Are you looking for colleges that offer MBA in digital marketing in Chennai? Are you tired of searching for the top colleges in Chennai that offer the best MBA in digital marketing? Or are you confused about what’s best for you? Well, you need not worry. We are here to help you solve all your confusion. In this blog, we will discuss the course syllabus, duration, eligibility, course fees, career opportunities, etc.
Nowadays, the scope of digital marketing is at its peak in modern times. With the advancement of new technologies, all business companies are switching from traditional modes of marketing to digital marketing. This in turn has created many new opportunities for businesses and companies to expand their business while creating tremendous employment opportunities across sectors.
Top 11 MBA in Digital Marketing Colleges in Chennai:
After careful research and reading about student experiences, we believe that the following 11 colleges/institutes offer the best MBA in Digital Marketing in Chennai.
| Digital Marketing Institute in Chennai | Course Duration | Course Fee | Google Reviews |
|---|---|---|---|
| IIDE – The Digital School | 6-11 months | EMI options from 6,096/month to 21,323/month | 4.7 |
| RCAS | 2 years | N/A | N/A |
| Thiagarajar School of Business | 2 years | N/A | N/A |
| Great Lakes institute of management | 2 years | N/A | N/A |
| Jain online | 18 Months | 2 Lakhs | 3.3 |
| NIMS Institute | 1 Year | INR 1,80,000 | N/A |
| IMTS Institute | 2 Years | INR 25,845 to INR 31,999 per year | 4.8 |
| IIM Skills | 120 hours | INR 29,900+ GST | 4.8 |
| Coursera | N/A | N/A | |
| Digital Vidya | 4 months | INR 49,800 | 4.7 |
| IGNOU | 2 to 5 Years | INR 2,00,000 | N/A |
1. IIDE- Indian Institute of Digital Education
IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the highly-rated MBA in Digital Marketing Institute.
Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life.
Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one. Distinguished as a prominent choice among digital marketing courses in India, IIDE’s PG in Digital Marketing is a well-regarded choice for those looking to upskill themselves in this field.
Course Benefits
| 2 Specialisations | After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing. |
|---|---|
| 13+ Live Projects | Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies. |
| 28+ Industry Tools | In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc |
| 1-on-1 Mentorship | Students can book a personal mentoring session with a trainer to solve their doubts & questions. |
MBA in Digital Marketing Syllabus
| SUBJECTS | MODULES |
|---|---|
| Inbound Marketing | Introduction to Digital Marketing |
| Website Creation | |
| Search Marketing | |
| Outbound Marketing | Content Marketing |
| Social Media Marketing & Management | |
| Video Marketing | |
| Media Management & Automation | Advanced Forms of Digital Marketing |
| Integrated Marketing (Full Funnel Marketing) | |
| Managerial Skills & Soft Skills | Soft Skills |
| Agency Skills | |
| Compulsory Internship & Thesis | Internship & Mentoring |
| Specializations | Creative Strategy OR |
| Performance Marketing | |
| Capstone Project | Thesis-like Final Practical Project |
Course Faculty
Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing – Post Graduation Programme
Course Duration & Fees
IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long and the fees are INR 5,95,000. You can avail of the 0% EMI Option as well starting at INR 25,000 per month. This may seem expensive but with the average starting salary of graduates being INR 4-5 LPA, the ROI is high.
Note: IIDE conducts weekday as well as weekend batches for their PG in Digital Marketing program.
Scholarship Available
IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to INR 1,00,000 based on merit.
IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories-
Placement Assistance
If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers placement assurance based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.
IIDE Mumbai Campus & Culture
With a state-of-the-art technology campus in Mumbai, IIDE helps its students understand the practical aspects of digital marketing. The institute also offers a student leadership program to stimulate students’ strategy and decision-making abilities.
The program includes almost 20-25 supersessions, where students can network with industry mentors, CEOs, brand heads, and entrepreneurs, and observe a founder’s mindset first-hand. They also regularly organize cultural events to enhance the learning experience.
Contact Details
Phone No- +91 96199 58615
Email ID- admissions@iide.co
Website- iide.co/master-mba-digital-marketing/
2. RCAS
The Rathinam College of Arts and Science (RCAS) is a prestigious institution with a beautiful campus, first-rate facilities, and a welcoming atmosphere for students.
