Detailed Study on the Scope of MBA in Digital Marketing in Nepal

Digital marketing is the channel that helps brands to connect with customers through digital mediums. It helps brands to specifically target consumers based on criteria such as gender, age groups, spending amount, and so much more. Any sort of marketing that takes place online via a mobile device, laptop, internet, etc. is considered digital marketing.  It might be as complicated as automated email marketing campaigns or as simple as the blog post content options on your website.

Traditional marketing has hurdles such as cost and labor, but digital marketing provides you target audience, global reach, and cost-effective solutions.

Ever since the work-from-home culture has arrived, people’s preference for digital marketing as a career has increased. Small brands find it cheaper to invest in social media marketing whereas search engine optimization is still preferred by the top organisations.

Let us go further and gain more insights about the scope of MBA in digital marketing in Nepal.

What is an MBA in Digital Marketing?

An MBA in Digital Marketing is a 2-year post-graduate program, that trains students with skills and information required to form successful digital marketing strategies, enhance their creative skills, and expand their knowledge of digital platforms to market products and services.

MBA in Digital Marketing takes traditional marketing principles and applies them to the digital world. This program teaches students how to advertise items online and promote them locally and worldwide using digital platforms.

Scope of MBA in Digital Marketing in Nepal 

Here are some reasons why the scope of MBA in digital marketing in Nepal is higher:  

• Engagement- In a digital world, one in three human beings use the internet, and then they build the digital presence of companies by using websites and social media such as Facebook, Instagram, and LinkedIn. Afterward, they process the info to find out their audience. The scope of MBA in digital marketing in Nepal is a very high growing, one can surely achieve their life plans with such engagement and interest. The pandemic aftermath has surely led to recognition in the career of digital marketing. Now people look up to digital marketing as just not a course but a career option.  
• Global reach- Through social media marketing, you just need to post an ad and it’s reachable to anyone in seconds, which means it’s just a click away when your product converts into a sale. Digital marketing is more efficient than traditional marketing tools as your products provide you with the benefits you deserve. The scope of digital marketing not just in Nepal but worldwide paves the way for brand building and more subsidiaries. Digital marketing gives you a global platform to showcase your product, get your product review, and maximize your customer satisfaction and profits.
• Evolution- Digital marketing jobs have increased as there is constant evolution in technological advancement. Evolution is the rule of nature, we human beings are the one who needs to cope with modern technology. The scope of MBA in digital marketing in Nepal is evolving as teens in that country try to modernize themselves and look for the best way out for careers.
• Time-saving- Covid-19 put the marketer’s mind to work, which led to creative ideas that made it feasible for the business and the customer to save time. We learn time management ever since we were toddlers, but we can never understand the value of time. Digital marketing uses technology that makes it easier to execute and take necessary action to maximize the customer base as customers are the ultimate end user. The scope of MBA in digital marketing in Nepal will also teach you time management skills with lots of updates about the current digital marketing scenarios.
•  Approach- One of the biggest strengths of being online is interacting with consumers on a one-to-one basis. Online has a one-size-fits-all approach that works systematically. We all will agree that attending meets online has become the new normal for us so now marketers have also started looking for ways which make the customer feel relatable with the new normal. The marketing team looks for approaches that customers feel more comfortable with after the pandemic. Digital marketing gives you the opportunity to work on those real things which makes you discover how creative you are.

Scope of MBA in digital marketing in Nepal for students

There is a huge Scope of MBA in digital marketing in Nepal for students, it has gained a lot of popularity over the past few years.

