A Comprehensive Guide On Mba In Digital Marketing In Denver-The Career Guide

Updated on: Aug 6, 2023

With the rise of the world becoming a global village, every company needs to have an online presence. Hence, the need for professionals to manage companies’ brands online through digital means. To be a professional and/or to upskill you need to enroll in Mba in Digital Marketing.

What then is an MBA in digital marketing? MBA is a postgraduate program that professionals and individuals need to upskill and have a strong foot in the digital marketing space.

We will be looking at MBA in Digital Marketing in Denver, with sufficient information about its eligible requirements, the process of application, career opportunities and a lot more in 2023 in this blog. Stay with us to the end.

Let’s look further into the scope of digital marketing in Denver before we dive fully into the MBA in Digital Marketing in Denver in 2023.

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Scope of Digital Marketing in Denver

Today, a lot of businesses ranging from Small and Medium businesses to large-scale businesses make use of digital marketing to provide profits, and sales and have a positive impression in the mind of their audience. Hence, Denver, the City of Colorado in the United States of America (USA) has witnessed rapid change and growth in sales, business, marketing, and commerce. 

The scope of digital marketing is fast evolving as new trends occur, and more businesses sought for online presence for their brand, also digital marketing professionals and experts are in high demand. Below is the snapshot of digital manager roles in Denver, showing a high demand for them and this increases day in and day out.

Do you want to be part of the management team who handles digital marketing and earn at least six figures? Then, you need to pursue a degree in MBA in Digital Marketing in Denver.

Having taken a look at how important and lucrative digital marketing is, who then should enroll for a digital marketing course in Denver?

The subsequent heading answers that.

Eligibility Requirement for an MBA in Digital Marketing in Denver

Before applying for an MBA program in Digital Marketing in Denver you should know the eligibility requirement and cross-check if you meet the basic requirement or not. 

Below is a table showing the MINIMUM eligibility criteria. This means depending on the institution, the eligibility requirement could be more than these.

Eligibility Criteria Minimum Requirements
Educational Requirements Bachelor or Undergraduate degree from any recognized university in any discipline.
Entrance Exam NMAT, CAT, XAT, TOEFL, GRE, MAT, GMAT, IIDE Admissions Test
Work Experience Ranging from 0 years to 5 years (depending on the institute of your Choice).

 

Being a graduate is one requirement that cut across all institutes before you can pursue an MBA, the other requirements are different from one institute to the other.

More so, if you are interested in starting a career in digital marketing or you are still an undergraduate, you can start by enrolling in a course that gives you the benefit of understanding the basics or fundamentals of digital marketing.

View IIDE’s 4-month advanced online course in digital marketing to get started.

Application Process

The following is the application process to apply for MBA in digital marketing in Denver.

  • Institute of your choice to pursue an MBA in Digital Marketing should be chosen, and then you can fill out the application form for your desired Institute. 
  • Submit your application with the correct information and details, you can then expect a call from the institution team in 1-2 weeks.
  • Once your application is thoroughly reviewed & checked by the admission committee, and you are shortlisted you will then be told to take the aptitude test entrance exam, to test the readiness of the applicant, if you’ve not taken it already.
  • Once you pass the entrance exam, you will then be called for a personal interview with the admission committee where you will present your portfolio.
  • If chosen, you will then receive an offer letter from the institute as regards your admission. 
  • If you’ve gotten to this point in this blog, it shows you have an interest in pursuing an MBA degree in digital marketing.
  • If you want to know more about this, you can check the top 5 MBA in digital marketing colleges in Denver that I will be discussed below in this blog.

Top 5 MBA in Digital Marketing Colleges in Denver in 2023

 

1. IIDE – India Institute for Digital Education

MBA in Digital Marketing in Denver -iide logo

Source: IIDE Website

Introduction

One of the most highly-rated MBA in Digital Marketing in Denver is IIDE’s 11-month MBA-level Postgraduate Programme in Digital Marketing.

