Best MBA in Digital Marketing in Austin-The Career Guide

Updated on: May 12, 2024
MBA in Digital Marketing in Austin

MBA in Digital Marketing in Austin has been on the rise in recent years, as more businesses recognize the importance of having a strong online presence. Austin’s prestigious universities offer top-notch MBA programs that equip you with the knowledge and skills needed to excel in the ever-evolving field of digital marketing.

These programs cover a wide range of topics, including search engine optimization, social media marketing, content marketing, email marketing, and analytics. Students learn how to develop effective digital marketing strategies, create engaging content, and analyze data to make data-driven decisions. 

They also gain hands-on experience through internships and real-world projects, allowing them to apply what they’ve learned in a practical setting. You can pursue careers as digital marketing managers, social media strategists, content marketers, or even start your own digital marketing agencies.

Overall, MBA in Digital Marketing in Austin is great and upcoming career path, offering a unique opportunity to gain cutting-edge knowledge and skills in a rapidly growing field.

mba mobile sticky

List of Institutes offering MBA in Digital Marketing in Austin

Digital Marketing Institute in Austin Course Duration Course Fee Google Reviews
IIDE – The Digital School 11 months 7727.22 USD 4.8
University of Texas at Austin – McCombs School of Business 2 years $ 110,000 4.6
St. Edward’s University – Munday School of Business 2 years $ 60,000 4.0
Texas State University – McCoy College of Business Administration 2 years $ 35,000 3.9
Huston-Tillotson University – College of Business and Technology 2 years $30,000 4.7
Concordia University Texas – College of Business    18 months $ 25,000 4.0
Texas A&M University – Central Texas   2 years NA 4.2
Austin Community College – Business Studies     2 years NA 4.0
Texas State Technical College – Business Management Technology 2 years NA 3.9
South University – College of Business 18 months $ 25,000 4.0

 

1. IIDE- Indian Institute of Digital Education

IIDE-Site-Logo

IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the most highly-rated MBA in Digital Marketing globally. 

Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life. 

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one.

Course Benefits

2 Specialisations After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing.
13+ Live Projects Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies.
28+ Industry Tools In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc
1-on-1 Mentorship Students can book a personal mentoring session with a trainer to solve their doubts & questions.

 

MBA in Digital Marketing Syllabus

SUBJECTS MODULES
Inbound Marketing Introduction to Digital Marketing
  Website Creation
  Search Marketing
Outbound Marketing Content Marketing
  Social Media Marketing & Management
  Video Marketing
Media Management & Automation Advanced Forms of Digital Marketing
  Integrated Marketing (Full Funnel Marketing)
Managerial Skills & Soft Skills Soft Skills
  Agency Skills
Compulsory Internship & Thesis Internship & Mentoring
Specializations Creative Strategy OR
  Performance Marketing
Capstone Project Thesis-like Final Practical Project

Digital Marketing Courses - IIDE Course Brochure
Digital Marketing Courses - IIDE Course Brochure

Course Faculty

Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing – Post Graduation Programme.

Course Duration & Fees 

IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long and the fees are USD 7727.22. This may seem expensive but with the average starting salary of graduates being USD 40,000 to 50,000 annually, the ROI is high. 

Note: IIDE conducts weekday as well as weekend batches for their PG in Digital Marketing program.

Scholarship Available

IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to USD 1200.87 based on merit.  

IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories- 


Placement Assistance
:

If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers assured placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.

mba alumni

 

Contact Details

Phone No.- +91 96199 58615
Email ID- admissions@iide.co
Website- iide.co/master-mba-digital-marketing/ 

2. University of Texas at Austin – McCombs School of Business

The McCombs School of Business at the University of Texas at Austin is renowned for its innovative programs and esteemed faculty. With a rich history of excellence spanning over a century, McCombs offers a vibrant learning environment and extensive resources for students pursuing an MBA. Located in the heart of Austin, a hub of technology and entrepreneurship, McCombs provides unparalleled opportunities for networking, internships, and career advancement. The school’s commitment to diversity and inclusion fosters a collaborative atmosphere where students from diverse backgrounds thrive. 

