Scope of MBA in Digital Marketing in Santa Rosa: Comprehensive Guide

Updated on: Dec 2, 2023
Scope of MBA in Digital Marketing in Santa Rosa

There is a wide scope of MBA in Digital Marketing in Santa Rosa. Essentially, it’s a professional postgraduate degree that teaches you different strategies for email, search, and social media marketing to build your brand’s popularity and clientele.

 MBA in Digital Marketing is a two-year management course, which imparts training and knowledge of using marketing tools on digital platforms to promote a product or service for increasing customer base. It is a post-graduate programme offered as a specialization in Masters in Business Administration (MBA). Since digital marketing as a mode of marketing has emerged in a big way in the past few years, the demand for trained professionals is quite high in this field. To meet the demand, many B-schools have started offering MBA in Digital Marketing courses.

The job prospects are very good in this field as almost all the companies across sectors need digital marketing professionals to help them in product promotion on various platforms and in increasing the customer base. So the Scope of MBA in digital marketing in Santa Rosa will be massive.

Get Assured Placements - PG in Digital Marketing

Scope of MBA in Digital Marketing in Santa Rosa post-COVID-19 

Here are some reasons why the scope of MBA in digital marketing in Santa Rosa is higher post covid:  

  • Digital marketing keeps in mind what the consumers expect from businesses during a crisis and adjusts your digital marketing strategy accordingly. Due to unlimited opportunities, it is pretty obvious that more companies are prioritizing social media as the best way to reach your target audience.
  • When a firm targets its audience, it needs to take into account a number of factors. Location, hobbies, past purchases, and many more are just a few of them. Organisations may create a successful digital marketing campaign by keeping these in mind. Businesses can even retarget customers who have previously encountered their offerings.
  • Digital marketing is economic when compared to other forms of marketing through prices may vary depending upon the nature of its business.
  • People are using a wide variety of social media platforms after the pandemic with the increased number of essentials. Digital Marketing offers ways for online shopping with door delivery. Since the COVID-19 crisis has affected the working community to a large extent.
  • Companies offer ‘a magical key’ called ‘WORK FROM HOME’ as people from distant places are given opportunities of employment and earn income from home. 

Hence there is a huge scope of MBA in digital marketing in Santa Rosa post pandemic and will continue to grow.

Scope of MBA in digital marketing in Santa Rosa for students

From MBA in HR to MBA in IT, universities across the world offer different types of MBA courses. MBA in digital marketing has a popular demand in Santa Rosa. However, with businesses switching from traditional methods to online techniques, MBA in Digital Marketing has gained popularity. Enlisted are some of the major reasons why this course is an ideal option to choose.

  • Constantly evolving industry
  • Can be pursued by any professional from any background
  • Job opportunities in several fields across the globe
  • Demand for a digital marketing professional is high
  • You can learn various facets of Digital Marketing without much effort
  • Copious full-time, part-time, and online courses available
  • Will help in developing the skills required for managerial posts
  • You can build a strong network
  • Course curriculum designed as per industry standards
  • Flexibility in choosing a field of specialization

Hence due to these factors there is massive scope of MBA in digital marketing in Santa Rosa for students.

Why should one opt for an MBA in Digital Marketing?

With organizations needing to have a strong online presence, the employment scope of MBA in digital marketing in Santa Rosa is expanding. Here is why you should opt MBA in digital marketing:

  • Industry demand for digital marketing specialists will never end: There is an ongoing need for experts in this rapidly expanding field. As the world gradually moves towards becoming entirely digital, there will be a growing need, which will present countless chances for people.
  • Flexibility: Since digital marketing is conducted online, a person’s location is irrelevant. Work-from-home enterprises either switched to a work-from-home module or began operating digitally when the COVID-19 pandemic struck. You can work flexible hours as a specialist in digital marketing to complete your tasks.
  • Economical: Obtaining a master’s degree in digital marketing doesn’t come at a steep price. It’s a highly sought-after course that offers your resume a significant boost and sets you apart from other candidates for the same position.
  • Improvement of Knowledge: Earning an MBA in digital marketing will enable you to get expertise and understanding in various market concepts as well as business administration. You can use the knowledge you’ve obtained in other areas of your life or while applying for jobs in the future.
  • Lucrative Salary: The demand for a postgraduate degree in digital marketing is rising in tandem with the global expansion of the MBA programme in this field. Since there is a greater demand than there is supply, it functions as beneficial for digital marketing professionals.

