A Comprehensive Guide to Pursuing an MBA in Digital Marketing in Malaysia, 2023

Updated on: Aug 4, 2023
MBA in Digital Marketing in Malaysia- Featured Image

Ready to make digital marketing your career? Get all you need to know about pursuing an MBA in Digital Marketing in Malaysia here in this Blog!!

An MBA in Digital Marketing in Malaysia presents an excellent opportunity to advance your career and expand your knowledge in the field of digital marketing. Explore more about the program, including admission requirements, the course syllabus, and the potential career benefits associated with earning an MBA.

This master’s program equips students with skills in promoting products, services, and brands through online marketing tools, social media, and strategies, whether they own a brand or work for one. Students learn about campaign implementation, customer behaviour analysis, and setting and evaluating personal KPIs and team metrics. Popular digital marketing jobs include digital marketing specialist, SEO specialist, and social media marketer.

Before proceeding, let’s delve into the scope of digital marketing in Malaysia and the eligibility criteria for getting admission to an MBA in Malaysia.




Scope of Pursuing an MBA in Digital Marketing in Malaysia



MBA in Digital Marketing in Malaysia- Scope


Pursuing an MBA in Digital Marketing in Malaysia will give you the skills to succeed in modern marketing and communications across multiple platforms. 

You’ll also gain valuable insights into the data-driven nature of digital marketing, learning how to analyse and apply trends while understanding the implications of analytics when it comes to the long-term growth of organisations. Finally, you can benefit from real-world training sessions pre-designed with industry partners, allowing you to develop a strategic and integrated approach to digital marketing campaigns.

There are many job prospects after an MBA in Digital marketing, including Digital Marketing Manager, Content Writer, Paid Media Manager/Specialist, Social Media Manager, Campaign Manager, and SEO ManagerStudents who have completed their master’s degrees in digital marketing have a huge demand in the market. But when we learn about any field of study, we also need to know about the eligibility requirements for the course. So.




Eligibility and Requirements for an MBA Program in Malaysia


To apply for an MBA in digital marketing program in Malaysia, you will generally need to possess at least a bachelor’s degree in any field related to business, communications, or IT. Be sure to research the individual program requirements for the universities to which you are applying to make sure that you meet each of their eligibility criteria. 

Some institutes also have primary entrance exams like the IIDE entrance exam, while others prefer qualification of exams like CAT, GMAT, IELTS, etc. But if you are looking forward to applying for any diploma or programs you don’t need to have a degree. You can apply for some courses that help you learn the basics of digital marketing.




Application process


  For the application for MBA in digital marketing in Malaysia, you need to follow some steps:

  • You need to choose an institute, where you want to pursue MBA. fill out an application form and submit it, but be aware of the starting date and deadline for application submission.
  • As your application form gets submitted, make sure you fill in the correct details so that when their team contacts you, it will be easy. This process can take 1-3 weeks.
  • At the time when your application is checked and approved. You need to take the entrance exam; the requirements of this exam are defined according to the institute you are applying to.
  • After the exam, there is a small personal interview round for passed students, which will be conducted with the admissions community of the institute.


After being selected for an interview, you will get an offer letter, and your studies will begin. To make your research quite easy, we listed some colleges and platforms that offer MBA  in digital marketing in Malaysia.   




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Top 5 Colleges for MBA in Digital Marketing in Malaysia, 2023


With the number of universities offering MBA in digital marketing programs growing year on year, below is a list of some of the best college options available in Malaysia to pursue an MBA in digital marketing:


Collages Duration Fees (MYR)
IIDE 11 months 9,335,940 MYR Taxes
Simplilearn, Purdue University 6 months (online) 9,809 MYR per month
Segi University 1 year 10,200 MYR + taxes
Malaysia University of Malaya 1 year 34,785 MYR per year
Henry Harvin Education 12 months (online) 2,037 MYR + taxes



1. IIDE: The Digital School



MBA in Digital Marketing in Malaysia-IIDE LOGO


IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the highly-rated MBA in Digital Marketing programs in Delhi.

Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life.

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program has much more to offer than a regular one.

IIDE is now opening its new campus in South Extension, Delhi. Get in touch with the counsellors to know about their offline digital marketing courses.


Course Benefits:


2 Specialisations After a 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing.
13+ Live Projects Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies.
28+ Industry Tools In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc
1-on-1 Mentorship Students can book a personal mentoring session with a trainer to solve thier doubts & questions.


