Best MBA in Digital Marketing in Austin-The Career Guide

Updated on: Jul 12, 2023
MBA in Digital Marketing in Austin|IIDE

MBAs are in such high demand right now that few are unemployed. One can network with other ambitious people, hiring managers, and business owners during their stay in an MBA program. It is an important development stage for you. Leaders as well as freshmen apply for master’s programs to upgrade their skills in line with modern business trends.

In this blog, we go into great detail regarding the MBA in Digital Marketing in Austin, including information on requirements, the application procedure, top universities, etc.

Before delving into the specifics of an MBA in Digital Marketing in Austin, let’s first examine the scope of digital marketing in Austin at the moment.


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Scope of Digital Marketing in Austin

The Silicon Valley in San Francisco, California, USA, is progressively losing ground to Austin, the capital city of Texas, as the country’s high-tech centre, it is true. One of the reasons for this is Texas’ welcoming business environment in general. Texas has less burdensome corporate tax requirements to attract large businesses like Oracle and Hewlett-Packard.

Despite the scope of digital marketing rapidly increasing in Austin, Texas still has a lower cost of living than the rest of the states in the union. Additionally, great housing in a desirable location is not hard to come by in Texas, and the suburban schools are top-notch.

Let’s look at the demand for digital marketing managers in Austin to better grasp the reach of the industry-

MBA is required to advance to a higher position with the compensation given above in the digital marketing sector. Up until this point, We have learned how important digital marketing is and how broad its application is in Austin. Additionally, how an MBA can boost your career. 

The point is now, who should apply for the MBA in digital marketing?

Eligibility requirements for an MBA in Digital Marketing in Austin

Check to see if you match the minimum eligibility requirements before applying for an MBA in Digital Marketing in Austin. The standard eligibility requirements are listed in this table:


Eligibility criteria Minimum Requirements
Educational Qualifications 4-year bachelor degree ( recognised institution)
GPA 3.0 – 4.0 ( scale required)
Work Experience 5 – 6 years ( of work or managerial experience)

For a greater chance of acceptance, students must submit a minimum GMAT score and GRE results.

International students from non-English speaking nations must demonstrate their English proficiency with the IELTS, TOEFL, or any similar test in addition to meeting the program’s minimal qualifying requirements.

Scores Required

  • 6.5 / 9
  • Avg. Score in
  • 79 / 120
  • Avg. Score in
  • 650 / 800
  • Avg. Score in
  • GMAT
  • 318 / 340
  • Avg. Score in
  • GRE

 If you have not completed your graduation or are not eligible for MBA you can also apply for IDE’s 4-month advance online digital marketing course.

How to Apply for MBA in Digital Marketing in Austin

To apply for an MBA in digital marketing in Austin, the following is the application process

Step 1. Check Eligibility

Graduate school applicants at the University of Texas at Austin must hold a bachelor’s degree from a U.S. university with regional accreditation or a foreign institution that offers an equivalent degree.

Step 2. Prepare

To get ready for your MBA application:

  • Request copies of your official transcripts, send UT Austin your official test results or apply for a test waiver.
  • Attend an MBA event to meet faculty, students, and alumni to learn more about the program’s specifics and atmosphere.
  • For advice on the application process, consult the Texas McCombs MBA Insider.
  • Connect with one of our current students to get more information from someone who has already been through the process successfully.
  • Send us an email with any queries you have about applying.

Once you begin your application, more information will be available on the applicant portal.

Step 3. Submit

Before the deadline for the cycle you’re applying for, finish your Texas McCombs MBA application. All pertinent application materials, such as the essay, transcripts, self-reported test results, letters of recommendation, résumé, etc., are included in this.

 Step 4. Complete

Payment of the application cost. 1-2 business days after submitting your application, you can access your application fee invoice. Within seven days of being invited, complete your video exam. The video evaluation must be finished by all applicants.

Fill out your application with the Graduate and International Admissions Center at UT (GIAC). Your test results, transcripts, and degrees must all pass GIAC’s verification process. Verify receipt of official test results and upload copies of your transcripts within 1-2 business days after submitting your application.

Step 5. Connect

Attend an Admissions Connection with a McCombs Ambassador Committee member. Although optional, this 15-minute session is strongly advised.

 Step 6. Monitor

Once your application has been filed, you can check the Applicant Community page to see how it is progressing. Please check your email inbox frequently for application updates as we review your application.

Since submitting your application, have you been promoted, taken the GMAT, GRE, or EA exam again, or what? Please get in touch with them if you have a significant update to your application. There is no assurance that your update(s) will be taken into account while assessing your eligibility.

