From Beginners to Advanced

#1 Online SEO Course with Certification

Gain a competitive edge with IIDE's SEO course. Embark on a transformative journey to master all the components of SEO, including on-page, off-page, technical, and local SEO.

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9,234 Students Enrolled

12+ Hours

₹42,000/-

34,999/-

Course Fees + Taxes

How IIDE Will Transform Your Career

At IIDE, we provide impactful learning experiences through courses crafted by industry experts and academic leaders. Our SEO Course offers in-depth knowledge and practical skills to elevate your career in digital marketing.

Whatsapp Community/Networking Channel for IIDE Students
Whatsapp Community/Networking Channel for IIDE Students
1-on-1 Mentoring Sessions at IIDE
1-on-1 Mentoring Sessions at IIDE
IIDE's Designated Learning Portal
IIDE's Designated Learning Portal
IIDE's Certificate of Completion
IIDE's Certificate of Completion

SEO Course Syllabus:

Our SEO course syllabus covers everything from keyword research to advanced analytics, providing a thorough understanding of SEO strategies.

6 Modules

1: Introduction to Search Engine Optimization (SEO)

  1. What is a Search Engine
  2. What is SEO? - Importance of SEO
  3. SERP Anatomy & Elements that can be Optimized for SEO on SERP
  4. Google's Search Engine Algorithm
  5. How Search Works & Crawling, Caching, Indexing, and Ranking

2: Keywords

  1. What are Keywords?
  2. Keyword Intent
  3. Dashboard Walkthrough: Google Keyword Planner (GKP)

3: On-Page SEO

  1. What is On-Page SEO?
  2. On-Page SEO with WordPress and Content Optimization
  3. Dashboard Walkthrough: Yoast SEO

4: Off-Page SEO

  1. Introduction to Off-Page SEO
  2. Building High-Quality Backlinks

5: Technical SEO

  1. What is Technical SEO?
  2. Important Aspects of Technical SEO
  3. What are Domain Authority (DA) & Page Authority (PA)?

6: SEO Tools & Advanced Strategies

  1. SEO Audit Tools
  2. Local SEO
  3. Rich Results
  4. Creating an SEO Strategy
  5. Dashboard Walkthrough: Google My Business (GMB)
  6. Dashboard Walkthrough: Screaming Frog

6 Modules

1: Introduction to Search Engine Optimization (SEO)

  1. What is a Search Engine
  2. What is SEO? - Importance of SEO
  3. SERP Anatomy & Elements that can be Optimized for SEO on SERP
  4. Google's Search Engine Algorithm
  5. How Search Works & Crawling, Caching, Indexing, and Ranking

2: Keywords

  1. What are Keywords?
  2. Keyword Intent
  3. Dashboard Walkthrough: Google Keyword Planner (GKP)

3: On-Page SEO

  1. What is On-Page SEO?
  2. On-Page SEO with WordPress and Content Optimization
  3. Dashboard Walkthrough: Yoast SEO

4: Off-Page SEO

  1. Introduction to Off-Page SEO
  2. Building High-Quality Backlinks

5: Technical SEO

  1. What is Technical SEO?
  2. Important Aspects of Technical SEO
  3. What are Domain Authority (DA) & Page Authority (PA)?

6: SEO Tools & Advanced Strategies

  1. SEO Audit Tools
  2. Local SEO
  3. Rich Results
  4. Creating an SEO Strategy
  5. Dashboard Walkthrough: Google My Business (GMB)
  6. Dashboard Walkthrough: Screaming Frog

6 Modules

Master the art of creating impactful ad campaigns to maximise reach and conversions.

1. Introduction to Google Ads

  • Discover the Fundamentals of Google Ads: The What and Why
  • How to Set Up Google Ads- Express Mode
  • What are the Types and Examples of Google Ads

2. Keywords and Keyword Planner Tool

  • Learn About Keyword Match Types
  • Uncover Keyword Planner Tools
  • How to Use Search Volume and Forecasts?

3. Google Ads: Campaigns and Ad Groups

  • What is the Hierarchy of Google Ads
  • Explore Google Ads Strategy Through a Case Study
  • Discover the Different Types of Campaigns

4. Responsive Search Ads and Ad Extensions

  • Understanding and Creating RSAs Yourself
  • Learn About the Types and Applications of Extensions
  • How to Add Ad Groups?

5. Google Ads: Ranking

  • Understand Google Ads Auction
  • Find and Learn Google Ads Dashboard Shortcuts
  • Learn About Quality Scores and Ad Ranks

6. Search Bidding Strategies

  • Discover Manual Bidding Strategies
  • How to Decide Campaign Budgets, Duration, and CPC
  • Understand Automated Bidding Strategies: Clicks and Conversions

7. The Google Display Network

  • Compare Search Network and Display Network
  • Uncover the Bidding Strategies for GDN
  • How to Create Display Ads?

