A Comprehensive Guide to Pursuing an MBA in Digital Marketing in Malaysia, 2024

Ready to make digital marketing your career? Get all you need to know about pursuing an MBA in Digital Marketing in Malaysia here in this Blog!!

An MBA in Digital Marketing in Malaysia presents an excellent opportunity to advance your career and expand your knowledge in the field of digital marketing. Explore more about the program, including admission requirements, the course syllabus, and the potential career benefits associated with earning an MBA.

This master’s program equips students with skills in promoting products, services, and brands through online marketing tools, social media, and strategies, whether they own a brand or work for one. Students learn about campaign implementation, customer behaviour analysis, and setting and evaluating personal KPIs and team metrics. Popular digital marketing jobs include digital marketing specialist, SEO specialist, and social media marketer.

Top 11 Colleges for MBA in Digital Marketing in Malaysia, 2024

With the number of universities offering MBA in digital marketing programs growing year on year, below is a list of some of the best college options available to pursue an MBA in digital marketing in Malaysia:

Digital Marketing Institute	Course Duration	Course Fee	Google Reviews
IIDE – The Digital School	6-11 months	EMI options from 6,096/month to 21,323/month	4.8
Simplilearn, Purdue University	6 months	$2,057.76 per month	4.3
Segi University	1 year	$2,139.78	3.8
Malaysia University of Malaya	1 year	$7,297.29 per year	4.4
Henry Harvin Education	12 months	$427.32	4.1
IIM Skills	120 hours	$358.52	4.8
Digital Vidya	4 months	$597.11	4.7
SkillCircle	4 months	$4,796.26	4.7
Coursera	N/A	N/A	3.1
JAIN Online	18 Months	$2,398.05	3.3
IGNOU	2-5 years	$453.23	3.7

1. IIDE- Indian Institute of Digital Education

IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the most highly-rated MBA in Digital Marketing globally. 

Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life. 

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one.

Course Benefits

MBA in Digital Marketing Syllabus

Course Faculty

Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing – Post Graduation Programme.

Course Duration & Fees 

IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long and the fees are USD 7146.14. You can avail of the 0% EMI Option as well starting at USD 300.26 per month. This may seem expensive but with the average starting salary of graduates being USD 40,000 to 50,000 annually, the ROI is high. 

Note: IIDE conducts weekday as well as weekend batches for their PG in Digital Marketing program.

Scholarship Available

IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to USD 1200.87 based on merit.  

IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories- 

Placement Assistance:

If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers 100% assured placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.

Contact Details

Phone No.- +91 96199 58615
Email ID- admissions@iide.co
Website- iide.co/master-mba-digital-marketing/ 

2. Simplilearn, Purdue University

Simplilearn started a digital marketing boot camp in partnership with Purdue University. Purdue University is a top public research institution developing practical solutions to today’s toughest challenges. As one of the 10 Most Innovative Universities in the United States by U.S. News & World Report and ranked in each of the last four years, Purdue helps students and delivers world-changing research and discovery.

University started this program for Global students who want to pursue a master’s from the university. Purdue University made Simplilearn a way to reach their students and give them incredible learning experiences. Students can complete their degree online or in any course of their choice, they can also participate in any of their alumni programs.

Course Name: Masters In Digital Marketing

Course Type: Online

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

• Yahoo Pricing Search Engine Advertising
• Capstone Project
• Keyword Research and Planning
• Ad Creation and Audience Targeting
• Social Media Strategy
• Brand Assessment
• Email Campaigning
• Content Marketing
• Mobile Marketing

Course duration and fees

This course duration is 6 months with online classes and Program Fees is As low as ₹ 9,809 / mo. this is one of the shortest master’s programs after that you can only find diploma courses

Contact details

Website: https://bootcamp-sl.discover.online.purdue.edu/digital-marketing-certification-course?

3. SEGi University

SEGI University in Kuala Lumpur provides an Executive Degree in Digital Marketing. Students can have a clear understanding of overall Digital Marketing and how each component can work in an organization’s overall marketing strategy. In this program, you will learn how to strategize effective Search and Social Media campaigns to match your objectives. how to plan, manage, and integrate your organization’s overall marketing strategy. 

Many ways to drive new visitor traffic to websites and know how to improve conversion rates. want students to understand how to utilize digital marketing to help grow any business online. know-how to navigate the ever-changing digital landscape and give you the confidence to apply your knowledge and skills to be a successful digital marketer. 

Course Name: Diploma In Digital Marketing

Course Type: Full-time

Scholarships: Available 

MBA in Digital Marketing Course Syllabus

In this course, you will learn about the technologies, techniques, and strategies required to become a successful digital marketer. Take a look at the syllabus, it has 6 modules which are.

