Name: Comprehensive SWOT Analysis Of Citi 2025 Study | IIDE
Brand: IIDE
Rating: 9.9 (103837 reviews)

This is a great analysis of Citi's strengths, weaknesses, opportunities, and threats (SWOT analysis). It's important for any company to understand its SWOT analysis to stay ahead of the competition.  Citi has a lot of strengths to build on, such as its brand reputation and diverse product portfolio.  However, it also faces some challenges, such as high employee turnover and cash flow problems.  The article also highlights some interesting opportunities for Citi, such as increasing disposable income and growing demographics.  It's important for Citi to be aware of the threats it faces, such as new entrants and political instability.

medium_upload-1736897640791.jpg

small_upload-1736897640791.jpg

thumbnail_upload-1736897640791.jpg

upload-1736897640791.jpg

SWOT Analysis

<p>Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.</p>

41d8ec5394aa9afc0880c6064246043f

Aditya Shastri

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><h2><b>About Citi</b></h2><p><img decoding="async" class="wp-image-248258 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736897638741-57101d46e7740e69594de954ab8a28ad.webp" alt="SWOT Analysis of Citi - Image of City Bank of New York" width="483" height="309" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2021/11/SWOT-Analysis-of-Citi-Image-of-City-Bank-of-New-York.pngw3.webp 483w, https://iide.co/wp-content/uploads/2021/11/SWOT-Analysis-of-Citi-Image-of-City-Bank-of-New-York-480x307.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 483px, 100vw"></p><p><b>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; (Image of City Bank of New York, Source: CitiGroup)</b></p><p><span style="font-weight: 400;">Citigroup is an American-based multinational investment bank headquartered in New York. It came into existence with the merger of banking giant Citicorp and Financial conglomerate Travelers Group in 1998.&nbsp;</span></p><p><span style="font-weight: 400;">Citi also owns Citicorp, which is the holding company for Citibank, as well as international subsidiaries. Citigroup or Citi is mainly in operations for management reporting which includes two business segments, Global Consumer Banking &amp; Institutional Clients Group.</span></p><p><span style="font-weight: 400;">It’s one of </span><a href="https://www.investopedia.com/terms/b/bulgebracket.asp#:~:text=As%20a%20catchall%20term%20for,%2C%20Morgan%20Stanley%2C%20and%20UBS." rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">the nine largest investment banks in the bulge bracket</span></a><span style="font-weight: 400;">. It carries its business for Fortune 500 Companies. It has offices all over the globe, in regions including Asia Pacific, Europe, the Middle East &amp; Africa, and Latin America.</span></p><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped"><caption><strong>Quick Stats on Citi</strong></caption><tbody><tr><th scope="row">Founder</th><td data-label="Founder">Sanford Well, Samuel Osgood</td></tr><tr><th scope="row">Year Founded</th><td data-label="Year Founded">1998</td></tr><tr><th scope="row">Origin</th><td data-label="Origin">New York</td></tr><tr><th scope="row">No. of Employees</th><td data-label="No. of Employees">210,000</td></tr><tr><th scope="row">Company Type</th><td data-label="Company Type">Public</td></tr><tr><th scope="row">Market Cap</th><td data-label="Market Cap">$ 133.02 Billion (2021)</td></tr><tr><th scope="row">Annual Revenue</th><td data-label="Annual Revenue">$ 74.3 Billion (2020)</td></tr><tr><th scope="row">Net Income/ Profit</th><td data-label="Net Income/ Profit">$ 11 Billion (2020)</td></tr></tbody></table></div><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><h2><strong>Current News About Citi</strong></h2><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">CitiGroup’s profit fell 36% in the second quarter ending June 30, 2023. The profit was weighed down by higher costs for layoffs and increased provisions for credit losses, primarily due to the struggling trading division on Wall Street.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Citi India transferred the ownership of its consumer banking business to Axis Bank Limited on 1st March 2023. Axis Bank completed its acquisition for INR.11,603 crores. The sale includes credit cards, retail banking, wealth management, and consumer loans, as well as the transfer of approximately 3200 Citi employees.</span></li></ul><h2><strong>Buyer Persona</strong></h2><p></p><div data-bglz="1" class="card"><div data-bglz="1" class="card-content"><div data-bglz="1" class="image"><img decoding="async" width="128" height="128" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736897639510-28bfdd95a2e47a8aee619be8512cd2aa.webp" alt="female"></div><h3>Buyer’s Persona</h3><div data-bglz="1" class="Text"><div data-bglz="1" class="main"><p class="buyer-bio-heading">Name:</p><p><span style="font-weight: 400;">Astha Tiwari</span></p></div><div data-bglz="1" class="main"><p class="buyer-bio-heading">Place:</p><p class="buyer-bio-detalis"><span style="font-weight: 400;">Kathmandu</span></p></div><div data-bglz="1" class="main"><p class="buyer-bio-heading">Age:</p><p class="buyer-bio-detalis">27 years</p></div><div data-bglz="1" class="main"><p class="buyer-bio-heading">Profession:</p><p class="buyer-bio-detalis"><span