RCAS prepares the groundwork for a comprehensive education that fuses the qualitative facets of academia with the technical facets of the industry.
Someone who wants to propagate a new path for themselves should attend RCAS in order to further their education. Each student at their institution has information and expertise that may be put to use immediately and significantly impact situations.
Course Name: MBA in Marketing Management
Course Type: Offline
Scholarships: N/A
MBA in Digital Marketing Course Syllabus
- Principles of Management
- Organisational Behaviour
- Managerial Economics
- Financial & Management Accounting
- Decision Science – I
- Legal Aspects of Business
- Business Environment
- Marketing Management
- Human Resources Management
You can check their website for a detailed curriculum.
Course Duration & Fees:
This is a two-year program. Kindly contact the institute to know about the fee structure.
Contact Details:
Phone no: 98946 16026
Email id: infoadmission.rathinam@gmail.com
3. Thiagarajar School of Business
The institute started an “Executive Development Program” to help managers and business owners in Madurai and the surrounding areas refine their skills and become more effective and productive.
The EDP was a resounding success, and the industry showered it with numerous plaudits. This gave me the necessary impetus to begin the MBA course in 1972, as a part-time programme. In 1986, the full-time MBA programme was launched, and aspirant managers soon took to it.
The All India Council for Technical Education (AICTE) and the National Board of Accreditation (NBA), both located in New Delhi, have both given their approval and accreditation to the institute’s current MBA and PGDM programmes. 2011 saw the awarding of autonomous status by the UGC and Madurai Kamaraj University.
Course Name: MBA
Course Type: Offline
Scholarships: N/A
MBA in Digital Marketing Course Syllabus
- Organizational Behaviour
- Managerial Economics
- Data Analysis for Management
- Financial Accounting and Reporting
- Marketing Management
- Managerial Communication
- Consumer Behavior
- Sales and Distribution Management
- Digital and Social Media Marketing
- Technology Empowered Marketing
You can check their website for a detailed curriculum.
Course Duration & Fees:
This is a two-year program. Kindly contact the institute to know about the fee structure.
Contact Details:
Phone no: 0452-2484099
Email id: contact@tsm.ac.in
4. Great Lakes Institute of Management
The Great Lakes Institute of Management, Chennai, was founded in 2004 by Dr. Bala V. Balachandran, a Padmashree recipient and Professor Emeritus at the Kellogg School of Management.
Within a short period of time, Great Lakes has become one of the best business schools in the world, guided by an extraordinary faculty, guided by an outstanding advisory council, and supported by worldwide collaborations.
Its goal is to produce business leaders and entrepreneurs who are prepared for the needs of the present and future markets by providing modern, high-quality instruction, research, and social engagement.
Course Name: Online MBA Program
Course Type: Online
Scholarships: N/A
MBA in Digital Marketing Course Syllabus
- Macro Economics
- Financial Accounting for Decision Making
- Marketing Management
- Individuals in Organizations
- Business Statistics
- Verbal & Written Communication
- FADM Tutorials
- Marketing Research
- Management Information System
- Digital Marketing
Course Duration & Fees:
This is a two-year program. Kindly contact the institute to know about the fee structure.
Contact Details:
Phone no: +91-44-27489000
Email id: info@greatlakes.edu.in
5. Jain University
JAIN Online is an e-learning platform developed by JAIN (Deemed-to-be University). The university operates under the auspices of his JAIN Group, an established education provider and 30-year trusted entrepreneurship incubator. Staying true to its vision, the university places equal emphasis on education, entrepreneurship, research, and sports, attracting thousands of students each year from India and around the world to pursue higher education.
JAIN Online offers MBA with an elective in Digital Marketing & E-commerce that consists of a comprehensive general management curriculum. In this course, you will dive into the world of digital marketing and learn how to use it effectively to maximize business value. This course will help you master all major digital marketing tools and platforms such as Google and Facebook Ads, WordPress, HubSpot, and MailChimp. It will also help you in earning some of the top digital marketing certifications from Google and Facebook.