 Step 7. Decisions

All applications are evaluated in stages. By the date announced during the round in which you submit your application, the Admissions Committee will make a decision.

You will receive an automated email with a link to view the admissions decision after it has been made public regarding your application. For the application cycle, every admissions decision is final.

You have a strong interest in an MBA in digital marketing if you’ve read this far. Therefore, to facilitate your research, I have put together a list of Austin’s top 5 universities that provide an MBA in digital marketing.

Top 5 MBA in Digital Marketing Universities in Austin

After extensive research and reading about students’ experiences, in my opinion, the following 5 universities provide Austin’s top MBA in Digital Marketing programme.


MBA in Digital Marketing in austin -iide logo

IIDE, which was founded in 2016, has grown to be one of India’s top institutions for digital marketing. IIDE offers adaptable digital marketing courses to people from all walks of life and was recognised as the finest digital marketing institute by the World Education Congress. It is a unique institution that only focuses on providing training in digital marketing, instructed by professional digital marketers.  it has created a variety of adaptable programmes to meet the goals of any learner.

One of Austin’s top-rated MBA in Digital Marketing programmes is the 11-month Postgraduate MBA Program in Digital Marketing offered by IIDE.

The comprehensive curriculum of IIDE’s MBA in Digital Marketing – Post Graduation Program will provide students with the necessary managerial and digital marketing abilities to land employment with some of India’s top brands and digital organisations.

Course Benefits:

2 Specialisations After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing.
13+ Live Projects Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies.
28+ Industry Tools In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc
1-on-1 Mentorship Students can book a personal mentoring session with a trainer to solve thier doubts & questions


Course Syllabus:

Inbound Marketing Introduction to Digita Marketing,
Website Creation,
Search Marketing
Outbound Marketing Content Marketing,
Social Media Marketing(SMM) and Management,
Video Marketing
Media Management and Automation Advanced Forms of Digital Marketing
Integrated ,Marketing (Full Funnel Marketing)
Managerial Skills and Soft Skills Soft Skills,
Agency Skills
Compulsory Internship and Thesis Internship & Mentoring
Specialization Creative Strategy,
Performance Marketing
Capstone Project Thesis-like Final Practical Project

Course FacultyIn this MBA in Digital Marketing – Post Graduation Programme, you will be personally supervised by industry experts listed below.

Course Duration and Fees:

The MBA-level Postgraduate Program in Digital Marketing at IIDE lasts 11 months and costs USD 5650.99 + taxes. You can also get a 0% EMI option beginning at INR 25,000 per month. This may appear to be a costly option, but with graduates’ average beginning pay of 4K – 6K USD p.a., the ROI is significant.

Scholarships Available:

IIDE also provides merit-based scholarships to all approved candidates, with the opportunity to win up to INR 80,000.

IIDE always puts the students first and makes sure that the entire experience is enjoyable and full of practical learning. See how the IIDE class of 2022 celebrated their graduation day!

 IIDE Graduation Day | 2022 – YouTube

Placement Assistance:

Be linked with IIDE alumni who work for some of the industry’s most well-known businesses.

Contact Details:

2. Sacred Heart University

MBA in Digital Marketing in Austin - Sacred Heart University Logo

The Most Reverend Walter W. Curtis, Bishop of the Diocese of Bridgeport, founded an independent Catholic university in 1963. The first Catholic university in the United States to be directed and staffed entirely by lay people. Modern in spirit and thought, founded in liberal arts and Catholic intellectual traditions, with a commitment to educate the full person,  while educating students to lead and serve in today’s world.

Their career-focused, liberal arts-based academic programmes give students the intellectual and professional fuel they need to construct successful and meaningful lives.

They have the most beneficial MBA in Digital Marketing Programs!

Course Benefits:

  •  Learn about digital marketing strategy, content marketing, social media marketing, digital advertising, marketing analytics, big data marketing, and customer experience management.
  • Learn how to manage a marketing campaign from strategy to lead generation to analytics and optimization.
  • Create and analyse marketing plans that take advantage of the power of digital media.
  • To categorise markets and position brands, dissect and evaluate big data and key performance indicators (KPIs).
  • Learn how to use social media to promote brands and engage with customers.
  • Learn about search engine optimization and user experience (UX) design.
  • Analyze click-through metrics to analyse online advertising campaigns.
  • Learn from real-world examples and genuine clients, and connect with the community by participating in projects, internships, and courses that benefit local organisations, start-ups, and community centres. /
  • Learn how to use the most up-to-date digital tools and tactics, such as PPCs, SEMRush, Wishpond, Google Analytics, Google Ads, HubSpot, and Hootsuite.
  • You can get your degree in as little as 15 months if you have a flexible schedule and numerous start dates throughout the year.
  • Participate in small group sessions conducted by distinguished teachers and prominent practitioners in the field of digital marketing.

