Best Institutes for MBA in Digital Marketing in Midland for Successful Career

Updated on: Aug 1, 2023
MBA In Digital Marketing In Midland

The world of Digital Marketing is changing at lightning speed with highly skilled competitors at the front. At such a time it becomes necessary to face them with a well-equipped set of skills in your arsenal. Pursuing an MBA is the key to this achievement!!! Yes, you got it right, MBA is a highly regarded program and is considered a channel by executives and new graduates to level up their knowledge with respect to current trends.

There are several opportunities for people residing in Midland, a city in Texas as we guide you through the journey of pursuing an MBA in Digital Marketing in Midland. We have ensured that the information is up to the mark as we discuss the eligibility criteria, the application process, fees, opportunities from a future perspective, and much more for the year 2023.

We take the initial step by diving into the scope of MBA in Digital Marketing in Midland.

Scope of MBA in Digital Marketing in Midland

As per World Population Review, the population of Midland has grown at a 1.43% yearly rate, making it the 25th largest city in Texas. The scope of digital marketing is expanding rapidly in Midland along with the population and business growth. 

Every company is now using digital platforms to reach a bigger audience as the world enters the digital era at an increasingly rapid rate and so organizations are actively seeking candidates for various positions.

MBA in Digital Marketing in Midland

(Source: Indeed)

Hence, many businesses are realizing the importance of Digital Marketing and looking for candidates that not only possess the necessary qualifications for the position but also have an MBA in digital marketing.

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Eligibility Requirements for an MBA in Digital Marketing in Midland

Before applying for the required program, you should absolutely review the prerequisites for the MBA in Digital Marketing at Midland. The following are the key requirements to get enrolled in the program – 

Eligibility Criteria Minimum Requirements
Educational Qualifications Bachelor’s Degree in the field of commerce or marketing
Work experience 0-5 years (Varies from institutes to institutes)
Entrance exam CAT, IIDE admission test, GMAT or other exams

You should take careful note that institutions/universities may have different eligibility requirements and standards than those listed above. I suggest you visit the official website of the universities under your consideration to receive complete and accurate information.

However, if you are reading this article and are intrigued to learn digital marketing in spite of being an undergraduate, do not forget to check out IIDE’s 4-month advance online digital marketing course. Be assured that by taking up this course we will develop your basics in digital marketing.

How to apply for MBA in Digital Marketing in Midland?

The stages for the process of applying for an MBA in Digital Marketing in Midland are as follows. You need to visit the official website of the universities that have been shortlisted and begin the application. We have explored the MBA admissions procedure in Midland for you to get better clarity:

  • Decide on the course you want to take, then search for the best university that offers it.
  • Gather information about requirements, eligibility requirements, the admissions procedure, and costs by visiting the official university websites.
  • Start the application procedure and complete the required fields. To allow for the review of your application, upload the necessary files. Your video essay, academic transcripts, IELTS, TOEFL, GMAT, or GRE test scores as well as your CV, LOR, and SOP may be included.
  • Once the process of filling out the form is completed, you may proceed ahead by paying the fees.
  • A confirmation letter from the respective college will be sent to you if you are chosen. There is no set schedule for receiving the letter; it could happen as soon as next week or as late as two months. You are advised to check the application status on the university website.
  • The further details differ from institute to institute, you are required to get the information from their website.

Wait!! Before you exit this article and begin arranging the documents for the application process, let us help you once again by providing the list of the Top institutes offering MBA in Digital Marketing in Midland.

Top Institutes for MBA in Digital Marketing in Midland in 2023

After detailed research and analysis, we have shortlisted some best colleges/institutes offering an MBA in Digital Marketing in Midland. They are as follows – 

1. IIDE – Indian Institute of Digitial Education


One of the top-rated MBA in Digital Marketing programs is the 11-month MBA-level Postgraduate Program in Digital Marketing offered by IIDE.

IIDE is a reputed and leading digital marketing institute in India that offers flexible digital marketing courses to people from any part of the world. It provides a thorough curriculum that teaches the necessary managerial and digital marketing abilities to land a position with one of India’s top companies or digital setups.

