MBA in digital marketing salary in Kenya in 2025

MBA in digital marketing salary in Kenya for Freshers

Once you are an MBA graduate, there are plenty of job opportunities that you can apply for. The average starting salary of an MBA in digital marketing in Kenya with no experience is about 30,00,000 – 45,00,000 PA. Salary would increase with growth and experience. Freshmen are expected to be equipped with good communication, presentation, and decision-making skills in addition to complete knowledge of their specialization.

MBA in digital marketing salary in Kenya based on experience

Moving forward, an experience level between five and ten years brings a salary of KES 200,000 per month, which is 38% more than someone with two to five years of experience. Digital marketing strategists with ten to fifteen years of experience are paid the equivalent of KES 248,000 per month, which is 24% more than those with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected salary is KES 266,000 per month, 7% more than someone with ten to fifteen years of experience.

MBA in digital marketing salary in Kenya based on qualifications

Employees with more than 20 years of professional experience receive a salary of KES 284,000 per month, 7% more than those with 15 to 20 years of experience. When the education level is high school, the average salary of a digital marketing strategist is KES 141,000 per month. While someone with a certificate or diploma gets a salary of KES 162,000 per month, 15% more than someone with a high school degree.

MBA in Digital Marketing Salary in Kenya – Starting Salary in Kenya

A master’s degree program or any postgraduate program in Kenya costs from 734,000 Kenyan shillings to 2,200,000 Kenyan shillings and takes about two years. That’s quite an investment. You can’t expect any salary increase during your studies if you already have a job. In most cases, the salary review is done after completing the education and obtaining the degree. Many people pursue higher education as a transition tactic to higher-paying jobs.

The numbers seem to support the theory. The average bonus increase when changing jobs is about 10% higher than a typical salary increase. If you can afford the cost of a college education, the return on investment is worth it. You should be able to recoup the cost in about a year. While gender shouldn’t affect salary, it actually does. So who gets more money: men or women? Male digital marketing strategists in Kenya earn an average of 10% more than their female counterparts.

MBA in Digital Marketing Salary in Kenya for Freshers

The salary for freshers with an MBA in Digital Marketing in Kenya can vary depending on various factors such as the industry, company size, location, and skills of the candidate. On average, the starting salary for freshers with an MBA in Digital Marketing in Kenya is around KES 70,000 to KES 120,000 per month.

Candidates with excellent communication, analytical, and marketing skills may earn a higher salary. Candidates with prior experience in the field or with a specialization in a particular area of digital marketing such as SEO or social media marketing may also command a higher salary. 

MBA in Digital Marketing Salary in Kenya Based on Experience

The salary for an MBA in Digital Marketing in Kenya is dependent on the experience of the candidate. Those with 1-3 years of experience can earn an average salary of KES 100,000 to KES 250,000 per month. Candidates with 3-5 years of experience can expect a higher salary range of KES 250,000 to KES 500,000 per month.

Experienced professionals with 5-10 years of experience may earn a salary range of KES 500,000 to KES 1,000,000 per month. However, these figures can vary depending on various factors such as industry, company size, and location.

MBA in Digital Marketing Salary in Kenya based on Qualifications

MBA in Digital Marketing Salary in Kenya is also influenced by the candidate’s qualifications. Candidates with only an MBA in Digital Marketing can earn an average salary of KES 70,000 to KES 120,000 per month. Candidates with additional qualifications such as a bachelor’s or master’s degree in marketing, communications, or a related field may earn a higher salary range of KES 100,000 to KES 250,000 per month.

Candidates with additional professional certifications such as Google Ads or HubSpot may also have a higher earning potential. Candidates with additional qualifications and certifications can command a higher salary.

High Paying Job Profiles for MBA in Digital Marketing Graduates in Kenya

A bachelor’s degree earns its holder an average salary of KES 218,000 per month, 35% more than someone with a certificate or diploma.

Professionals who hold a master’s degree are rewarded with an average salary of KES 274,000 per month, which is 26% more than someone with a bachelor’s degree.

