Scope Of Digital Marketing In Kendari – Latest Updates

Updated on: May 4, 2023

I guess you all are highly curious to know more about the scope of digital marketing in Kendari! If yes, then you have definitely come to the right place! Before going ahead, let us know what digital marketing is and its current position, which will determine its prospects for the years to come.

Digital marketing can be simply described as the practice of promoting products and other goods via social media or any other online platform, be it applications or websites. It is considered to be the most efficient way to enhance businesses, employment, and the overall growth of the particular region being influenced by it.

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Scope of Digital Marketing in Kendari Post Covid-19:

We have gradually learned to restart our new way of life during the pandemic years. But this did not stop us from developing and adjusting our way of living. In fact, most of us started embracing the digital way of life. And this is where the importance of digital marketing comes into play. The scope of digital marketing in Kendari gradually started speeding up and now, in these post-corona years, we can actually see to how much extent it has become important

1. E-commerce users:

According to Digital Market Outlook, the number of e-commerce users in Indonesia is expected to grow to 2210 million in 2025. It shows how much capability digital marketing has in the future. People are now more comfortable using the online mode of shopping instead of going out, just as we used to do during pre-covid times. In fact, this will help save a lot of time and increase productivity as well.

2. Digital Payments:

With high rates of internet usage people in Indonesia are using more and more digital ways of making payments and orders. Electronic money, or e-wallets are the most frequently used methods nowadays. In fact, it is more likely to grow in the upcoming years pertaining to the fact that these methods are highly efficient and user-friendly.  

3. Internet Usage:

The statistic says that in 2020 approximately 191 million people had access to the Internet and the figure is expected to grow to 240 million by 2025.

4. E-commerce companies:

As per the statistics the Indonesian e-commerce Tokyopedia first as the most clicked e-commerce site with clicks more than a gigantic number of 158 millions during the first quarter of 2022. It was the predecessor to the other two companies namely – Shopee & Lazada.

5. Online Shopping:

There is no doubt that people will eventually slip to the online mode adhering to the scenario of Covid-19. But it is definitely not a disadvantage. In fact, it has made the lives of people so much easier, where we can comfortably sit at home and order, purchase, and even buy a variety of products.

Scope of Digital Marketing in Kendari For Small Businesses:

1. Content Marketing

Well, who doesn’t prefer attractive content? The thing is, content creation is the most trending topic, especially for online creators from YouTube and other social media influencers such as Instagram and Facebook. The more engaging the content is, the more the chance of getting popular or famous!!!

2. Organic Search

The term basically refers to the results or listings that appear on our search engine page (SERP) regardless of any payments. In simple words, these are unpaid results or listings. It cannot be bought or influenced by advertisers. 

3. Podcasts

It is also an effective tool to promote various marketable content or content which are simply for the purpose of entertainment via audio.

4. Influencer Marketing

Companies willing to promote their products can easily do so by approaching the right influencers. Social media influencers with a huge amount of followers can easily pursue viewers to purchase a particular product that a company aspires to sell. The promotion of the products on social media is not difficult. What the company needs is the perfect suitor for the task, that’s it. 

5. Video Content

Videos are perhaps the most attractive and preferred way of promoting a product. Simple yet attractive audiovisual presentations grab the attention of the audience. If utilized properly it can take the sales of a company way higher. Some prominent examples of video-sharing platforms include YouTube Shorts, Instagram Reels, etc.

Scope Of Digital Marketing in Kendari For Students:

Digital marketing helps develop engagement with students and young people using the right content. It assists businesses that can also use this tool to promote their brand. Marketers pay Google and other search engine companies a token so that anytime a potential customer types in your keyword, the company’s ad will be displayed at the top of the search results.

It helps students solve their quarries through platforms like LinkedIn, Facebook, and Instagram. 

Be assured that the demand for Digital Marketing jobs will increase drastically in 2023 and the request for digital marketing experts will be on the high side in the future. So get yourself equipped with your area of specialization in digital marketing. 

1. Easy to start:

So far, digital marketing is booming because it is very easy to start. It does not matter if you’re looking for a job or if you want to make a change. Digital marketing is always on point. 

Interestingly! You don’t need any educational background or even a master’s or bachelor’s degree to start up. What you need to do is just equip yourself with the necessary skills by enrolling in an online digital marketing course in order to get both basic and advanced knowledge of the field from the comfort of your home.

2. Opportunities exploration:

If you are a person who likes to delve into different things and you are interested in learning a fresh skill, then digital marketing is a very good opportunity to venture into because there are lots of career opportunities digital marketing presents to you to acquire. Some people like to make reels. videos, analyze numbers, design, write, etc need to know that digital marketing has a cache to offer.

According to statistics, the request for data analysis is about 30% and then content marketing is also demanded by 20%, and the development of apps is at 1%.students can try hands-on skills such as email marketing, graphic designing, digital marketing management, automation expert, SEO specialist

3. Growing demand:

The rate at which digital marketing is being demanded is extremely high, and the trend will not stop. The rise in the evolution of digital marketing yearly is predicted at about 9%, thus making the IT/technology world have the highest need for digital marketing roles with about 46%

Therefore, this rise makes digital marketing jobs available in Kendari. Amazing right? So as a student, who wants to make a career in digital marketing, you should not think twice about this.

 4. Diverse freelancing jobs:

Nowadays, people find it interesting and even prefer to be their own bosses, unlike in the past when people enjoyed and endured working for someone else. According to the International Labour Organization, self-employment accounts for approximately 46.5% of the global workforce.

Because about 75% of the total workforce works in the arts and design industry, there are many freelance career opportunities in digital marketing. What you need is a laptop with a strong internet connection to begin

5. Certification adds value to your Resume:

When invited for a job interview, having digital marketing skills will add value and weight to your resume and give a better impression of the person. And who knows? You may be the best option with good pay.