• Asset- It is going to be a more advanced and tech-savvy world in upcoming years so having higher education in Digital Marketing for Students will be a skill cum asset. An asset will benefit you for a long time as it’s your career in digital marketing which will provide you with great outcomes. 
•  Dynamics- Marketing strategies are constantly evolving, and brands are doing their best to give the best product to their customers. AI as a marketing strategy has just begun, and more advancements are coming our way so business has opened ample opportunities for jobs in that area. The marketing sector is not rigid instead dynamics keep on changing. Students want to perform their best in student life so that they pave the way to success in their careers. Digital marketing as a career option has recently popular due to its good packages.
•  Skillset- As we know when covid 19 struck most people, businesses lost their ways which made them either stay home or acquire some survival skills. At that time there was room for digital marketing. Now parents tell their children to acquire skills that will make their children unique in terms of their CV. Being a part of a digital era now parents encourage their children to learn about technologies and the way the industry works. Students need to just look into the skillsets they will be getting after learning digital marketing.
• Different career- If you want to go for a different approach in your career like not doing a 9 to 5 job, then there come the career options of digital marketing like freelancer, YouTuber, and so on. It gives you a pleasure ride in life with satisfaction on your face and the creative minds behind the marketing team. We all are not made to do regular jobs or in some conditions, we are not able to do regular jobs so working as a blogger, or freelancer can pave the way for creating something new for people who are facing dull lives.
• Real experience- When we are surfing the internet whether looking for online clothes, or courses or trying to be a trader, there are ads that take us to our end service, a new world that attracts us to potential customers. An MBA in digital marketing can give you a real experience of how to look for potential customers. Then convert them to your target customers with the help of email marketing. These customers then give you feedback and required action will be taken in times of need. Students can easily learn the tools of digital marketing as somehow we all are connected to the internet and social media.

Overview of the Digital Marketing Job Market in Nepal

Digital Marketing Landscape in Nepal:
The digital marketing landscape in Nepal reflects global trends while addressing the specific needs of local businesses. From traditional establishments to emerging e-commerce ventures, businesses in Nepal are leveraging digital channels to expand their reach and enhance their presence.

Importance of Digital Marketing in the Current Digital Age:
In today’s digital age, digital marketing is indispensable for businesses in Nepal to connect with their target audience effectively. It offers avenues for engagement, visibility, and growth, catering to the evolving preferences of consumers in Nepal’s market.

Emerging Digital Marketing Trends:
Trends like AI integration are shaping digital marketing strategies in Nepal, offering personalized experiences and optimizing processes. Keeping abreast of these emerging trends is vital for professionals in Nepal’s digital marketing job market to stay competitive.

Predictions for the Next 5 Years in Nepal’s Digital Marketing Landscape:
The future of digital marketing in Nepal will likely see a continued emphasis on analytics and data-driven strategies. Businesses will rely on data to make informed decisions and optimize their marketing efforts effectively.

The Increasing Importance of Analytics and Data-Driven Marketing:
Analytics and data-driven marketing are becoming increasingly crucial for businesses in Nepal to derive actionable insights and measure the effectiveness of their digital campaigns.

Skills Future Digital Marketers Will Need:
Future digital marketers in Nepal will require a diverse skill set, including technical proficiency, creativity, strategic thinking, and adaptability. These skills will be essential for navigating the evolving digital landscape and seizing opportunities for growth.

How to start your career in digital marketing

Embarking on a career in digital marketing in Nepal can be both exciting and challenging, but with the right approach and education, you can pave your way to success. While self-learning offers flexibility, formal education like an MBA in Digital Marketing provides a structured curriculum, expert guidance, and networking opportunities crucial for long-term career growth within the scope of digital marketing in Nepal.

Key certifications play a vital role in enhancing employability. Certificates such as Google Ads, Google Analytics, HubSpot Content Marketing, and Facebook Blueprint not only validate your skills but also showcase your dedication to continuous learning and proficiency in industry-standard tools and platforms.

Gaining practical experience is paramount in digital marketing. Seek internships, freelance projects, or contribute to open-source marketing campaigns to refine your skills and expand your network. Undertaking personal projects allows you to experiment with different strategies, demonstrating your creativity and initiative to potential employers.

Crafting a compelling portfolio is essential for showcasing your capabilities. Include case studies, projects, and achievements highlighting your expertise in SEO optimization, content creation, social media management, and data analytics. A well-curated portfolio sets you apart in Nepal’s competitive job market.