Course Name: MBA in Digital Marketing & E-commerce
Course Type: Online
Scholarships: N/A
MBA in Digital Marketing Course Syllabus
- Entrepreneurship
- Marketing Management and Research
- Digital Marketing and E-Commerce Fundamentals
- Inbound Marketing: Content and Search Marketing
- Services Marketing and CRM
- Operations Management
- Growth Marketing
- Outbound Marketing: Digital Ads and Social Media Marketing
- Brand Management for E-Commerce
- Digital Product Management
- Marketing Analytics
- Integrated Marketing Strategy
Course Duration & Fees
The duration of this online MBA course is 2 years and its total fee is INR 2,00,000.
Contact Details
Phone: +91 9294969497
Email: enrol@onlinejain.com
6. NIMS Institute
The National Institute of Management Solutions (NIMS) is an NGO that promotes professional training for those who have missed college qualifications to pursue a career. NIMS is dedicated to making its rich academic resources available to the public at local, national, as well as international levels.
NIMS offers an MBA in Digital Marketing which is specially designed for professionals, entrepreneurs, and job seekers. In this MBA program, NIMS offers a comprehensive overview of global management education. They also provide an intensive educational experience designed to help participants effectively cope with multiple challenges. This MBA program will not only enable participants to work more effectively in their current position but also improve their career prospects.
Course Name: MBA in Digital Marketing
Course Type: Distance Learning
Scholarships: N/A
MBA in Digital Marketing Course Syllabus
- Website planning and creation
- Market analysis
- Google AdWords
- Merchant center
- E-commerce marketing
- Ad sense
- Free lance marketing
- Online reputation management
- Search engine optimization
- Social media marketing
- Payment gateway management
- Cyber law
Course Duration & Fees
The duration of this Online MBA course is 1 year and its total fee is INR 1,80,000.
Contact Details
Phone: +91-9999-747453
Email: info@nimsedu.org
7. IMTS Institute
IMTS Institute is an educational institution with highly qualified as well as experienced teachers and over 350 employees. It strives to provide quality education to all of its students, regardless of their location. Aimed primarily at career-oriented students, the IMTS Institute helps its students in reaching the pinnacle of success by providing them with quality education. Over the past 17 years, nearly 50,000 students have been satisfied with the support and services provided by IMTS.
IMTS Institute offers a Distance MBA in Digital Marketing program. The curriculum of this course includes topics such as email marketing, leadership, internet marketing, strategy management, and social media marketing, which are becoming more and more necessary in multiple fields these days. This course will help you learn various digital marketing practices along with management concepts. Each applicant, upon successful completion of this course, will be eligible for a variety of positions, including Digital Marketer, Digital Marketing Executive, and Advertising Manager.
Course Name: MBA in Digital Marketing
Course Type: Distance Learning
Scholarships: N/A
MBA in Digital Marketing Course Syllabus
- Introduction of Digital Marketing
- Web Analytics
- E-Commerce
- Digital Marketing
- Search Engine Optimization
- Social Media Marketing
- Content Marketing
- Organizational Behaviour
- Decision Science
- Financial Management
- Email Marketing
Course Duration & Fees
The duration of this Distance MBA program is 2 years and its fee is around INR 25,845 to INR 31,999 per year.
Contact Details
Phone: (91) 9210989898 / (91) 9773793274
Email: service.imtsinstitute@gmail.com
8. IIM Skills
IIM Skills is a leading education service and training institute. It presents world-class skill enhancement and development courses. It is led by industry experts having 12 plus years of experience in digital areas and will train you to grow into a professional with hands-on experience of real-time projects at your own pace and understanding with lifetime excess.
Course Name: Masters In Digital Marketing
Course Type: Part-time
Scholarships: N/A
MBA in Digital Marketing Course Syllabus
- Web Development
- Social Media Marketing
- Micro Video Marketing
- Affiliate Marketing
- Google AdWords (SEM)
- Email Marketing
- SEO
- Content Writing
Course Duration and Fees:
The course duration is of 120 hours and the fee is INR 29,900+GST.
Contact Details:
Phone No: 9911839503
Website: https://iimskills.com/
9. Coursera
Coursera is a platform that offers a wide variety of courses. It provides online courses, certifications, and degrees in various areas in collaboration with universities and other organisations. About 150 colleges were thought to be offering more than 4,000 courses through Coursera in 2021.
Andrew Ng and Daphne Koller, professors of computer science at Stanford University, established Coursera in 2012. Both the People’s Voice Winner (Websites and Mobile Sites Education) and the Webby Winner (Websites and Mobile Sites Education) awards were given to Coursera in 2014.
