Top 11 Colleges Offering Mba In Digital Marketing In Knoxville

Updated on: Apr 12, 2024
Mba In Digital Marketing In Knoxville - Featured Image

Looking to pursue a Mba in Digital Marketing in Knoxville? Do you want to develop critical business skills for marketers such as analytics and digital competence? If so, then this blog can be a perfect headstart for you to learn about some of the top Mba in Digital Marketing courses in Knoxville.

Nowadays, the scope of digital marketing is at its peak in modern times. With the advancement of new technologies, all business companies are switching from traditional modes of marketing to digital marketing. This in turn has created many new opportunities for businesses and companies to expand their business while creating tremendous employment opportunities across sectors.

There are many reasons to pursue a Mba in Digital Marketing in Knoxville. With businesses moving from traditional to online methods, MBA in Digital Marketing has gained a lot of popularity. Digital marketing is a constantly evolving industry and it can be pursued by any professional from any background. Pursuing a Mba in Digital Marketing can help you in developing your skills and connections.

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Top 11 Colleges For MBA in Digital Marketing In Knoxville

After carefully researching and reading about student experiences, we believe the following 11 universities or institutions offer the best MBA courses in Digital Marketing in Knoxville:

Digital Marketing Institute Course Duration Course Fee Google Reviews
IIDE – The Digital School 6-11 months EMI options from 6,096/month to 21,323/month 4.8
Clayton State University 12 Months USD 12,705
BIU  N/A N/A 5.0
Rutgers Business School 12 Weeks USD 3,495 4.5
St. Edward’s University 16 Months USD 1,242 4.6
Simplilearn
11 Months  INR 65,000
HubSpot 4 Hours N/A 5.0
Amity University 2 years Rs 2,00,000 3.0
IIM Skills 120 hours INR 29,900+ GST 4.8
upGrad 2 years INR 5,50,000 3.2
SprintZeal N/A INR 85,000 4.4

 

1. IIDE- Indian Institute of Digital Education

IIDE-Site-Logo

IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the most highly-rated MBA in Digital Marketing globally. 

Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life. 

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one.

Course Benefits

2 Specialisations After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing.
13+ Live Projects Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies.
28+ Industry Tools In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc
1-on-1 Mentorship Students can book a personal mentoring session with a trainer to solve their doubts & questions.

 

MBA in Digital Marketing Syllabus

SUBJECTS MODULES
Inbound Marketing Introduction to Digital Marketing
  Website Creation
  Search Marketing
Outbound Marketing Content Marketing
  Social Media Marketing & Management
  Video Marketing
Media Management & Automation Advanced Forms of Digital Marketing
  Integrated Marketing (Full Funnel Marketing)
Managerial Skills & Soft Skills Soft Skills
  Agency Skills
Compulsory Internship & Thesis Internship & Mentoring
Specializations Creative Strategy OR
  Performance Marketing
Capstone Project Thesis-like Final Practical Project

Digital Marketing Courses - IIDE Course Brochure
Digital Marketing Courses - IIDE Course Brochure

Course Faculty

Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing – Post Graduation Programme.

Course Duration & Fees 

IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long and the fees are USD 7146.14. You can avail of the 0% EMI Option as well starting at USD 300.26 per month. This may seem expensive but with the average starting salary of graduates being USD 40,000 to 50,000 annually, the ROI is high. 

Note: IIDE conducts weekday as well as weekend batches for their PG in Digital Marketing program.

Scholarship Available

IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to USD 1200.87 based on merit.  

IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories- 


Placement Assistance
:

If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers 100% assured placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.

mba alumni

Contact Details

Phone No.- +91 96199 58615
Email ID- admissions@iide.co
Website- iide.co/master-mba-digital-marketing/ 

2. Clayton State University

Mba In Digital Marketing In Knoxville - Clayton State University logo

Clayton State University helps students in making their dreams come true by providing them with hands-on courses, internships, and real-world experiences. They focus on empowering students through a rich experience that develops critical thinking skills as well as prepares them for their chosen careers. Clayton State University offers a unique combination of proven and innovative teaching methods that enable students from diverse disciplines to meet the challenges of living and working in a dynamic global society.

