Scope of MBA in Digital Marketing in New Zealand: Comprehensive Guide

Updated on: May 9, 2024

Imagine scrolling through social media, and getting ads everywhere. That’s the competitive world of digital marketing, where everyone is trying to grab your attention. And for increasing Scope Of MBA in Digital Marketing in New Zealand you need some great skillsets. Enter the MBA in Digital Marketing

Now, you might be thinking, “Why get an MBA in Digital Marketing in New Zealand ?” Well, businesses are transitioning from traditional marketing to Digital Marketing. That’s where you come in, the companies need Digital Marketing Audience to reach more and more to their target audience

This blog is your go to guide for Scope Of MBA in Digital Marketing in New Zealand. Whether you’re a fresh graduate or a seasoned professional seeking a career boost, this is your chance to level up!

Get Assured Placements - PG in Digital Marketing

What is Digital Marketing ?

Digital marketing refers to the promotion of products or services using digital channels such as social media, search engines, email, and websites. Its rise has been meteoric, transforming the way businesses connect with their audiences. Through targeted advertising, personalized content, and data analytics, digital marketing has enabled industries to reach consumers more effectively than ever before.

Industries across the board have benefitted from the boom in digital marketing. Small businesses can now compete on a global scale, while established brands can deepen their customer relationships through interactive online experiences. Additionally, digital marketing offers real-time insights, allowing businesses to adapt their strategies quickly in response to market trends and consumer behavior.

Future and Scope of Digital Marketing in New Zealand ?

In New Zealand, digital marketing expenditure is on the rise, with a projected growth rate of 10% annually over the next five years. Businesses of all sizes are realizing just how crucial digital marketing is in today’s digital-driven world. It’s not just about having a presence online; it’s about engaging with customers in meaningful ways through platforms like social media, email, and search engines.

Currently, 89% of businesses in New Zealand have a digital marketing strategy in place, indicating a widespread recognition of its importance. And there’s no shortage of cool trends to keep an eye on, like the growing Scope of MBA in Digital Marketing in New Zealand. But here’s the twist: in this fast-paced digital world, staying ahead means constantly learning and adapting. It’s like a thrilling race where technology and trends are the track, and businesses are the racers vying for the top spot.

The demand for digital marketing professionals is on the rise in New Zealand, with job postings in the field increasing by 15% annually, showcasing the growing need for skilled individuals in this sector.

So, what does it take to succeed in this digital adventure? Future digital marketers will need a versatile toolkit, including skills in data analysis, content creation, SEO etc. So, get ready to dive into the world of digital marketing.

Overview of the Digital Marketing Job Market in New Zealand

In New Zealand, the digital marketing job market is growing with demand, mirroring the global trend. Various industries and businesses are in this demand, recognizing the pivotal role of digital marketing in reaching and engaging with their audiences effectively.

From e-commerce giants to traditional brick-and-mortar stores, companies across sectors such as retail, hospitality, finance, and technology are creating opportunities for digital marketing professionals. For MBA graduates specializing in digital marketing, a plethora of roles and positions await. 

Entry-level positions in digital marketing typically offer competitive starting salaries, with growth opportunities as professionals gain experience and expertise and growing Scope of MBA in Digital Marketing in New Zealand Salary trajectories vary across sectors, with industries like technology and finance often offering higher compensation compared to others.

Aspiring digital marketers can expect a dynamic and rewarding career path, with ample opportunities for growth and development. In the next section, we’ll explore how to kickstart your journey in digital marketing, from acquiring the right skills to landing your dream job in this exciting field.

Here’s a comprehensive list of Digital Marketing Roles and their average annual salary in New Zealand:

Digital Marketing Role Average Annual Salary in New Zealand (USD$)
Digital Marketing Manager/Strategist USD$ 40,000- 70,000
SEO and SEM Specialist USD$ 30,000- 50,000
Content Marketing Manager USD$ 30,000- 50,000
Social Media Manager USD$ 26,000- 40,000
Email Marketing Manager USD$ 35,000- 50,000
Analytics Manager USD$ 50,000- 70,000


How to start your career in Digital Marketing ?

Embarking on a career in digital marketing is an exhilarating journey filled with boundless opportunities for growth and success. As aspiring marketers navigate the vast landscape of possibilities, the question of how to kickstart their journey often arises. One avenue worth exploring is the debate between formal education and self-taught routes. While both paths have their merits, formal education, exemplified by pursuing an MBA in Digital Marketing, offers a structured framework and comprehensive learning experience that can propel individuals towards achieving their career goals.