Course Name: Masters In Digital Marketing
Course Type: Online
Scholarships: N/A
MBA in Digital Marketing Course Syllabus
- Marketing in the digital world
- Digital Marketing Analytics
- Digital Media
Course Duration & Fees
You can check their website for detailed information about the course duration and fee.
Contact Details
E-mail: support@coursera.org
10. Digital Vidya
Digital Vidya was founded in 2009. In 2013 they launched the full-fledged certified Digital Marketing Course. As professionals, they work with more than 16,000 brands, like Naukri, ITC, Reliance, etc. Digital Vidya has 13 years of experience in educating more than 35,000 students. They provide both online and offline courses in Digital Marketing. The name of the Digital Marketing course in Digital Vidya is Certified Digital Marketing Master (CDMM).
Course Name: Certified Digital Marketing Master
Course Type: Hybrid learning.
Scholarship: No
MBA in Digital Marketing Course Syllabus
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Email Marketing
- Inbound Marketing
- Programmatic Marketing
- Integrated Digital Marketing
- Adobe Analytics
- Lead Sourcing
Course Duration & Fees:
Digital Vidya provides the option of an online 4 -7 month course in Lajpat-Nagar. Fees, of course, are 49,900 INR +18% GST.
Contact Details:
Phone: +91 80100 33033
Email Id: info@digitalvidya.com
Website: https://www.digitalvidya.com/
Address: B-32, 3rd Floor, Lajpat Nagar 2, Nearest Landmark: Lajpat Nagar Metro Station, New Delhi, Delhi 110024.
11. IGNOU
Indira Gandhi National Open University (IGNOU) is one of India’s well-known universities with over 227 online and distance learning programs. It has enrolling of over 4 million students worldwide. It is one of the largest online and distance universities in the world. It is NAAC accredited with an A++ grade and recognized by the UGC-DEB (University Grants Commission – Distance Education Bureau) and AICTE.
IGNOU offers a variety of online MBA specializations to help students gain an in-depth understanding of management principles. One of these specializations is MBA in Digital Marketing and E-Commerce Management. Candidates with a bachelor’s degree from any accredited university are eligible to take this two-year postgraduate program. It is specially designed for online and distance MBA students to help them gain experience and connections in leading companies. It will help you understand concepts such as digital advertising, marketing management, and e-commerce marketing.
Course Name: MBA Digital Marketing & E-commerce Management
Course Type: Online and Distance
Scholarships: N/A
MBA in Digital Marketing Course Syllabus
- Entrepreneurship
- Marketing Management & Research
- Digital Marketing and E-Commerce Fundamentals
- Inbound Marketing: Content and Search Marketing
- Outbound Marketing: Digital Ads and Social Media Marketing
- Growth Marketing
- Brand Management for E-commerce
- Web & Social Media Analytics
- Digital Product Management
- Cross-functional elective
- Project
Course Duration & Fees
The duration of this MBA program is 2 to 5 years and its total fee is INR 37,800.
Contact Details
Phone: 29572513 / 29572514
Career Opportunities After MBA In Digital Marketing In Chennai:
After pursuing the MBA in Digital Marketing in Chennai you don’t have to worry about the job or salary. There is a rise in the Digital marketing market the job you will be offered will be a satisfying job role and the most satisfying salary.
There are numerous career opportunities available for you after completing your MBA in Digital Marketing in Chennai. Most established businesses, startups, and entrepreneurs are in a dire need of a professional digital marketer who can help them in maximizing the digital reach of their venture. MBA career opportunities are as diverse as the potential resources for marketing on the Internet.