Pursuing an MBA in Digital Marketing not only provides comprehensive knowledge but also grants access to a vast network of industry professionals and mentors. Combined with practical experience and certifications, an MBA equips you with the tools and confidence to thrive in Nepal’s dynamic digital marketing landscape.

Popular Digital Marketing certifications in Nepal

1. IIDE – Indian Institute of Digital Education

IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the highly-rated MBA in Digital Marketing Institute. 

Established in 2016, IIDE has become a leading digital marketing institute in Nepal. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life. 

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one. Distinguished as a prominent choice among digital marketing courses in India, IIDE’s PG in Digital Marketing is a well-regarded choice for those looking to upskill themselves in this field. 

Course Benefits

Overview:

In 2009, Digital Vidya was founded with the aim of providing social media training around the world, later they started their full-fledged digital marketing courses in 2013.

Apart from training students they also guide corporate professionals in digital marketing and other IT courses. They are partnered with leading companies which helps them provide updated curricula and train their students to face the digital marketing industry.

Who it’s for:

Students

Housewives

Working Professionals

Businessman/Entrepreneurs

Benefits:

Course Link: https://course.digitalvidya.com/digital-marketing-course/?utm_source=GoogleAds&utm_medium=CPC&utm_campaign=Brand&keyword=digital%20vidya&gad_source=1&gclid=CjwKCAjwz42xBhB9EiwA48pT7zz8K7h-_7ICDS_tO7ahP6CD5F8OAq4IvBhx_IKwSMIPQde95f9l_xoC-twQAvD_BwE

4.  IIM Skills

Overview:

IIM Skills is a prominent online Ed-Tech institute in India with a presence in 23 cities across Asia. They are listed as #3 on our list of Digital Marketing courses in Nepal. The institute offers a wide range of professional courses covering both basic as well as advanced topics. Led by a team of seasoned trainers and industry experts, IIM Skills offers a comprehensive digital marketing training program.

Till now IIM Skills has trained over 25,000 students and completed over 1,000 batches. Furthermore, the institute is also dedicated to assisting students in securing placements and crafting compelling resumes.

Who it’s for:

1. Freelancers
2. Marketers
3. Entrepreneurs
4. Brand and Communication Managers
5. Working Professionals

Benefits:

• LMS for Lifetime Access
• End to End Placement Support
• Guaranteed Paid Internship
• 100% Moneyback Guarantee
• Direct Mentorship with Faculty

Course Link: https://iimskills.com/digital-marketing/

5. Boot Camp Digital

Overview:

Sprintzeal offers training in growing domains and the latest technologies that are transforming and contributing to the economy. The flexible learning approach of Sprintzeal training promotes learning with high engagement. It has the best passing and completion rates in the industry.

World-class trainers with 12+ years of experience in the industry. They focus on equipping candidates with the latest digital marketing tools, marketing strategies, social media techniques etc.

Who it’s for:

1. Young Early-Career Professionals
2. Mid and Senior Level Professionals
3. Career Transition

Benefits:

• Knowledge to craft an effective digital marketing strategy
• Gaining online exposure
• Social media and content marketing
• Search engine optimization
• Email marketing
• Search marketing
• Better conversion rate
• Google Analytics

Course Link: https://www.sprintzeal.com/course/digital-marketing-expert-certification-training

Why should one opt for an MBA in Digital Marketing?