style="font-weight: 400;">Marketing Executive</span></p></div></div></div><div data-bglz="1" class="dis"><div data-bglz="1" class="module module1"><h3>Motivation</h3><ul class="pointer-list"><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Global Presence</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Digital Services</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Sustainability Initiatives</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Great Customer Service</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Financial Education Program</span></li></ul></div><div data-bglz="1" class="module module2"><h3>Interest &amp; Hobbies</h3><ul class="pointer-list"><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Animals and Environment</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Shopping</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Reading</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Travel and Explore</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Foodie</span></li></ul></div></div><div data-bglz="1" class="dis"><div data-bglz="1" class="module module1"><h3>Pain Points</h3><ul class="pointer-list"><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Frequent numbers of scandals and frauds</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">High charges and costs.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Size and Complexity of Management and Operations</span></li></ul></div><div data-bglz="1" class="module module2"><h3>Social Media Presence</h3><ul class="pointer-list"><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Facebook</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Twitter</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">LinkedIn</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Instagram</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">YouTube</span></li></ul></div></div></div><h2><b>SWOT Analysis of Citi</b></h2><p><span style="font-weight: 400;">Talking about Citi’s business, let’s understand how this corporation can cater to different individuals using SWOT analysis. SWOT analysis of Citi helps us to understand companies through the lens of internal and external factors. Strength and weakness are based on internal factors whereas opportunities and threats rely on external factors of the bank.</span></p><p><img decoding="async" class="wp-image-248262 aligncenter size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736897639972-fbac42e624866070cbd63fa71ec2be06.webp" alt="SWOT Analysis of Citi - SWOT Infographics of Citi" width="750" height="500" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2021/11/SWOT-Analysis-of-Plum-SWOT-Infographics-of-Citi.pngw3.webp 750w, https://iide.co/wp-content/uploads/2021/11/SWOT-Analysis-of-Plum-SWOT-Infographics-of-Citi-480x320.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 750px, 100vw"><br><span style="font-weight: 400;">Below is a step-by-step detailed guide to help you with the SWOT analysis of Citi.</span></p><h3><b>Strengths of Citi</b></h3><p><span style="font-weight: 400;">Strengths refer to those factors which help a company to have a slight edge over its competitors.</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Brand Reputation:</b><span style="font-weight: 400;"> Citi has been in the business of banking for a large number of years. Also, with the variety of products and services it provides, it is established as a leader in the industry. This helps the corporation to gain a reputation and get recognized easily.</span></li><li style="font-weight: 400;" aria-level="1"><b>Automation:</b><span style="font-weight: 400;"> The company has a well-established IT system that helps ensure efficiency in its internal and external operations. Also, with the advancements in technology, it has automated various stages of production, leading to reducing its cost. This helps maintain the quality of products and services.</span></li><li style="font-weight: 400;" aria-level="1"><b>Product Portfolio: </b><span style="font-weight: 400;">Citi’s portfolio includes a large range of product offerings in different categories, keeping in mind its customer base and target markets.</span></li><li style="font-weight: 400;" aria-level="1"><b>Social Media Presence: </b><span style="font-weight: 400;">With the changing dynamics of business, Citi has been able to create a strong presence on social media having more than millions of followers on social platforms. Want to know how social media works as a strength for Citi? Then you must check out the </span><a href="https://iide.co/blog/social-media-benefits-for-business/"><span style="font-weight: 400;">benefits of social media marketing</span></a><span style="font-weight: 400;"> to get the answer to your query.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Skilled Labour Force: </b><span style="font-weight: 400;">Citi continues to hire employees with higher qualifications all over the globe. This helps the company to be ahead of the competition. Also, it has invested in the training and development of its employees.</span></li><li style="font-weight: 400;" aria-level="1"><b>The leading Issuer of Credit Cards Globally</b><span style="font-weight: 400;">: One of the biggest roleplays that allowed Citi to establish itself as a leader is due to its facility of issuing credit cards.