5 Best Social Media Marketing Courses in Montreal To Boost Your Digital Skills

Updated on: Oct 19, 2022
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Are you looking for comprehensive Social Media Marketing Courses in Montreal? Do you want to learn how to use Social Media Marketing to promote products or services? If your answer is yes then this blog can be a perfect headstart for you. 

In this blog, we have listed the top 5 Social Media Marketing Courses in Montreal and all the necessary details about these courses to help you become a Social Media Marketing expert. These courses will answer all your questions related to Social Media Marketing and provide you with an in-depth exploration of the world of Social Media. Through these courses, you will find out what Social Media Marketing entails, including its history and the different social media channels that exist.

But, before we get started with our list of top 5 Social Media Marketing Courses in Montreal, let us first understand what Social Media Marketing exactly is, why it is so important, and how it is highly beneficial.

Social Media Marketing (SMM) is a type of internet marketing that uses various social media apps as marketing tools. These social media platforms enable you to connect with your audience, build a brand, increase sales, drive traffic to your website, and build a community of followers to share your content and engage. Some of the most popular social media platforms used in social media marketing include Facebook, Instagram, Snapchat, Twitter, and Pinterest.

Nowadays Social Media Marketing is highly important for any business as consumers today check out social media when they want to learn more about a company or its products or services. If you don’t have a social media presence, you’re missing out on a great opportunity to make an impression on your potential customers. Social media is the ideal place for brands looking to understand their audience’s interests and preferences. 

The benefits of Social Media Marketing to promote a business are too good to overlook. With the help of Social media marketing, the potential growth of your businesses is no longer limited by a short advertising budget. With the right Social media marketing tools, your business can easily thrive in today’s competitive world. You can maximize your reach and segment your audience with the help of Social Media Marketing. It is a low-cost way for businesses to increase their visibility as well as brand awareness. It also reduces your advertising costs and helps you boost your sales.

As you have gained all the knowledge about Social Media Marketing, its importance, and its benefits let’s look at the Social Media Marketing job opportunities available in Montreal:

Social Media Marketing Courses in Montreal - Job Statistics

Source – Indeed.com

Astonishing, isn’t it? As you can see, there are plenty of social media marketing jobs in Montreal, and more to come in the next few years. This is why building a career in Social Media Marketing can be a great option for you if you are interested in this field. Digital marketing and social media presence are such critical requirements for businesses that social media professionals have excellent job security.

Bonus tip: Social Media Marketing has gained immense popularity in the last couple of years. So, if you want to learn how it actually works then check out our blog on How Social Media Marketing Works. This blog will explain everything you need to know about Social Media Marketing from why you need social media marketing to the pros and cons of Social Media Marketing. It will also provide you with some strategies and tips to get started in this amazing field.

Now let us take a look now at the 5 best Social Media Marketing courses in Montreal to help you become an expert in the field.

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Top 5 Social Media Marketing Courses in Montreal:

 

1. IIDE – The Digital School

IIDE-Site-Logo

IIDE is one of today’s leading institutes for digital marketing in India. Having been named the “Best Digital Marketing Institute” at the World Education Congress Awards 2021, IIDE is raising the bar of global education.

IIDE is transforming the way students learn today. Unlike other traditional institutes, IIDE doesn’t encourage students to learn from PPTs which have not been updated for a long time. We believe in a customized, concise, and real-world relevant curriculum.

Of the numerous specialized courses available, IIDE offers an Online Social Media Marketing Course that follows an advanced teaching methodology. The course begins with watching high-quality self-paced video lectures, followed by live online sessions and you will also be given assignments as well as practice tests to assess your knowledge.

Want to learn more about this Social Media Marketing course? Here’s everything you need to know about IIDE’s online content marketing course with certification. But before we get into the details of the course, here’s a glimpse of student life at IIDE.