So building up your digital marketing skills can be very beneficial for you. If you want to begin a career in this field,

The Scope of Digital Marketing in Kendari in the Future: 

The virtual world is evolving, and the future of digital marketing is reassuringly bright and secure. It is known that the basis of marketing is connecting consumers at the right time and place. And digital marketing is a very good option for this.

According to statistics in Indonesia, the number of people who became new digital consumers was 21 million users for the first half of the year, and now that companies have adapted to content marketing strategies, more are likely to tag along.

The future of digital marketing is bright due to the number of advantages provided by this advertising method. They include 

1. The Inexpensive Approach:

Companies tend to spend so much money on advertising, which is one of the biggest financial difficulties. It can be very challenging for small businesses, but large enterprises might be up to the task. But after COVID-19, both large and small enterprises can minimize advertising costs by using digital marketing tools instead of traditional marketing tools. 

2. The Age of NFT:

According to the data from Bel Crypto, the world’s market value of NFT is about $3 billion. Also, 250,000 people trade NFTs every month, according to OpenSea. And individuals are now purchasing NFT in significant numbers.

Businesses can use NFT for virtual assets like videos, art, or music. They can be used to trade assets with or without cheating. It can also be used in gaming applications, utility tokens, and creating digital collectibles.

3. Increase in Podcast 

Recently, short videos, reels, or shorts are booming, and podcasts seem to have fallen out of favor. It gives much more benefits than videos, such as cutting down screen time and making multitasking easier. And interestingly, there are 383.7 million podcast listeners across the globe.

This shows that even in this aggressive competition, it is still booming. It can be a very good way to promote your brand, products, and services—or even create brand awareness—despite your business goals.

4. Power of Influencer Marketing:

According to statistics, the influencer marketing industry will be worth $16.4 billion by 2022. And this is the reason why it has become one of the biggest trends this year. It is predicted that by 2028, the influencer marketing size will cross $84.89.

Now, brands are not only focusing on popular influencers and celebrities with more than 50k followers and having micro-influencer engagement, because these micro-influencers tend to have a very high engagement rate of 7%as per a report of Later

5. Geofencing: 

Geofencing is a border that uses RFID or GPS to define geographical boundaries. This helps to track customers’ locations. It can be used to spot a business category, a demographic market area, a city, or a place. And geofencing can be very important.

Due to the fact that 73% of customers would rather have personalized messages and that about 53% of customers will stop by a shop after receiving a location-based message, this technology is used to get more traffic and customers, and it can be an additional revenue source for your business.

Where Can I Learn Digital Marketing?

Lately, there is an increase in the demand and scope of digital marketing in Kendari, but it turns out that employers seek digital marketing experts who are certified and know the nitty-gritty of digital marketing. So if you are interested in being a part of the emergence of digital marketing, then you should get yourself familiar with what digital marketing is and how it is applied, then expand your knowledge throughout this section and also plug into IIDEs online digital marketing courses here you will learn the A-Z of digital marketing along with relevant training.

Careers In Digital Marketing

In Kendari, there is a lot of demand for digital marketing professionals. Some of the sought-after professions are

  • Digital Marketing Executive
  • SEO specialist
  • Social Media Manager
  • Copywriter/Content writer
  • Online marketing manager

As the trend continues, these jobs are going to increase by the year 2023. And many more people will aspire to take up digital marketing skills and shine in this field.


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  1. What is the scope of digital marketing?

Using data in digital marketing, businesses may target customers based on criteria like gender, age, geography, interests, and education. To retarget potential customers who are already familiar with a brand, businesses can employ a variety of strategies and language that are specific to each audience.

  1. How is digital marketing beneficial for small businesses?

Digital marketing has several advantages over traditional advertising techniques, including billboards, TV, radio, print ads, and direct mail. It gives customers the power to communicate with companies on their terms and helps businesses to deploy their resources more effectively.

  1. What is the scope of digital marketing in 2022?

With the aid of digital marketing, businesses may target consumers based on criteria such as gender, age, location, interests, and education. To retarget potential customers who are already familiar with a brand, businesses can employ a variety of strategies and language that are specific to each audience.

  1. What are the 7 major scopes of marketing?

The seven crucial components of marketing are advertising, selling, product/service management, marketing information management, pricing, financing, and distribution. You can more effectively focus your efforts and develop plans to support your organization by being aware of the fundamental components of marketing.


Digital marketing is a huge umbrella that covers a lot of different strategies and tactics. If you’re thinking about getting into digital marketing, it’s important to first understand the scope of what it covers.

The scope of digital marketing has exploded in recent years, and there’s no denying that it’s only going to continue to grow. With so many businesses now relying on digital marketing to reach their target audiences, it’s more important than ever to have a solid understanding of the various strategies and platforms available.

With that said, the Covid-19 pandemic has changed the landscape of digital marketing, and it’s important to understand how these changes will impact your strategy moving forward.

  1. Social media usage has increased significantly, so make sure your content is tailored to each platform.
  1. Live-streaming is a great way to connect with your audience in real-time.
  1. Personalized content is more important than ever before.
  1. Data is more important than ever before – use it to your advantage!

      5. And finally, don’t forget about SEO – it’s still one of the most important aspects of digital marketing.

Keep these points in mind as you develop your post-Covid digital marketing strategy, and you’ll be sure to set your business up for success.

We need to focus on creating quality content that provides real value to our audience. We need to embrace new platforms and technologies and find ways to use them to our advantage. And we need to be prepared for a world where traditional marketing tactics may no longer be as effective.

The sky is the limit, and we need to be prepared for anything. Are you ready for the challenge?  

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


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