Types of bonuses considered an MBA in digital marketing in Kenya

• Individual performance-based bonuses: The most standard form of bonus, is when an employee is rewarded based on his exceptional performance.
• Corporate performance bonuses: Sometimes some companies like to celebrate excess earnings and profits with their employees collectively in the form of bonuses that are given to everyone. The amount of the bonus will likely vary from person to person depending on their role in the organization.
• Target-based bonuses: Awarded upon achievement of an important goal or milestone.
• Vacation / Annual bonuses: These types of bonuses are given for no reason and usually resemble an award token.

Bonus comparison by seniority in MBA in digital marketing in Kenya

Naturally, senior management and senior employees show higher bonus rates and frequency than junior employees. This is very predictable due to the inherent responsibility of being higher up in the hierarchy. People in the highest positions can easily get double or triple the bonus rates of employees in the pyramid.

The average hourly wage (pay per hour) in Kenya is KES 1,120. This means that the average digital marketing strategist in Kenya earns around KES 1,120 for every hour worked.

Hourly wage = annual salary ÷ ( 52 x 5 x 8 )

Hourly wage is the wage paid for one hour worked. Jobs usually fall into two categories: paid jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of hours worked. Hourly work is paid per hour worked. The formula above is used to convert wages to hourly wages (assuming 5 working days per week and 8 working hours per day, which is standard for most jobs).

The calculation of the hourly wage may vary slightly depending on the hours worked per week and annual leave. The numbers above are good approximations and are considered standard. One of the main differences between salaried employees and hourly employees is the entitlement to overtime. Salaried employees are usually exempt from overtime, unlike hourly employees.

MBA in digital marketing in Kenya Eligibility Criteria

The eligibility criteria depend on the university to which the student is taking admission but as far as we have researched, all the universities follow some common points which are listed below.

An MBA applicant in Kenya must have completed a bachelor’s degree in any discipline from a recognized board with good grades. English proficiency certificate programs such as EILTS, TOEFL, or NELT are required for admission. Some universities may also request work experience of 2 years or more at an administrative or managerial level with employer certification. Some colleges may also ask for scorecards from entrance exams such as the GMAT or GRE. This criteria depends on the university.

7 Best career options after MBA in digital marketing in Kenya

1. Brand Manager- 

The Brand Manager is responsible for maintaining brand integrity and values ​​across all channels. They work to align the brand strategy with the target market and work to preserve the brand values ​​at all levels of the marketing effort. It helps shape the brand’s vision and mission and communicate them effectively with customers. The Brand Manager works closely to study customer insights and deliver effective marketing campaigns to help generate leads and attract customers.

Responsibilities:

1. He manages a team of marketing people who work on brand initiatives
2. Works to measure and report the performance of all marketing campaigns and evaluates ROI and KPIs
3. Oversees all new and ongoing marketing and advertising activities
4. Aligns brand campaigns with brand direction and tactics
5. Analyze brand position and consumer statistics

2. Sales manager- 

A company’s sales team is extremely important. The key responsibility of a sales manager would be to ensure that the sales team achieves its goals. They work to set quotas, evaluate and adjust the performance of the sales team, and find new and improved processes to support sales.

Responsibilities:

1. Recruitment, hiring, and training of the sales team
2. Setting sales goals, benchmarking team performance against brand goals, and adjusting brand goals as needed
3. Assessment of current team processes and practices
4. Identifying new opportunities for improvement and implementing changes
5. Provide a detailed and accurate sales forecast
6. Foster a competitive yet collaborative sales team environment
7. Assess the individual’s performance through observation and measurement and suggest corrective actions when necessary

3. Business Development Manager- 

A business development manager deals with the growth and development of an organization. They work to identify new business opportunities that can help increase revenue and improve the profitability of the organization. As a business development manager, you will carefully strategize and plan locations in suitable areas, improve business operations, or work to improve brand reputation. Your responsibilities usually involve working with many areas of the business.

Responsibilities:

1. Identifying new markets for growth, trends, customers, partnerships, products, and services – or new ways to reach existing markets
2. Cultivate and develop good relationships with customers/clients
3. Inculcate strategic thinking – see the bigger picture and set goals for business development and improvement
4. Good knowledge of the company’s products or services
5. Discuss promotional strategy and activities with the marketing department
6. Look for creative ways to improve your business
7. Keep up with trends and changes in the business world

4. SEO manager- 

A search engine optimization (SEO) manager or a search engine marketing (SEM) manager is responsible for managing a brand’s paid search engine campaigns. The job description of an SEO manager also includes handling display ads on Google. An SEO manager also works to manage everything related to these brand campaigns, including strategy, budget, execution, and more.