IIDE has become a digital marketing institute leading in India. In 2016, IIDE was established. The World Education Congress and India Education Congress awarded IIDE as the Best Digital Marketing Institute. 

IIDE Post Graduate Curriculum, their practical training which is industry level as well as its relevancy makes them one of a kind.

Course Benefits

 

600+ Learning Hours More than 600 learning hours for a detailed learning process.
28+ Industry Relevant Skills 28 + Industry Tools such as Linkedin Ads, Shopify, Google Ads, WordPress, WebEngage, Google Analytics, Ahrefs, Mail Chimp etc will be learnt and mastered by students during the course of the program.
2 Specialisation After a fundamental training of 7-8 months, Students are then given a chance to make a choice between 2 Specializations which are Creative Strategy & Performance Marketing.
1 on 1 mentorship A personal mentioning program can be booked with a mentor to clear students’ doubts and uncertainty.

 

Course Syllabus

 

SUBJECTS TOPICS TO BE COVERED
Inbound Marketing Introduction to Digita Marketing,
Website Creation,
Search Marketing
Outbound Marketing Content Marketing,
Social Media Marketing(SMM) and Management,
Video Marketing
Media Management and Automation Advanced Forms of Digital Marketing
Integrated ,Marketing (Full Funnel Marketing)
Managerial Skills and Soft Skills Soft Skills,
Agency Skills
Compulsory Internship and Thesis Internship & Mentoring
Specialization Creative Strategy,
Performance Marketing
Capstone Project Thesis-like Final Practical Project

 

Course Faculty

Professionals who are industry experts in leading brands and agencies such as  Unilever, Tinder etc teach each subject in IIDE. Therefore, Students gain insight into the corporate world while learning from top industry experts.

A few of these expert trainers are shown below:

MBA in digital marketing in Denver: IIDE Trainers

Course Duration & Fees

The duration for IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months and the fees are $5,653 + Taxes. You can also make use of the 0% EMI Option starting from $302. The fee may look a bit expensive, but the ROI in digital marketing in Denver is high, as the average digital marketer earns $62,752.

Scholarship Available

Based on Merit, All admitted candidates stand a chance to win a scholarship of $967.

IIDE Program is Student-Oriented making it relatable, easy to understand and fun. Watch the Youtube Celebration Video of the 2022 set graduation.

 

 

Placement Assistance

100% guaranteed placements are offered by IIDE based on your performance, If you enrol in IIDE’s MBA-level PG Program in Digital Marketing. Let’s take a look at IIDE alumni working at some of the well-recognized and popular brands in the industry.

Contact Details

Phone Number: +91 96199 58615

Email ID: [email protected] 

Website: iide.co/master-mba-digital-marketing/ 

2. University of Denver

MBA in Digital Marketing in Denver - University of Denver Logo

Introduction

Several Courses in various disciplines enable students to master industry-needed skills which are offered by the University of Denver, a Centre for professional development. The digital marketing course offered by the university is a multidisciplinary approach to attaining proficiency in marketing strategy, campaign development, digital advertising, and modern tools in site analytics and reporting.

Course Benefits

  • Gain experience with in-demand tools and technologies such as Google Analytics, WordPress, and Google Ads.
  • Benefit from a classroom learning environment, with dedicated instructional staff and peer-to-peer insights.
  • Study without sacrificing your work schedule, with convenient evening and weekend sessions.
  • Cover the fundamental knowledge you need, then get real-world digital marketing applications through hands-on projects.

Course Syllabus

 

SUBJECTS TOPICS TO BE COVERED
Marketing Fundamentals Brand Building
Brand ,Strategy
Campaign Objectives,
Lead Generation,
Conversion Funnels
Competitive Research
Digital Marketing Strategy Data Strategies,
Digital Marketing for Different Business, Models
Customer Journeys,
Digital Funnels,
Content Strategy,
Organic Social Media.
Optimizing Campaigns and Website Content Optimization,
Search Engine Optimization,
Link Building, and Backlinks
Domain Authority
Conversion ,Tracking
WordPress
Digital Advertising and Automation Paid Content Strategy,
Paid Search Advertising,
Display Advertising,
Paid Social Media Advertising,
Remarketing
Measurement and ,Optimization
Customer Relationship Management

Course Duration & Fees

The duration for the Programme is 18 weeks. Kindly contact the school using the contact information given below to know about the fees.