8. YouTube Ads

  • Learn About Video Ad Formats on YouTube
  • Explore Campaign Level Settings on YouTube Ads
  • Explore Ad Group Level Settings on YouTube Ads

9. Remarketing With Google Ads

  • Learn Remarketing for Search Ads
  • How to Remarket for Display Ads?
  • Understand Remarketing for YouTube Ads

10. Conversion Tracking

  • Compare Macro Conversions and Micro Conversions
  • Discover the Different Types of Conversions
  • How to Set up Conversion Tracking?

6 Modules

Gain insights into user behaviour and optimise performance with data-driven strategies using Google Analytics.

1. Introduction To Google Analytics 4 (GA4)

  • Overview, History, Features and Benefits Of GA4
  • Installing a GA Demo Account

2. Acquisition, Engagement, And User Reports

  • Exploring The Dashboard
  • Accessing The Google Merchandise Store (GMS) Demo Account

3. Generating Reports For The GMS Website

  • Custom Reporting And Analysis
  • Learn About Dimensions vs. Metrics
  • How to Create Custom Reports, Custom Events, and Custom Conversions?
  • Learn How to Create a UTM Tracking Link With a Hands-On Activity

4. Advanced Reporting And Integration

  • How to Exclude Internal Traffic?
  • Integrating GA4 With Other Tools, Such as Google Ads and Google Tag Manager
  • Explorations on the GA4 Dashboard

6 Modules

Explore how to monetise content through blogging, AdSense, and affiliate marketing strategies.

1. Blogging Fundamentals

  • Understand the Niches and Types
  • Understanding Your Target Audience And Their Needs
  • Learn About The Essential Elements Of A Successful Blog

2. Content and SEO

  • How to Balance Content With SEO?
  • Understand Content Creation Guidelines
  • Work on Headlines and Titles

3. Promoting Your Blog

  • How to Promote Your Blog?
  • Explore Guest Blogging
  • How to Use Social Media to Promote Your Blog

4. Content Writing Templates

  • Learn Through RLLs and Step-By-Step Guides
  • Find Content Hubs and Learn About Being The Sources

5. Introduction To Google AdSense

  • What Is Google AdSense and How Does It Work?
  • How to Set up Google AdSense?
  • Getting the AdSense Approval

6. AdSense Units and Channels

  • Create an AdSense Ad Unit
  • Explore the Plugin for Adding Adsense Code
  • Learn About Custom and URL Channels

7. Affiliate Marketing

  • Uncover the Various Types and Revenue Models
  • Finding a Niche Using Quora
  • Use Research, References and Other Best Practices

8. Promoting

  • Learn Email Marketing and Opt-in Forms
  • Explore Affiliate Marketing via Vlogging
  • Use Tools for Blogging and Affiliate Marketing

6 Modules

Learn to design effective media strategies that maximise impact and budget efficiency.

1. Introduction to Media Planning and Strategy

  • Get in Touch With Media Strategy Components
  • What is Research in Media Planning?
  • Explore the Buyers, Publishers and Networks

2. Components of Media Planning

  • Explore Budgeting
  • Understand the Platforms
  • Learn About Ad Formats

3. Creating a Media Plan

  • Get a Crash Course In Excel
  • Explore Media Planning Columns
  • Making a Media Plan and Understanding Targeting

4. Navigating Advertising Platforms

  • Tips For Non-Self-Serve Platforms
  • Choosing Between Self-Serve and Non Self-Serve
  • Explore Facebook, Instagram and The Audience Network

5. Programmatic Buying

  • Media Planning x Programmatic Advertising
  • Demand-Side Platforms
  • Sell-Side Platforms

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Frequently Asked Questions

About SEO

About SEO Course

Course Certification

Course Outcomes

Fees and Refunds

Absolutely! With the SEO industry projected to reach $122.11 billion by 2028, demand for skilled professionals is booming. Our certification programme, ranked among the top SEO courses online, equips beginners with the essential skills to launch a successful career in this dynamic field.

SEO salaries in India range from ₹2.5 lakhs to ₹18 lakhs per annum, depending on factors like experience, location, and company size. Freshers can expect to earn around ₹2.5-4.5 lakhs per year, while experienced professionals can command salaries of ₹15-30 lakhs or more. If you’re interested in learning search engine optimisation, we highly recommend opting for our SEO certification course.

In general, SEO is not difficult if you learn how to do it correctly. To ensure you get the most out of your programme, we recommend checking out our SEO certification course. Besides learning everything there is to know about SEO, you will also get access to a WhatsApp community, one-on-one mentorship, and more. The best part? You can walk away with an IIDE SEO Certification at the end.

You can definitely learn SEO online, provided you enrol in the right course. Our programme, for instance, is considered to be the best SEO course online as it comes with a comprehensive syllabus, expert trainers, access to a WhatsApp community, and so much more.

With our course, you don't need to choose between learning SEO online or understanding the ins and outs of Google Ads. We offer a bundle of five connected courses which include a Google Ads course, SEO course, Google Analytics course, Blogging, AdSense and Affiliate course, and a Media Planning course.

₹42,000/-

34,999/-

Course Fees + Taxes