Course Name: MBA in Digital Marketing

Course Type: Offline – Full Time

Scholarships: Yes

MBA in Digital Marketing Course Syllabus:

  • Digital Marketing Fundamentals
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Pay-Per-Click (PPC) Advertising
  • Email Marketing
  • Data Analytics for Marketing
  • Brand Management in the Digital Age
  • Digital Marketing Strategy

Course Duration & Fees: 

Over a span of two years, tuition fees is 110000$ ; it is suggested to contact the institution for detailed information.

Contact Details:

Phone No: +1 (512) 471-5921

Email ID: admissions@mccombs.utexas.edu

3. St. Edward’s University – Munday School of Business

St. Edward’s University, home to the Munday School of Business, offers a personalized approach to education, fostering a tight-knit community and hands-on learning experiences. Located in the vibrant city of Austin, St. Edward’s provides a unique blend of academic excellence and real-world preparation. The Munday School of Business prepares students for success in a dynamic business landscape through innovative programs and a commitment to ethical leadership. With small class sizes and dedicated faculty, students receive individualized attention and mentorship, setting them up for success in their careers.

Course Name: MBA with Concentration in Digital Marketing

Course Type: Offline – Full Time

Scholarships: Yes

MBA in Digital Marketing Course Syllabus:

  • Digital Marketing Strategies
  • Social Media Management
  • Content Marketing
  • Mobile Marketing
  • E-commerce Strategies
  • Analytics for Digital Marketing
  • Digital Branding
  • Marketing Automation

Course Duration & Fees: 

Fees for the two-year program are subject to change; it is recommended to contact the institution for up-to-date details

Contact Details:

Phone No: +1 (512) 448-8400

Email ID: gradadmit@stedwards.edu

4. Texas State University – McCoy College of Business Administration

The McCoy College of Business Administration at Texas State University offers a dynamic learning environment with a focus on innovation and experiential learning. Located in the vibrant city of San Marcos, just south of Austin, Texas State provides students with opportunities for hands-on experience and collaboration with industry leaders. The MBA program with a specialization in Digital Marketing equips students with the skills and knowledge needed to excel in today’s digital business landscape. Through a combination of theoretical knowledge and practical application, students learn to develop and implement effective digital marketing strategies to drive business success.

Course Name: MBA with Specialization in Digital Marketing

Course Type: Offline – Full Time

Scholarships: Yes

MBA in Digital Marketing Course Syllabus:

  • Digital Marketing Fundamentals
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Pay-Per-Click (PPC) Advertising
  • Email Marketing
  • Data Analytics for Marketing
  • Digital Marketing Strategy and Planning
  • Marketing Analytics

Course Duration & Fees:

Duration: 2 years, Fees: Approx. $35,000

Contact Details:

Phone No: +1 (512) 245-1993

Email ID: mccoygrad@txstate.edu

5. Concordia University Texas – College of Business

The College of Business at Concordia University Texas offers a student-centered approach to education with a focus on experiential learning and real-world application. Located in Austin, Texas, Concordia provides students with a supportive community and opportunities for professional growth. The MBA program with a specialization in Digital Marketing prepares students for leadership roles in the digital age by equipping them with the knowledge and skills needed to navigate the rapidly evolving field of digital marketing.

Course Name: MBA with Specialization in Digital Marketing

Course Type: Online – Full Time

Scholarships: Yes

MBA in Digital Marketing Course Syllabus:

  • Digital Marketing Fundamentals
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Content Marketing
  • Email Marketing
  • Data Analytics for Marketing
  • Digital Marketing Strategy and Planning
  • E-commerce Strategies

Course Duration & Fees: 

Tuition for a 18 Months MBA program varies around 25000& ; please contact the institution directly for specific fee details.