Social Media Marketing Course Syllabus 

  • Introduction to Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Snapchat
  • Introduction to Facebook Ads and Instagram Marketing
  • Building a Quality Customer Base Online from Scratch
  • Audience Targeting Options – Demographics, Interests, and Behaviour
  • Facebook and Instagram Ad Placement and Budgeting Options
  • Various types of Ad Formats on Facebook and Instagram
  • Importance of Landing Pages and Remarketing
  • Deeper Understanding of Facebook and Instagram Ads
  • Setting up Ads on Twitter and LinkedIn

Social Media Marketing Course Faculty 

IIDE has a team of wonderful trainers, who are industry experts and have hands-on experience in the subject they teach. This helps the students to learn from the top business leaders and get some insights into the corporate world as well. Below mentioned is the trainer responsible for teaching IIDE’s Online Social Media Marketing course:

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Social Media Marketing Course Duration & Fees

The duration of the online social media marketing course is approximately 22 hours. The social media marketing course fee is USD 170.

This fee may appear to be a little on the high side, but have a look at the course highlights:

Social Media Marketing Course Highlights 

  • Industry-recognized IIDE Certification
  • 6+ Hours of Live Class
  • 1+ Hours of Video Lectures
  • Attend lectures via any Device
  • Access to Video lectures for 30 days
  • Practice Tests & Assignments
  • Learn From Experts
  • Dedicated Q&A Support and Help

Certification Offered

On completion of this online Social Media Marketing course, you will be able to manage social media platforms efficiently and become a social media professional. IIDE’s certificate serves as a testament to the knowledge and skills you have gained.

Social Media Marketing Courses in Dubai - IIDE Certification

IIDE Students Work At

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Student Reviews

Social Media Marketing Courses in Dubai - IIDE Student Reviews

It is always said that learning from the best will give you a better understanding and a great experience.

So, if you wish to catch a glimpse of how learning is at IIDE, sign up for this free masterclass led by Mr. Karan Shah, CEO, and founder of IIDE, on the basics of digital marketing.

Now, this masterclass is not directly related to SEO but it will give you an overview of digital marketing. This way you get to learn something new and also decide if our teaching style works for you.

Contact Details

Phone Number: +91 96199 58615
Email ID: [email protected]
Website: https://iide.co/social-media-marketing-course-online/

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2. Montreal College of Information Technology (MCIT)

Social Media Marketing Courses in Montreal -  MCIT logo 

The Montreal College of Information Technology (MCIT) is an institute that has focused on providing professional-level, intensive IT programs for the past 15 years. Fueled by the university’s cutting-edge technological strengths, its faculty implements industry-relevant curricula through engaging learning experiences designed to ensure workforce readiness and resilience. Since its inception in 2006, more than 5,000 of its graduates have found employment. It is a Quebec institution dedicated to information technology.

MCIT offers a Social Media Marketing certification course that is intended to introduce students to the channels, tools, and metrics that are used in the industry. In this course, you will learn how they all fit into marketing plans, business plans, as well as the overall digital marketing ecosystem in today’s digital world. No formal training is required to take this course, but you should have at least the basic knowledge of Microsoft Windows operating systems and their core functionality along with a general understanding of the digital marketing field and a general understanding of social media platforms and their functionality. Upon successful completion of this course, you will receive an industry-recognized Social Media Marketing certificate from MCIT.

Course Syllabus

  • Introduction to Social Media
  • Introduction of social media strategy & research.
  • Intro to Facebook Marketing
  • Intro to Twitter Marketing
  • Intro to Instagram
  • Intro to LinkedIn Marketing
  • Introduction to Pinterest
  • Introduction to YouTube
  • Strategy & Planning
  • Video Marketing

Course Highlights

  • Get trained by industry Experts
  • Project-Based Learning
  • Learn while you Work
  • State of the Art Infrastructure
  • 24/7 Lab access
  • Industry-recognized Certificate Of Completion From MCIT

Course Duration & Fees

The details regarding the duration and the fee structure of this course are not mentioned on the website of MCIT. In order to know more about these, you will have to contact MCIT using the contact information given below.