The specialty of applying to IIDE is that it has highly customized programs like the MBA program and suits an individual’s requirements along with a fun learning culture.

IIDE has been awarded in 2022 for the “’Best Placements in Digital Marketing” by Indian Education Congress and is Asia’s most trusted institute.

Course Benefits

2 Specialisations After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing.
13+ Live Projects Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies.
28+ Industry Tools In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc
1-on-1 Mentorship Students can book a personal mentoring session with a trainer to solve their doubts & questions.

Course Syllabus

Inbound Marketing Introduction to digital marketing
  Website creation
  Search Marketing
Outbound Marketing Content Marketing
  Social Media Marketing & Management
  Video Marketing
Media Management & Automation Advanced Forms of Digital Marketing
  Integrated Marketing (Full Funnel Marketing)
Managerial Skills & Soft Skills Soft Skills
  Agency Skills
Compulsory Internship & Thesis Internship & Mentoring
Specializations Creative Strategy OR
  Performance Marketing
Capstone Project Thesis-like Final Practical Project

Course Faculty

Trainers at IIDE are well known to have several years of expertise in the real-time industries which adds to the pride of IIDE. They have worked with renowned companies like Asian Paints, Unilever, Castrol, Dove, Hershey, and others. In this MBA in Digital Marketing – Post Graduate Program, you will receive one-on-one mentoring from the business professionals listed below who have proficiency beyond the bounds of any curriculum.

Course Duration & Fees

The MBA-level Postgraduate Program in Digital Marketing by IIDE is an 11-month program that can be availed by paying a total fee of approximately $5653(Taxes excluded). You may also opt for the 0% EMI Option which starts at around $483 per month. This might be expensive but the concepts taught to the students would provide a better ROI in further years.

Additionally, IIDE offers scholarships to all accepted students, with the potential to receive scholarships of up to $967.

Placement Assistance

IIDE offers 100% assured placements depending on your performance if you enroll in the MBA-level Postgraduate Program in Digital Marketing. Take a look at IIDE alumni who work at some of the most recognizable companies in the sector.

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Contact Details

Phone No: +91 96199 58615
Email: [email protected]

2. St. Edward’s University

MBA in Digital Marketing in Midland

The online Master of Science in Digital Marketing and Analytics equips graduates with up-to-date and pertinent curriculum in all facets of digital marketing, positioning them for success in a field that is continually expanding.

Learn the skills you need for marketing automation systems, business intelligence and analytics, social media and digital analytics, user interface design, and technological advancements in mobile marketing.

Course Benefits

  • Flexible 7-Week Classes Schedule
  • Exclusively Online
  • Finish in 16 Months
  • Learn from Professors within the Industry
  • Experience
  • Latest Industry Techniques
  • Develop Skills Using Data to Gain Managerial Insights
  • Adaptable Curriculum

Course Syllabus

  • Digital Marketing Fundamentals
  • Marketing Data Analytics
  • Social Media Marketing
  • Customer Experience Marketing
  • Marketing Tools and Technologies
  • Buyer Behavior Analysis
  • Marketing Metrics and Analytics
  • Model Building and Analysis
  • Social Media Analytics
  • Managing the Digital Marketing Organization

Course Duration & Fees

The course is divided into 4 semesters for a duration of 16 months with a fee of $36,000 that is subject to change. There is an option for financial aid you need to contact the university for the same.

Contact Details

Phone No: 855-468-6738 (toll-free); 512-448-8400
Email: [email protected]

3. Southern Methodist University (SMU) – Cox School of Business 

MBA in Digital Marketing in Midland

Southern Methodist University(SMU) – Cox School of Business is situated in Dallas, Texas. It is an academic institute devoted to the study of customer engagement and loyalty with a centralized study of consumer behavior. 

The institute offers programs that focus on the art and science of marketing and prepares its students to do meaningful research. It emphasizes the students, professors, and practitioners to understand consumer engagement with any brand.

This MBA institute offers one-year, two-year, direct, online, professional, and executive MBA modes as per the requirement of the applicants.