Contact Details:

Phone No: +1 (512) 313-3000

Email ID: onlineadmissions@concordia.edu

6. Texas A&M University – Central Texas

Texas A&M University-Central Texas offers a diverse and inclusive learning environment with a focus on academic excellence and career readiness. Located in Killeen, Texas, TAMUCT provides students with opportunities for hands-on learning and professional development. The MBA program with a concentration in Digital Marketing prepares students for leadership roles in the digital age by providing them with the knowledge and skills needed to develop and implement effective digital marketing strategies.

Course Name: MBA with Concentration in Digital Marketing

Course Type: Online – Part Time

Scholarships: No

MBA in Digital Marketing Course Syllabus:

  • Digital Marketing Fundamentals
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Pay-Per-Click (PPC) Advertising
  • Email Marketing
  • Data Analytics for Marketing
  • Digital Marketing Strategy and Planning
  • Marketing Analytics

Course Duration & Fees: 

Duration: 2 years, Fees: Approx. $20,000

Contact Details:

Phone No: +1 (254) 519-5437

Email ID: graduate.studies@tamuct.edu

7. Austin Community College – Business Studies

Austin Community College (ACC) offers affordable and accessible education with a focus on student success and community engagement. The Business Studies program at ACC provides students with a solid foundation in business principles and prepares them for a variety of career paths. The Associate Degree in Business Administration with a concentration in Digital Marketing offers students the opportunity to gain hands-on experience and develop practical skills in digital marketing strategies and techniques.

Course Name: Associate Degree in Business Administration with Concentration in Digital Marketing

Course Type: Offline – Part Time

Scholarships: Yes

MBA in Digital Marketing Course Syllabus:

  • Introduction to Digital Marketing
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Content Marketing
  • Email Marketing
  • Digital Advertising
  • Web Analytics
  • Digital Marketing Strategy

Course Duration & Fees: 

For a two-year duration, tuition costs 6000$ ; kindly reach out to the institution for precise fee information.

Contact Details:

Phone No: +1 (512) 223-7000

Email ID: admissions@austincc.edu

8. Texas State Technical College – Business Management Technology

Texas State Technical College (TSTC) offers industry-focused education with a mission to prepare students for success in the workforce. The Business Management Technology program at TSTC provides students with a practical education in business fundamentals and management principles. With a focus on hands-on learning and real-world experience, TSTC equips students with the skills they need to thrive in today’s competitive business environment. 

Course Name: Associate of Applied Science in Business Management Technology with Concentration in Digital Marketing

Course Type: Offline – Full Time

Scholarships: Yes

MBA in Digital Marketing Course Syllabus:

  • Principles of Marketing
  • Digital Marketing Fundamentals
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Email Marketing
  • Digital Advertising
  • Web Analytics
  • Digital Marketing Strategy

Course Duration & Fees: 

Over the course of two years, fees can vary and is approx 8000$ ; for accurate details, it’s best to get in touch with the institution.

Contact Details:

Phone No: +1 (254) 867-4864

Email ID: admissions@tstc.edu

9. South University – College of Business

South University offers a student-centered approach to education with a focus on academic excellence and career readiness. The College of Business at South University provides students with a comprehensive education in business principles and prepares them for success in today’s global marketplace. With a commitment to innovation and excellence, South University equips students with the knowledge and skills they need to thrive in their chosen fields. The MBA program with a concentration in Digital Marketing prepares students for leadership roles in marketing and advertising, with a focus on digital strategies and techniques.

Course Name: MBA with Concentration in Digital Marketing

Course Type: Online – Full Time

Scholarships: Yes

MBA in Digital Marketing Course Syllabus:

  • Digital Marketing Fundamentals
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Pay-Per-Click (PPC) Advertising
  • Email Marketing
  • Data Analytics for Marketing
  • Digital Marketing Strategy and Planning
  • E-commerce Strategies

Course Duration & Fees: 

With a duration spanning 18 Months, tuition rates may vary and are approx 25000$ ; contacting the institution is recommended for precise fee details.

