Scope of MBA in Digital Marketing in Lagos: Comprehensive Guide

Updated on: May 2, 2024

Do you want to learn about the scope of an MBA in digital marketing in Lagos? Well then, continue reading the blog where we will discuss the various career opportunities available for students, the Scope of Digital Marketing in Lagos, and the demand for professionals in this field.

With the revolutionization of the digital realm worldwide, the significance of digital marketing cannot be understated. In an era where every business is trying to increase its brand’s online presence, the scope of digital marketing is the future, it is evident that a mere college education though valuable, is not satisfactory and often fails short of providing comprehensive knowledge to sustain your position in today,s competitive marketing world. This is where an MBA, or higher educational qualification plays an important role for one’s career advancements and growth. 

The scope of an MBA in Digital Marketing in Lagos has emerged as a cornerstone for career growth, particularly with the technological revolution where every business is trying to sustain and fully utilize its online presence. 

Thus, through this blog, we embark on a journey to explore the top institutes offering MBA programs focusing on Digital Marketing in Lagos, which will help professionals and students crave a roadmap to seize opportunities in this ever-evolving industry.

What is Digital Marketing?

Digital Marketing in simple words is the art of promoting products or services using various digital channels like Search Engines, social media, emails, and websites. The growth of the digital marketing industry is owed to the widespread use of the internet and digital technologies which has transformed the way of marketing and how brands engage with their audiences.

This shift from the demand of traditional marketing to digital marketing has enabled businesses to reach a broader audience, reach global targets, and perform niche targeting.

With the growing importance of digital marketing, the growth and demand for education and professionals in this field have also increased. Hence, it is important for all individuals who seek a career in digital marketing, to undertake a course in digital marketing.



Get Assured Placements - PG in Digital Marketing

Scope of MBA in Digital Marketing in Lagos

To keep up with the competitive marketing techniques, every brand is adapting to the use of internet marketing strategies, Digital marketing has begun to play a crucial role for every brand in Lagos. This helps the brands to customize their approach towards their audiences, helping them boost sales and reach their ultimate goal, making the scope of digital marketing in Lagos very promising.

Seeing the marketing trends, it is safe to conclude that the scope of digital marketing in Lagos is expected to continue evolving and helping businesses to make data-driven decisions and achieve greater returns.

Future digital marketers in Lagos will need a diverse skill set, and strong communication skills and will have to master their skills to keep up with the marketing trends, this is where an MBA course in digital marketing will come in handy., as it will help the working professionals as well as the freshers in this field, to stay relevant with the latest marketing trends and stay relevant in the field.

In the following section, we will look into the job market of Lagos that will help you understand the scope of digital marketing in Lagos as a career.

Overview of the Digital Marketing Job Market in Lagos

With the growth in the field of digital marketing field in Lagos, its digital marketing job market is experiencing significant growth. The demand for digital marketing professionals continues to rise as businesses recognize the importance of establishing a strong online presence to achieve their goals.

MBA graduates specializing in digital marketing have access to multiple roles and positions within Lagos’s job market. These include Digital Marketing Manager/Strategist, SEO and SEM Specialist, Content Marketing Manager, Social Media Manager, Email Marketing Manager, and Analytics Manager. Entry-level positions in digital marketing offer competitive starting salaries in Lagos, with opportunities for salary growth as professionals gain experience and expertise in their respective roles. Salaries within the digital marketing sector may vary based on factors such as industry, company size, and individual skillset.

Here’s a table that mentions the salary offered for different digital marketing roles in Lagos

Digital Marketing Manager $25,000 – $40,000
SEO Specialist $20,000 – $35,000
Social Media Manager $20,000 – $35,000
Content Marketing Manager $20,000 – $35,000
Paid Advertising Specialist $20,000 – $35,000
Email Marketing Specialist $20,000 – $30,000
Data Analyst (Digital Marketing) $15,000 – $30,000
Conversion Rate Optimization (CRO) Specialist $15,000 – $30,000
Digital Marketing Strategist $20,000 – $35,000
Marketing Automation Specialist $20,000 – $35,000

In the following section, we’ll explore steps for individuals aspiring to embark on a successful career in digital marketing in Lagos and what is the scope of an MBA in digital marketing in Lagos.