Value of Formal Education vs. Self-Taught Routes:

Embarking on a career in digital marketing offers numerous paths, but formal education, such as pursuing an MBA in Digital Marketing, stands out for its structured curriculum and comprehensive learning experience. While self-taught routes may seem enticing, formal education provides practical skills honed through mentorship and hands-on experiences.

Boosting Employability with Key Certifications:

Key certifications like Google Ads, HubSpot, and Facebook Blueprint significantly enhance employability by showcasing expertise and commitment to industry best practices. These credentials serve as valuable assets, demonstrating proficiency and dedication to staying updated in the competitive digital marketing landscape.

Gaining Practical Experience and Building a Portfolio: 

To gain practical experience, consider internships, freelancing, personal projects, or contributing to open-source marketing campaigns. These opportunities allow you to apply theoretical knowledge in real-world scenarios, build a network, and create a compelling portfolio showcasing your skills, projects, and achievements.

Popular Digital Marketing Certifications in New Zealand

1. IIDE – Indian Institute of Digital Education


IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the highly-rated MBA in Digital Marketing Institute. 

Established in 2016, IIDE has become a leading digital marketing institute in globally. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life. 

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one. Distinguished as a prominent choice among digital marketing courses in India, IIDE’s PG in Digital Marketing is a well-regarded choice for those looking to upskill themselves in this field. 

Course Benefits

2 Specialisations After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing.
13+ Live Projects Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies.
28+ Industry Tools In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc
1-on-1 Mentorship Students can book a personal mentoring session with a trainer to solve their doubts & questions.


Contact Details

Phone No- +91 96199 58615
Email ID- [email protected]




Udacity’s Digital Marketing Nanodegree program offers a comprehensive curriculum designed to equip individuals with the skills and knowledge needed to thrive in the digital marketing industry. Established in 2011, Udacity is a renowned online learning platform known for its industry-aligned courses and hands-on projects. With a focus on practical skills and real-world applications, Udacity’s program prepares students for success in today’s digital landscape.

Who it’s for:

  • Ideal for individuals looking to start a career in digital marketing.
  • Suitable for professionals seeking to upskill and advance their careers in the field.


  • Hands-on Projects: Gain practical experience by working on real-world projects and campaigns.
  • Industry Mentorship: Receive guidance and feedback from industry experts throughout the program.
  • Career Services: Access personalized career coaching, resume support, and interview preparation.
  • Flexible Learning: Study at your own pace with on-demand video lessons and interactive quizzes.
  • Certification: Earn a recognized credential upon successful completion of the program.

Contact Details:

Phone No: +1 (818) 874-1223

Email: [email protected]


Coursera’s Digital Marketing Specialization is a highly acclaimed certification program offered in collaboration with leading universities and industry experts. Established in 2012, Coursera has revolutionized online education by providing access to high-quality courses from renowned institutions worldwide. The Digital Marketing Specialization is designed to provide learners with a comprehensive understanding of digital marketing strategies and tactics, making it a popular choice among aspiring marketers.

Who it’s for:

  • Ideal for individuals seeking a flexible and self-paced learning experience.
  • Suitable for professionals looking to gain practical skills in digital marketing.


  • Flexible Learning: Study at your own pace with on-demand video lectures and interactive quizzes.
  • Expert Instruction: Learn from industry experts and faculty from top universities.
  • Hands-on Projects: Apply theoretical knowledge to real-world scenarios through practical assignments.
  • Certification: Earn a certificate upon completion of the specialization to showcase your skills to employers.
  • Global Recognition: Coursera’s certifications are recognized by leading companies and organizations worldwide.

Contact Details

Email ID- [email protected]

4. HubSpot

HubSpot’s Inbound Marketing Certification is a renowned credential in the digital marketing industry, offering comprehensive training in inbound marketing methodology. Established in 2006, HubSpot is a leading provider of inbound marketing and sales software, known for its innovative approach to digital marketing strategies. The Inbound Marketing Certification is designed to equip individuals with the skills and knowledge needed to attract, engage, and delight customers through inbound marketing techniques.

Who it’s for:

  • Ideal for marketers, sales professionals, and business owners interested in mastering inbound marketing principles.
  • Suitable for individuals seeking to differentiate themselves in the competitive job market.