This MBA Concentration in Digital Marketing prepares students with all the necessary skills and knowledge to develop online strategies to meet customer expectations in the market and push companies to the forefront of their industry. In this course, students will learn how to reach consumers online, how to analyze performance, and how to create compelling content along with general business principles.

Course Name: Online MBA in Digital Marketing

Course Type: Online

Scholarships: Available

MBA in Digital Marketing Course Syllabus

  • Accounting Concepts
  • Accounting for Managerial Deci
  • Decision Concepts
  • Decision Making-uncertainty
  • Corporate Finance for MBA
  • Management-Change & Innovation
  • Leadership and Organizational
  • Marketing Strategy
  • Global Strategic Management
  • Digital Marketing Fundamentals
  • Digital Marketing Strategy
  • Social Media Strategy

Course Duration & Fees

The duration of this Online MBA in Digital Marketing is 12 months and its total fee is USD 12,705.

Contact Details

Phone: (678) 466-4000

3. BIU

Mba In Digital Marketing In Knoxville - BIU University logo

BIU (Broward International University) offers an MBA with Concentration in Digital Marketing that is designed to provide students with all the knowledge and skills that are necessary for leading national as well as international corporate organizations in today’s challenging and competitive global business environment. 

This MBA program promotes leadership skills. It will help you learn how to create digital marketing plans and campaigns. It will also show you how to analyze the various marketing channels, as well as measure and evaluate their success. By the end of this course, you will be able to design effective digital strategies as well as implement them in your business.

Course Name: MBA with a Concentration in Digital Marketing

Course Type: Full-time

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Finance
  • Managerial Accounting
  • Leadership and Organizational Behavior
  • Marketing
  • Neuromarketing
  • Digital and Mobil Marketing Strategies
  • Digital Tools, Technologies, and Metrics
  • Social Media and Virtual Communities in Business
  • Information Systems and Technology Manager
  • Research Methodology
  • Operations and Project Management

Course Duration & Fees

The details regarding the duration and fee structure of this course s not provided on BIU’s website. In order to know more about this you can contact BIU using the contact information given below.

Contact Details

Phone: +1 1954 870 7359
Email: contact@biu.us 

4. Rutgers Business School

Mba In Digital Marketing In Knoxville - Rutgers Business School logo

Rutgers Business School offers a Mini-MBA in Digital Marketing which is a unique opportunity to deepen your understanding of digital marketing in an interactive environment with personalized learning not available in conference seminars. The curriculum of this course is designed for hands-on application by industry leaders with unique access to experts who have hands-on experience and growing networks. 

This Mini-MBA in Digital Marketing is specially designed to empower students to think strategically, not just tactically. With the help of this course, you will be able to design effective digital strategies to deliver to your team and external partners while supporting and tracking individual initiatives within your organization and integrating data to measure your return on investment. 

Course Name: Mini-MBA: Digital Marketing

Course Type: Self-Paced

Scholarships: Available 

MBA in Digital Marketing Course Syllabus

  • Digital Marketing Strategy
  • Search Engine Marketing
  • Social Media Marketing
  • The Future Web – New Technologies, New Web, New Worlds
  • Content Marketing
  • Personalized Digital Experiences
  • Web Analytics and ROI for Better Decision-Making
  • Digital Customer Acquisition
  • Ideas to Transform Your Digital Marketing

Course Duration & Fees

The duration of this Mini-MBA program is 12 weeks and its total fee is USD 3,495.

Contact Details

Phone: (848) 445-9243
Email: cmurphy@business.rutgers.edu 

5. St. Edward’s University

Mba In Digital Marketing In Knoxville - St. Edward's University logo

St. Edward’s University offers an Online Master of Science (MSc) in Digital Marketing and Analytics which is designed to position marketers for success in today’s rapidly evolving industry. It provides graduates with current as well as relevant coursework in various aspects of digital marketing. This program is specially designed for working professionals and it can be completed in the span of 16 months.

