5 Best Colleges For MBA In Digital Marketing In Chennai

Updated on: Feb 20, 2023
MBA in digital marketing in Chennai - Featured Image

Are you looking for colleges that offer MBA in digital marketing in Chennai? Are you tired of searching for the top colleges in Chennai that offer the best MBA in digital marketing? Or are you confused about what’s best for you? Well, you need not worry. We are here to help you solve all your confusion. In this blog, we will discuss the course syllabus, duration, eligibility, course fees, career opportunities, etc.

Let us first have a look at the scope of an MBA in digital marketing in Chennai.

Scope Of MBA In Digital Marketing In Chennai

Since so much technology is involved in businesses, and multi-national companies, it is evident that everything has been digitalised. So in this digitised world, marketing has also become digital. Here comes the concept of digital marketing. 

Digital marketing is nothing but the promotion of products and services over the internet either on websites or social media platforms like Instagram, Facebook, etc.

Let us have a look at the number of digital marketing jobs in Chennai, to understand the scope of digital marketing even better.

MBA in digital marketing in Chennai - Job statistics

(Source: Naukri.com)

Amazing, isn’t it? The number says it all. In order to make a career in digital marketing, you need to learn all the necessary skills involved in digital marketing. It will be an excellent choice if you opt for MBA in digital marketing as this course will make you expertise in this field.

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Eligibility Requirements For An MBA In Digital Marketing In Chennai:

Before applying for MBA in digital marketing in Chennai, let’s check the basic eligibility requirements needed.

Eligibility Criteria Minimum Requirements
Educational Qualifications Bachelor’s Degree in any field preferably Marketing//Commerce field
Work Experience 0-5 years (differs from institute to institute)
Entrance Exams CAT, XAT, MAT, NMAT, GMAT, IIDE Admissions Test


Look at the eligibility criteria of your preferred college and in case you aren’t eligible, you can apply for
IIDE’s 4-month advance online digital marketing course. 

How To Apply For An MBA In Digital Marketing In Chennai? 

Let us have a look at the application procedure for MBA in digital marketing in Chennai. To apply for an MBA in Digital Marketing in Chennai, you need to go through the below-described application process – 

  • Choose the institute you wish to pursue an MBA in Digital Marketing with and fill out the application form. 
  • Once you have submitted your application with the correct details, you can expect a call from their team in 1-2 weeks. 
  • Once your application is checked, you will be asked to take the entrance exam, if not taken already. Not all colleges have an entrance exam. So this depends from institute to institute.
  • After passing the entrance exam, you will be called for a personal interview round with the admission committee.
  • If you are chosen, you will receive an offer letter from the institute. Then you will be asked to submit the necessary documents.


Note: The eligibility criteria and the application procedure differ from institute to institute.

 

Top 5 MBA in Digital Marketing Colleges in Chennai:

After careful research and reading about student experiences, we believe that the following 5 colleges/institutes offer the best MBA in Digital Marketing courses in Chennai.

Colleges Duration Fees (INR) Placements
IIDE 11 months INR 5,95,000 100% Guaranteed
IISWBM 2 Years INR 8,30,000 N/A
IIM Calcutta 2 Years N/A Yes
NSHM 2 Years N/A N/A
JIS University 2 Years N/A N/A

 

1. IIDE

IIDE-Site-Logo

IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the most highly-rated MBA in Digital Marketing in Chennai.

Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life. 

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one.

Course Benefits:

2 Specialisations After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing.
13+ Live Projects Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies.
28+ Industry Tools In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc
1-on-1 Mentorship Students can book a personal mentoring session with a trainer to solve their doubts & questions.

 

Course Syllabus:

SUBJECTS MODULES
Inbound Marketing Introduction to Digital Marketing
  Website Creation
  Search Marketing
Outbound Marketing Content Marketing
  Social Media Marketing & Management
  Video Marketing
Media Management & Automation Advanced Forms of Digital Marketing
  Integrated Marketing (Full Funnel Marketing)
Managerial Skills & Soft Skills Soft Skills
  Agency Skills
Compulsory Internship & Thesis Internship & Mentoring
Specializations Creative Strategy OR
  Performance Marketing
Capstone Project Thesis-like Final Practical Project

 

Course Faculty: 

Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing – Post Graduation Programme.

Course Duration & Fees: 

IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long and the fees are INR 5,95,000. You can avail of the 0% EMI Option as well starting at INR 25,000 per month. This may seem expensive but with the average starting salary of graduates being INR 4-5 LPA, the ROI is high. 

Note: IIDE conducts weekday as well as weekend batches for their PG in Digital Marketing program.

Scholarship Available:

IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to INR 1,00,000 based on merit.  

IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories- 


Placement Assistance
:

If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers 100% guaranteed placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.

mba alumni

 

Contact Details:

Phone No.- +91 96199 58615
Email ID- [email protected]
Website- iide.co/master-mba-digital-marketing/ 

 

2. RCAS

MBA in digital marketing in Chennai - RCAS logo

The Rathinam College of Arts and Science (RCAS) is a prestigious institution with a beautiful campus, first-rate facilities, and a welcoming atmosphere for students.