Responsibilities:

1. Market trend research and report generation
2. Data collection and analysis for campaigns
3. Campaign design and execution
4. Performance management while optimizing campaigns
5. Finding a list of keywords to implement into your website content

5. Email Marketing Manager-

The Email Marketing Manager takes responsibility for leading all strategies related to email campaigns. The main responsibilities of an email marketing manager include leading complex email marketing campaigns, managing an email database, and focusing on acquiring new consumers and retargeting existing ones.

Responsibilities:

1. Identify your target audience and work to grow your email list
2. Design and implement several email campaigns to help you generate leads
3. Create email copy and generate mobile-friendly templates
4. Ensuring accurate and fast communication with clients
5. Minimizing unsubscribes
6. Analyzing email campaign performance and making necessary improvements

6. Digital Marketing Manager- 

As a digital marketing manager, you need to stay abreast of the latest marketing strategies and tools. You will be responsible for leading digital marketing campaigns, right from concept to execution. The Digital Marketing Manager may also work closely with the support of the entire marketing team to launch campaigns.

Responsibilities:

1. Planning and execution of a complete digital marketing strategy, including email campaigns, display advertising campaigns and more
2. Designing, building, and maintaining brand presence on social networks
3. Measuring and reporting campaign performance
4. Identifying insights and trends along with optimizing brand-focused campaigns based on the same insights
5. Brainstorming creative and new growth strategies

7. Social Media Manager-

The role of a social media manager is to manage social media accounts across all channels such as Instagram, LinkedIn, Twitter, Facebook. The main responsibility is to come up with compelling and engaging text copy to go along with visual designs including videos, images, infographics, gifs and more to increase engagement and followers on social media platforms.

Responsibilities:

1. Conducting trend and target group research
2. Designing and implementing a social media strategy that aligns with business goals
3. Setting goals and generating an ROI report
4. Daily content generation, editing, publishing and sharing
5. Monitoring website traffic and SEO metrics

An MBA in Marketing is considered one of the most popular postgraduate specializations. The program is usually two years long and will teach you not only technical skills but also soft skills. It is said that the connections made during your B-school will last a lifetime and will continue to play a major role throughout your career.

There are several advantages to pursuing an MBA in Marketing such as career advancement opportunities, scope for higher earnings, broadening of knowledge and an avenue for skill development.

FAQ’S

1. Why choose an MBA in Kenya?

The country has a great reputation for its high standard of education and the curriculum design has the latest updates. The teaching methods are superior in nature and adapted to all types of learners, everyone can adapt to learning at any pace. The MBA course offered in Kenyan business schools comes with a wide range of specializations such as finance, human resources, marketing, strategy and operations management, etc.

Quality training facilities and experienced and elite teachers make a great combination to support the educational needs of students. Knowledge dissemination is not only theoretical but also focuses on the practical implementation of acquired skills.

2. What is the duration of an MBA in Kenya?

Answer: Most postgraduate programs in Kenya last about 24 months. Some programs may take longer depending on the specialization chosen.

3. What is the cost of completing an MBA in Kenya?

Answer: We can give you an estimate of tuition fees in Kenya; it can range from $1,000 to $2,500 per year. In addition, students have to independently spend the cost of housing or hostel.

4. What are the annual salary increments in Kenya for digital marketing strategists? How often do employees get raises?

Answer: Digital marketing strategists in Kenya are likely to see their salary increase by approximately 8% every 29 months. The national average annual increase for all occupations combined is 4% given to employees every 29 months.

5. Is digital marketing marketable in Kenya?

Answer: Yes. There is a good scope for digital marketing salary and a good career in Kenya.

Conclusion

The domain of expertise is expected to grow a lot in the next decade and this calls for all those interested to start exploring. MBA in DIGITAL MARKETING IN KENYA is expected to have an exponential rise in job openings. With the right guidance and skills, one can easily become an expert in this field.