Scope Of Digital Marketing In Kota Kinabalu

Updated on: Apr 16, 2023
Scope Of Digital Marketing In Kota Kinabalu

Let me guess, you have been running around your browser, day and night to know what the scope of digital marketing in Kota Kinabalu is, and YOU MUST BE EXHAUSTED. Well, finally you’re in luck as you have landed in the right place.

This article will be a complete guide for you to get to know about the growth, future, and career scope of digital marketing in Kota Bharu, Malaysia. We’ll also explore the impact Covid-19 had on digital marketing and the scope of digital marketing for small businesses and students in Kota Bharu.

Nowadays, digital marketing is one of the most effective ways for businesses to reach target customers and increase brand awareness. It has become an all-in-one marketing solution that enables businesses to sell their products online, track their marketing campaigns, and analyze their sales numbers.

This article will be a complete guide for you to get to know about the growth, future, and career scope of digital marketing in Kota Bharu, Malaysia. We’ll also explore the impact Covid-19 had on digital marketing and the scope of digital marketing for small businesses and students in Kota Bharu.

For decades, the term “marketing” conjured up images of salespeople knocking on doors, or advertisements on TV or radio. However, with the emergence of the digital era, digital marketing has taken the marketing world by storm and has revolutionized the way businesses promote their products and services. 

Digital Marketing mainly focuses on strategies and techniques to market a product or service online. It uses various channels such as search engines, social media, websites, email, mobile apps, video, and other media outlets to drive home the marketing message.

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Scope of Digital Marketing post-COVID-19

More than half of customers find businesses through the news feeds of social media sites. Just Instagram can help businesses connect with almost a million customers, and Facebook is used by more than 9 million companies to do the same.

1. Paid search: 

Marketers pay Google and other search engine companies a fee whenever someone types in a keyword, and the corresponding ad is shown at the top of the search results (“PPC” model). Paid search has a little green box and results are also little green with the word “Ad” before the listing; this is where it means that a company has paid to have their website appear at the top of the list. This can be done through a Google Ads search campaign, which charges you a small amount of money for every people who click on that link

2. Organic (or natural) search: 

This method takes more finesse than PPC since retailers are using keyword inspection and other search engine optimization (SEO) tool methods to naturally push their content to the height of the list of natural search results on Google and other search engines. It is also known as natural search, which refers to unpaid search solutions.

In contrast to the paid search results (pay-per-click advertising), which are populated via a bargain system, organic search results are based on applicability to the user’s search, links, domain command, and other organic ranking factors. For example below, when I typed “athletic wear” in Google, the unpaid solutions were all a part of that organic search.

3. Email marketing campaigns: 

Believe it or not, an email marketing campaign (if done properly) is still effective at reaching your target audience, and it is also very approachable for small businesses. Email marketing can result in the elevated ROI of any marketing channel. But effective email marketing involves more than just distributing a monthly eNewsletter to your email list.

If you want to capture, engage, nurture, and convert your prospects, you need full compassion for every step that goes into an effective email marketing strategy.

4. Content marketing:

Publishing helpful articles, tutorials, and other online content that attracts your target audience is the essence of content marketing. Content marketing is the formation and distribution of useful, relevant content to attract and engage your brand’s target listeners. It frequently denotes knowledge in a particular field and aids in raising brand awareness.

Consumers want to feel connected to a brand that aligns with their specifications. By putting effort into producing content that serves a purpose to subsist and potential customers, delivering valuable advice can evolve and nurture relationships. Content marketing can take the form of blog posts, videos, podcasts, infographics, emails, magazines, courses, webinars, social media posts, templates, and more. 

5. Webinars: 

This is a great way to dispense something of value to target consumers while also promoting your brand and products. During the lockdowns and the separations that took place due to the COVID-19 pandemic, many companies, schools, and other groups began to put on webinars much more frequently. These events gave businesses the occasion to host large meetings or talks while keeping attendees safe.