RCAS prepares the groundwork for a comprehensive education that fuses the qualitative facets of academia with the technical facets of the industry.

Someone who wants to propagate a new path for themselves should attend RCAS in order to further their education. Each student at their institution has information and expertise that may be put to use immediately and significantly impact situations.

Course Syllabus:

  • Principles of Management
  • Organisational Behaviour
  • Managerial Economics
  • Financial & Management Accounting
  • Decision Science – I
  • Legal Aspects of Business
  • Business Environment
  • Marketing Management
  • Human Resources Management

You can check their website for a detailed curriculum.

Course Duration & Fees:

This is a two-year program. Kindly contact the institute to know about the fee structure.

Course Highlights:

  • Practical Approach
  • On-campus Projects

Contact Details:

Phone no: 98946 16026

Email id: [email protected]

3. Thiagarajar School of Business

MBA in digital marketing in Chennai - Thiagarajar School of business logo

The institute started an “Executive Development Program” to help managers and business owners in Madurai and the surrounding areas refine their skills and become more effective and productive.

The EDP was a resounding success, and the industry showered it with numerous plaudits. This gave me the necessary impetus to begin the MBA course in 1972, as a part-time programme. In 1986, the full-time MBA programme was launched, and aspirant managers soon took to it.

The All India Council for Technical Education (AICTE) and the National Board of Accreditation (NBA), both located in New Delhi, have both given their approval and accreditation to the institute’s current MBA and PGDM programmes. 2011 saw the awarding of autonomous status by the UGC and Madurai Kamaraj University.

Course Syllabus: 

  • Organizational Behaviour 
  • Managerial Economics
  • Data Analysis for Management
  • Financial Accounting and Reporting
  • Marketing Management 
  • Managerial Communication  
  • Consumer Behavior
  • Sales and Distribution Management 
  • Digital and Social Media Marketing
  • Technology Empowered Marketing 

You can check their website for a detailed curriculum.

Course Duration & Fees:

This is a two-year program. Kindly contact the institute to know about the fee structure.

Course Highlights:

  • Practical Approach
  • On-campus Projects

Contact Details:

Phone no: 0452-2484099

Email id: [email protected]

4. Great Lakes Institute of Management

MBA in digital marketing in Chennai - Great lakes logo

The Great Lakes Institute of Management, Chennai, was founded in 2004 by Dr. Bala V. Balachandran, a Padmashree recipient and Professor Emeritus at the Kellogg School of Management. 

Within a short period of time, Great Lakes has become one of the best business schools in the world, guided by an extraordinary faculty, guided by an outstanding advisory council, and supported by worldwide collaborations.

Its goal is to produce business leaders and entrepreneurs who are prepared for the needs of the present and future markets by providing modern, high-quality instruction, research, and social engagement.

Course Syllabus: 

  • Macro Economics
  • Financial Accounting for Decision Making
  • Marketing Management
  • Individuals in Organizations 
  • Business Statistics
  • Verbal & Written Communication
  • FADM Tutorials
  • Karma Yoga
  • Trimester
  • Micro Economics
  • Financial Management
  • Marketing Management 
  • Groups in Organizations 
  • Business Maths
  • Productions and Ops Management
  • Marketing Research
  • Management Information System
  • Trimester 
  • Cost and Management Accounting
  • Financial Management
  • Empirical study
  • Business Law
  • Optimization Business Model for Decision Making
  • Strategic Management
  • Business Analytics
  • Virtual Business – Small Business
  • Corporate Tax
  • Digital Marketing
  • Consumer Behaviour
  • Services Marketing
  • Strategic Marketing
  • International Marketing

Course Duration & Fees:

This is a two-year program. Kindly contact the institute to know about the fee structure.

Course Highlights:

  • Practical Approach
  • On-campus Projects

Contact Details:

Phone no: +91-44-27489000

Email id: [email protected]

5. Jain University

Mba In Digital Marketing In Chennai - JAIN Online logo

JAIN (Deemed-to-be University) is a centre for word learning in all senses. With a focus on Bangalore, it is considered one of the best universities in India and a sought-after intellectual destination for students from all over the world.

In Bangalore, India’s Silicon Valley, the university offers a welcoming environment for learning, whether it is through coursework or extracurricular activities. 

JAIN (Deemed-to-be University), which prioritises education, entrepreneurship, research, and sports, is home to some of the brightest minds in the fields of education and research, as well as incubators for innovative ideas that will make life better and more manageable.