How to start your career in digital marketing

Embarking on a career in digital marketing is a journey filled with opportunities for growth and a successful career. While self-taught routes can offer valuable insights, formal education like an MBA in Digital Marketing provides a structured curriculum that equips students with comprehensive as well as practical skills essential for success in this dynamic field. Aspiring digital marketers can pursue key certifications such as Google Ads, Google Analytics, HubSpot Inbound Marketing, Facebook Blueprint, and LinkedIn Marketing to boost their employability further. These certifications validate expertise in specific areas of digital marketing and demonstrate commitment to professional development.

While self-taught routes have their merits, an MBA in Digital Marketing offers a comprehensive education and valuable credentials that can accelerate your career trajectory. Combine formal education with certifications, practical experience, and a compelling portfolio to stand out in the competitive digital marketing landscape. Invest in your future success with an MBA in Digital Marketing today.

In the following section, we will be discussing in detail the top 5 digital marketing courses offered in Lagos.

Popular Digital Marketing Certifications in Lagos

1. IIDE – Indian Institute of Digital Education


IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the highly-rated MBA in Digital Marketing Institute.

Established in 2016, IIDE has become a leading digital marketing institute globally. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life.

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one. Distinguished as a prominent choice among digital marketing courses in India, IIDE’s PG in Digital Marketing is a well-regarded choice for those looking to upskill themselves in this field.

Course Benefits

2 Specialisations After 7-8 months of fundamental training, students are given a choice of 2 specializations – Creative Strategy & Performance Marketing.
13+ Live Projects Students work on 13+ live projects wherein they individually or within teams, analyze and create digital marketing strategies.
28+ Industry Tools In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc
1-on-1 Mentorship Students can book a personal mentoring session with a trainer to solve their doubts & questions.

Contact Details

Phone No- +91 96199 58615
Email ID-
Course Link – 

2. Digital Marketing Skill Institute

Renowned for its comprehensive digital marketing courses covering various aspects such as social media marketing, search engine optimization, email marketing, content marketing, and more.

Course Overview

Who Should Undertake the Course: Marketing professionals, recent graduates, business owners, and individuals seeking to enhance their digital marketing skills.

What Will You Learn:

  • SEO fundamentals
  • Social media marketing strategies
  • Email marketing best practices
  • Content creation and distribution
  • PPC advertising techniques,
  • Web analytics tools.

Course Link: Digital Marketing Skill Institute – Advanced Digital Marketing Course

3. Wild Fusion Digital Center

Wild Fusion Digital Center Offers digital marketing training programs tailored to meet the needs of professionals, entrepreneurs, and organizations. Their courses cover topics like digital advertising, social media management, and analytics.

Course Overview

Who Should Undertake the Course: Marketing professionals, recent graduates, business owners, and individuals seeking to enhance their digital marketing skills.

What Will You Learn:

  • Digital advertising techniques
  • Social media management strategies
  • SEO best practices
  • Email marketing tactics
  • Digital analytics tools.

Course Link: Wild Fusion Digital Center – Professional Diploma in Digital Marketing

4. DigiClan Africa

DigiClan Africa provides digital marketing training and consulting services to individuals and businesses. They offer courses on digital strategy, social media marketing, SEO, and digital analytics.

Course Overview

Course Name: Digital Marketing Masterclass

Who Should Undertake the Course: Marketing professionals, entrepreneurs, business owners, and individuals looking to gain practical digital marketing skills.