But while they increased in popularity in recent years due to their availability, webinars have actually been around for quite some time. Now, the convenience of attending a virtual demonstration or conference has caught on considerably. 

6. Podcast: 

Another effective way to connect with your audience is through gripping audio content, which can be combined with other forms of media to support larger marketing campaigns. A podcast is a program that is distributed in digital form for network download. A Podcast is a program made available in digital format for download over the network.

For example, an episodic series of digital audio or video files that a user can download to a personal device to listen to at the time of their selection. Streaming applications and podcasting services provide a suitable and integrated way to manage a personal utilization queue across many podcast sources and playback devices. Additionally, there are search engines for podcasts that enable users to discover and share podcasts.

Scope of Digital Marketing for Small Businesses in Kota Kinabalu.

scope of digital marketing in Kota Kinabalu: tips for building successful career

1. Ease of Audience Targeting:- 

With digital marketing, businesses can use data to target listeners based on factors like gender, age, location, interests, and education. Companies can also retarget probable customers who are already familiar with their brand using different methods and messages for each audience. There are advanced online marketing certifications that can help digital marketers learn how to best target their listeners.

One of the biggest pain points that you face as a seller is reaching your target listeners successfully. In fact, the main goal of digital marketing is to fetch the right message from the right person. And to do that right, you require to learn how to reach your target market successfully.

2. Low Investments, High ROI:- 

The cost per lead with digital, or inbound, marketing. Businesses that advertise on social media, use paid search, and employ other digital strategies spend appreciably less on their campaigns. This is because many companies use pay-per-click(PPC) generalships to keep costs down and target specific audiences. Generally speaking, digital marketing crusades offer both a greater and faster ROI.

The young and dynamic individuals of today want to start their own volunteers rather than work for someone else. They seek out opportunities that are small-scale but have a high turnover. Hence, ‘Return on Investment’ or ROI has become a principal factor in setting up any kind of business. It’s a weighing scale that eventually decides whether to go ahead or not.

3. Reaching Mobile Users:- 

There are more than 14 billion mobile devices worldwide, and that number is estimated to grow to almost 18 billion by 2023. Because almost all smartphones have network access, it is easier than ever for businesses to reach probable customers anywhere, anytime.

Mobile marketing is a multi-channel marketing technique as it makes use of different generalships like SMS messaging, social media, WhatsApp messaging, and more. For example, if you see an ad on an app while scrolling through your phone’s different apps, that is mobile selling. When apps send press notifications to your phone, that too is a form of mobile marketing.

4. B2B:- 

To generate leads, B2B sellers are vital on social media platforms like Linkedin and Twitter. They also often rely on PPC movements to reach their target audiences without spending too much money. B2B sales experience differs from B2C experience in several ways. In B2B relationships, the employee often interacts with the same business contacts on a daily or weekly base.

For example, a Business 2 Business employee at a clothing manufacturer may be in regular contact with a variety of clothing store owners and craft buyers. These relationships are often months, years, or even decapod.

5. B2C:- 

B2C marketers focus on improving brand awareness and alluring customers to their websites and products using social media platforms like Facebook, Twitter, Instagram, and Pinterest. You’ll be successful if you know what customers want and how to persuade them to buy. That drive is what built the B2C sector, but that means it’s also one of the major challenges for any business organization working in B2C.

Scope of Digital Marketing in the Future

scope of digital marketing in Kota Kinabalu: tips for building successful career

1. Growing demand for Digital Marketers:- 

Companies want to work with professionals, so their services can be promoted in a constructive way. Developing expertise in digital marketing impacted almost every aspect of a brand’s online presence. Digital marketing managers learn how new updates to search engines affect website rankings. The entire marketing team then collaborates to develop a generalship.

2. Easy to start a career:-

One thing that makes digital marketing so interesting is that it is one of the simplest careers to start. Professionals with any background can switch to this field, get the apt certificate and start their journey as digital sellers. Its importance for your business which is Content Marketing, Search Engine Optimization, Search Engine Marketing/Pay-per-Click, Social Media Marketing, Affiliate, Influencer selling, and Email Marketing are all things that are much more important to start a career.