The scope of MBA in digital marketing in Nepal is a wide and immense one. It can be confidently said that the future of this course is bright since it is growing rapidly in Nepal. Reasons why you should opt for an MBA course in Digital Marketing are as follows:

• Personal growth- A career in digital marketing gives room for personal growth as from the very first day of the job, you can improvise and innovate for the betterment. Many times we ask ourselves what motivates us to do our daily jobs which many of us can’t answer but not in the case of Digital marketing as it would enable you to be a creative thinker and a problem solver. The scope of an MBA in digital marketing in Nepal would benefit you for personality and mind games. Personal growth can be different for a different person but the skills you acquire in digital marketing will be the same and it’s up to your capabilities how you implement them into an idea.
• Advertisement- What happens is we click to sponsor ads only done by rising artists in which we have our faith that whatever product or service they are doing is worth purchasing. But in reality, it’s the advertisement that drives us. It is the marketing strategy that enables users to be a part of a community. Advertisements are like a vicious circle that will not let you off until you convert their product into a sale. 
•  Fulfillment of basic needs- Careers in digital marketing have opened vast opportunities for higher-paying jobs that enable a person to live a comfortable life. A person who works 9 to 5 jobs has a mindset of providing for their family. Their goals in life are to have the basic needs of food, clothes, and a house. Digital marketing is just not a good career option but it also helps you develop good life skills which are life-saving hacks to survive in this digital world. 
• Adaptation- Companies organize on-the-job training as well as off-the-job training for their employees so they can productively do their work, having a higher education in digital marketing you can easily adapt to the new environment as there is no room for boredom. Digital marketing leads you to be a flexible person where there is no space for an idle mind as your mind is full of creative digital skills. The scope of MBA in digital marketing in Nepal will provide you with real-life experience working on a project with modern technology.

Where can you learn MBA in digital marketing?

By reading the blog above you might be impressed with the scope of MBA in digital marketing in Nepal. IIDE is a great option to consider if you want to pursue an MBA in digital marketing and are looking for an institute to do so.

IIDE provides an 11-month post-graduation program in digital marketing that is guaranteed to place students 100% of the time. This aims to equip students for positions in the sector at the mid-to-senior level. In India, post-graduation degrees in digital marketing are becoming increasingly popular among graduates due to the field’s rapid expansion. Additionally, every approved student is eligible to apply for IIDE scholarships.

Have a look at one of their alumni’s success stories:

FAQs or Frequently Asked Questions:

Q. What is the future of digital marketing jobs?

The discipline of digital marketing is expanding quickly and is predicted to do so in the future. The need for digital marketing specialists is projected to rise as more companies go online and customers use digital platforms to investigate and buy goods.

Q. What is the future scope of MBA in digital marketing in Nepal?

Yes, there is a huge Scope of MBA in digital marketing in Nepal. Digital marketing has a bright future ahead which leaves room open for job opportunities.

Q: Is an MBA in Digital Marketing a good course to transition into?

Yes, digital marketing is an in-demand course in the job world today. Getting an MBA in digital marketing will help you to easily get a job in digital marketing.

Q. Is MBA required for digital marketing?

No, MBA in digital marketing is not a requirement for digital marketing. However, it is a professional course that will give you more advantages in the online workplace. 

Q. How much do digital marketers make?

 Digital marketing pays well, in fact, the demand for new marketing tools has evolved as well as increased.

Q. Does digital marketing have a career?

Digital marketing provides you with a lot of options like freelancers, SEO managers, content writers, etc.

Q. Does Digital marketing in Nepal pay well?

Nepal has continuously developing industries that are trying to adapt digital marketing tools for their business so that eventually a professional will be paid satisfactorily.

Q. Can digital marketing in Nepal provide a good career option?

Not just in Nepal but throughout the globe, companies have opened their arms to hiring professionals for marketing purposes.

Conclusion

In order to satisfy the demands of both present and potential consumers, every company must work with digital marketers due to the expanding economies and industries in which enterprises are operating.

Every company wants to create an online branding presence in the cutthroat market in order to maintain its brand identity and appeal to the general public, who are impacted by these social media platforms and networking.

Overall the scope of MBA in digital marketing in Nepal is much higher as the number of people using internet platforms is also higher.

Do let us know your views on the Scope of MBA In Digital Marketing in Nepal in the comments section below and visit the IIDE Portal to read more such content.

To know more about IIDE, connect with us at admissions@iide.co for a free counseling session.