The term “digital marketing” refers to the targeted, quantifiable, interactive promotion of goods or services through the use of digital technology to attract viewers, turn them into clients, and keep them as clients. Digital marketing is a branch of marketing that promotes goods and services using Internet-based, networked digital technology such as desktop computers, mobile phones, and other digital media and platforms.
The main goal of Digital Marketing is to advertise and promote goods and services utilizing a variety of strategies. Through social media sites like Twitter, Facebook, Instagram, YouTube, and LinkedIn, social media marketing promotes goods and services, builds brand awareness, and generates traffic.
Search engines, social media, emails, and websites are just a few of the digital channels that digital marketers utilize to help their clients connect with current and potential clients. Marketers may learn about how their customers behave online, what they respond to, and what actions they should be taking by using analytics on digital media.
As you can see, Mba in Digital marketing in Los-Angeles offers the marketer a larger variety of tools than the majority of traditional marketing channels to connect and engage with clients. Companies using a digital solution can quickly respond to client questions online, revise their spending plans, or alter the target markets for their advertising. By enabling them to use data and insights to target clients, digital marketing also enables smaller companies to compete against major competitors.
The advantage of using data for online sales is that it enables businesses to plan their marketing strategies. Marketers who employ digital inbound strategies use online content to entice potential customers to their websites and offer them materials that will benefit them. Depending on the pricing range of your products, if your firm is business-to-consumer (B2C), chances are that your aim with your digital marketing efforts is to get visitors on your website and convert them into customers without ever having to speak with a salesperson.
In the end, Mba in Digital marketing in Los-Angeles is all learning educating consumers about your company so they will buy your goods or services and become brand ambassadors. In a word, digital marketing is simply using conventional marketing strategies, and brand promotion through the use of services, electronics, social media, and other online technologies and approaches.
Now Let’s Know About The Mba in Digital Marketing in Los-Angeles.
Eligibility Requirements:
| Qualification | Entry Criteria |
|---|---|
| Graduation | CGPA – 2.5/4 Applicants must have completed a four-year Bachelor’s degree from a regionally accredited college or university Grade point average (GPA) of at least 2.5 in an acceptable earned Bachelor’s degree (or a GPA of at least 2.5 (out of 4.0) in the last 60 semester (or 90 quarter) units attempted) Prerequisite:- Foundation of Business Administration |
| 3 year degree accepted | Conditional Completion of a three-year degree and a Post-Graduate Diploma from a recognized institution may possibly be considered for graduate admission. However, the department can request admission by special action for students with 3-year degrees, if they find that the candidate has other strong qualifications (i.e. have significant work experience, high GMAT/GRE, great letters of recommendation) |
| TOEFL | Marks – 80/120 |
| PTE | Marks – 6/9 |
| English Proficiency Waiver | English Language proficiency requirement will be exempted if applicants have completed their undergraduate qualification from the institution where English is the principal language of instruction |
| Duolingo | Marks – 105/160 |
| Other eligibility criteria | Due to ongoing uncertainty related to COVID-19, the university will waive the GMAT/GRE test score requirements for MBA program applicants for Spring and Fall 2023 |
| Conditional Offer | Yes Cal State L.A. may provisionally or conditionally admit transfer applicants based on their academic preparation and courses planned for completion. The campus will monitor the final terms to ensure that those admitted complete all required courses satisfactorily |
The application process for Mba in Digital marketing in Los-Angeles:
The application process for pursuing Mba in Digital marketing in Los-Angeles
- Pick the perfect MBA degree.
- Prepare your transcripts of records.
- Consider if you need a high GPA for your MBA
- Take the GMAT and GRE scores seriously
- Prepare your resume and professional experience
- Write a professional motivation essay for your MBA
- Don’t dismiss your recommendation letters
- Make sure you have the necessary English skills
- Prepare for the admission interview
- Check your deadlines and application fees
Top 5 Institutions MBA in Digital Marketing in Los-Angeles:
1) IIDE
Source: IIDE
IIDE’s 11-month MBA-level Postgraduate Program in Digital Marketing is one of the highly-rated MBA in Digital Marketing in Los Angeles.
Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life.
Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program has much more to offer than a regular one.
