The realm of digital marketing is a dynamic landscape, continuously shaping and reshaping itself amidst fierce competition. To stand tall among these adept contenders, you need a robust arsenal of skills at your disposal. And what better way to arm yourself than by pursuing an MBA?

Why choose Virginia for your MBA in Digital Marketing? Well, the reasons are aplenty. As businesses increasingly transition from traditional to digital platforms, the demand for digital marketing expertise has skyrocketed. As we guide you through the labyrinth of earning your MBA in digital marketing in Virginia, rest assured, the state brims with opportunities.

In this guide tailored for 2024, we delve into everything you need to know. So, whether you’re a seasoned professional looking to climb the corporate ladder or a fresh graduate eager to make your mark, seize the moment, and embark on this transformative journey. The world of digital marketing awaits, and with an MBA from Virginia, you’re poised to conquer it.

List of Institutes offering MBA in Digital Marketing in Virginia

Digital Marketing Institute in Delhi	Course Duration	Course Fee	Google Reviews
IIDE – The Digital School	6-11 months	7146.14 USD	4.8
William & Mary Mason School of Business	2 years	40000-45000 USD	4.6
University of Virginia	12 months	7890 USD	4.0
Virginia Tech Pamplin College of Business	18 months – 2 years	NA	4.1
George Mason University of Business	2 years	NA	4.7
University of Richmond Robins School of Business	3 years	NA	4.8
Virginia Commonwealth University School of Business	NA	NA	4.2
University of Mary Washington College of Business	NA	NA	4.0
Sweet Briar College of Business	2-3 years	NA	3.9
Christopher Newport University Luter School of Business	3 years	NA	4.0

1. IIDE- Indian Institute of Digital Education

IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the most highly-rated MBA in Digital Marketing globally. 

Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life. 

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one.

Course Benefits

MBA in Digital Marketing Syllabus

Course Faculty

Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing – Post Graduation Programme.

Course Duration & Fees 

IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long and the fees are USD 7146.14. You can avail of the 0% EMI Option as well starting at USD 300.26 per month. This may seem expensive but with the average starting salary of graduates being USD 40,000 to 50,000 annually, the ROI is high. 

Note: IIDE conducts weekday as well as weekend batches for their PG in Digital Marketing program.

Scholarship Available

IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to USD 1200.87 based on merit.  

IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories- 

Placement Assistance:

If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers assured placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.

Contact Details

Phone No.- +91 96199 58615
Email ID- admissions@iide.co
Website- iide.co/master-mba-digital-marketing/ 

2. William & Mary Mason School of Business

The MBA program at William & Mary’s Mason School of Business with a concentration in digital marketing is a full-time, on-campus program. It provides students with a traditional classroom experience augmented by hands-on learning opportunities and industry connections.The program places a strong emphasis on critical thinking skills, challenging students to analyze complex marketing problems and develop innovative solutions. By fostering a culture of inquiry and intellectual curiosity, students learn to think strategically and make data-driven decisions that drive business success.

Course Name: MBA FULL TIME
Course Type: OFFLINE – FULL TIME
Scholarships: NO

MBA in Digital Marketing Course Syllabus

• Foundations for Business/Leadership
• Corporate & Personal Ethics
• Managerial Economics
• Innovation & Technological Success
• Marketing Management
• Managing People
• Strategic Management of Organizations
• Corporate Accounting
• Corporate Finance
• Operations & Supply Chain Management
• Business Planning & Launch
• Concentration in Marketing
• Viral Marketing
• Information Research & Resources
• Advertising & Promotion
• Consumer Behavior- The Psychology of Marketing
• The Digital Marketing Landscape

Course Duration & Fees

The duration of the MBA program typically spans two years, The tuition fees for the MBA program at William & Mary’s Mason School of Business vary and are subject to different factors , the total tuition cost for the two-year program is approximately 40,000$ – 45000$

Contact Details

Phone No.- 757-221-4100
Email ID- info@mason.wm.edu
Website- https://mason.wm.edu/

3. University of Virginia

Renowned for its rigorous academic curriculum and distinguished faculty, the University of Virginia’s Darden School of Business offers an MBA program with a specialization in digital marketing. Students here delve into cutting-edge strategies and tools while benefiting from a collaborative learning environment. From foundational principles to advanced strategies, students engage in coursework that covers a wide range of topics, including social media marketing, search engine optimization, data analytics, and emerging technologies.