This master’s program takes your skills to the next level by addressing the ever-evolving marketing landscape. This course builds your knowledge of key digital marketing concepts such as business intelligence and analytics, marketing automation systems, user interface design, digital and social media analytics, and digital innovation in mobile marketing.

Course Name: Online Master of Science in Digital Marketing and Analytics

Course Type: Online

Scholarships: Available

MBA in Digital Marketing Course Syllabus

  • Digital Marketing Fundamentals
  • Marketing Data Analytics
  • Social Media Marketing
  • Customer Experience Marketing
  • Marketing Tools and Technologies
  • Buyer Behavior Analysis
  • Marketing Metrics and Analytics
  • Model Building and Analysis
  • Social Media Analytics
  • Managing the Digital Marketing Organization

Course Duration & Fees

The duration of this Online Master of Science in Digital Marketing and Analytics program is 16 months and its total fee is USD 1,242.

Contact Details

Phone: 855-468-6738

6. Simplilearn

Mba In Digital Marketing In Fontana - Simplilearn London logo

Simplilearn in collaboration with Purdue University offers a digital marketing boot camp program in Los Angeles. This digital marketing boot camp course in Los Angeles is designed to help students learn digital marketing from the ground up. In this course, you will learn various techniques and strategies that will help you grow in your career. You will also learn various digital marketing strategies that you can use in a business to boost engagement as well as attract customers.

Through self-paced videos, live workshops, and hands-on projects, this digital marketing boot camp program in Los Angeles will help you learn various digital marketing skills and show you how to apply them to the workplace, regardless of your role or background. With the help of this immersive digital marketing boot camp, you will be able to accelerate your career in the field of digital marketing.

Course Name: Masters In Digital Marketing

Course Type: Online

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Induction Session for Purdue Digital Marketing Bootcamp
  • Introduction to Marketing
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing
  • Content Marketing and Email Marketing
  • Mobile Marketing
  • Web Analytics

Course Duration & Fees

The duration of this Post Graduate Program In Digital Marketing is 6 months and its total fee is USD 7,000.

Contact Details

Phone: 1-844-532-7688

7. Hubspot

digital marketing courses in fontana - hubspot logo

Hubspot is another platform that teaches Digital Marketing Online. You can get certified by a renowned company that is called Hubspot Digital Academy. Founded in 2006, originally Hubspot was created to provide Digital marketing services to people.

Hubspot provides a range of tools including CRM, SEO tools, and content marketing in its digital marketing course.

Course Name: MBA in Digital Marketing

Course Type: Online / Self-paced

Scholarship: No.

MBA in Digital Marketing Course Syllabus

  • Digital Marketing Fundamentals
  • Building a content creation framework
  • How to find the SEO strategy that fits your business
  • Improving Website performance
  • Creating Quality Blog Content your audience loves to read and share
  • How to create a successful video marketing strategy
  • Developing a social media strategy
  • Introduction to paid search Advertising
  • Creating a High- Performing email.

Course Duration and Fees

The duration of the course is 4 hours. The information regarding the program fee is not available. Please visit the website for more details.

Contact Details

Phone: 1-888-482-7768
Address: 25 First Street, 2nd floor, Cambridge, MA 02141, United States

8. Amity University

MBA in Digital Marketing in Kenya- Amity Logo

Amity Online’s courses are made to provide your career with the ideal push so you can reach your maximum potential. Amity University Online has successfully introduced online learning in India over the years because of its well-researched curriculum, illustrious professors, state-of-the-art technology, and solid industry and academic collaborations.

Course Name: Masters In Digital Marketing Management

Course Type: Part-time / Online

Scholarships: Not Available

MBA in Digital Marketing Course Syllabus

  • Management Statistics from Managerial Economics
  • Speaking professional Accounting for Managers
  • Marketing Administration Business Law Business Research Techniques
  • Human Resource Management Financial Management
  • Management of Conflict and Strategic Management
  • Professional Ethics for Minor Projects
  • Managing Major Projects: Social, Economic, and Ethical Issues
  • Online Marketing
  • Managed Digital Marketing
  • Statistical methods and tools for marketing analytics

Course Duration & Fees

Fees: Rs 2,00,000
Duration: 2 years l 4 semesters

Contact Details

Address: C-Block, Amity University Campus, Sec-125, Noida, Uttar Pradesh, Pin – 201303.
Email: apply@amityonline.com(Admissions)
Phone no: 1800 102 3434
Whatsapp no: +91 85279 01901

9. IIM Skills

IIM Skills is a leading education service and training institute. It presents world-class skill enhancement and development courses. It is led by industry experts having 12 plus years of experience in digital areas and will train you to grow into a professional with hands-on experience of real-time projects at your own pace and understanding with lifetime excess.