Placement Assistance

No information about placement assistance is mentioned on their website, you can use their contact details to get in touch with the school regarding placement offers.

Contact Details

Phone Number: (303) 223 1868

Email ID: [email protected]

Website: https://bootcamp.du.edu/digitalmarketing/

3. WGU

MBA in Digital Marketing - WGU Logo

Introduction

WGU known as the University of You was established in providing competency-based Education to help student accelerate their degrees, upskill and get into the work industry. It is accredited, respected, and recognized by ACBSP(Accreditation Council for Bussiness Schools and Programs).

The Youtube Video below talks about WGU

 

Course Benefits

  • Taught by Industry Experts
  • Enhance Students earning potential
  • Students have complete influence over their program
  • Prepare their Students for their jobs

 

Course Syllabus

 

SUBJECTS TOPICS TO BE COVERED
Digital Marketing Foundation Content Marketing,
Marketing,Automation,
Search Engine Optimization (SEO),
Paid Search (PPC),
Conversion Rate Optimization(CRO),
Mobile Marketing,
Web Analytics
Social Media Marketing Influencer Marketing,
Employee Advocacy,
Social Selling,
Social Media Analytics
Marketing in the Digital Era Branding and Product,
Consumers communication,
Technology used
Marketing Research Sampling techniques,
Survey development,
Data Analysis,
Ethical Consideration,
Hypothesis
Marketing Communication and Storytelling Campaign types,
Media Channels,
Messages, timelines
Market development considerations
Product, Price, and Customer Experience Product development and management,
Value Proposition and Customer Experience
Email Marketing Use of Email for Lead Generation,
Use of Email for Lead Nurturing Campaign,
Use of Automation
E-Commerce and Marketing Analytics Selling Online,
Reaching Customers Online,
Measure Campaign,
Website Performance
Marketing Experiential Capstone Thesis-like Project

Course Faculty

Courses are taught and personally mentored by industry experts.

Course Duration & Fees

The duration of WGU Masters in Digital Marketing is 24 months (2 years) and the fee is $18,920.

Scholarship

All admitted candidates have the chance to benefit from the scholarship opportunity if they meet the merit. The scholarship opportunity is divided into three: Year of You Scholarship ($2,500), Online Access Scholarship (Varies), and Opportunity Grant ($10,000).

Financial aid is also available.

Placement Assistance

No information about placement assistance is mentioned on their website, you can use their contact details to get in touch with the school regarding placement offers.

Contact Details

Phone Number: 1-855-948-8496

Website: https://www.wgu.edu/online-business-degrees/marketing-masters-program/digital-marketing.html

4. Duke University: Continuing Studies

MBA in Digital Marketing in Denver - Duke Continuing Studies Logo

Introduction

Established in 1969, the course is designed for individuals who want to improve on their existing digital marketing skills.

Course Benefits

  • Live mentoring sessions.
  • The course is also aligned to Google Ads, Facebook Blueprint, Google Analytics and Microsoft Bing certification exams. Therefore, enrollees are prepared for multiple certifications that fall within the top 10 globally recognized digital marketing credentials.
  • Access to live and on-demand webinars from today’s leading marketing professionals for trending topics
  • Delivers one of the most comprehensive, non-credit programs available with 350 combined instruction/study hours
  • Provides the flexibility to learn on a mobile app for learning on the go, downloadable content and offline viewing.
  • Offers hands-on simulation labs and projects for practical learning 
  • Includes study guides and instructional slides for most course modules

Course Syllabus

  • Social Analytics
  • Mobile Analytics and Cloud (SMAC)
  • Twitter Marketing and Advertising
  •  Pinterest Marketing
  • Holiday PPC
  • Display Advertising
  • Personal Branding
  • Advanced Search Engine Optimization (SEO)
  • Advanced Content Marketing
  • Advanced Social Media
  • Advanced Mobile Marketing
  • Advanced Pay Per Click (PPC)
  • Advanced Website Conversion Rate Optimization
  • Advanced Web Analytics
  • Advanced Email Marketing

Course Faculty

Students are taught by Industry Subject matter Expert

Course Duration & Fees

The duration is self-paced and the fee is $3195

Placement Assistance

No information as regards the placement assistance is mentioned on their website. You can contact the school using the contact details below to know about it.