</span></li></ul><h3><b>Weaknesses of Citi</b></h3><p><span style="font-weight: 400;">Weaknesses are the pain points that can affect the company, in the following ways.</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Lower Employee Retention Rates: </b><span style="font-weight: 400;">Citi has been facing higher employee turnover, which means many employees leave. The downfall of this is, that the company has to invest large sums of money into the training and development of its employees</span></li><li style="font-weight: 400;" aria-level="1"><b>Fluctuating Market Share: </b><span style="font-weight: 400;">Citi’s product portfolio has some products that have a higher market share, while many have lower market shares. This creates a disparity in the portfolio, which makes it vulnerable to threats from competitors, new entrants, etc</span></li><li style="font-weight: 400;" aria-level="1"><b>Centralized Decision Making: </b><span style="font-weight: 400;">Every decision taken in the corporation has to be centrally approved by the officials which leads to lesser efficiency in its operations and delays in work schedules.</span></li><li style="font-weight: 400;" aria-level="1"><b>Cash Flow Problems: </b><span style="font-weight: 400;">Cash is necessary for running day-to-day operations and emergencies. But, the problem occurs when there is a lack of financial planning involving cash flows. This can lead to unplanned borrowing and increasing costs.</span></li><li style="font-weight: 400;" aria-level="1"><b>Lower Current Ratio: </b><span style="font-weight: 400;">There occurs a problem in the current ratio where there are more liabilities than available assets. This leads to a mismatch in the financials of the company.</span></li></ul><h3><b>Opportunities for Citi</b></h3><p><span style="font-weight: 400;">In the market, there also exist many opportunities through which a company can grow. Some of them are listed as.</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Increasing Income: </b><span style="font-weight: 400;">Increasing disposable income with the consumers leads to an increase in consumer spending. This can create demand for Citi’s products and services.</span></li><li style="font-weight: 400;" aria-level="1"><b>Demographics: </b><span style="font-weight: 400;">The population is always growing and it always shows a positive rate in the coming future. It helps companies to create new target markets for their products and services.</span></li><li style="font-weight: 400;" aria-level="1"><b>Lower Interest Rates: </b><span style="font-weight: 400;">Interest rates are getting lowered compared to previous years which allows considering expansion that involves finances with loans at a cheaper rate.</span></li><li style="font-weight: 400;" aria-level="1"><b>Increased Globalisation: </b><span style="font-weight: 400;">Increasing globalization gives the option of entering new markets. It also reduces trade barriers and aids in increasing operations.</span></li><li style="font-weight: 400;" aria-level="1"><b>Technological Advancement: </b><span style="font-weight: 400;">Technology has boosted the economy in many ways. It helps in automating the processes to reduce costs. It brings numerous benefits to many departments. One major benefit of technology is better data collection and market research.</span></li></ul><h3><b>Threats to Citi</b></h3><p><span style="font-weight: 400;">Threats are the factors that usually no one has complete control over. Here we can only try to minimize them, including</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>New Entrants: </b><span style="font-weight: 400;">There will always be newbies entering the market. Some may also come up with great solutions to existing problems, which lead to loss of the market share of existing companies.</span></li><li style="font-weight: 400;" aria-level="1"><b>Fluctuating Exchange Rates: </b><span style="font-weight: 400;">When the business is operating in many nations, there is always a threat of fluctuating exchange rates. It impacts Citi, as it has sales internationally, while the suppliers are always local.</span></li><li style="font-weight: 400;" aria-level="1"><b>Increased Marketing Efforts: </b><span style="font-weight: 400;">Due to the rise of digital marketing, there is an increasing number of promotional messages that are being sent by competitors. It clutters up the space, which leads to losing out on customers. You must also be well-versed with a </span><a href="https://iide.co/online-digital-marketing-certification/"><span style="font-weight: 400;">variety of digital marketing skills</span></a><span style="font-weight: 400;"> to get ahead of the competition.</span></li><li style="font-weight: 400;" aria-level="1"><b>Political Instability: </b><span style="font-weight: 400;">There are always changing regulations in different nations. It exposes changes in trade regulations and requires compliance by the companies.</span></li></ul><h2><strong><span style="color: #333333; font-size: 26px;">Example of a Failed Campaign or Backlash from viewers:</span></strong></h2><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">One of Citi’s blunders was neglecting to inform minority mortgage applicants that they were eligible for lower interest rates if they had other accounts with the bank. To compensate consumers, it spent $24 million in 2019.