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Karan Shah
Founder and CEO at IIDE
Updated on: Sep 6, 2024
To make your social media posts more engaging, use eye-catching visuals, include humour, keep messages short and clear, and tailor content to your audience’s interests.
The most engaging social media content includes visually appealing posts, humour, relatable stories, timely updates, and interactive elements like polls or questions.
Social media content pillars are the main categories or themes that shape your content strategy. They help you organise and focus your posts to maintain consistency and relevance.
The 80/20 rule in social media content strategy means 80% of your posts should inform or entertain, while 20% promote your brand.
The top three most used social media platforms are Meta, Instagram, and LinkedIn, popular for connecting people, sharing content, and engaging with trends.
Karan Shah is the Founder and CEO of IIDE – The Digital School, Asia’s premier digital marketing institute. With over ten years of hands-on experience in the digital marketing industry, Karan has played a pivotal role in empowering thousands of students to forge successful careers in this ever-evolving field.
His vast expertise encompasses various areas such as paid search, social media marketing, programmatic marketing, and much more. Karan's passion for education, teaching, and public speaking led him to establish IIDE, where he offers world-class digital marketing education designed to meet industry standards.
To date, he has trained over 60,000 students and worked with more than 25 corporates, sharing his knowledge through both online and offline platforms. A Harvard Business School alumnus with a specialisation in E-commerce, Karan is also an accomplished Tedx speaker. His industry insights and teaching excellence have earned him a prestigious role as a visiting faculty member at India’s top management institutes, including the Indian Institutes of Management (IIMs).