Course Syllabus:

 The Masters in Digital Marketing program requires 36 credits, which are shown below.

Foundation Course(9 Credits)

  • Intro to business statistics
  • Business Economics
  • Fundamentals of Management

Core Course(12 Credits)

  • Web Design from an MKTG perspective
  • Marketing Management
  • Digital Marketing
  • Introduction to Big Data

Digital Marketing(15 Credits)

  • Analysis of Consumer Distribution
  • Marketing Analytics
  • Social Media Marketing
  • Digital Advertising
  • Customer Experience Management

Special Topics and Capstone(9 Credits)

  • Applied Topics in Digital MKT
  • Digital MKTG Capstone Thesis
  • Digital MKTG Capstone Project

Course Duration and Fees:

If you attend lessons two nights per week, you can finish the programme in 15 months. The fee structure is not specified.

Placement Assistance:

Not listed on the website

Scholarships Available:

On the website, there is no mention of a scholarship for this course. To learn more, kindly get in touch with the authorities.

Contact Details:

Phone No. 203-371-7999


3.  Amity University Online

MBA in Digital Marketing in Austin - Amity University Logo

Amity University Online is a values-based organisation with a cutting-edge approach to education that changes lives everywhere. It continuously aims to broaden people’s horizons in a virtual space throughout the world using immersive technology, ground-breaking technique, and a global community.

Engaging with some of Wharton’s most qualified and experienced teachers will help you develop your intellectual muscles. Their research and teaching prowess will catch your attention and inspire you to rethink your profession and organisation.

Course Benefits:

  • 24/7 access to study materials and video lectures, as well as mobile learning options.
  • An in-depth look at the ideas, techniques, and tactics for popular digital channels.
  • Recognized industry experts teach using their practical knowledge.
  • Live discussions with mentors and industry professionals to clear up any doubts.
  • Find out how to use modern media to promote your cause and expand your company.
  • practical knowledge of the platforms and tools for digital marketing,
  • complete reference materials for studies Online coursework featuring tests, case studies, projects, and assignments.

Course Syllabus:

                           Subjects                       credits

Semester 1 

  • Course I         Accounting for Managers              5 
  • Course II        Marketing Management                4 
  • Course III       Managerial Economics                 4 
  • Course IV      Statistics for Management            5
  • Course V       Professional Communication        4 

Semester 2   

  • Course I         Accounting for Managers             5 
  • Course II        Marketing Management               5 
  • Course III       Managerial Economics                5
  • Course IV      Statistics for Management           4
  • Course V       Professional Communication       4 

Semester 3 

  • Course I        Strategic Management                    4
  • Course II       Minor Project                                   3
  • Course III      Professional Ethics                          2
  • Course IV     Specialization I *                               5
  • Course V      Specialization II *                              5
  • Course VI     Specialization III *                             5 
  • Course VII    Specialization IV *                             5 

Semester 4 

  • Course I       Strategic Management                       4 
  • Course II      Minor Project                                      3 
  • Course III     Professional Ethics                             2 
  • Course IV    Specialization V *                                6 
  • Course V      Specialization VI *                              6


Course Duration and Fees:

Duration: 2 Years • Semesters: 4 • Credits: 99

Fees are not mentioned on the site

Placement Assistance:

  • In the past year, there has been a 48% growth in demand for professionals in digital marketing.
  • Currently, the industry has over 30,000 employment available, and it is predicted to increase at a 25% rate. Y-O-Y
  • An all-encompassing digital marketer should have a broad understanding of the several digital marketing channels that companies might use for accelerating growth.

Scholarships Available:

On the website, there is no mention of a scholarship for this course. To learn more, kindly get in touch with the authorities.

Contact Details:

Phone No. 18001023434

4. KL Deemed to be University Online

MBA in Digital Marketing in Austin - KL University Logo

KL Deemed-to-be University began as KL College of Engineering in 1980–1981 and became autonomous in 2006. Under Section 3 of the UGC Act of 1956, it was granted Deemed University (Koneru Lakshmaiah Education Foundation Deemed to be University) status in 2009.