3. It Gives Entrepreneurial skills:- 

There is surely a distinction between a dynamic entrepreneur and a digital marketer. But when you enroll yourself to get a digital marketing degree, you also get to learn basic entrepreneurial conduct.

4. Digital Marketing Jobs Are Diverse and Popular:- 

The Digital marketing segment offers diverse and popular job opportunities. Therefore, enrolling in a course to become a digital marketer is fun and worthwhile. The goal of the SEO expert is to help their clients increase search engine rankings so that they can appear at the top of search engine results pages (SERPs). Early in your digital marketing career, you will probably perform a wide range of tasks. 

5. Good salary package:- 

Another good reason to pursue digital marketing certification is a better-earning package. The average earning for a Digital Marketing Manager is Rupees 8,09,777 in India. This is for an applicant with a 4 – 8 years range of occurrence. Some other agents like Industry, Qualification, Digital Marketing Certification, and the City of the apartment play an important part in deciding the salary.

Digital Marketing Job Roles Average package
Digital Marketing Manager  74,000 rupiah per month
SEO Manager 80,000 rupiah per month
Content Marketing Manager 67,000 rupiah per month
Product Marketing Manager 114,000 rupiah per month
Brand Marketing Manager 87,000 rupiah per month

What is the demand for digital marketing jobs in Kota Kinabalu in 2023?

A digital marketing career isn’t necessarily the dream job most people aspire to while they’re in school. But when you consider the opportunities in this dynamic field, you’ll see that the digital marketing career outlook is nothing but positive and will continue to be so in 2023.

1. Email Marketing:- 

Sending emails to specific lists seems to be the essence of email marketing. But it’s that targeting that calls for a particular expertise. To increase sales and raise awareness of goods and services, marketing emails are sent to lists of clients and prospects. Even when there isn’t a direct sale, they are frequently distributed to audiences to engage them. It is the responsibility of the email marketer to test various subject lines, texts, and formats to determine which emails receive the most attention. The average salary for Email Marketing Manager is $65,834

2. Search Engine Optimization (SEO):-

No matter how much or how little experience you have, SEO will probably be a big part of digital marketing. Every written piece of content has discoverability as its primary objective, so it forms the basis of all written content. For SEO experts, there is a promising future in digital marketing. Professionals with knowledge of social media, website analytics, competitive analysis, mobile search, and content quality scoring are in high demand. To increase online traffic, these bases must be covered. The average salary for an SEO Manager: is $62,621

3. Copywriting:- 

You’ll become aware of how much writing goes into digital marketing as you gain experience. Writers of copy create a variety of content, such as taglines, product descriptions, emails, advertisements, and more. Even non-digital content like scripts for videos and direct mail is produced by them. Copywriters must be creative and inquisitive in addition to having a strong writing background. In a world filled with distractions, their primary objective is to get people to pay attention. The average salary for a Copywriter is $58,465

4. Content Writing:-

At first glance, content writing and copywriting may seem like the same digital marketing roles, but as you get started, you’ll see that they have two distinct jobs. The longer-form content that draws readers to the website and nurtures them throughout the sales cycle is the area on which content writers specifically concentrate. They produce eBooks, blog posts, whitepapers, and case studies that inform readers and entice them to read more. The average salary for a Content Manager: is $56,779

5. Social Media Marketing:- 

Digital marketing includes a significant amount of social media marketing, which is no secret. On social media platforms like Facebook, Twitter, Instagram, LinkedIn, and others, social media managers advertise brands. To reach the right audience, social media managers create campaign strategies, videos, and graphics as well as analyze audience trends. It’s a position that combines writing, design, and project management. Responding to incoming messages frequently necessitates working irregular hours. Building communities and having experience in digital marketing are prerequisites. An average Social Media Marketer makes $50,473 annually.

Scope of Digital Marketing For Students.