Course Syllabus:

MBA In Digital Marketing and E-Commerce

Semester 1

  • Principles of Economics & Markets
  • Managerial Effectiveness & Ethics
  • Accounting & Finance
  • Organizational Behaviour and Human Resource Management
  • Quantitative Techniques & Analytics

Semester 2

  • Entrepreneurship
  • Marketing Management & Research
  • Digital Marketing and E-Commerce Fundamentals
  • Inbound Marketing: Content and Search Marketing
  • Outbound Marketing: Digital Ads and Social
  • Media Marketing

Semester 3

  • Business Environment & Strategy
  • Operations Management
  • Growth Marketing
  • Consumer Behaviour
  • Brand Management for E-Commerce
  • Open Elective – Effective Business Communication

Semester 4

  • Web & Social Media Analytics
  • Digital Product Management
  • Marketing Analytics
  • Integrated Marketing Strategy
  • Cross-functional Elective – Analytical Problem
  • Solving for Business
  • Master Thesis / Project

Course Duration & Fees:

This is a two-year program and the fee for the same is INR 1,90,000.

Course Highlights: 

  • 2-Year Program
  • Online Learning with Mentorship
  • Degree from JAIN (Deemed-to-be University)
  • Placement Guaranteed

Contact Details:

Phone no: +91 – 80 46650100

Email: [email protected]

 

Career Opportunities After MBA In Digital Marketing In Chennai:


1. Content Writer 

The term “content writer” refers to a person who produces material for a business or brand. An article, a blog post, or a script for a television or movie can all be written by a content writer. 

Whether a post is sales-focused, merely a story, or something else entirely, a content writer also writes the captions, which are written in the most understandable and captivating way possible.

A content writer should be skilled in research methods since the information they give needs to be accurate. Material writers must also have a thorough understanding of SEO to create SEO-focused content that will make it easy for readers to access the information.

2. Social Media Manager

The social media manager is in charge of managing the publication, the type of content, and the scheduling.

The social media manager’s responsibilities also include coming up with effective marketing tactics for events and other significant occasions, organising all of the postings ahead of time, and designing the posting schedule.

A social media manager needs to be able to connect with their target audience on social media and understand the types of content they enjoy reading there. A social media marketer oversees all social media activities.

In order to generate outstanding content ideas for social media, a social media marketer has to be creative. They also need to have a basic understanding of data analysis in order to identify their target audience on social media. 

3. SEO Specialist

This is one of the best digital marketing careers. An SEO expert reviews the SEO material and aids in elevating the company’s website. The goal of an SEO specialist is to increase the number of people who visit a company’s website. They must consider a number of things, including titles, tools, and content.

An SEO expert should be familiar with the content to know what kind of information is appropriate and what is inappropriate. A technical, programming, data analysis, and analytics expert should also have these other skills.

4. Google Ads Specialist

An expert in Google Ads manages and works with Google Ads. They must be familiar with the operations of Google Ads, Analytics, and Microsoft Advertising. An authority on Google AdWords must comprehend SEM (search engine marketing) and SEO (search engine marketing). 

You must be certified, be familiar with Google Ads’ user interface, and have a working knowledge of Google Ads for you to be considered an expert. 

5. Digital Marketing Strategist

Project inception, managing overall digital strategy and keeping lines of communication open with clients, the sales team, and the management team are all responsibilities of a digital strategist.

A digital strategist also examines the data, users, and clients of the business. They must be skilled communicators who are knowledgeable about both business and marketing. 

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FAQs – Frequently Asked Questions

Q. Which is the best MBA in Digital Marketing course in Chennai?

Ans: According to reviews and testimonials, IIDE offers the most industry-relevant MBA in Digital Marketing course in Chennai. The course is 11 months long is taught by industry experts and includes a mandatory 2-month internship. 

Q. Is digital marketing a high-paying job?

Ans: A career in digital marketing pays well. A digital marketer at the executive level typically earns between INR 2,50,000 and INR 5,00,000.

Q. How is digital marketing successful?

Ans: In order to succeed in digital marketing, your website must offer a fantastic user experience. Your website is your brand’s online presence, therefore it should not just give useful information but also simple methods for promoting sales or encouraging visitors to purchase your goods.

Q. Are there any specializations in MBA in Digital Marketing?

Ans: After completing your foundational coursework in an MBA in Digital Marketing, you can opt to focus on a particular area of interest. For instance, IIDE provides students with two specialisation options in its MBA-level PG Program in Digital Marketing: Creative Strategy and Performance Marketing.

Q. What’s the future of digital marketing?

Ans: Rapid growth in digital marketing benefits both people’s daily lives and those of businesses. There are already a lot of career opportunities available, and more will emerge soon.

Conclusion

Oh no! We have come to the end of the blog. But we hope that this blog has given you the required information to start your new journey today. The above-discussed colleges are among the best colleges that offer MBA in digital marketing in Chennai.

Also, if you are interested to learn a particular concept of digital marketing then this course is perfect for you, IIDE’s short-term certification courses. Also, you can check out MBA in digital marketing in India.

We hope you take pleasure in reading this blog. Please share any questions or recommendations you may have in the space below. 

We have the best answer to all your queries regarding the best MBA in digital marketing in Chennai. Cheers to reading!

Still confused? Talk to our academic counsellor at [email protected] or +91 9619958615 for a FREE counselling session where you can clear all your doubts regarding digital marketing.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

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