Course Benefits:
| 2 Specialisations | After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing. |
|---|---|
| 13+ Live Projects | Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies. |
| 28+ Industry Tools | In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc |
| 1-on-1 Mentorship | Students can book a personal mentoring session with a trainer to solve thier doubts & questions |
Course Syllabus:
| SUBJECTS | TOPICS TO BE COVERED |
|---|---|
| Inbound Marketing | Introduction to Digita Marketing, Website Creation, Search Marketing |
| Outbound Marketing | Content Marketing, Social Media Marketing(SMM) and Management, Video Marketing |
| Media Management and Automation | Advanced Forms of Digital Marketing Integrated ,Marketing (Full Funnel Marketing) |
| Managerial Skills and Soft Skills | Soft Skills, Agency Skills |
| Compulsory Internship and Thesis | Internship & Mentoring |
| Specialization | Creative Strategy, Performance Marketing |
| Capstone Project | Thesis-like Final Practical Project |
Course Faculty:
Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing – Post Graduation Programme.
Course Duration & Fees:
IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long and the fees are INR 4,67,797 + Taxes. You can avail of the 0% EMI Option as well starting at INR 25,000 per month. This may seem expensive but with the average starting salary of graduates being INR 4-5 LPA, the ROI is high.
Scholarship Available:
IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to INR 80,000 based on merit.
IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Watch how the class of 2022 celebrated their graduation day at IIDE!
Placement Assistance:
If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers 100% guaranteed placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.
Contact Details:
Phone No.- +91 96199 58615
Email ID- admissions@iide.co
Website- iide.co/master-mba-digital-marketing/
2) University of California, Los Angeles:
Source: UCLA
UCLA Anderson School of Management is the graduate business school of the University of California at Los Angeles (UCLA). Founded in 1935 and located in Los Angeles, California, it is considered one of the most prestigious schools in the United States.
COURSE SYLLABUS:
- Brand Management
- Consulting
- Corporate Finance
- Technology Leadership
- Entertainment
- Entrepreneurship
- Executive Development
- Global Management
- Healthcare Management
- Investment Management
- Sustainability
- Marketing Analytics
- Real Estate
- Social Impact
Language: English
Intakes: September
Duration: 24 months
Tuition: $130,228
Features:
- Program length is flexible; MBA can be completed in as few as 24 months.
- The MBA program’s current tuition and fees are $130,228.
Contact details:
110 Westwood Plaza
Los Angeles, CA 90095-1481
3) California State University, Long Beach (CSULB) :
SOURCE: Wikipedia
In Long Beach, California, there is a public research institution called California State University, Long Beach (CSULB). With a student body of 39,435 for the fall 2021 semester, the 322-acre campus is the second-biggest of the 23-school California State University (CSU) system and one of the largest universities in the state of California. As of autumn 2021, the institution will enrol 5,830 graduate students, making it one of the largest graduate student populations in the CSU system and the state of California.
Features:
- Program length is flexible; it can be completed in as few as 21 months.
- The program’s current tuition and fees are $45,600.
- At the end of their program, students visit a country and city that showcases current trends in entrepreneurship and that offers opportunities for community service.
Language: English
Intakes: August
Duration: 21 months
Tuition: 45,600
Concentrations: Entrepreneurship and Innovation
Address: 1250 Bellflower Blvd, Long Beach, CA 90840, United States
Phone: +1 562-985-4111
4) University of Southern California (USC) – Marshall School of Business :
SOURCE: USC
In 1920, the College of Commerce and Business Administration was the precursor to the Marshall School. In 1960, the Graduate School of Business Administration was founded. The Entrepreneurship Program was founded in 1972 and is well-known around the world. It was the first of its kind in the United States. The Lloyd Greif Center for Entrepreneurial Studies is the new name for it. The Pacific RIM Education (PRIME) program was launched in 1997 and was the first MBA program of its kind to mandate an abroad experience for all first-year, full-time students.
On February 7th, 1979, the institution officially established the Leventhal School of Accounting. On the University Park campus in Los Angeles, it offers every course.
A basic, intensive core plus a wide selection of electives and concentrations make up Marshall’s two-year full-time MBA. Additionally, USC Marshall provides a one-year international MBA, an executive MBA, an online MBA, and an MBA program for professionals and managers (MBA-PM) (IBEAR). The School provides 11 specialist master’s degrees in business, with specializations in finance, business analytics, marketing, social entrepreneurship, and international supply chain management.