  • Being creative, innovative, and up to date with the most recent trends will therefore be the guiding principle for every digital marketer as more and more opportunities arise.
  • The expansion on the Internet that we have seen over the years, particularly since covid, is a trend that won’t go away. People are adapting to the new normal and in fact are now very comfortable with carrying out things online, be it for shopping, ordering food or medicines, or even carrying out banking transactions online! 
  • An important lesson to be learned from all of this is that careers in digital marketing have a bright future, and if you have an interest in the field, the time is now to seize this chance. Digital marketing is therefore absolutely necessary to satisfy these newly developed consumer demands.

Where can you learn Digital Marketing in Kota Kinabalu?

1. Techstack. in

The tech is ranked the best internet marketing institutes in Cibinong. At Techstack Academy, the focus is on providing high-quality services at reasonable rates without compromising on speed/delivery/customer satisfaction. Techstack Academy provides better education that helps students find their destination through providing hands-on training and advanced certification programs.


scope of digital marketing in Kota Kinabalu: tips for building a successful career ranked 2nd in top digital marketing courses in Cibinong. IIDE Academy is a premier school for digital marketing in India. Karan Shah, the founder and the CEO of IIDE is a senior Corporate Professional with over 18 years of experience in the field of Sales and Marketing. Established in 2016, they have trained more than 60,000 students through their courses and workshops. IIDE is India’s Premier School for Digital Marketing, which provides robust training in digital marketing. It aids on-set audiences with a global reach, unlike traditional markets, resulting in high revenue with petite investment.

3. is ranked 3rd in the top 10 marketing institutes in Cibinong. The customizable platform has been designed by an expert team of in-house lecturers and industry trainers to enable students to access all the resources that they need to succeed. 

4. ranked 5th in the best internet marketing institutes in Cibinong. IIM SKILLS is an online education service provider. IIM SKILL’s current strength lies in its vast presence (23 cities) across Asia, strong partnerships with industry experts, and best-in-class industry expertise. IIImSkills has been catering to the needs of corporates for over a decade by training their employees on various soft skills and technical courses through our online courses platform.



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FAQs or Frequently Asked Questions

Here are answers to the most common Digital Marketing FAQs.

  • What is Local SEO?

Just like it sounds, local SEO involves optimizing your website for local search. Talking about things that are happening in the community, ensuring that all of your maps are up to date, and participating on social media are all great ways to improve your local SEO.

  • What’s the Difference Between On-Page and Off-page SEO?

On-page SEO is anything that you do on your own websites – content, back-end optimization, meta tags, etc. Off-page SEO is less controllable. Off-page SEO is what happens off of your website that relates directly back to it. This may include domain authority, backlinks, and more.

  • How do SEOs choose keywords?

SEO experts use a variety of tools to choose keywords. Some of the most common ones are Google Search Console, Aherfs, Moz, and Ubersuggest. We may also use suggestions based specifically on what a client wants to rank for.

  • Do I need to pay for Facebook?

Facebook is a free social networking site. Users do not have to pay to create profiles or business pages unless they wish to market their pages through ad campaigns. Simple and easy to use, Facebook Ads can help businesses boost their visibility, market products, or promote events.

  • What is the main purpose of social media marketing?

The sales funnel’s stage of brand awareness and consideration includes social media. Social media platforms enable businesses to interact with their target markets and gently guide them down the sales funnel with relevant content and links to more information.
Businesses can convert leads into customers by offering pertinent information about their goods and services, interacting with their audience, and offering free trials or discounts.


About the reach of digital marketing in Malaysia, that was all we had to say. We hope you learned something new from reading our blog on the scope of digital marketing in Malaysia.

The demand for digital marketing in Malaysia has unquestionably reached its peak and will keep rising. Anyone interested in pursuing a career in the rapidly expanding field of digital marketing should therefore start learning as soon as possible. One of the best ways to learn digital marketing is to enroll in “IIDE’s” MBA Level Postgraduate Programme in Digital Marketing. It’s helpful to learn all current and industry-relevant knowledge and skills in the field of digital marketing.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


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