• Introduction to Interactive Digital Marketing
• Search Engine Strategy & Planning
• Social Media Advertising & Analytics Marketing
• Digital Analytics for Digital Marketing
• Digital Channel Media Planning & Buying
• Strategic Digital Entrepreneurship

Course duration and fees

The duration for this program is 1 year and can be preferred online and offline.
Course Fee: RM10,200 + 6% SST

Contact details

Address: 9, Jalan Teknologi, Pju 5 Kota Damansara, 47810 Petaling Jaya, Selangor, Malaysia
Call: +607-288 1726 
Email Address:  segiconnectkd@segi.edu.my

4. University of Malaya

The University of Malaya, or University Malaya (UM), is one of the oldest universities in Malaysia. They provide a Master’s in marketing which aims to produce graduates with great marketing skills to monetize and manage organizations and advance knowledge of social and professional ethics to build innovation in new generations. University provides the MMKT program for students of Marketing, Digital Communication, and Digital Marketing.

Course Name: Masters In Digital Marketing

Course Type: Full-time

Scholarships: Available 

MBA in Digital Marketing Course Syllabus

• Digital Marketing Strategy
• Search Engine Optimization (SEO)
• Social Media Marketing
• Content Marketing
• Email Marketing
• Web Analytics
• Pay-Per-Click (PPC) Advertising
• Mobile Marketing

Course duration and fees

This program takes a total of 12 months which includes 3 or 8 semesters. It’s all up to the student’s choice. The full-time program at the faculty commences only once a year which is in September. Fees for local Malaysian students are 21,000 MYR and for international students, fees are 35,900 MYR. 

Contact details

Address; 50603 Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia.
Contact number: +60 -7967 3502
Website: https://www.um.edu.my/

5. Henry Harvin Education 

An online community of digital education, Henry Harvin Education provides masters in many fields through online diplomas. They offer Postgraduate programs in digital marketing with guaranteed placement. Which offers students to get 12 months of training with live classes, and participate in projects in a related field of digital marketing and web analytics.  In this online students will get many benefits along with subscriptions.

Course Name: Post Graduate Program in Digital Marketing

Course Type: Full-time

Scholarships: Available

MBA in Digital Marketing Course Syllabus

This course includes 24 modules and 2 courses. At the end of the course, students will get the certification of PG in Digital marketing.

1. • Initialization of Digital Marketing
   • Website Planning
   • Website Creation
   • Lead generation for Business
   • Online Reputation Management
   • Search Engine Optimization
   • Google Webmaster
   •  Bing Webmaster
   • Google Analytics
   • Creative Designing
   • Facebook Marketing
   • LinkedIn Marketing

Course duration and fees

 This post-graduation program is for 12 months in which there is training and 6 months internship. The fee for this program with a duration of 48 weeks is 2,036.35 MYR. 

Contact details

Address – Henry Harvin House, B-12, Sector 6, Noida, Uttar Pradesh 201301
Contact no. – 098919 53953.
Website: https://www.henryharvin.com/

6. IIM Skills

IIM Skills is a globally recognised institute that focuses on enabling training in a variety of fields such as marketing, writing, finance etc. IIM Skills has been one of the greatest online ed-tech colleges in India, with a presence in 23 Asian locations. They have successfully instructed 15000+ students and business professionals worldwide through their training and workshops delivered by industry professionals.

They also provide placement assistance and help students develop a respectable résumé. Industry professionals from IIM Skills will help you become an SEO expert and support you with landing jobs, creating your own firm, or being a freelancer.

Course Name: Masters In Digital Marketing

Course Type: Part-time

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

• Digital Marketing
• Introduction to WordPress
• SEO (Organic Marketing)
• SEM (Google Ads)
• Email Marketing
• Content Writing
• Media buying and planning
• Affiliate marketing
• Video Marketing
• Marketing Automation

Course Duration & Fees

The duration of the course is for 5 months which includes 3 months of training and 2 months of paid internship. The fee for the same is INR 29,900.

Contact Details

Phone Number: + (91) 99 11 839503
Email: info@iimskills.com

7. Digital Vidya

Digital Vidya was founded in 2009. In 2013 they launched the full-fledged certified Digital Marketing Course. As professionals, they work with more than 16,000 brands, like Naukri, ITC, Reliance, etc. Digital Vidya has 13 years of experience in educating more than 35,000 students. They provide both online and offline courses in Digital Marketing. The name of the Digital Marketing course in Digital Vidya is Certified Digital Marketing Master (CDMM).

Course Name: Certified Digital Marketing Master

Course Type: Hybrid learning.

