Detailed Scope of MBA in Digital Marketing in Sri Lanka: A Career with Great Scope

The scope of MBA in Digital Marketing in Sri Lanka, a relatively recent addition to the roster of MBA specializations, is a topic of interest for many prospective students. Given its novelty, there is a degree of uncertainty and hesitation among students about whether to opt for this program.

This article aims to provide a comprehensive overview of the scope of MBA in Digital Marketing in Sri Lanka, including details about the fees, syllabus, eligibility criteria, placement opportunities, and the expected salary after course completion.

The MBA in Digital Marketing is typically a two-year postgraduate course that offers an in-depth understanding of Digital Marketing to its students.

The curriculum equips students with the skills and knowledge necessary to devise successful digital marketing strategies, enhance their creative abilities, and broaden their understanding of digital platforms for marketing products and services online.

The course encompasses various aspects such as Marketing, Administration, Behaviour, Fundamentals, Business Communication, Selling and Negotiation, among others. It does not involve the study of traditional marketing strategies, focusing solely on Digital Media.

The subjects included in an MBA in Digital Marketing are marketing fundamentals, mobile marketing, business communication, marketing analytics, accounting and finance, strategy formulation, international business, and more.

The scope of MBA in Digital Marketing in Sri Lanka is vast and continues to grow, making it a promising choice for individuals interested in pursuing a career in this dynamic field.

Scope of MBA in Digital Marketing in Sri Lanka 

Digital Marketing, a rapidly evolving facet of marketing, has emerged as an effective tool for reaching and influencing a vast customer base through digital media. The scope of MBA in Digital Marketing in Sri Lanka is expanding as it is becoming a vital strategy for both small businesses and well-established companies.

These strategies are designed to attract targeted customers, thereby enhancing the visibility and reach of the businesses.The implementation of digital marketing strategies aids business firms in augmenting their profit margins with minimal investments.

As per the data, over 9 million companies and businesses leverage platforms like Facebook to connect with their customers, underscoring the significance of media platforms in digital marketing. This further amplifies the scope of MBA in Digital Marketing in Sri Lanka, as the demand for professionals adept in navigating these platforms is on the rise.

Primarily, there are two types of digital marketing strategies that companies employ – B2B (Business to Business) and B2C (Business to Consumer). B2B strategies target companies or groups of people with substantial investments, while B2C strategies aim at individual consumers, bolstering brand awareness.

The scope of MBA in Digital Marketing in Sri Lanka is broadened by this diversity, as it prepares professionals to strategize and execute both B2B and B2C campaigns effectively.

The scope of MBA in Digital Marketing in Sri Lanka is vast and promising, given the increasing reliance of businesses on digital marketing strategies. This trend is expected to continue, making an MBA in Digital Marketing a valuable and rewarding choice for individuals seeking to make a mark in this dynamic field. 

Why Should One Opt for an MBA in Digital Marketing?

Now that you’re aware of the subjects, eligibility, and salary opportunities of an MBA in Digital Marketing, let’s understand its overall scope and whether you should opt for it or not.

How does one decide whether an MBA in Digital Marketing program is right for them or not? 

• The first step is to check whether the MBA course you are opting for prepares you for an industry-level demand or not. Currently, the demand for digital marketers is very high as all the companies are shifting their efforts from traditional marketing to digital marketing strategies. So to carry out digital marketing activities, business enterprises are in great need of professionals. 
• In the second phase of your decision-making process, it is of paramount importance to evaluate your compatibility with the program. This can be achieved by introspecting whether the nature of the work aligns with your interests and preferences. Digital marketing, as a field, is incredibly diverse and inclusive, offering opportunities for a wide array of individuals with varying skill sets and inclinations. It is a domain where writers can thrive by creating compelling content, creative individuals can innovate unique strategies, analytical thinkers can decipher patterns and trends, and designers can craft visually appealing digital assets. Therefore, irrespective of your background or expertise, there is a potential role for you in digital marketing, provided you have a genuine interest and passion for the work involved.