Course Name: MBA with specialisation in Digital Marketing
Course Type: Offline – Full time
Scholarships: NO

Mba in Digital Marketing Course Syllabus

• Digital marketing tools & techniques
• Strategic database marketing
• Customer Relationship Management
• Legal aspects of digital marketing
• Web marketing: building awareness on the internet
• Social and new media digital marketing
• Mobile marketing strategies
• Introduction to project management

Course Duration & Fees

The duration of the digital marketing course is 12 months and the fee is USD 7890.

Contact Details

Phone No: +1-434-924-3900, +1-434-924-7281
Email: Darden@virginia.edu
Website: https://www.darden.virginia.edu/

4. Virginia Tech Pamplin College of Business

Located within Virginia Tech’s esteemed Pamplin College of Business, the MBA program with a specialization in digital marketing stands out for its innovative pedagogy and robust industry ties. With a keen focus on preparing students for success in the digital era, this program equips participants with cutting-edge skills and knowledge essential for thriving in today’s dynamic marketing landscape.

Course Name : MBA in Digital Marketing Strategy

Course Type : Hybrid

Scholarship : N/A

MBA in Digital Marketing Course Syllabus

• Fundamentals of Digital Marketing: Covering the basics of online marketing channels and strategies.
• Social Media Marketing: Exploring techniques for leveraging social platforms to engage audiences and build brands.
• Search Engine Optimization (SEO): Understanding how to optimize content to improve search engine rankings and visibility.
• Data Analytics in Marketing: Learning how to collect, analyze, and interpret data to inform marketing decisions.
• Digital Advertising: Examining various digital advertising methods, including display ads, PPC, and social media ads.
• Marketing Strategy Development: Integrating digital marketing tactics into comprehensive marketing strategies for businesses.

Course Duration & Fees

Offered in a hybrid format, the program strikes a balance between flexibility and structure, the programme is designed in a way that it typically spanning 18 months to 2 years, the program allows students to progress at a pace that suits their individual circumstances and goals.

Contact Details

Phone No: (540) 231-6602
Email: busadvising@vt.edu
Website: https://pamplin.vt.edu/

5. George Mason University School of Business

Situated within the esteemed George Mason University’s School of Business, the MBA program with a concentration in digital marketing seamlessly integrates contemporary marketing strategies into its core curriculum. Recognizing the increasing importance of digital channels in today’s business landscape, this program equips students with the skills and knowledge needed to excel in the ever-evolving field of digital marketing

Course Name: MBA with Concentration in Digital Marketing

Course Type: Full Time/Part Time

Scholarship: N/A

MBA in Digital Marketing Course Syllabus

1. Digital Marketing Fundamentals: Exploring core concepts and principles of digital marketing.
2. Consumer Behavior in the Digital Age: Understanding how digital technologies influence consumer decision-making processes.
3. Content Strategy and Creation: Developing skills in crafting compelling and engaging digital content across various platforms.
4. Digital Advertising and Campaign Management: Learning strategies for planning, executing, and optimizing digital advertising campaigns.
5. Social Media Marketing: Examining techniques for leveraging social media platforms to drive brand awareness and engagement.
6. Data Analytics for Marketing: Utilizing data analytics tools and techniques to measure and optimize marketing performance.
7.Digital Marketing Strategy and Planning: Integrating digital marketing tactics into comprehensive marketing strategies for businesses.

Course Duration & Fees

Full-time students typically complete the program within a span of two years, while part-time students have the flexibility to extend their studies according to their personal and professional commitments and Tuition fees for the “MBA with Concentration in Digital Marketing” program at George Mason University’s School of Business vary depending on factors such as residency status and enrollment status. Prospective students are encouraged to consult with the admissions office to obtain accurate information regarding tuition fees for their specific circumstances.