Scholarship: No

MBA in Digital Marketing Course Syllabus

• Search Engine Optimization
• Search Engine Marketing
• Social Media Marketing
• Email Marketing
• Inbound Marketing
• Web Analytics
• E-Commerce Listing & Marketplace Listing
• Facebook Marketing in association with Facebook
• Content Marketing in association with LinkedIn
• Media Buying & Planning

Course Duration & Fees

Digital Vidya provides the option of an online 4 -7 month course in Lajpat-Nagar. Fees, of course, are  49,900 INR  +18% GST.

Contact Details

Phone: +91 80100 33033
Email Id: info@digitalvidya.com
Website: https://www.digitalvidya.com/
Address: B-32, 3rd Floor, Lajpat Nagar 2, Nearest Landmark: Lajpat Nagar Metro Station, New Delhi, Delhi 110024.

8. SkillCircle

SkillCircle, an employer specializing in education, has established itself as a leading pioneer in digital skill development, emphasizing economic independence and self-employment for all. They offer hybrid learning to their students.

Their MBA program in digital marketing and information technology has successfully trained over 25,000 students across India, encouraging them to explore non-conventional career paths.

Course Name: Master in Digital marketing.

Course Type: Hybrid learning.

Scholarship: No.

MBA in Digital Marketing Course Syllabus

• Fundamentals & Foundation
• Search Engine Optimisation
• Performance marketing
• Social media marketing
• Personal Branding
• Freelancing & Domain Flipping
• Marketing Automation & Analytics
• Mock Interviews

Course Duration & Fees

The program extends over 2 years, with 4 semesters each year. Each semester covers different modules, providing diverse practical experiences and real-life exposure. The fee of the program is around 3 Lakhs in INR.

Contact Details

Phone: 98991 40180

9. Coursera

Coursera is a platform that offers a wide variety of courses. It provides online courses, certifications, and degrees in various areas in collaboration with universities and other organisations. About 150 colleges were thought to be offering more than 4,000 courses through Coursera in 2021.

Andrew Ng and Daphne Koller, professors of computer science at Stanford University, established Coursera in 2012. Both the People’s Voice Winner (Websites and Mobile Sites Education) and the Webby Winner (Websites and Mobile Sites Education) awards were given to Coursera in 2014.

Course Name: Masters In Digital Marketing

Course Type: Online

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

• Marketing in the digital world
• Digital Marketing Analytics
• Digital Media

Course Duration & Fee

You can check their website for detailed information about the course duration and fee.

Contact Details

E-mail: support@coursera.org

10. JAIN Online

JAIN Online is an e-learning platform developed by JAIN (Deemed-to-be University). The university operates under the auspices of his JAIN Group, an established education provider and 30-year trusted entrepreneurship incubator. Staying true to its vision, the university places equal emphasis on education, entrepreneurship, research, and sports, attracting thousands of students each year from India and around the world to pursue higher education.

JAIN Online offers MBA with an elective in Digital Marketing & E-commerce that consists of a comprehensive general management curriculum. In this course, you will dive into the world of digital marketing and learn how to use it effectively to maximize business value. This course will help you master all major digital marketing tools and platforms such as Google and Facebook Ads, WordPress, HubSpot, and MailChimp. It will also help you in earning some of the top digital marketing certifications from Google and Facebook.

Course Name: MBA in Digital Marketing & E-commerce

Course Type: Online

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

• Principles of Economics & Markets
• Managerial Effectiveness and Ethics
• Accounting and Finance
• Organizational Behavior and Human Resources Management
• Quantitative Techniques & Analytics
• Entrepreneurship
• Marketing Management and Research
• Digital Marketing and E-Commerce Fundamentals
• Inbound Marketing: Content and Search Marketing

Course Duration & Fees

The duration of this online MBA course is 2 years and its total fee is INR 2,00,000.

Contact Details

Phone: +91 9294969497
Email: enrol@onlinejain.com

11. IGNOU

Indira Gandhi National Open University (IGNOU) is one of India’s well-known universities with over 227 online and distance learning programs. It has enrolling of over 4 million students worldwide. It is one of the largest online and distance universities in the world. It is NAAC accredited with an A++ grade and recognized by the UGC-DEB (University Grants Commission – Distance Education Bureau) and AICTE.

IGNOU offers a variety of online MBA specializations to help students gain an in-depth understanding of management principles. One of these specializations is MBA in Digital Marketing and E-Commerce Management. Candidates with a bachelor’s degree from any accredited university are eligible to take this two-year postgraduate program.