Course Name: Masters In Digital Marketing

Course Type: Part-time

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Web Development
  • Social Media Marketing
  • Micro Video Marketing
  • Affiliate Marketing
  • Google AdWords (SEM)
  • Email Marketing
  • SEO
  • Content Writing

Course Duration and Fees

The course duration is of 120 hours and the fee is INR 29,900+GST.

Contact Details

Phone No: 9911839503
Website: https://iimskills.com/

10. upGrad

Mba In Digital Marketing In Connaught Place - Vihar - upGrad logo

Founded in 2015, upGrad is South Asia’s largest high-tech company. They are one of the most prominent names in the realm of online learning platforms offering highly qualitative courses online through world-class universities.

upGrad offers an MBA degree program from Australia’s top B-School Deakin Business School (DBS). This program is designed to help you become the business leader of tomorrow while advancing in your career.

Course Name: MBA Global

Course Type: Online learning.

Scholarship: No.

MBA in Digital Marketing Course Syllabus

  • Marketing Management – I
  • Business Communication
  • Accounting & Finance
  • Decision Sciences
  • Project/ Assignment
  • Business Economics
  • Behavioral Science, HR, Business Law
  • Marketing Management
  • Innovation by Design
  • Financing your Strategy
  • International Business
  • High Performing Organizations
  • Global Capstone Project

Course Duration & Fees

The duration of this MBA program is 24 months and its fee is INR 5,50,000 (incl. taxes) without immersion.

Contact Details

Phone: 1800 210 2020
Email: customercare@upgrad.com

11. SprintZeal

MBA in digital marketing in Hisar - Sprintzeal logo

Sprintzeal offers digital marketing training that is intended for both new and seasoned marketers. It was recognised as the top new e-learning course by DNA and Stars of the Industry Group (Daily News and Analysis).

Sprintzeal’s primary goal is to acquaint candidates with digital marketing and provide them with a practical understanding of it.

Course Name: Digital Marketing Masters Program

Course Type: Online

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Search Engine Optimization
  • On-page and off-page optimization
  • SEO reporting and tools
  • Pay Per Click Management – Campaigns, Ads, PPC tools and reporting
  • Social Media Optimization – Bookmarking, blogs, press releases, and news
  • Google Analytics
  • WordPress

Course Duration & Fees

The fee for the course is around INR 85,000. You can contact the institute to know about the duration of the course.

Contact Details

Phone no: +918042060494

Career Opportunities after MBA in Digital Marketing in Knoxville

There are numerous career opportunities available for you after completing your MBA in Digital Marketing in Knoxville. Most established businesses, startups, and entrepreneurs are in dire need of a professional digital marketer who can help them in maximizing the digital reach of their venture. MBA career opportunities are as diverse as the potential resources for marketing on the Internet.

There has been a steady increase in MBA digital marketing jobs in India lately, especially after the covid period. Here are some common career options available for you after completing your MBA in Digital Marketing in Knoxville.

Digital Marketing Role Average Annual Salary in Knoxville (USD) Average Annual Salary in India (INR)
Digital Marketing Manager $75,000 – $105,000 7.2 lakh
Social Media Manager $50,000 – $65,000 4.82 lakh
SEO Manager $55,000 – $70,000 4 lakh
Brand Manager $60,000 – $75,000 11.6 lakh
Data Analysts $50,000 – $65,000 4.2 lakh
Paid Media Analysts $55,000 – $70,000 4.5 lakh
Growth Manager $65,000 – $80,000 10 lakh
Content Strategist $55,000 – $70,000 5.7 lakh
Performance Marketer $60,000 – $75,000 12 lakh
Influencer Marketer N/A 5 lakh

To learn more about career opportunities after MBA, check out our blog dedicated to this very topic.