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Regulators also discovered that the bank had failed to follow a federal regulation requiring lenders to guarantee that owners of properties exposed to floods have insurance if the premises were used as collateral for at least six years. Citi unintentionally sent $900 million to the incorrect people just before authorities responded in October, a humiliating blunder that put it in court.</span></li></ul><h2><strong>Top 5 Competitors of Citi</strong></h2><ul><li style="font-weight: 400;" aria-level="1"><a href="https://iide.co/case-studies/swot-analysis-of-jp-morgan-chase/"><span style="font-weight: 400;">JP Morgan Chase &amp; Co.</span></a><span style="font-weight: 400;">: It is headquartered in New York City and incorporated in Delaware, is an American global and universal bank and financial services corporation. As of 2023, it is the largest bank in the United States and the world’s largest bank by market capitalization.</span></li><li style="font-weight: 400;" aria-level="1"><a href="https://iide.co/case-studies/swot-analysis-of-bank-of-america/"><span style="font-weight: 400;">Bank of America Corporation</span></a><span style="font-weight: 400;">: It is a worldwide American investment bank and financial services holding firm headquartered in Charlotte, North Carolina, with investment banking and auxiliary headquarters in Manhattan. San Francisco, California, is where the bank was created. It is the second-largest bank in the United States, behind JPMorgan Chase, and the world’s second-largest bank by market value.</span></li><li style="font-weight: 400;" aria-level="1"><a href="https://iide.co/case-studies/swot-analysis-of-wells-fargo/"><span style="font-weight: 400;">Wells Fargo &amp; Co.</span></a><span style="font-weight: 400;">: It is a multinational financial services firm headquartered in the United States with a major global presence. The corporation is present in 35 countries and services more than 70 million clients globally. According to the Financial Stability Board, it is a systemically significant financial institution, and it is one of the “Big Four Banks” in the United States, along with JPMorgan Chase, Bank of America, and Citigroup.</span></li><li style="font-weight: 400;" aria-level="1"><a href="https://iide.co/case-studies/marketing-strategy-of-goldman-sachs/"><span style="font-weight: 400;">Goldman Sachs Group Inc</span></a><span style="font-weight: 400;">: It is a worldwide investment bank and financial services firm based in New York City. Goldman Sachs was founded in 1869 and is located in Lower Manhattan, New York City. Goldman Sachs is the world’s second-biggest investment bank by revenue and ranks 55th on the Fortune 500 list of the top firms in the United States by total revenue.</span></li><li style="font-weight: 400;" aria-level="1"><a href="https://iide.co/case-studies/swot-analysis-of-morgan-stanley/"><span style="font-weight: 400;">Morgan Stanley</span></a><span style="font-weight: 400;">: It is a worldwide investment bank and financial services firm located in Midtown Manhattan, New York City, at 1585 Broadway. The firm’s clientele includes organizations, governments, institutions, and people, and it has offices in 41 countries and over 75,000 workers. Morgan Stanley was rated 61st on the 2021 Fortune 500 ranking of the top firms in the United States by total revenue.</span></li></ul></div></div></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>To Conclude</b></h2><p><span style="font-weight: 400;">As we saw during the entire analysis, Citi is a global name that doesn’t rely on one strength, weakness, or opportunity, or threat. But, it gets affected by so many different situations. Citi is always been a competitive player in the market and will continue to be.</span></p><p><span style="font-weight: 400;">Also, one point not to miss out on is that Citi is in line with its marketing effort. It has created a customer base for itself by tapping into the digital era and creating a social media presence on several platforms. If you are interested in learning digital marketing, don’t forget to check out </span><a href="https://iide.co/online-digital-marketing-course/?swcfpc=1"><span style="font-weight: 400;">IIDE’s 3-Month Advanced Digital Marketing Course</span></a><span style="font-weight: 400;">.</span></p><p><span style="font-weight: 400;">We hope this blog on the SWOT Analysis of Citi has given you a good insight into the company’s strengths, weaknesses, opportunities, and threats. You can also read our comprehensive study on the </span><a href="https://iide.co/case-studies/swot-analysis-of-jp-morgan-chase/?swcfpc=1"><span style="font-weight: 400;">SWOT Analysis of JP Morgan Chase</span></a><span style="font-weight: 400;">. </span><span style="font-weight: 400;">If you enjoy in-depth company research just like the SWOT analysis of Citi, check out our </span><a href="https://iide.co/case-studies/swot-analysis-of-suzuki/#:~:text=IIDE%20Knowledge%20portal."><span style="font-weight: 400;">IIDE Knowledge portal</span></a><span style="font-weight: 400;"> for more fascinating case studies.</span></p><p><span style="font-weight: 400;">Thank you for taking the time to read this, and do share your thoughts on this case study of the SWOT analysis of Citi in the comments section below.</span></p></div></div>