  • In-depth Curriculum: Learn inbound marketing fundamentals, including content creation, social media promotion, lead nurturing, and conversion optimization.
  • Practical Exercises: Apply concepts learned through practical exercises and real-world examples.
  • Industry Recognition: Gain a credential recognized by industry leaders and employers worldwide.
  • Free of Cost: Access the certification course for free, making it accessible to individuals of all backgrounds.
  • Continuous Learning: Stay updated with the latest trends and best practices in inbound marketing through HubSpot’s extensive resources and community.

Contact Details

Address : 2 Canal Park Cambridge, MA 02141, United States

Phone No : +1 888 482 7768


5. Digital Marketing Institute (DMI)

The Certified Digital Marketing Professional (CDMP) certification offered by the Digital Marketing Institute (DMI) is a globally recognized credential tailored for professionals in New Zealand seeking to excel in digital marketing. Established in 2008, DMI is a leading provider of digital marketing education, known for its industry-aligned courses and certifications. The CDMP certification program covers a wide range of digital marketing topics, including SEO, PPC, social media marketing, email marketing, and analytics, providing participants with the knowledge and skills needed to succeed in today’s digital landscape.

Who it’s for:

  • Ideal for digital marketers, marketing professionals, and business owners in New Zealand looking to enhance their digital marketing expertise.
  • Suitable for individuals seeking to validate their skills and knowledge with a globally recognized certification.


  • Comprehensive Curriculum: Access to comprehensive training modules covering key digital marketing disciplines and strategies.
  • Practical Assignments: Apply learning through practical assignments and case studies to gain hands-on experience.
  • Industry Validation: Earn a certification recognized by industry experts and employers as a mark of proficiency in digital marketing.
  • Career Advancement: Enhance career prospects and unlock opportunities for growth in the digital marketing field with a CDMP certification.
  • Global Network: Join a global community of digital marketing professionals and access exclusive networking opportunities and resources.

Contact Details

Phone No: 01 531 1200

Get Assured Placements - PG in Digital Marketing

FAQs or Frequently Asked Questions:

Q. What is the scope of digital marketing in New Zealand?

The demand for digital marketing professionals in New Zealand is steadily increasing as businesses recognize the importance of online presence and digital engagement. With the digital landscape evolving rapidly, there is a growing need for skilled professionals who can navigate and leverage digital channels effectively.

Q. Which industries in New Zealand are leading the demand for digital marketing expertise?

Industries such as technology, e-commerce, tourism, hospitality, and retail are among the leading sectors driving the demand for digital marketing expertise in New Zealand. These industries rely heavily on digital marketing strategies to reach and engage with their target audiences in a competitive marketplace.

Q. How much does a digital marketer earn in New Zealand?

Digital marketer salaries in New Zealand vary based on experience . Entry-level starts around $29,000 USD, while seniors can reach over $73,000 USD.

Q. What are the emerging trends in digital marketing specific to the New Zealand market?

Some emerging trends in the New Zealand digital marketing landscape include the increasing adoption of mobile marketing, the rise of influencer marketing, the importance of local SEO strategies, and the growing emphasis on sustainability and ethical marketing practices.

Q. What career opportunities are available for digital marketing professionals in New Zealand, and what is the salary range?

Digital marketing professionals in New Zealand can explore various career opportunities, including roles such as digital marketing manager, social media specialist, SEO specialist, content marketer, and email marketing manager. Salaries vary depending on factors such as experience, qualifications, and the size of the organization, with entry-level positions typically ranging from NZ$45,000 to NZ$60,000 per year and experienced professionals earning upwards of NZ$100,000 per year.


In conclusion, the scope of digital marketing in New Zealand presents a dynamic landscape ripe with opportunities for growth and innovation. With increasing demand across various industries, professionals equipped with the right skills and knowledge can thrive in this ever-evolving field. By staying abreast of emerging trends, understanding local nuances, and honing their expertise through education and experience, individuals can position themselves for success in the digital marketing sector. As businesses continue to prioritize their online presence and engagement, the future holds promising prospects for digital marketers in New Zealand.

If willing to understand this field of digital marketing before pursuing MBA you can also learn the digital marketing field with IIDE’s Online Digital Marketing Course.

To know more about IIDE, connect with us at [email protected] for a free counseling session.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


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