Contact Details

Phone No: (703) 993-1000
Website: https://business.gmu.edu/

6. University of Richmond Robins School of Business

The University of Richmond Robins School of Business offers an MBA program with a focus on Digital Marketing, empowering students with the knowledge and skills needed to navigate the digital landscape successfully.

Course Name: MBA in Digital Marketing

Course Type: Part-time, evening program designed for working professionals.

Scholarship: Merit-based scholarships and financial aid options are available.

MBA in Digital Marketing Course Syllabus

• Digital Marketing Strategy
• Consumer Behavior in the Digital Age
• Social Media Marketing
• Search Engine Optimization
• Content Marketing
• Digital Advertising and Promotion
• Data Analytics for Marketing
• Mobile Marketing Strategies

Course Duration & Fees

The part-time program typically spans over three years and Tuition fees varies and is based on the number of credits taken per semester and residency status. For detailed fee information, please visit website to know more.

Contact Details

Phone No: (804) 289-8000
Email: mba@richmond.edu
Website: https://robins.richmond.edu/

7. Virginia Commonwealth University School of Business

Virginia Commonwealth University School of Business stands at the forefront of education, offering a comprehensive MBA program that caters specifically to the ever-evolving demands of the digital landscape. With a keen focus on Digital Marketing, our program is meticulously crafted to equip students with the necessary skills and insights to excel in leadership roles within the dynamic digital economy.

Course Name: MBA in Digital Marketing

Course Type: Full-time and part-time options available, with evening classes for part-time students.

Scholarship Details: Various scholarships, grants, and assistantships are available. Contact the financial aid office for eligibility criteria and application procedures.

MBA in Digital Marketing Course Syllabus

• Digital Marketing Strategy
• Data-driven Marketing Decisions
• Social Media Marketing
• E-commerce Strategies
• Search Engine Optimization
• Digital Advertising and Promotion
• Marketing Analytics
• Mobile Marketing Strategies

Course Duration & Fees

The duration of the program varies depending on the chosen format and Tuition fees are determined by residency status and course load. Please refer to the website.

Contact Details

Phone No: (804) 828-1595
Email: mba@vcu.edu
Website: https://business.vcu.edu/

8. University of Mary Washington College of Business

The University of Mary Washington College of Business offers an innovative MBA program specializing in Digital Marketing, preparing students for leadership roles in the digital economy. Our program combines theoretical knowledge with practical skills to meet the demands of today’s fast-paced digital landscape.

Course Name: MBA in Digital Marketing

Course Type: Full-time, part-time, and online options available.

Scholarship Details: Merit-based scholarships and financial aid are available for eligible candidates. Contact the financial aid office for more information.

MBA in Digital Marketing Course Syllabus

• Digital Marketing Strategy
• Marketing Analytics and Insights
• Social Media Marketing
• Content Strategy and Creation
• Search Engine Optimization
• Online Advertising and Promotion
• Mobile Marketing Techniques
• Digital Brand Management

Course Duration & Fees

The program duration varies based on the chosen format and Tuition fees depend on residency status and course load. Visit the website for detailed fee info.

Contact Details

Phone No: (540) 654-1000
Email: admissions@umw.edu
Website: https://business.umw.edu/

9. Sweet Briar College Business and Economics Department

Sweet Briar College’s Business and Economics Department offers an MBA program with a specialization in Digital Marketing, preparing students for leadership roles in the digital economy. Our program combines rigorous academics with hands-on experience to foster critical thinking and strategic decision-making skills.

Course Name: MBA in Digital Marketing

Course Type: Part-time, evening classes available.

Scholarship Details: Merit-based scholarship available.

MBA in Digital Marketing Course Syllabus

• Digital Marketing Strategy
• Marketing Analytics and Insights
• Social Media Marketing
• Content Strategy and Creation
• Search Engine Optimization
• Online Advertising and Promotion
• Mobile Marketing Techniques
• Digital Brand Management

Course Duration & Fees

The part-time program typically spans over two to three years and Tuition fees depend on residency status and course load.