Contact Details

Phone Number: 919-684-6259

Email: [email protected]

Website: https://learnmore.duke.edu/certificates/digital_marketing

5. NYU Stern

MBA Digital Marketing in Denver - NYU Logo

Introduction

NYU School of Business is the business school of New York University. It was founded in 1900, as a private research university in New York City. Strategic and Analytical skills required to guide companies in the digital space that is flooded with data about customers, products, and interactions are impacted to the students through the MBA In Digital Marketing offered by NYU.

Course Benefits

  • Strategic and Analytical Skills
  • Understanding of the business environment
  • Benefit from business excellence

Course Syllabus

  • Advertising Management
  • Design and Development of Web and Mobile Applications
  • Digital Marketing
  • New Media in Marketing
  • Networks, Crowds & Markets: Reasoning about a Highly Connected World
  • Search and the New Economy
  • Social Media for Brand Management
  • Brand Management
  • Business Development
  • Marketing Research

Course Faculty

Industry Expert Mentors

Course Duration & Fees

The duration of the program is 12-24 months and the fee is $76,680

Placement Assistance

No information as regards placement assistance is mentioned on their website. You can contact the school using the contact details below to know about it.

Contact Details

Phone Number: (212) 998-0100

Email address: [email protected]

Career Opportunities after MBA in Digital Marketing in Denver

With every organization building an online presence for their brand(s), there is an increase in digital marketing job opportunities. Moreso, after specializing in a particular niche, salary expectation increase as you are industry-ready.

 

Job Role after MBA in Digital Marketing Average Starting Salary (USD) Per Month
Digital Marketing Manager $4,443
Social Media Manager $4,594
Advertising Manager $4,533
Paid Media Strategist $4,084
SEO Manager $5,134
Brand Manager $4,907
PR Manager $4,268
Content Marketing Manager $4,375
PPC Specialist $4,330
Media Strategist $4,084

The average MBA Salary in USA is 4,000-5,000 USD per month in the digital marketing field in 2023. This will increases as time goes on.

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Frequently Asked Questions 

Q. How long is MBA in digital marketing?

Ans: It depends on the college you want to enroll in. For International India in Digital Education (IIDE), MBA in digital marketing is 11 months.

Q. What is the monthly salary of an MBA in digital marketing?

Ans: Salary expectation varies from one role to another. As a SEO Specialist , you earn $5,134; as a Social Media Manager, you earn $4,594

Q. Is digital marketing in demand in Denver, USA?

Ans: Yes, digital marketing is in high demand in Denver, USA.

Q. What can I do after MBA in digital marketing?

Ans: There are a lot of career opportunities after an MBA in digital marketing. Some of them are SEO specialists, Content Marketing Managers, Social Media Managers, Paid Media strategists, Pay Per Click (PPC) Specialists, and Public Relations (PR) Managers.

Q. Is MBA useful for digital marketing?

Ans: If you want to become a professional, have in-depth and practical knowledge about the various branches of digital marketing. Then, yes MBA in digital marketing is useful and as well important.

Conclusion

This blog talks about all you need to know about MBA Programmes in Denver in 2023. Benefits of enrolling for MBA Programmes are numerous it includes job opportunities, being professional in your chosen niche and high salary expectation to mention a few.

Still in doubt or need more confirmation? Contact our academic counselor at +91 9619958615 or at [email protected] for a counseling FREE session where you can clear all your fears about digital marketing.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

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