Course Benefits

  • Streamlined and modular curriculum
  • Wide range of electives
  • Gain experience in the global marketplace
  • Hands-on learning and interactive classroom studies 
  • Immersive Global Leadership Program
  • International Trips 

Course Syllabus

Some of the modules in their MBA program include – 

  • Marketing Management
  • Consumer Behaviour
  • Customer Insights and Market Intelligence
  • Retailer Behavior and Sales Promotion
  • Advanced Marketing Strategy
  • Digital and Social Media Marketing

Course Duration & Fees

The course duration and fees are different depending upon the types of MBA programs and are as follows. You may refer to the below list that shows some of the program types along with estimated tuition fees –

  • Full-Time One-Year MBA: It is a 12-month program with a tuition fee of $75,868.
  • Full-Time Two-Year MBA: It is a 24-month program with a tuition fee of $56,414 per year.
  • MBA Direct: It is a 33-month program with a tuition fee of $91,624.
  • Online MBA: It is a 24-month program with a tuition fee of $93,386.

Scholarships are also awarded to the admitted students but the criteria and amount depend upon the MBA program that is opted for. You can visit the official website to know more about the scholarships.

Contact Details

Phone No:  800-472-3622, 214-768-1214, 214-768-2679
Email: [email protected], [email protected]

4. Texas A&M University – Mays Business School

MBA in Digital Marketing in Midland

Texas A&M University – Mays Business School situated in College Station, provides customized education to each student with experiences on an individual level while emphasizing the quality of leadership. It provides an environment for the students to apply the classroom concepts in real-world situations and visions to personally and professionally transform each student by the end of their program. 

Course Benefits

  • Intensive schedule for students by minimizing their time out of the workforce
  • 75 percent of the coursework completed prior to the internship
  • A knowledgeable group of academically qualified faculty
  • 40 students per cohort
  • Exceptional career management services

Course Syllabus

Under the Full-Time MBA, their syllabus consists of some modules like – 

  • Marketing Management
  • Operations Management
  • Business Communications
  • Investment Management
  • Service Marketing

Course Duration & Fees

The course duration of the MBA program in Digital Marketing is 18 months and you will have to pay $88,118 for non-residents and $62,172 for Texas students entering into this course in Fall 2023.

These figures might change and do not include personal expenses, travel, books, supplies, and so on.

Scholarships of varying amounts are given out by the Full-Time MBA program to help fund the studies of numerous students. You can check them out on their official website.

Contact Details

Phone No: ( +979) 845-4714
Email: [email protected]

5. The University of Texas at Austin – McCombs School of Business

MBA in Digital Marketing in Midland

This institute is situated in Austin, Texas, and was established in 1922 as a standalone public business school. It offers several undergraduate and graduate programs and is considered to have a good MBA environment. 

It offers MBA programs in the form of Full-time, Evening, and Executive MBA. The university also conducts special weekend MBA programs in Dallas/Fort Worth and Houston.

Course Benefits

Those who are accepted into this university will have the following advantages

  • Work on 8-10 week micro consulting projects
  • Live events and webinars on leadership and communication
  • Specialized industry training in pragmatic marketing and executive presence
  • Participate in global learning experiences
  • Collaborative and engaged student culture
  • Study teams of 4-6 people in the first year
  • STEM-certified marketing department concentrations

Course Syllabus

Your MBA program in Digital Marketing will include modules like – 

  • Marketing Management
  • Strategic Management
  • Brand and Product Management
  • High Tech Marketing
  • Marketing Analytics and Consulting

Course Duration & Fees

The course fees depend upon the type of MBA program you have chosen. The estimated tuition fees are mentioned below

  • Full-Time MBA: For Texas Residents, it is $52,550 whereas for Non-Texas Residents it is $58,720.
  • Evening MBA: The cost per semester is around $17,133 until Spring 2024.
  • Executive MBA: The cost per semester is around $29,900 until Spring 2024 with a supplemental cost of $4,000 – $5,000 depending upon the semester and credit hours that you have enrolled for.

If you want to know about the duration of each of these programs and you wish to apply for their specific MBA programs in Dallas/Fort Worth , kindly visit their official website to know more.

You will be eligible for federal student loans if you are a permanent resident. The institute also has some provisions for international students in the form of Internation student loans. 