Contact Details

Phone No: (434) 381-6100
Email: admission@sbc.edu
Website: https://www.sbc.edu/academics/business/

10. Christopher Newport University Luter School of Business

Christopher Newport University Luter School of Business offers an MBA program with a specialization in Digital Marketing, designed to equip students with the skills and knowledge needed to excel in the rapidly evolving digital marketplace. Our program emphasizes critical thinking, strategic decision-making, and hands-on experience.

Course Name: MBA in Digital Marketing

Course Type: Part-time, evening classes available for working professionals.

Scholarship Details: Various scholarships and assistantships may be available. Please contact the financial aid office for more information.

MBA in Digital Marketing Course Syllabus

• Digital Marketing Strategy and Planning
• Data Analysis for Marketing Decisions
• Social Media Management
• Search Engine Marketing
• Content Marketing and Storytelling
• Digital Advertising Campaigns
• Marketing Analytics and Performance Measurement
• E-commerce Strategies

Course Duration & Fees

The part-time program spans over three years and Tuition fees are based on residency status and course load. For detailed fee information, please visit the website.

Contact Details

Phone No: (757) 594-7000
Email: mba@cnu.edu
Website: https://cnu.edu/academics/departments/business/

Career Opportunities after MBA in Digital Marketing in Virginia

Career opportunities after an MBA in Digital Marketing are growing rapidly in the world & even faster in USA. 

USA, being the business & financial hub with 100s of brands, production houses, media companies & marketing agencies, getting a digital marketing job is much easier provided you have the correct skillset. 

Here’s a table that will help you understand the most popular and in-demand digital marketing career options with an average starting salary in Virginia compared to the whole of USA

Frequently Asked Questions –

Q.Is an MBA beneficial for a career in digital marketing?

Ans: An MBA in digital marketing program encompasses essential areas such as social media, branding, advertising, and e-commerce.

Q. Where is the best location to pursue an MBA in Digital Marketing in Virginia?

Ans: The premier destination for studying MBA in digital marketing in Virginia is IIDE. Renowned for its MBA-Level Post Graduation Program in Digital Marketing, IIDE has been recognized as “India’s Best Digital Learning Institute” by esteemed bodies such as the Indian Education Congress and Awards 2020 and the World Education Congress Awards 2021. With its global outreach, IIDE is setting new standards in education delivery.

Q. What are the prerequisites for enrolling in a digital marketing course?

Ans:No specific qualifications are mandatory for learning digital marketing. Individuals can acquire digital marketing skills at any stage of their career to enhance their professional competencies. However, certification courses typically require a minimum of Class 12 completion, while postgraduate programs may necessitate a bachelor’s degree.

Q. How long does it typically take to complete an MBA in Digital Marketing program?

Ans:The duration of an MBA in Digital Marketing program varies depending on the institution and the mode of study. Generally, full-time programs span between 1 to 2 years, while part-time or online programs may offer more flexible timelines, ranging from 18 months to 3 years.

Q. Does an MBA in Digital Marketing provide practical hands-on experience along with theoretical knowledge?

Ans:Yes, reputable MBA programs in Digital Marketing emphasize a balanced curriculum that integrates theoretical concepts with practical application. Students often engage in real-world projects, case studies, internships, and workshops to develop practical skills and gain industry exposure. Furthermore, guest lectures and industry interactions contribute to a holistic learning experience.

Q. How does the MBA in Digital Marketing program at IIDE stand out from other institutions?

Ans:The MBA in Digital Marketing program at IIDE distinguishes itself through its comprehensive curriculum, industry-relevant course content, experienced faculty, and innovative teaching methodologies. With a focus on practical skills development, personalized mentorship, and global networking opportunities, IIDE ensures that graduates are well-equipped to excel in the dynamic field of digital marketing.

Conclusion

The MBA in Digital Marketing offers a valuable postgraduate qualification that can significantly advance career prospects and increase earning potential across various professional domains. If you’re contemplating pursuing this program, the information provided here might have shed some light on its potential benefits. Yet, if you still harbor uncertainties, fret not.

Our experienced academic advisors are available for a personalized counseling session, free of charge. Reach out to them at admissions@iide.co or +91 9619958615 to address all your queries regarding digital marketing and make an informed decision about your educational journey.