Contact Details

Phone: +1 514-312-2383 
Email: [email protected]

3. Cumberland College

Social Media Marketing Courses in Montreal - Cumberland College logo

Cumberland College aims to provide cutting-edge professional education for today’s digital world. Located in Montreal’s diverse and multicultural technology hub, it’s the perfect place for aspiring professionals to prepare themselves for a diverse career in digital marketing. They are known for creating curricula designed by real digital marketing professionals that provide students with everything they need to know to work in this exciting industry. Combined with a hands-on approach to learning, their courses provide students with all the tools they need to succeed in this ever-evolving field of digital marketing.

Cumberland College offers a Social Media Marketing Course that is designed to give you all the tools and skills that you need to step right into a role in the field once you complete the course. In this course, you will learn how to build as well as coordinate strategies for Facebook and Instagram. You will also learn how to create engaging content for News Feed Posts, Facebook Live, Instagram Stories, etc. This course will teach you how to monitor page performance on Facebook as well as Instagram Insights. This course takes a hands-on approach in order to replicate a real workplace so that you can complete the course and make an impression from day one of your career.

Course Syllabus

  • The Role of Facebook in Digital Marketing
  • The Role of Instagram in Digital Marketing
  • Defining Your Social Media Audience
  • Planning a Social Media Strategy
  • Social Media Content Creation
  • Social Media Stories
  • Livestreaming
  • Using social media scheduling tools
  • Social Listening & Community Engagement
  • Facebook Insights
  • Instagram Insights
  • Paid Social Media Strategies
  • Influencer marketing

Course Highlights

  • 50% Practical Learning
  • Classroom Based Training
  • Work on Real Social Media Projects
  • Casual Atmosphere
  • Morning Classes

Course Duration & Fees

The duration of this course is 60 hours and the details regarding the fee structure of this course are not mentioned on the website of Cumberland College. In order to know more about this, you will have to contact Cumberland College using the contact information given below.

Contact Details

Phone: (514) 905-1050

4. Concordia University

Social Media Marketing Courses in Montreal - Concordia University logo

Concordia is a next-generation university that is constantly reinventing the future of higher education. Located in the city of Montreal, it is one of North America’s premier universities founded in the last 50 years. It serves nearly 51,000 students each year through its innovative approaches to experiential learning and cross-functional research. It has a faculty that has strong ties to industry as well as the community. It delivers knowledge through its 400 undergraduate and 129 graduate programs.

Concordia offers a Social Media Marketing Certificate Program designed for people like you who are looking for the skills to leverage social media platforms in creating an integrated marketing plan. This certificate program consists of 3 courses and to get this certificate, students will have to go through all these 3 courses. This program will help you build a foundation in marketing fundamentals and practices. In this program, you will learn how to execute successful social media strategies and campaigns. You will also learn the fundamentals of research, creation, social media marketing strategy and growth, as well as the role of social media marketing in the marketing mix.

Course Syllabus 

  • Intro to Marketing (CEMK 1150)
  • Social Media – Networks and Concepts (CEPR 125)
  • Social Media – Strategies and ROI (CEPR 225)

Course Highlights 

  • Delivery method: Online
  • Learn From Experts
  • Hybrid Course (3 In 1 Course)
  • Certificate Of Completion

Course Duration & Fees

The duration of this Social Media Marketing Certificate Program is 100 hours (40 + 30 + 30) and its price is CAD 2,620 (CAD 1050 + CAD 785 + CAD 785).

Contact Details

Phone: 514-848-3600 
Email: [email protected]

5. Executive Education HEC Montreal

Social Media Marketing courses in Montreal - Executive Education HEC Montreal logo 

Executive Education HEC Montreal offers a Social Media Marketing course to help you develop your social media as well as content marketing strategies so that you can boost your brand. This course is for anyone who wishes to connect with their online customers in a more meaningful as well as impactful way. It will introduce you to various best social media practices as well as show you how to align them with your business goals and the resources that you have at your disposal. It will also demonstrate how to use social media to increase awareness and reputation in a hyper-digital world.