<div class="raw-html-embed"><h3>
    Courses Recommended for you
</h3></div>


IIDE's Free Digital Marketing Masterclass Banner

medium_ks-cta-bg.webp

small_ks-cta-bg.webp

thumbnail_ks-cta-bg.webp

ks-cta-bg.webp

Register Now

<div class="raw-html-embed"><ul>
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

medium_Karan-Shah-cta.webp

small_Karan-Shah-cta.webp

thumbnail_Karan-Shah-cta.webp

Karan-Shah-cta.webp

small_dm-masterclass-sidebar-cta.webp

thumbnail_dm-masterclass-sidebar-cta.webp

dm-masterclass-sidebar-cta.webp

<p style="line-height:1em;">
    <span style="font-size:34px;">Learn Digital Marketing for FREE</span>
</p>

<div class="raw-html-embed"><h2>
    Frequently Asked Questions
</h2></div>


<h2>Awards &amp; Recognition</h2>

IIDE The Digital School - IIDE's Online Digital Marketing Course 

small_home-page-odmc-image.webp

thumbnail_home-page-odmc-image.webp

home-page-odmc-image.webp

download-icon.webp

Download Brochure

Advanced Online Digital Marketing Course

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during IIDE’s advanced digital marketing course.</p>

<h2><span>Real-World Projects</span> That Launched Careers</h2>

<p>Stand out in the digital marketing industry with globally recognised certifications from IIDE and top platforms like Google, Meta, and HubSpot.</p>

<h2>Earn Globally Recognised <span>Certifications</span></h2>

<h2>Choose What's <span>Best for You</span></h2>

<p>Our online digital marketing course with placement includes an updated syllabus, featuring the latest digital marketing concepts. With practical training &amp; numerous live projects, this syllabus will prepare learners for today’s demanding industry.</p>