Course Syllabus:


Inbound Marketing Introduction to Digital Marketing
  Website Creation
  Search Marketing
Outbound Marketing Content Marketing
  Social Media Marketing & Management
  Video Marketing
Media Management & Automation Advanced Forms of Digital Marketing
  Integrated Marketing (Full Funnel Marketing)
Managerial Skills & Soft Skills Soft Skills
  Agency Skills
Compulsory Internship & Thesis Internship & Mentoring
Specializations Creative Strategy OR
  Performance Marketing
Capstone Project Thesis-like Final Practical Project


Course Faculty: 


Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing – Post Graduation Programme.




Course Duration and Fees: 


IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long, and the fees are INR 5,95,000. You can avail of the 0% EMI Option as well, starting at INR 25,000 per month. This may seem expensive, but with the average starting salary of graduates being INR 4-5 LPA, the ROI is high. 


Scholarship Available:

IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to INR 1,00,000 based on merit.  IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories:



Placement Assistance:


If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers 100% guaranteed placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.


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Contact Details:

Phone No.- +91 96199 58615
Email ID- [email protected]
Website- iide.co/master-mba-digital-marketing/



2. Simplilearn, Purdue University



MBA in Digital marketing in Malaysia-Purdue


Simplilearn started a digital marketing boot camp in partnership with Purdue University. Purdue University is a top public research institution developing practical solutions to today’s toughest challenges. As one of the 10 Most Innovative Universities in the United States by U.S. News & World Report and ranked in each of the last four years, Purdue helps students and delivers world-changing research and discovery.

University started this program for Global students who want to pursue a master’s from the university. Purdue University made Simplilearn a way to reach their students and give them incredible learning experiences. Students can complete their degree online or in any course of their choice, they can also participate in any of their alumni programs.


Courses highlights:


Let’s focus on the program highlights that the website and university provide you. 

  • Partnership with Purdue University
    Become eligible to be part of f the Purdue University Alumni Association
    Avail a 6-credit transfer for the Purdue Online MS in Communication program
  • Meta Blueprint
    Meta Certified Digital Marketing Associate Exam Voucher worth USD 99
    Master Sessions and Ask Me Anything sessions by Meta Blueprint Trainer
  • Experiential Learning in a Cohort-based Bootcamp
    Special lectures encompassing the latest developments in the field of marketing
    Course aligned with Hootsuite and SE Ranking certification


Placement assistance: 


They have their features and programs to make students specialize in the following fields and skills.  

  • Advanced Ad Features
  • Campaign and Ad Group Organization
  • PPC strategy
  • Search Engine Optimization
  • Social Media Strategy
  • Website Management and Optimization


Benefits and Eligibility:


This is a master’s program so it also has some eligibility criteria. Graduates in any discipline and aspiring working professionals looking to switch their careers to the field of Digital Marketing are ideal for this program. Professionals from both marketing and non-marketing backgrounds with a bachelor’s degree and at least 2 years of work experience are eligible for this program but if you don’t have the experience you can apply for their basic course and then continue with this program. This program offers students.

  • Earn a certificate from Purdue University and Simplilearn
  • Avail a 6-credit transfer for the Purdue Online MS in Communication
  • Meta Certified Digital Marketing Associate Exam Voucher


Course duration and fees:


This course duration is 6 months with online classes and Program Fees
As low as ₹ 9,809 / mo. this is one of the shortest master’s programs after that you can only find diploma courses




With many features, this program also provides some industry projects to enhance students’ experience and skills these projects are 

  • Air France Internet Marketing
  • Marketing Transformation at Mastercard
  • Managing Online Reviews on TripAdvisor
  • Accor Strengthening the Brand with Digital Marketing
  • Yahoo Pricing Search Engine Advertising
  • Capstone Project
  • Keyword Research and Planning
  • Ad Creation and Audience Targeting
  • Social Media Strategy
  • Brand Assessment
  • Email Campaigning
  • Content Marketing
  • Mobile Marketing


Contact details:


As it is an online master program you can apply through their official website. Click on apply.




3. SEGi University


MBA in Digital Marketing in Malaysia- Segi University


SEGI University in Kuala Lumpur provides an Executive Degree in Digital Marketing. Students can have a clear understanding of overall Digital Marketing and how each component can work in an organization’s overall marketing strategy. In this program, you will learn how to strategize effective Search and Social Media campaigns to match your objectives. how to plan, manage and integrate your organization’s overall marketing strategy. 