In this Social Media Marketing course, you will learn how to generate interest and position your brand. You’ll also learn how to build communities and engage community members in constructive conversations. This course is suitable for anyone who manages a company’s social media marketing and e-commerce activities. By the end of this course, you will be able to leverage the full power of content marketing for increasing your visibility, engagement, and loyalty with your current as well as potential customers. You will also be able to leverage both shared and earned media across your digital marketing ecosystem.

Course Syllabus

  • Introduction to Web 2.0: Characteristics and rules for use
  • Top participatory web platforms and their penetration rate by sociodemographic characteristics
  • Content marketing vs. branded content
  • Inspiring role models from before and during COVID-19
  • Choosing the social media platforms that best suit the needs and resources of your business
  • Creating content and managing interactions

Course Highlights

  • 1-Day Course – 9:00 am to 4:30 pm
  • Learn from an Expert
  • Course in French
  • Hands-on Content Mapping Exercise
  • Receive A Certificate Of Completion By Executive Education HEC Montreal

Course Duration & Fees

The duration of this course is 1 day and its price is CAD 995 + Taxes.

Contact Details

Phone: 514 340-6001 1 844 340-6001
Email: [email protected]

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FAQ – Frequently Asked Questions

Q. Can I do Social Media Marketing on my own?

Of course. You can do Social Media Marketing yourself. With practice, anyone can learn how to do Social Media Marketing for their business. Our advice; take a Social Media Marketing course and apply what you learn to your business. A great place to start learning Social Media Marketing is IIDE’s Online Social Media Marketing Course

Q. How effective is Social Media Marketing?

According to HubSpot, social media leads to 100% higher close rates than outbound marketing strategies. That’s because every post and every interaction you make on your social media channels is an opportunity to convert an interested lead into a satisfied customer. 

Q. What are social media management tools?

Social media management tools are software that you can use to publish, monitor, as well as manage your social media networks from a single dashboard. This simplifies content management and also streamlines the process when multiple teams are working on one or more accounts. Some of the best Social media management tools in digital marketing are Buffer, Hootsuite, Sprout Social, Semrush, HubSpot, Sendible, and Crowd Fire.

Q. How to know which social media channel is best to market on?

Determine your target audience and find the platform where they demographically spend the most time. This will help you in choosing the right social media platform to market your products or services.

Q. What are the best ways to upskill in the field of Digital Marketing?

There are many ways to upskill yourself in the field of Digital Marketing. You can seek out thought-leaders and follow them, attend webinars or virtual events, or consider a certification or relevant coursework to upskill yourself in the field of Digital Marketing. You can also visit our knowledge portal for upskilling yourself in the field of Digital Marketing where you can gain insight into the digital marketing industry as well as learn about tips, tricks, tools, techniques, and the latest in the digital marketing space.

Conclusion 

That’s it, folks! We hope this blog answered all your questions regarding Social Media Marketing courses in Montreal and you enjoyed reading it. Each course listed in this blog has something unique to offer.

Social Media Marketing is Just a part of digital marketing and if you want to learn all the skills related to Digital Marketing and launch a career in this field, check out IIDE’s Online Digital Marketing Course. It is a comprehensive course designed for anyone looking to break into the ever-growing field of digital marketing. In this course, you will learn everything about the key tools and skills that are needed to succeed in digital marketing across search, social media, and analytics. This course is ideal for individuals pursuing a career as digital marketers, entrepreneurs wishing to grow their businesses or marketing professionals who are looking to expand and improve their digital marketing skills.

If you don’t have enough time to pursue a full-fledged digital marketing course and want to take a shorter course or focus on a specific digital marketing field then you should check out IIDE’s short-term certificate courses. With the help of these courses, you can upskill yourself in various fields of Digital Marketing such as Search Engine Optimisation (SEO), Social Media Marketing, Email Marketing, Copywriting, Google Analytics, Google Ads, and Media Planning among others. These courses will provide you with in-depth knowledge of your desired digital marketing field as well as help you develop all industry-relevant skills.

If you have any queries regarding Social Media Marketing then let us know in the comment section down below. We’ll be happy to answer your queries. Happy Reading!

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

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