Course Benefits:

  • Learn from industry experts with real-world experience in digital marketing.
  • Hands-on exercises and case studies to reinforce learning.
  • Access to a supportive learning community and networking opportunities.
  • Practical insights and actionable strategies to implement in real-world scenarios.

Course Link: DigiClan Africa – Digital Marketing Masterclass

5. Orange Digital Academy

Orange Digital Academy: Offers practical digital marketing courses designed to equip participants with the skills needed to succeed in the digital space. Their curriculum includes modules on PPC advertising, email marketing, and web analytics.

Course Overview

Course Name: Digital Marketing Professional Program

Who Should Undertake the Course: Marketing professionals, business owners, recent graduates, and individuals interested in pursuing a career in digital marketing.

Course Benefits:

  • Learn from industry-leading instructors with expertise in digital marketing.
  • Gain practical experience through real-world projects and case studies.
  • Obtain a recognized certification upon successful completion of the program.
  • Access to career support services, including job placement assistance and resume-building workshops.

Course Link: Orange Digital Academy – Digital Marketing Professional Program

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FAQs or Frequently Asked Questions:

Q. What is the starting salary of an MBA in digital marketing?                    

The answer as such depends upon your skills and work experience but to estimate on an average we would say ₦1,186,436

Q. Which is the best distance course for MBA in digital marketing?                           

The top digital setups in India greatly value and accept IIDE’s certification. You can improve your digital abilities’ legitimacy in an employer’s eyes, which will raise your chances of landing a high-paying job. Click on IIDE to fill out the form now.

Q. Who are the top recruiters after MBA in digital marketing?              

Google, Facebook, clickBig, and Pinstorm are some of the top recruiters after you are done with your MBA in digital marketing.

Q. Are there any scholarships available for MBAs in digital marketing in Lagos?                                                                                                          

Yes, there are scholarships available for students who fulfill certain criteria to be eligible for scholarships. IIDE provides scholarships up to INR 80,000. If a student received a grade of either 7.5 CGPA or 75% on their most recent exam, they would be eligible for a scholarship in our MBA in Digital Marketing – Post Graduation Program. To know more you can contact the counselors. 

Q. Is an MBA in digital marketing worth it?                                                       

Yes, if you do it from the right university then it’s totally worth it. If you want to provide yourself with long-term benefits for your career then it’s time to begin with your digital marketing skills optimisation. The majority of businesses in all industries require help promoting their products on numerous platforms and growing their consumer bases, thus work prospects in this field are excellent.

Q. Can a graduate with an art background pursue an MBA in Digital Marketing?

Yes, any graduate person irrespective of his field can pursue an MBA in digital marketing.

Q. Is MBA in Digital Marketing necessary?

MBA course equips you will all the skills you require for becoming an expert in this field. So, to get all the skills and thus a good job and a decent salary MBA in this field is a must.

Q. What is the scope of MBA in digital marketing in Lagos?

One can start living a nice life and earning a high wage after receiving a master’s degree in digital marketing. As a result of firms going digital, there are plenty of career prospects. The scope of an MBA in digital marketing in Lagos is high.


In conclusion, an MBA in Digital Marketing is a highly sought-after degree that provides a comprehensive education in the latest digital marketing strategies, tools, and techniques. Additionally, the program will provide students with a solid grounding in business and management principles, preparing them to navigate the broader business context in which digital marketing operates.

Due to the increasing digitalization of business and the importance of online presence, there is a huge scope of MBA in digital marketing in Lagos.

Do let us know about your views on the scope of MBA in digital marketing in Lagos in the comments section below.

If willing to understand this field of digital marketing before pursuing MBA you can also learn the digital marketing field with IIDE’s Online Digital Marketing Course.

To know more about IIDE, connect with us at for a free counseling session.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

1 Comment

  1. sandip trivedi

    This digital marketing blog is a beacon of insight and inspiration in a sea of online noise. Its expertly crafted content delivers actionable strategies and valuable industry trends that have truly transformed my approach to digital marketing


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