How to Use Quora for Marketing, Benefits of Quora Marketing, Tips, Strategies, and More

Updated on: Jan 19, 2022

Ever wondered if you can use Quora for marketing? Well, you can. Read this article to find out everything you need to know. 

Digital marketing is a space for many conversations. One such platform for online conversations is Quora. 

In this article, we will discuss how to leverage quora for marketing, learn about the benefits of quora marketing, and how to use quora effectively through quora marketing tips.

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Introduction to Quora 

Quora for Marketing - Logo

Quora is a public forum or platform that displays questions and answers posted by its members or community. It is a Q&A forum where one can share knowledge. It is a good place for brands to connect with their audience as well.

Looking beyond the questions and answers, you can target your questions to a particular group of users. You can also publish content on Quora as a brand and search for certain specific questions regarding your business and follow them to receive notifications. You can use paid ads for your question to reach some more people.

What is the Importance of Quora for Marketing? 

  • Brand awareness

Since Quora is a community built on trust, its members trust the platform. More often than not, they are seeing answers to their questions. When these questions are well answered by your brand, it increases the credibility and awareness of your brand.

  • SEO benefits

Google ranks many Quora answers. This really helps brands drive traffic to their company website. By using the keyword research tool, you can identify the right keywords to use. Learn effective strategies with this Online SEO Course. 

  • Helps in marketing content

How to use Quora for content marketing? Quora is a good option when it comes to amplifying your content. You can link your blog into the answer and subtly redirect the user to your website. You need to generate intrigue in the user. 

  • Influencer marketing made easier

Many users on Quora qualify as contributors and have a fan following that trusts them. If you are having trouble finding the right influencers for your brand, then look no further. Quora is a great option for directly reaching out to these contributors. 

  • Helps with new ideas

Quora helps with fresh, new ideas for content marketing. You can also crowdsource information for your website or even a campaign. In this manner, you would be building a rapport with the community and they will be more likely to share the posts or blogs. 

  • Helps you gain an understanding of the way your target audience thinks

The questions posted on Quora give the brand valuable insights as to what the audience’s needs, likes and preferences are. If a large part of your target audience is asking the same questions, then can your brand bring about a solution?

  • Helps gain authority

Authority is something every marketer wants for their brand. Through thought leadership, your brand builds trust and credibility. This is very important for building brand loyalty in the long run.

How to use Quora for Marketing: Organically 

Wondering how to use quora for marketing? Here’s a list of the best practices and strategies for Quora organic marketing –

1. Update your Bio

Keep your bio up-to-date with all the necessary information about your company to build trust with your readers. Ensure that your profile is updated as well.

2. Find the right questions

Always find the right questions to answer. How do you do that? Keep in mind your target audience and accordingly, pick your questions.

3. Use notifications

Track relevant topics to your business using the notifications options. This way you will not miss out on important questions. Try and cover the best Quora topics.

4. Answer questions as an expert

Always answer your questions showcasing your expertise in the field. Only then will users trust your brand. You need to establish your authority in the field.

5. Track analytics

This is a very important tip to understand where you can use paid efforts. Look for a Quora marketing agency that specializes in Quora outreach and market research in Quora.

How to Use Quora for Marketing via Ads 

If you’ve been using Quora for business, you should try Quora ads to boost traffic to your website and also gain authority. 

1. Use Quora ads manager

When you log into your Quora account, you will notice the Quora ads manager. When you log into Quora’s ad platform, you’ll see the Ads Manager. 

2. Make use of the spending summary

You can measure impressions, clicks, conversions, and spending using this feature. Clicking on them gives you a graph that indicates the results over time. You can place them next to each other to study the relationship between ad spending and conversions as well, for example. 

3. Conversion Pixel

Conversion Pixel measures the effectiveness of your campaign in terms of conversions and how your Quora ads are performing.

4. Ads

The ads tab has all the KPIs and timeframes to achieve them. You can export the data on a spreadsheet as well.

5. Track your results

Always measure your results after creating your ad campaigns consistently for the best results. This will enable you to improvise your existing as well as new strategies. The biggest advantage of paid advertising is that you can acquire high-quality leads.

Useful Quora Marketing Tips 

We have listed some useful Quora marketing tips and tricks –

  • Encourage thought leadership

Quora is a go-to portal for users seeking answers from industry experts. Make sure you answer questions that encourage thought leadership on the brand’s part. You can get experts to answer these questions by tying up with them.

  • Redirect to your website

Add your website links wherever necessary. However, do not overdo it. This will help with generating traffic and in turn increase conversions. This is an effective Quora marketing strategy.

  • Get noticed

Get mentioned in other notable publications. This will help you gain authority in the industry.

  • Find relevant questions

Finding the right questions suitable to your target audience is extremely important. This will eliminate wasting time on questions that are not relevant to your target audience as well. 

  • Write good content

Writing the right answers to the questions is important. It needs to be impactful, relevant, and also add value to the reader.

  • Suggest edits to top answers

When you suggest edits to top answers, you have the added advantage of adding your website link. However, the user needs to share permission for you to edit it. Hence, it is important for you to establish your brand reputation. 

  • Do not add links everywhere

You need to be strategic when adding links to your answers and redirecting users to your website. Being smart and strategic will make your users trust you and your brand will come across as more professional and less spammy. 

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Q. How to use Quora for affiliate marketing?

You can write a review related to the affiliate product on a blog on your website and link this page to your Quora answer.

Q. How to use Quora for content marketing?

You can use Quora for content marketing by identifying what kind of questions to answer. They need to be relevant to your brand and also should not have too many answers already.

Q. What are the benefits of quora marketing? 

The benefits of Quora marketing include –

  • Helps your brand get discovered by potential clients
  • It increases brand awareness 
  • It serves as an opportunity to create backlinks
  • Increases website traffic
  • Serves as a channel to find new talent 


We hope that you enjoyed reading this article on the many benefits of Quora for marketing your product or service.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]


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