Scholarships like Fastweb, Salle Mae Graduate School Scholarship Search, and Juno – MBA are offered to graduates based on different criteria.

Contact Details

Phone  No: (512) 471-7698, (512) 471-6602
Email: [email protected]

6. University of North Texas – College of Business

MBA in Digital Marketing in Midland

The University of Northern Texas (UNT), established in 1890, is situated in Denton, Texas. It consists of 14 schools and colleges which offer several undergraduate, Master, and Ph.D. programs. The university is lauded by its students for its MBA course.

The university offers several specializations in MBA, like Marketing, Marketing Analytics, Finance, etc. Additionally, the MBA programs offered can be full-time and cohort style or part-time, or even online.

Course Benefits

  • Build a solid foundation in analysis and problem-solving so that you can respond to complex difficulties in the global business
  • Interact with experts in academic and professional settings
  • Learn from successful firms’ marketing and analytics strategies and put them into practice
  • Solve dilemmas in a case-based or analytical problem-solving environment

Course Syllabus

Some of the core, required, and supporting courses in this program include – 

  • Digital Marketing Fundamentals
  • Marketing Management
  • Consumer Behaviour
  • Advanced Marketing Research and Analytics
  • Marketing Metrics for Managers
  • Decision-Making in Global Markets
  • Retailing and Marketing Channels

All of these courses are available in the online MBA program, but some are only offered in specific locations(like Frisco). Moreover, each course has some prerequisites that may be found by visiting their website.

Course Duration & Fees

Visit the university’s webpage for detailed information since the course duration and fees depend upon some factors like residency, location of classes, and the number of credit hours chosen per semester.

It offers students a number of scholarships, including the RBTS Scholarship and the McNair Scholar Scholarship.

Contact Details

Phone No: (940) 565-3120
Email: [email protected]

Career Opportunities after MBA in Digital Marketing in Midland

There are numerous career chances in this marketing sector due to the growth of digital marketing. Additionally, because you are corporate- and job-ready when you are an expert in your field, your pay and employment chances will be much better!

You can apply for managerial roles with prominent brands, MNCs, and new startups once you have earned your MBA in Digital Marketing in Midland or a comparable degree. The following list includes some of those positions, along with their estimated salaries:

Job Roles after MBA in Digital Marketing Average Salary
Digital Marketing Manager $61,199
SEO Specialist $60,804
Assistant Brand Manager $57,861
Social Media Manager $51,452
Content Marketing Manager $61,512
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FAQ – Frequently Asked Questions

Q. Does Digital Marketing pay well in Midland?

Ans. Gaining an MBA and applying for jobs will pay well. As you know, most job titles in the digital marketing sector pay an average salary ranging from $50,000 to $60,000. An MBA degree may enable you to earn more than the average wage.

Q. Is MBA in digital marketing in Midland useful?

Ans. Having an MBA degree in digital marketing at hand demonstrates your familiarity with concepts at the industrial level and your understanding of the optimum operation of a corporation through digital marketing. This is what companies are generally looking for and hence you will be looked at as a skillful individual.

Q. Is MBA in Digital Marketing in Midland difficult?

Ans. The MBA program is simple to complete, especially with the assistance of IIDE, which has divided the course into manageable modules. It delivers the most industry-relevant education possible to its students in just 11 months, including a two-month mandatory internship.

Q. Can I do MBA in Digital Marketing in Midland without IELTS?

Ans. International students are not required to submit a TOEFL or IELTS score in order to be admitted to the university if they have attended secondary school and graduate school using English as their primary language of instruction. However, we advise you to check the official website of your desired institute.

Q. Are digital marketers in demand in Midland?

Ans. Digital marketing is considered to be one of the top trending jobs skills in Midland and is projected to have even more demand in the upcoming years.


A postgraduate degree in MBA in Digital Marketing will help you advance your career and raise your income expectations for both your present and future positions. I hope this blog will help you in selecting the top program for MBA in digital marketing in Midland.

You can still get all your queries solved by talking to our academic counselor at [email protected] or call on +91 9619958615 for a FREE counseling session.


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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


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