COURSE SYLLABUS:
Marshall has a comprehensive approach to academic and career planning. The academic, programmatic, and professional development of the MBA Program have all been closely integrated and aligned by Marshall. Students can identify their individual interests and market value with the aid of academic courses that explore self-awareness, leadership, communication, and value-creation at the beginning of the MBA Core, such as Communication for Management, Foundations for Your Professional Value, and Structured Analysis for Unstructured Problems. As a result, these courses support students in participating fully in the Career Insights Seminars offered by the Graduate Career Services, gaining direct access to and exposure to the career routes that best match their aspirations as well as networking opportunities with professionals in those fields. Last but not least, our Academic Career Roadmaps, direct students as they choose and go in the direction of a career ambition.
Language: English
Intakes: August
Duration: 20 months
Tuition:$ 127,100
ADDRESS: 3670 Trousdale Pkwy,
Los Angeles, CA 90089,
United States.
5) California State University – Los Angeles
SOURCE: California State University los angeles
A public institution in Los Angeles, California is called California State University, Los Angeles (Cal State LA). It belongs to the system of 23 California State University (CSU) campuses. With thThesity of California, Los Angeles (UCLA), Cal State LA offers 142 bachelor’s degrees, 122 master’s degrees, and four doctoral degrees: a doctor of philosophy (Ph.D.) in special education, an education doctorate (Ed.D.) in educational leadership, a doctorate in nursing practice (DNP), and a doctorate in audiology (AuD). Moreover, 22 teaching certificates are available.
It is ranked #1201–1400 in the QS World University Rankings 2023. It is listed as the eighth-best public school for 2022 on the list compiled by US News and World Report.
The MBA in Digital Marketing in Los-Angeles campus boasts a first-rate infrastructure and offers a wide range of amenities for students. On the Cal State University campus, you can find CalFresh, food pantries, cultural centers, resource centers, health and wellness centers, and art complexes. There is a CARE team on campus for the safety of the workers, faculty, and students. The Ronald H. Silverman Fine Arts Gallery, the Luckman Fine Arts Complex, a conference center, and the John F. Kennedy Memorial Library, which has a substantial collection of books and records.
Language: English
Intakes: January, August
Tuition: $29,208
Concentrations:
- Accounting
- Finance
- Information Systems
- Marketing
- Entertainment Business Management
- Healthcare Management
- International Business
- Supply Chain Management
- Business Analytics
- Human Resource Management
- Management
- Real Estate
Address: 5151 State University Dr, Los Angeles, CA 90032, United States
Phone: +1 323-343-3000.
Frequently Asked Questions:
Q. Why isn’t CSU, LA shown on the world university rankings?
Ans: Yes, it is a top-notch institution. It is unranked. CSU Los Angeles isn’t listed in global university rankings, probably due to its low tuition and sparse marketing. It isn’t even ranked; it isn’t even low-ranked. It isn’t rated because it has a different aim. Cal State LA is acknowledged as one of the best universities for promoting social mobility, nevertheless.
Q.Is California State University, Los Angeles a good university?
Ans: If you utilize all of the resources it has to give, you get so much more than you expect. It’s an extremely serene and beautiful place. Unquestionably a great school to enroll in.
Q. What are the specializations for Mba in Digital marketing in Los Angeles?
In an MBA in Digital Marketing, after you complete your basic training, you can choose to specialize in your area of interest. For example, IIDE offers two specializations in their MBA-level PG Program in Digital Marketing– Creative Strategy and Performance Marketing for students to choose from.
Conclusion:
These are the top 5 academic institutions in Los Angeles for studying digital marketing. To determine which course is best for you, look over the course description and highlights. If you’re confused about which university to pick, Digital Scholar is an excellent choice! With the assistance of the best instructors and our unique agency-based teaching methodology, you can learn the skill of digital marketing in the comfort of your own home. Digital Scholar offers one of the best online courses for digital marketing in Los Angeles.
Still confused? Talk to our academic counselor at admissions@iide.co or +91 9619958615 for a FREE counseling session where you can clear all your doubts regarding digital marketing.
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