<h2>Master Digital <span>Skills That Matter</span></h2>

<p>Become a digital marketing strategist in today’s AI-dominated industry with Nepal’s top online digital marketing courses offered by IIDE.</p>

<h2>Digital Marketing <span>Tools You’ll Master</span></h2>

<h2>Frequently Asked <span>Questions</span></h2>

<h2>Our <span>Hiring Partners</span></h2>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you’ll gain practical insights and the skills needed to lead in the digital world.</p>

<h2>Learn From the <span>Best Minds in the Industry</span></h2>

<h2>Learning Methodology</h2>

<h2>Our Placement Statistics</h2>

<p>Our advanced digital marketing course is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<h2>We Don’t Just Teach Digital Marketing — <span>We Build Digital Leaders</span></h2>

<p>We've helped thousands turn their dreams into careers through our digital marketing course with placement. Their success stories are all the proof you need.</p>

<h2>Turning Ambition Into <span>Achievements</span></h2>

<h1>#1 Online <span>Digital Marketing Course in Nepal</span></h1>

<p>Explore how IIDE helped shape their careers and fuel their success</p>

<h2>Hear It From <span>Our Alumni</span></h2>

<p>UAE’s best Online Digital Marketing Course taught by industry experts in a comprehensive and interactive format with self-paced and live online sessions.</p>

<h2>Learning <span>Methodology</span></h2>

<h1>#1 Online <span>Digital Marketing Course in Dubai</span></h1>

<p>Discover how IIDE’s digital marketing courses have shaped careers and driven success for our alumni.</p>

Get Brochure

<p>Our online digital marketing course includes an updated syllabus featuring the latest digital marketing concepts. With practical training &amp; numerous live projects, this syllabus will prepare learners for today’s demanding industry</p>

<p>Become a digital marketing strategist in today’s AI-dominated industry with some of the top online digital marketing courses in India offered by IIDE.</p>

No cost EMI and flexible 6, 9, or 12 monthly plans available.

EMI partners

<p>Enrolling in our online digital marketing course means more than just learning from the top minds in the field — You can also choose to step onto our campus, connect with trainers, and learn in an inspiring environment.&nbsp;</p>

<h2><span>Campus</span> Immersion</h2>

<p>Select the certification that aligns with your goals. Want an even richer experience? Don’t forget to opt for Campus Immersion to take your learning to the next level.</p>

<h2>Your Investment in a <span>Brighter Future</span></h2>

<h2>We don't just teach digital marketing, <span>we build Digital Leaders!</span></h2>

<h1>Top Online Digital Marketing Courses in India With <span>AI Integrated Syllabus</span></h1>

<p>An overview of the career support and accomplishments of alumni from our Digital Marketing PG programme.</p>

<p>93% of IIDE Students Are Placed At Top Organisations</p>

<h2><span>Our Alumni</span> Leading the Digital World</h2>

<p>54% Average Salary Hike</p>

<h2>Awards &amp; <span>Recognition</span></h2>

IIDE The Digital School - IIDE's PG in Digital Marketing Students Image

small_home-page-pg-course-card.webp

thumbnail_home-page-pg-course-card.webp

home-page-pg-course-card.webp

Post-Graduation in Digital Marketing & Strategy

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during the course.</p>

<p>Stand out in the digital marketing industry with globally recognized certifications from IIDE and top platforms like Google, Facebook, and HubSpots.</p>

<h2>Earn Globally Recognised <span>Certification</span></h2>

Curriculum Co-Designed & Co-Certified by Industry Leader

<p>Fastrack your digital marketing career with our 11-month Postgraduate Programme.</p>

<p>Our A-Z digital marketing curriculum goes beyond execution. We'll show you how to strategise like a pro, with practical experience to back it up. Here's a glimpse of what you'll learn:<br>&nbsp;</p>