Where can you learn MBA in digital marketing?

By reading the blog above you might be impressed with the scope of MBA in digital marketing in Santa Rosa. IIDE is a great option to consider if you want to pursue an MBA in digital marketing and are looking for an institute to do so.

IIDE provides an 11-month post-graduation program in digital marketing that is guaranteed to place students 100% of the time. This intends to prepare students for mid-to-senior level roles in the industry. Due to the field’s explosive growth, post-graduation degrees in digital marketing are becoming more and more popular among graduates in India.

All accepted students are also qualified to apply for IIDE scholarships. IIDE’s entire programme is fascinating and full of opportunities for real-world learning since it prioritises the needs of its students.

Have a look at one of their alumni’s success stories:

Get Assured Placements - PG in Digital Marketing

FAQs or Frequently Asked Questions:

Q. What is the scope of digital marketing?

Any applicant who possesses the requisite hard skills can get employment with ease, as digital marketing is a highly sought-after subject.

Q. What is SEO(Search Engine Optimization)?

SEO is the process that helps to optimize a website’s technical configuration, content relevance, and link popularity so these websites are easy to find and become popular over other competitors. It also tries to increase website traffic from free, organic or natural search results in search engines.

Q. Is it ok to consider digital marketing as a career option?

Yes, it’s a fantastic job option if you have the necessary abilities and are passionate about the digital world.

Q. What are the fields that come under digital marketing?

The different types of digital marketing are content marketing, social media marketing, advertising, influencer marketing, and many more. The most used or the most hyped marketing is influencer and social media marketing. It helps to boost your content and products not only on the social media platforms but you can target your audience as per your demands.

Q. Why is digital marketing important in today’s world?

Digital marketing allows everyone to grow their audience as it is the fastest and most effective way to boost your brand. It helps in increasing profits and builds a better relationship with the new and as well as the old customers. It also helps to target a specified audience depending upon what is the company’s requirements.

Q. Is MBA in Digital Marketing necessary?

Your MBA programme gives you all the tools you need to become an authority in this area. Thus, an MBA in this subject is essential to gain all the necessary abilities and, consequently, a good job and decent pay.

Q. What is the scope of MBA in digital marketing in Santa Rosa?

With a master’s degree in digital marketing, one can begin leading a comfortable life and making a good living. There are lots of professional opportunities as a result of businesses embracing digital. One can make good earnings with an MBA in digital marketing, the salary ranges can vary widely depending on many important factors. But Overall the scope of an MBA in digital marketing in Santa Rosa is high.

Q. Is it difficult to learn digital marketing?

Not a hard course to learn but digital marketing requires time, effort, and persistence. If one has basic knowledge of data analytics, the basics of Word, PowerPoint, and social media it would be beneficial in their learning process. You can feel a little overwhelmed at the beginning, especially if it is to learn digital marketing on your own. 


Businesses in Santa Rosa are gaining influence in their respective industries with the aid of digital marketing. It is assisting both recently created enterprises and those with many years of experience in increasing sales and revenue.

Digital marketing will only grow in size as the globe continues to shift towards digital technology. It is inevitable to say that the scope of MBA in digital marketing in Santa Rosa will have greater in the future. With a bit of passion with the right skill set and you can prosper in this field.

Do let us know about your views on the scope of MBA in digital marketing in Santa Rosa in the comments section below and visit the IIDE Portal to read more such content.

If willing to understand this field of digital marketing before pursuing MBA you can also learn the digital marketing field with IIDE’s Online Digital Marketing Course.

To know more about IIDE, connect with us at for a free counseling session.

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]


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