There has been a steady increase in MBA digital marketing jobs in India lately, especially after the covid period. Here are some common career options available for you after completing your MBA in Digital Marketing in Chennai.
| Digital Marketing Role | Average Annual Salary in Chennai (INR) | Average Annual Salary in India (INR) |
|---|---|---|
| Digital Marketing Manager | 12-18 lakh | 7.2 lakh |
| Social Media Manager | 8-12 lakh | 4.82 lakh |
| SEO Manager | 10-15 lakh | 4 lakh |
| Brand Manager | 14-20 lakh | 11.6 lakh |
| Data Analysts | 10-14 lakh | 4.2 lakh |
| Paid Media Analysts | 8-12 lakh | 4.5 lakh |
| Growth Manager | 14-18 lakh | 10 lakh |
| Content Strategist | 10-15 lakh | 5.7 lakh |
| Performance Marketer | 12-16 lakh | 12 lakh |
| Influencer Marketer | 8-14 lakh | 5 lakh |
Eligibility Requirements For An MBA In Digital Marketing In Chennai:
Before applying for MBA in digital marketing in Chennai, let’s check the basic eligibility requirements needed.
| Eligibility Criteria | Minimum Requirements |
|---|---|
| Educational Qualifications | Bachelor’s Degree in any field preferably Marketing//Commerce field |
| Work Experience | 0-5 years (differs from institute to institute) |
| Entrance Exams | CAT, XAT, MAT, NMAT, GMAT, IIDE Admissions Test |
Look at the eligibility criteria of your preferred college and in case you aren’t eligible, you can apply for IIDE’s 4-month advance online digital marketing course.
How To Apply For An MBA In Digital Marketing In Chennai?
Let us have a look at the application procedure for MBA in digital marketing in Chennai. To apply for an MBA in Digital Marketing in Chennai, you need to go through the below-described application process –
- Choose the institute you wish to pursue an MBA in Digital Marketing with and fill out the application form.
- Once you have submitted your application with the correct details, you can expect a call from their team in 1-2 weeks.
- Once your application is checked, you will be asked to take the entrance exam, if not taken already. Not all colleges have an entrance exam. So this depends from institute to institute.
- After passing the entrance exam, you will be called for a personal interview round with the admission committee.
- If you are chosen, you will receive an offer letter from the institute. Then you will be asked to submit the necessary documents.
Note: The eligibility criteria and the application procedure differ from institute to institute.
FAQs – Frequently Asked Questions
Q. Which is the best MBA in Digital Marketing course in Chennai?
Ans: According to reviews and testimonials, IIDE offers the most industry-relevant MBA in Digital Marketing in Chennai. The course is 11 months long is taught by industry experts and includes a mandatory 2-month internship.
Q. Is digital marketing a high-paying job?
Ans: A career in digital marketing pays well. A digital marketer at the executive level typically earns between INR 2,50,000 and INR 5,00,000.
Q. How is digital marketing successful?
Ans: In order to succeed in digital marketing, your website must offer a fantastic user experience. Your website is your brand’s online presence, therefore it should not just give useful information but also simple methods for promoting sales or encouraging visitors to purchase your goods.
Q. Are there any specializations in MBA in Digital Marketing?
Ans: After completing your foundational coursework in an MBA in Digital Marketing, you can opt to focus on a particular area of interest. For instance, IIDE provides students with two specialisation options in its MBA-level PG Program in Digital Marketing: Creative Strategy and Performance Marketing.
Q. What’s the future of digital marketing?
Ans: Rapid growth in digital marketing benefits both people’s daily lives and those of businesses. There are already a lot of career opportunities available, and more will emerge soon.
Q. Can students from non-marketing backgrounds pursue an MBA in Digital Marketing?
Yes, students from any background can pursue an MBA in Digital Marketing. However, students are required to have a bachelor’s degree in order to themselves in an MBA in Digital Marketing program.
Q. Is an MBA in Digital Marketing worth the investment?
Yes, an MBA in Digital Marketing is worth investing in as it provides you with industry-level skills and knowledge, which are highly valued by organizations. It also helps you in building a strong professional network as well as provides you with excellent career opportunities.
Conclusion
Oh no! We have come to the end of the blog. But we hope that this blog has given you the required information to start your new journey today. The above-discussed colleges are among the best colleges that offer MBA in digital marketing in Chennai.
Also, if you are interested to learn a particular concept of digital marketing then this course is perfect for you, IIDE’s short-term certification courses. Also, you can check out MBA in digital marketing in India.
We hope you take pleasure in reading this blog. Please share any questions or recommendations you may have in the space below.
We have the best answer to all your queries regarding the best MBA in digital marketing in Chennai. Cheers to reading!
Still confused? Talk to our academic counsellor at admissions@iide.co or +91 9619958615 for a FREE counselling session where you can clear all your doubts regarding digital marketing.
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