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Eligibility Requirements for MBA in Digital Marketing in Knoxville

Here are some of the most common eligibility requirements followed by the top MBA in Digital Marketing in Knoxville:

Eligibility Criteria Minimum Requirements
Educational Qualifications An undergraduate degree from any recognized university with at least 50% of the total marks.
Work Experience 0 – 5 years of work experience
Entrance exam CAT, MAT, XAT, GMAT, CMAT, SNAP, NMAT, or other equivalent entrance examinations

The above requirements may differ from institute to institute. Therefore, we recommend that you carefully review the admission criteria of your preferred institution before applying. 

However, if you are still a student or just getting started in digital marketing, we encourage you to enroll in IIDE’s Online Digital Marketing Course. It is specially designed for students who are passionate about strategy and marketing. It also helps professionals find better employment or advance their careers.

How to apply for an MBA in Digital Marketing in Knoxville?

Here is the application process to apply for an MBA in Digital Marketing in Knoxville:

  • Go to your chosen university’s website to apply for the MBA in Digital Marketing.
  • Click the Admissions tab and select Apply Now in order to go to the application form page.
  • Fill out this form with your personal information and educational background.
  • Pay the required fee for the application and submit your application.
  • Once you have submitted your application their team will call you within a week or two.
  • After reviewing your application, you will be asked to take the entrance exam if you have not done so already.
  • Some universities also conduct group discussions and individual interviews after the entrance examination.
  • Only after completing all rounds, applicants will be admitted to the respective universities and will receive an offer letter from them.

FAQ – Frequently Asked Questions

Q. Which is the best MBA in Digital Marketing course in Knoxville?

As mentioned earlier, IIDE’s MBA-level Postgraduate Program in Digital Marketing is one of the best MBA in Digital Marketing in Knoxville. This program may not be recognized as a traditional MBA, but its curriculum along with its industry-level hands-on training offers much more than a typical MBA.

Q. Is digital marketing a good career choice?

Yes, digital marketing can be a great career choice if you have the right skills and passion for the world of social media and digital platforms.

Q. What is the scope of digital marketing?

Digital marketing is a high-demand field where professionals with sufficient knowledge can easily find a job on any service platform.

Q. What jobs can you do with an MBA in Digital Marketing?

There are several jobs and opportunities for MBA Digital Marketing graduates such as analytics manager, copywriter, SEO executive, social media specialist, SEM executive, e-commerce manager, CRM, and email marketing manager.

Q. What is an MBA in digital marketing online course?

MBA in Digital Marketing Online Course is a two-year program designed for working professionals who want to add another academic accomplishment to their resume in order to improve their career prospects. MBA in Digital Marketing’s admissions process is similar to those of other MBA Specializations.

Q. Are there any specializations in MBA in Digital Marketing?

Ans: After completing your foundational coursework in an MBA in Digital Marketing, you can opt to focus on a particular area of interest. For instance, IIDE provides students with two specialisation options in its MBA-level PG Program in Digital Marketing: Creative Strategy and Performance Marketing.

Conclusion 

That’s it, folks! We hope you enjoyed reading our blog on the Mba in Digital Marketing in Knoxville and found it to be helpful in starting your journey in the field of digital marketing.

If you are someone interested in mastering any specific field of digital marketing, then you should definitely opt for IIDE’s IIDE’s short-term certificate courses. These courses are specially curated to help you master digital marketing skills in your desired digital marketing field from the comfort of your home.

The future of marketing is digital and MBA in Digital Marketing is a step in the right direction for anyone aspiring to reach the top positions in this ever-growing field. The demand for digital marketing experts and professionals has increased tremendously in recent years and will continue in the future as well. So if you are planning to do MBA in Digital Marketing after your graduation, you are bringing life to your career.

Still confused? Talk to our academic counselor at admissions@iide.co or +91 9619958615 for a FREE counseling session where you can clear all your doubts regarding digital marketing.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

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