Course Name: MBA Digital Marketing & E-commerce Management

Course Type: Online and Distance

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

• Principles of Economics & Markets
• Managerial Effectiveness & Ethics
• Accounting & Finance
• Organizational Behaviour & Human Resource Management
• Quantitative Techniques & Analytics
• Entrepreneurship
• Marketing Management & Research

Course Duration & Fees

The duration of this MBA program is 2 to 5 years and its total fee is INR 37,800.

Contact Details

Phone: 29572513 / 29572514

Career Opportunity after MBA in digital marketing in Malaysia

When it is your career you would like to choose a path that has a wide range of opportunities after completing. One of the reasons why you should have an MBA in digital marketing. Your career can be any of these posts and it all depends on you which career you find best for you.

A career in Digital Marketing Manager, Social Media Marketing (SMM), Email Marketing, Content Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Graphic Design, Search Engine Marketing (SEM), Media Buying, Data Analyst, Web Developer. You would learn many of them in an MBA course and choose a career and go for it. You can more details about careers after MBA in digital marketing.

Digital Marketing Role	Average Annual Salary in Malaysia (USD)
Digital Marketing Manager	$50,000 – $70,000
Social Media Manager	$40,000 – $55,000
SEO Manager	$45,000 – $60,000
Brand Manager	$55,000 – $75,000
Data Analysts	$40,000 – $50,000
Paid Media Analysts	$45,000 – $55,000
Growth Manager	$50,000 – $65,000
Content Strategist	$42,000 – $52,000
Performance Marketer	$48,000 – $60,000
Influencer Marketer	$38,000 – $50,000

Eligibility and Requirements for an MBA Program in Malaysia

To apply for an MBA in digital marketing in Malaysia, you will generally need to possess at least a bachelor’s degree in any field related to business, communications, or IT. Be sure to research the individual program requirements for the universities to which you are applying to make sure that you meet each of their eligibility criteria. 

Some institutes also have primary entrance exams like the IIDE entrance exam, while others prefer qualification of exams like CAT, GMAT, IELTS, etc. But if you are looking forward to applying for any diploma or programs you don’t need to have a degree. You can apply for some courses that help you learn the basics of digital marketing.

Application process

  For the application for an MBA in digital marketing in Malaysia, you need to follow some steps:

• You need to choose an institute, where you want to pursue MBA. fill out an application form and submit it, but be aware of the starting date and deadline for application submission.
• As your application form gets submitted, make sure you fill in the correct details so that when their team contacts you, it will be easy. This process can take 1-3 weeks.
• At the time when your application is checked and approved. You need to take the entrance exam; the requirements of this exam are defined according to the institute you are applying to.
• After the exam, there is a small personal interview round for passed students, which will be conducted with the admissions community of the institute.

After being selected for an interview, you will get an offer letter, and your studies will begin. To make your research quite easy, we listed some colleges and platforms that offer MBA  in digital marketing in Malaysia.   

FAQs: Frequently asked questions 

1. Is Digital Marketing in demand in Malaysia?

Ans: yes, digital marketing is in high demand now as many businesses are going digital then they need a digital marketer to handle their brand or you can start your own business.

2. Can I study digital marketing in Malaysia?

Ans:  Yes you can, there are many colleges and academies from which you can start your digital marketing journey. You can apply for IIDE advanced digital marketing course, which is the best digital marketing institute in Malaysia.

3. Is an MBA useful for digital marketing?

Ans: MBA in digital marketing is a 12 – 24 months course that covers the in-depth branches of digital marketing. In this course, you can find every module in detail and this can be 6-7 months long too according to the institute you prefer.

4. How long is an MBA in digital marketing?

Ans: An MBA in digital marketing takes mostly 12-24 months duration and some courses also take only 6-8 months. You can choose your preference accordingly. 

5. What You Can Expect to Learn From an MBA Program?

Ans: An MBA in Digital Marketing in Malaysia will equip you with the skills to plan, develop, and execute successful digital marketing plans. You will learn how to use different tools and methods to drive initiatives like SEO, PPC, content marketing, email campaigns, social media, and mobile marketing. You’ll also gain insight into customer behavior across various industries, as well as best practices to deploy data-driven strategies that are tailored to each organization’s unique requirements.

6. What is an MBA in digital marketing online course?

Ans: Online MBA in Digital Marketing: MBA in Digital Marketing Online Course is a two-year program designed for working professionals who want to add another academic accomplishment to their resume to improve their career prospects. The MBA in Digital Marketing’s admissions process is similar to those of other MBA Specializations.

Conclusion

If you want to pursue a Master’s in digital marketing in Malaysia,  you can reach out to any of these colleges for the application process, they have application assistance facilities too. If you want to have an incredible experience while having your degree we would highly recommend IIDE ’s MBA in digital marketing, and have a great study experience.

If you have any more queries you can put in a comment. Until then Happy Reading!