Many ways to drive new visitor traffic to websites and know how to improve conversion rates. want students to understand how to utilize digital marketing to help grow any business online. know-how to navigate the ever-changing digital landscape and give you the confidence to apply your knowledge and skills to be a successful digital marketer. 


Courses highlight:


  • Clear knowledge of digital marketing strategy.
  • Search engine and social media strategy.
  • Drive new visitor traffic to websites.
  • Growth of a business in digital marketing.
  • Build effective websites.
  • Measure and analyze data 




In this course, you will learn about the technologies, techniques, and strategies required to become a successful digital marketer. Take a look at the syllabus, it has 6 modules which are.

  • Introduction to Interactive Digital Marketing
  • Search Engine Strategy & Planning
  • Social Media Advertising & Analytics Marketing
  • Digital Analytics for Digital Marketing
  • Digital Channel Media Planning & Buying
  • Strategic Digital Entrepreneurship


Course Faculty:


Expert trainers who are very well certified in their field and with experience of more than 10 years are provided to train students. All trainers develop professionalism in every student and enhance your confidence. Some of the trainers are shown below.


Course duration and fees:


The duration for this program is 1 year and can be preferred online and offline. 

Course Fee: RM10,200 + 6% SST


Contact details:


Application & Registration Fees: RM 500 + 6% SST (Non-refundable)

Address: 9, Jalan Teknologi, Pju 5 Kota Damansara, 47810 Petaling Jaya, Selangor, Malaysi

Placement assistance: Call +607-288 1726 or Whatsapp Us at +6011-1144 5462

Email Address:  [email protected]



4. University of Malaya


MBA in Digital marketing in Malaysia-University of Malaya


The University of Malaya, or University Malaya (UM), is one of the oldest universities in Malaysia. They provide a Master’s in marketing which aims to produce graduates with great marketing skills to monetize and manage organizations and advance knowledge of social and professional ethics to build innovation in new generations. University provides the MMKT program for students of Marketing, Digital Communication, and Digital Marketing. This is a full-time program for 1 year. Let’s see what the course includes for the students.


The course includes:


  •   This program includes high-quality teaching and emphasis, is on student participation, and any international students applying for a master’s which includes a dorm facility also.
  • In 12 months there are 3 and 8-semester programs which students can choose accordingly.
  •  All courses are divided into three categories: core, specialization, and elective courses. Which makes all students required to take part in research projects in their study field.
  • All courses have informative components that allow students to upskill their learning for their active future. 


Requirements for admission:


In UM, requirements are the same as mentioned but a little different for international students as it includes having a bachelor’s degree compulsory and an IELTS score of 6.0 min. Or a TOEFL score of 550 (min.).


Course duration and fees:


This program takes a total of 12 months which includes 3 or 8 semesters. It’s all up to the student’s choice. The full-time program at the faculty commences only once a year which is in September. Fees for local Malaysian students are 21,000 MYR and for international students, fees are 35,900 MYR. 

You can apply online and offline for this program.


Contact details:


Address; 50603 Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia.

Contact number: +60 -7967 3502,

You can find more details about applying through their official site: https://www.um.edu.my/



5. Henry Harvin Education 



MBA in Digital marketing in Malaysia- Henry Harvin Logo


An online community of digital education, Henry Harvin Education provides masters in many fields through online diplomas. They offer Postgraduate programs in digital marketing with guaranteed placement. Which offers students to get 12 months of training with live classes, and participate in projects in a related field of digital marketing and web analytics.  In this online students will get many benefits along with subscriptions. 



This course includes 24 modules and 2 courses. And at the end of the course, students will get the certification of PG in Digital marketing.

  • Modules
    1. Initialization of Digital Marketing
    2. Website Planning
    3. Website Creation
    4. Lead generation for Business
    5. Online Reputation Management
    6. Search Engine Optimization
    7. Google Webmaster
    8.  Bing Webmaster
    9. Google Analytics
    10. Creative Designing
    11. Facebook Marketing
    12. LinkedIn Marketing
    13. Twitter Marketing
    14. Pinterest Marketing
    15. Instagram Marketing
    16. Search Marketing
    17. E-Commerce Marketing
    18. Google AdSense
    19. Affiliate Marketing
    20. Earn as a Freelancer
    21. Email Marketing
    22. Marketing Communication
    23. Marketing Analytics
  •  Brand Communication Course
  • Digital content writing  Course
  • Advance Excel Course


  Course highlights 


This program is called the 9-in-1 Program. As it is many benefits for students under one program.