It offers specialized training that is suitable for the market and flexible learning. Global acceptance of UGC and courses. Employability and leadership are stressed

Course Benefits:

  • You can keep working while you finish your degree. You will have gained enough professional experience by the time you finish your degree. It will provide an advantage over rivals.
  • It will widen your opportunities and advance your professional path.
  • Excellent, cutting-edge video tutorials that are easy to understand.
  • You will receive advice and help from our teachers as you hone your knowledge and abilities.
  • By using it exclusively for earning a degree from your home, you can reduce travel time.
  • For freshly enrolled students, KLU holds an “Onboarding Session.”
  • The KLU offers students a “Weekly Schedule of Learning” to help them pass exams.
  • The LMS platform is user-friendly.

Course Syllabus:

Semester I

  • Quantitative Methods
  • POM &Organizational Behaviour
  • Business Economics
  • Financial and Management Accounting
  • Marketing management
  • Business Environment (National and International)
  • Business Legislation
  • Business Communication

Semester II

  • Design Thinking and Innovation
  • Introduction to Business Analysis & R Programming
  • Business Research Methodology
  • Human Resource Management
  • Financial Management
  • Operations management
  • Information systems & ERP
  • Soft Skills for Managers

Semester III

  • Strategic Management
  • Entrepreneurship & Family Business
  • Sectoral Elective 1

Semester IV

  • Business Ethics & Corporate Governance
  • Sectoral Elective 2
  • Management Research Project

Course Faculty:

Not available on the website.

Course Duration and Fees:

A 2-year (4-semester) program and the total fee is USD 2,695.

Placement Assistance:

Not accessible through the website

Scholarships Available:

Not offered on the site

Contact Details: 

Phone No: +91 7997993245, +91 7997995692


5. Narsee Monjee Institute of Management (NMIMS)

MBA in Digital marketing in Austin - NMIMS logo

The Narsee Monjee Institute of Management at SVKM was established in 1981 and was granted Deemed-to-be-University status by the University Grants Commission (UGC) in 2003. With a focus on globalisation, SVKM’s NMIMS currently exposes its students to a variety of academic, practical, and research-related aspects of diverse activities across sectors.

A professional Diploma in Digital marketing is provided by NMIMS Global through open and distance learning. It fits the rigour of a campus-based MBA programme (distance or online) into a framework that is jam-packed with strength.

Course Benefits:

  • Recognize how search engines and their algorithms operate.
  • Learn how to optimise your web presence using both on- and off-page strategies. SEO tactics (search engine optimisation).
  • Using Search Engine Marketing (SEM) technologies, create compelling advertising material and target the right demographics.
  • Learn by doing in a simulated environment to become an expert with the Google Ads platform.
  • Recognize the differences between Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, Quora, blogs, and YouTube, among other social media networks.
  • Create a content strategy and a social media marketing plan for each of the aforementioned channels.
  • Recognize the structure for producing material that is interesting, worthwhile, and shareable.
  • Utilize marketing technology solutions to maximise your media mix and budget allocation.
  • Website, search, social media, and email analytics are interpreted to provide performance insights.

Course Syllabus:

Quarter 1 – Search Engine Marketing


  • Introduction to Search Engine Optimization
  • On-page SEO
  • Off-page SEO
  • SEO Analytics and Tools
  • New Website: Design & Architecture
  • Introduction to Paid Search
  • Google Ads
  • Amazon Marketing Services
  • Display Advertising & Shopping Ads
  • Paid Search Analytics
  • Programmatic Buying
  • Mimic Pro Simulation


Quarter 2 – Content marketing and social media

  • Introduction to Social Media
  • Content Strategy for Each of the Organic Social Media Platforms
  • Personal Brand Management & Influencer Marketing
  • Paid Social & Social Media Campaign Management
  • Mimic Social Simulation


Quarter 3 – Digital Marketing Analytics

  • Analyses of digital marketing, digital consumers, and consumer data: An Introduction
  • Data Technologies and Marketing Data Platforms
  • Measurement Model & Data-driven decisions
  • Data Analysis
  • Decision Optimization and Data Visualization
  • POEM media metrics, dimensions, KPIs, and interpretation
  • Mimic Digital Marketing Analytics Simulation