<h2>PG in Digital Marketing &amp; <span>Strategy Syllabus</span></h2>

<h2><span>Digital Marketing Tools</span> You'll Master</h2>

<p>Fees start at:</p><h3>₹ 24,427 / Month</h3><ul><li>750+ In-person hours of learning</li><li>Mentoring from CXO's &amp; CMO's of leading brands</li><li>6 live brand projects</li><li>3 months mandatory Internship</li><li>100% Placement Assistance</li><li>No cost EMI and flexible 6, 9, or 12 monthly plans available.</li></ul>

Empower Your Education With Scholarship

Scholarship worth of

<p>Choose a payment plan that works for you. With flexible options, we make it easier to invest in your future and achieve your dreams without compromise.</p>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you'll gain practical insights and the skills needed to lead in the digital world.</p>

<p><strong>Prep Course Starts on: 22nd&nbsp;Feb 2025</strong></p>

<p>Our PG in digital marketing &amp; strategy is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<p>Highlighting the remarkable career journeys and industry success stories of our Digital Marketing PG alumni.</p>

<h2>Achievements of Our <span>Graduate</span></h2>

<p>From cutting-edge facilities to real-world training, IIDE offers an unparalleled environment for digital marketing education.</p>

<h2>The IIDE Experience: <span>A Campus Built for Success</span></h2>

<h1>PG in Digital Marketing &amp; Strategy With Placement Assistance</h1>

Glimpse of what you’ll learn

Unlock Placement Statistics

<p>
    Dive into the numbers that make us the #1 choice for career success
</p>

medium_Salary Distribution_Desktop.webp

small_Salary Distribution_Desktop.webp

thumbnail_Salary Distribution_Desktop.webp

Salary Distribution_Desktop.webp

thumbnail_Salary Distribution_Mobile.webp

Salary Distribution_Mobile.webp

<p>
    Want to Know Why 2,50,000+ Students Trust Us?
</p>

<div class="raw-html-embed">
    <h3><span>Related</span> Blogs
</h3></div>


Looking for SWOT Analysis of Citi? Here in this blog, we have covered the strengths, weaknesses, opportunities and threats of the company.

Comprehensive SWOT Analysis Of Citi 2025 Study | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">Previously, we had covered the in-depth SWOT Analysis of </span><a href="https://iide.co/case-studies/swot-analysis-of-hsbc/?swcfpc=1"><span style="font-weight: 400;">HSBC</span></a><span style="font-weight: 400;">– The World’s Largest Banking and Financial Services Organisations. Let us now do an absolute SWOT analysis of Citi.</span></p><p><span style="font-weight: 400;">Citi or Citigroup is a global and </span><a href="https://www.mim-essay.com/top-financial-services-companies-in-the-world/" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">third-largest Financial service and Investment Banking corporation</span></a><span style="font-weight: 400;">. It provides its consumers, corporations, government, and other institutions with an array of financial products and services. Also, Citi has approximately 22 per cent of the market share of foreign banks in India.&nbsp;</span></p><p><span style="font-weight: 400;">The reason how this bank grew so big and the strategy behind the growth is it’s implementing some of the most successful marketing techniques using digital platforms as most of the customers are online nowadays. So if you are interested in learning the latest skills in digital marketing – check out our </span><a href="https://iide.co/digital-marketing-basics?swcfpc=1"><span style="font-weight: 400;">Free MasterClass on Digital Marketing 101</span></a><span style="font-weight: 400;"> by the CEO and Founder of IIDE, Karan Shah.</span></p><p><span style="font-weight: 400;">Before we go into the SWOT Analysis of Citi, let us know about Citi as a company.</span></p></div></div>

<div class="raw-html-embed"><ul style="text-align:left;">
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

<p>
    <span style="font-size:34px;">Learn Digital Marketing for FREE</span>
</p>

<div class="raw-html-embed"><h1>SWOT Analysis of Citi: Third-Largest Financial Services Firm</h1></div>

<h1><span>Latest</span> Blogs</h1>

<h2>Explore Our FREE Digital Marketing <span>Masterclasses</span></h2>

<p>Life at IIDE is dynamic and lively. Students learn and connect through events, surprise pizza parties, and celebrations. See how we make learning an exciting experience</p>