  • Training: 12 Months of Two-way Live Online Interactive Classroom Sessions with trainers.
  • Projects: Facility to undergo projects in related fields of Digital Marketing, Web Analytics, etc.
  • Internship: 100% Guaranteed Internship to gain practical experience and learnings.
  • Certification: Distinguish your profile with the global credential of Post Graduate in Digital Marketing and showcase expertise by using the Hallmark of Post Graduate in Digital Marketing next to your name. Like – your name (PGDM).
  • Placement: 100% Placement Support for 1-Year successful post-graduate completion.
  • E-Learning Access: With abundant tools and techniques, video content, assessments, and more.
  • Bootcamps: Regular Bootcamps for students spread over the next 12 months.
  • Hackathons: Free Access to #AskHenry Hackathons and Competitions, you can win with your talent.
  • Membership: Get 1-Year Gold Membership of Henry Harvin® Digital Marketing Academy for the Post Graduate Program in Digital Marketing.


Course Faculty:


Trained by many internationally certified trainers with 10+ years of experience in digital marketing and expertise fields. These mentors possess an enormous amount of teaching experience and trained over 900+ individuals globally. Students can have multiple lessons and classes with multiple trainers. 


Course duration and fees:


 This post-graduation program is for 12 months in which there is training and 6 months internship. The fee for this program with a duration of 48 weeks is 2,036.35 MYR. 


Contact details :


Address – Henry Harvin House, B-12, Sector 6, Noida, Uttar Pradesh 201301

Contact no. – 098919 53953.

Website: Henry Harvin


Above mentioned are the Best 5 Colleges for pursuing an MBA in Digital Marketing in Malaysia. These colleges offer dynamic, innovative course material combined with extensive industry experience and practical module delivery that is sure to prepare you for success in your chosen career path.




Program Application


Before you start your application process, there are plenty of resources available to help guide you through it. You can find information and advice from the Digital Marketing Institute website, create a user account, and sign up for the free newsletter. Additionally, they offer regularly updated MBA admissions books which contain helpful tips on how to write a successful application essay, what qualities to demonstrate in interviews, and how to prepare for entrance exams.

You can choose any of these institutes from the above and contact details are also mentioned you contact them, and start your application process.




Career Opportunity after MBA in digital marketing in Malaysia


When it is your career you would like to choose a path that has a wide range of opportunities after completing. One of the reasons why you should have an MBA in digital marketing.

Your career can be any of these posts and it all depends on you which career you find best for you. A career in Digital Marketing Manager, Social Media Marketing (SMM), Email Marketing, Content Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Graphic Design, Search Engine Marketing (SEM), Media Buying, Data Analyst, Web Developer.

You would learn many of them in an MBA course and choose a career and go for it. You can more details about careers after MBA in digital marketing.




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FAQs: Frequently asked questions 


1. Is Digital Marketing in demand in Malaysia?

Ans: yes, digital marketing is in high demand now as many businesses are going digital then they need a digital marketer to handle their brand or you can start your own business.

2. Can I study digital marketing in Malaysia?

Ans:  Yes you can, there are many colleges and academies from which you can start your digital marketing journey. You can apply for IIDE advanced digital marketing course, which is the best digital marketing institute in Malaysia.

3. Is an MBA useful for digital marketing?

Ans: MBA in digital marketing is a 12 – 24 months course that covers the in-depth branches of digital marketing. In this course, you can find every module in detail and this can be 6-7 months long too according to the institute you prefer.

4. How long is an MBA in digital marketing?

Ans: An MBA in digital marketing takes mostly 12-24 months duration and some courses also take only 6-8 months. You can choose your preference accordingly. 

5. What You Can Expect to Learn From an MBA Program?

Ans: An MBA in Digital Marketing in Malaysia will equip you with the skills to plan, develop and execute successful digital marketing plans. You will learn how to use different tools and methods to drive initiatives like SEO, PPC, content marketing, email campaigns, social media, and mobile marketing. You’ll also gain insight into customer behaviour across various industries, as well as best practices to deploy data-driven strategies that are tailored to each organization’s unique requirements. Lastly, you will hone your leadership skills through group projects and hands-on experience within the field of digital marketing. The MBA in Digital Marketing paves the pathway through a dynamic approach to producing future marketing leaders with a well-skilled team. 





If you want to pursue a Master’s in digital marketing in Malaysia,  you can reach out to any of these colleges for the application process, they have application assistance facilities too. If you want to have an incredible experience while having your degree we would highly recommend IIDE ’s MBA in digital marketing, and have a great study experience.

If you have any more queries you can put in a comment. Until then Happy Reading!




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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


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