Quarter 4 – Digital Marketing Strategy

  • The global and Indian digital marketing ecosystems, the digital marketing strategy framework, and how it relates to the overall marketing strategy
  • Macro and microenvironment analysis; segmentation, targeting, and positioning using a digital lens; modifying the value proposition for the online environment; Getting the hang of disruptive business models
  • Platform Business Models; Digital Marketing Mix Decisions; Online Consumer Decision Journey and Marketing Funnel; Consumer Behaviour online; Customer Networks and New Path to Purchase
  • How to create an engagement, customisation, connect, and collaboration strategy; Budget choices and resource allocation; Using data to inform strategy and making data-driven decisions; budgeting for and allocating resources to various digital outlets; Utilizing influencers, crowdsourcing, crowdfunding, open platforms, social media, affiliate marketing, and SEO, among other avenues, to collaborate on digital projects.
  • How to develop a plan for cooperation, connection, customisation, and participation Budget decisions and resource allocation Making decisions based on data and using it to inform strategy distributing funds and resources across many digital mediums Other avenues include Social Media, Affiliates, SEO, etc. Using influencers, crowdsourcing, crowdfunding, and open platforms for digital collaboration.
  • Paid, Owned, and Earned Media Digital Media Planning and Selection: Social, Search, Display, and Mobile Omnichannel Marketing How to personalise and improve the buying process Framework for developing an Omnichannel approach.
  • Marketing Technology and the Future of Digital Marketing Voice Marketing Automation and Al in Marketing AR, VR, Machine Learning Marketing to Gen Zs
  • Studying the overall digital marketing strategy of a company of the student’s choosing will be the project’s focus. The following sections make up the report: an overview of the industry and the firm, an analysis of the company’s marketing initiatives on digital channels, and conclusions and recommendations.

Course Faculty:

Their knowledgeable faculty, which consists of a team of academics and business professionals, will help you every step of the way.

Course Duration and Fees:

Duration of the duration is 1 year and for a fee-

Option 1: One-time full payment

USD 1,212.75 – Full fee payment

Admission processing fee- USD 14.70

Option 2: Term-wise fee payment

USD 336.88 – One term fee

Admission processing fee – USD 14.70

Placement Assistance:

Not available on the website

Scholarships Available:

Not offered on the website

Contact Details:

Phone no:18001025136

Career Opportunities after MBA in Digital Marketing in Austin

There are numerous career chances in this field due to the advent of digital marketing. You will be able to apply for managerial roles at digital marketing firms, prominent brands, MNCs, and new startups once you have completed an MBA in Digital Marketing or an equivalent course. Some of these job titles and starting salaries are listed below:

Job Profile Average Starting Salary
Digital Marketing Manager USD 6649.93
Advertising Manager USD 5921.81
Content Marketing Manager USD 7734.60
Client Servicing Manager USD 9305.70
Paid Media Manager USD 8943.14
SEO Manager USD 5800.95
Social Media Manager USD 4229.86
PR Manager USD 7009.49

In 2023, the average MBA salary in Austin is USD  4-7k in the marketing pitch, which will rise as demand for digital marketing services rises.



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Frequently Asked Questions

Q. How to get an MBA in Digital Marketing?

Ans: MBA Digital Marketing is a specialized program designed for students who want to learn about the numerous aspects of the digital marketing field. It is concerned with the expansion of various brands or products through various digital media platforms. In terms of personal and professional growth, this two-year program is recognized as one of the most sought-after MBA degrees. You can get an MBA by doing certain courses.

Q. Which Universities offer MBA in Digital Marketing Abroad to International Students?

Ans: An MBA in digital marketing overseas is a subject in which international students can stay current with technology and have multiple work options. The goal of digital marketing is to promote a service or product by raising awareness among those who utilize this technology. It is a two-year program, but several colleges and institutions around the world offer it as a one-year program The Digital Marketing course syllabus teaches a wide range of new concepts, media techniques, and creative learning, as well as marketing management.

Here are some universities that offer MBAs in digital marketing abroad to international students:

  • Nottingham Trent University
  • Webster University
  • Rice University
  • Bangor University
  • the University of South Wales
  • the University of Sunderland


Q.MBA in Digital Marketing in the US?

Ans: International students from all over the world want to study in the United States, and travellers and explorers want to know if Americans are as noisy and crazy as they appear on television (spoiler: they are). Being a student, on the other hand, brings you into contact with the world’s top-ranked and largest universities, which are eager to welcome students like you every year. The freedom that students have in America is not common in many other countries. Most majors do not need a declaration until the second year of study; keep in mind that many undergraduate degrees (bachelor’s) take four years to complete.


For students interested in learning more about the numerous aspects of the subject of digital marketing, there is a specialized program called MBA Digital Marketing. It is focused on the expansion of different companies or products using various digital media platforms. When it comes to advancing one’s career and one’s personal life, this two-year program is one of the most sought-after MBA degrees. Students are prepared for a job in the realm of technology and innovations through the MBA in Digital Marketing program

I hope this blog aids you in selecting the top MBA in digital marketing program in Austin.

Are you still confused? For a FREE counselling session where you may clear any of your questions about digital marketing, contact our academic counsellor at  or +91 9619958615.



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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


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