• An MBA degree serves as a crucial prerequisite if your career aspirations involve stepping directly into a mid-senior managerial role. This is particularly relevant in a specialized field such as digital marketing, where professional training is highly valued. Without such formal education or professional training, you may find yourself at the initial rung of the career ladder, starting as an intern. This is because the complex and dynamic nature of digital marketing requires a solid foundation of knowledge and skills, typically provided by an MBA or similar professional training. Therefore, an MBA not only equips you with the necessary skills but also positions you favorably in the competitive job market, enabling you to bypass entry-level roles and progress directly to mid-senior managerial positions.

• In the final analysis, a compelling incentive to undertake an MBA in Digital Marketing is the lucrative remuneration associated with the jobs in this field. This can be attributed to the high demand for skilled professionals in the digital marketing landscape. As businesses increasingly recognize the importance of a robust online presence and digital strategy, the need for proficient digital marketers has surged. These professionals are tasked with navigating the complexities of the digital world to drive business growth, making their skills highly sought after. Consequently, the market is willing to offer attractive compensation packages to secure such talent, making an MBA in Digital Marketing not just a rewarding career choice in terms of job satisfaction, but also in terms of financial gain.

These are some of the reasons why student should opt for MBA in digital marketing.

Where can you learn MBA in digital marketing?

By reading the blog above you might be impressed with the scope of MBA in digital marketing in Sri Lanka and if you are willing to pursue MBA in digital marketing and looking for some institute from where to pursue MBA in digital marketing the answer is IIDE.

IIDE offers a 100% placement guarantee for its 11-month post-graduation in Digital Marketing course, which is intended to prepare students for mid-to senior-level roles in the field. Since the field of digital marketing is expanding quickly in India, many graduates are choosing to pursue post-graduation degrees in it.

All accepted students have the opportunity to apply for scholarships from IIDE, with the possibility of winning scholarships worth up to INR 1,00,000 based on merit. Because IIDE always puts the needs of its students first, the entire program is enjoyable and jam-packed with real-world learning opportunities.

Have a look at one of their alumni’s success stories:

FAQs (Frequently Asked Questions) 

Q. Does an MBA in digital marketing have scope?

The scope of an MBA in digital marketing is wide. There are various career opportunities available after an MBA in digital marketing such as social media manager, web developer, content creator, and many more.

Q. What is the highest salary in digital marketing?

The highest salary that a Digital Marketing Manager can earn is ₹18.0 Lakhs per year (₹1.5L per month). 

Q. Is Digital Marketing better than an MBA?

Digital marketing course is shorter, more job-driven than an MBA course, and provides a 360-degree understanding of the subject that has gained enormous importance in today’s business world.

Q. Can I get a job after MBA in digital marketing?

MBA in Digital Marketing will also open new avenues for them in the industry and they can find employment in top companies and serve in various positions like a content writer, social media manager, SEO manager, and digital marketing manager.

Q. Which MBA has scope in the future?

Brand management, accounting, global business, human resource management, operations management, data management, and logistics are some of the in-demand specializations. These MBA specializations give this premier qualification a strategic advantage in a range of contexts, including industry and academics.

Conclusion

The Scope of MBA in Digital Marketing in Sri Lanka is a great option for students looking to take their career in the field of digital marketing. With the increase in the demand for digital marketing professionals, the scope of MBA in Digital Marketing in Sri Lanka is huge.

If you want a digital marketing career and get the right skills, you must learn digital marketing. expand this thought in this section and also plug in IIDE’s mba in digital marketing With the right skills and knowledge, graduates can look forward to a fulfilling and rewarding career in the field.

The demand for digital marketing is going to continue to grow in the future as technology will be taking most of the jobs, understanding of the algorithm and usage will also be in demand according to statistics and digital marketing agencies in Sri Lanka.