book a personal mentoring session with a trainer to solve their doubts & questions.

Contact Details

Phone No- +91 96199 58615
Email ID- [email protected]
Course Link – iide.co/master-mba-digital-marketing/

2. Toronto School of Management

Digital Marketing Courses in Canada - Toronto School of Management Logo

Toronto School of Management is a leading institute that partners with various industries to develop career-focused, community-responsive education and training. Their blend of theoretical and practical education helps their students to gain ample amounts of knowledge while implementing what they learn to prepare for the actual world.

Course Overview

Who is it For: Beginners and intermediate learners.

Course Benefits:

Develop Digital Advertising Campaigns Such as Presentations, Websites, Social Media, Brochures, Reports and Newsletters
Make Use of Tools Such as WordPress, HTML and CSS, Google AdWords, and Google Analytics
Improve Your Writing and Create Content for Promotional Purposes
Conduct Surveys to Identify the Interests and Concerns of Key Stakeholders
Build, Optimize, and Analyze PPC Campaigns on Google Ads and Bing Ads
Gain an Additional Certificate from the Digital Marketing Institute

Course Detail Link: https://www.torontosom.ca/programs/business/diploma-in-digital-marketing-specialist-co-op

3. International Institute Of Digital Marketing

Digital marketing courses in Toronto- international institute of digital marketing

The International Institute of Digital Marketing certifies digital marketers. Having years of experience in business, marketing, and more, they have combined their knowledge to create IIDM. The International Institute of Digital Marketing puts forth a great deal of energy, dedication, and strength to ensure that Digital Skills and the principles of Digital Marketing are accessible to every individual who needs to develop their marketing skills in the digital age.

Course Overview

Who is it For: Beginners or professionals who want to enhance their skills in digital marketing.

Course Benefits:

Weekly Commitment: Tailored to individual preferences, with a suggested 8 hours per week.
40% Self-Learning: Engage with course materials independently, allowing flexibility in your schedule.
60% Instructor-Led: A structured learning experience with our certified trainers who will guide you through the curriculum, offering insights and support.

Course Detail Link: https://theiidm.org/

4. York University

logo york

Course Overview

Who is it For: Students and working professionals.

Course Benefits:

Curriculum created in collaboration with industry leaders
Work on an ongoing hands-on web application project that resembles the real world of digital marketing.
Build a portfolio of real-world projects
Develop cross-functional skills like problem-solving and emotional intelligence
Advance through the program with the same peer cohort, allowing you to develop a strong professional network

Course Link: https://continue.yorku.ca/programs/certificate-in-digital-marketing/

5. University of Toronto school of continuing studies

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The program covers the foundations of the field as well as the specialist disciplines of search engine marketing and social media marketing. You’ll learn how to fill specialist, leadership, and management roles and use digital marketing to achieve a measurable return on investment (ROI). Expect a mix of lectures and readings, case studies, exercises, and assignments.

Course Overview

Who is it For: Students or working professionals who want to advance their marketing career

Course Benefits:

Understand key concepts and trends associated with e-commerce and e-business.
Apply leading tools, techniques, and best practices in customer service.
Study what industry leaders do to produce superior business results.

Course Link: https://learn.utoronto.ca/programs-courses/certificates/digital-marketing-management

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FAQ’s (Frequently Asked Questions)

Q. What Are the Career Options in Digital Marketing?

Find out about the types of jobs you could pursue in digital marketing. Read on to learn more about career options along with education, salary, and job outlook to decide if this is the right career for you.

Q. Is digital marketing a high-paying job?

Digital marketing is a well-paid job. At the executive level, the average salary of a digital marketer lies between $45,000 – $70,000. The salary grows with experience and can reach up to $65,000 – $95,000 .

Q. Which is better MBA in IT or MBA in digital marketing?

All-in-all, it depends upon the interests and wants of the students. If they want something to do with marketing and business as a whole then an MBA in Marketing is, something related to digital channels and more technicals well as a creative field, then an MBA in Digital Marketing would be best.

Q. Is digital marketing a difficult career?

Like many professions, digital marketing requires both a core set of hard skills (which can be relatively straightforward to learn) and a longer list of career attributes that might take years to master.

Q. How do I know if digital marketing is for me?

However, digital marketing isn’t for everybody. Some of the most important qualities of successful digital marketers include being analytical but also creative, having excellent communication skills, and being able to spot trends and new movements.

Conclusion

An MBA in Digital Marketing course trains students with the skills and information required to form successful digital marketing strategies, enhancing their creative skills and expanding their knowledge of digital platforms to market products/services.

Graduates of an MBA will have the skills and knowledge necessary to execute effective digital marketing campaigns, and they may be well-suited for a wide range of roles in the digital marketing field. Due to the increasing digitalization of business and the importance of online presence, there is a huge scope for an MBA in digital marketing in Toronto.

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Kartik Mittal

SEO Manager & Corporate Trainer

Kartik is a certified digital marketer with a passion for imparting knowledge as a digital marketing trainer. Being a Ex-Performics he specializes in SEO (Search Engine Optimization), ASO (App Store Optimization), and Website Development.