Contact Details:

Phone No: +1 (888) 444-3404

Email ID: admissions@southuniversity.edu

Career Opportunities after an MBA in Digital Marketing in Austin 

An MBA in Digital Marketing from Austin opens up a myriad of career opportunities in the vibrant business landscape of the city. Graduates can pursue roles such as Digital Marketing Manager, Social Media Strategist, SEO Specialist, Content Marketing Manager, or Data Analyst. These positions span across industries including technology, e-commerce, healthcare, and entertainment. With the skills acquired during their studies, graduates are well-equipped to lead marketing initiatives, drive business growth, and adapt to the ever-evolving digital landscape. 

Here’s a table showcasing various career paths in digital marketing:

Digital Marketing Role Average Annual Salary in Austin
(USD$)
SEO Specialist $55,000 – $75,000
Content Strategist $60,000 – $80,000
Digital Advertising Manager $65,000 – $85,000
Email Marketing Manager $55,000 – $75,000
E-commerce Manager $65,000 – $85,000
Web Analytics Specialist $60,000 – $80,000

 

mba mobile sticky

FAQ – Frequently Asked Questions

Q. What are the admission requirements for an MBA in Digital Marketing program in Austin?

Admission requirements vary by institution but typically include a bachelor’s degree, GMAT or GRE scores, letters of recommendation, a statement of purpose, and relevant work experience. Some programs may also require interviews or portfolios.

Q. Is work experience in marketing necessary for admission to an MBA in Digital Marketing program?

While work experience in marketing can be beneficial, it’s not always a requirement for admission. Many programs welcome students from diverse backgrounds, including those with experience in other fields who are looking to transition into digital marketing.

Q. How long does it take to complete an MBA in Digital Marketing program in Austin?

The duration of MBA programs varies, but most full-time programs typically take around 2 years to complete. Part-time or online programs may offer more flexible timelines, ranging from 2 to 4 years depending on the course load.

Q. What career opportunities can I pursue with an MBA in Digital Marketing in Austin?

Graduates can pursue various career paths including Digital Marketing Manager, Social Media Strategist, SEO Specialist, Content Marketing Manager, Data Analyst, and more. These roles span across industries such as technology, healthcare, e-commerce, and entertainment.

Q. Are there scholarships available for MBA in Digital Marketing programs in Austin?

Many institutions offer scholarships and financial aid options for eligible students. Prospective students should check with the specific program or university for details on available scholarships, grants, and other funding opportunities.

Q. Can I pursue an MBA in Digital Marketing online while working full-time in Austin?

Yes, several institutions offer online or part-time MBA programs in Digital Marketing, allowing students to balance their studies with work commitments. These flexible programs often feature asynchronous coursework and may require periodic on-campus residencies or virtual meetings.

Conclusion

In conclusion, pursuing an MBA in Digital Marketing in Austin offers a transformative educational experience tailored to the demands of today’s digital economy. Austin’s vibrant tech ecosystem, coupled with renowned educational institutions like the University of Texas at Austin and St. Edward’s University, provides an ideal environment for aspiring marketers to thrive. These programs not only offer a comprehensive curriculum but also foster a culture of innovation, collaboration, and hands-on learning.

The flexibility of many programs, including part-time and online options, accommodates the diverse needs of students, allowing them to balance their studies with professional and personal commitments. This adaptability is essential in an industry characterized by rapid change and innovation.

Furthermore, the career opportunities for graduates of MBA programs in Digital Marketing are abundant and diverse. From leading digital marketing campaigns to analyzing consumer data and optimizing online presence, graduates are equipped with the skills and knowledge needed to excel in a variety of roles across industries.

In essence, an MBA in Digital Marketing in Austin equips students with the strategic mindset, technical expertise, and practical experience necessary to navigate the complexities of the digital landscape and drive business growth in an increasingly interconnected world. It’s a gateway to a rewarding and impactful career at the forefront of marketing innovation.

 

Share post via

Q

Q

Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Posts