Master’s in Business Administration (MBA) is in high demand. From freshers to leaders, everyone is required to upskill. It helps you develop leadership skills, business principles, and professional networking and makes you job-ready. It gives you a push that is essential for entering and sustaining the market. MBA programs provide students with the chance to network with other professionals and alumni, which can lead to valuable connections and job opportunities. It aims to develop problem-solving skills, decision-making abilities, and strategic thinking and also focuses on developing leadership skills, which can be beneficial in a wide range of business and management roles.
We will solve your queries for MBA in Digital Marketing at Alexandria in this blog. It provides you the list of the best colleges offering an MBA in Digital Marketing at Alexandria, including the necessary details such as the eligibility criteria, the application process, curriculum, duration, fees, placement and etc.
But first, let us look at why one needs a degree in MBA in Digital Marketing.
Scope of MBA in digital marketing in Alexandria
Digital marketing is the use of digital channels, such as the Internet, social media, search engines, mobile devices, and other digital platforms, to promote products, services, or brands. The scope of digital marketing is broad and encompasses many different tactics and strategies.
Digital marketing consists of various areas such as Search engine optimization (SEO), Pay-per-click advertisement, Social media marketing, Content marketing, E-mail marketing, influencer marketing, video marketing, affiliate marketing, and E-commerce marketing.
Alexandria is a city located in the northern part of Egypt, and it has a rich history and cultural heritage. It is a tourist destination, and businesses in the city can benefit from the influx of tourists. Hotels, restaurants, and shops can all generate revenue from tourism. It is the second largest city in Egypt and also a major port in the country attracting many corporates and MNCs. Such companies require to utilize digital marketing to drive more sales and profits.
Hence the scope is tremendous as more and more companies require a stronger hold in the digital world.
From the picture above we see that there are many job opportunities available in Digital Marketing in Alexandria. To be a part of the best MNCs and to achieve a high figure salary, one must complete their MBA in digital marketing in Alexandria from a reputed university which can ensure placements.
After understanding the scope of digital marketing, let us know who is qualified for applying to an MBA programme.
Eligibility Requirements for an MBA in digital marketing in Alexandria
The basic requirements for pursuing MBA in Digital Marketing are as follows –
- Educational Qualifications -The student interested in MBA in Digital Marketing in Alexandria must have completed a bachelor’s degree in any discipline from a recognized board with good grades.
- Certificates– He/She should possess English language proficiency certificate programs like EILTS or TOEFL scores for admission.
- Work Experience– Some universities may ask for work experience (3 years and above) with a recognized employer certificate.
- Entrance Exam– Some universities may ask for entrance exam score card like GMAT or GRE. This criterion depends upon the university.
Eligibility criteria vary for different universities, hence it is advisable to check the exact criteria from the official website of the university.
But the basic criteria remain that you have to complete your bachelor’s degree in order to enroll in an MBA course for digital marketing. To make sure that you are interested in digital marketing and to get an idea about the field, it is recommended to complete a short-duration course that clarifies your basic concepts and gives you an idea of the field. You can enroll in such a kind of course at IIDE’s 4-month advanced online digital marketing course.
How to apply for MBA in digital marketing in Alexandria?
Following are the steps for applying to an MBA course in Digital Marketing in Alexandria –
- Choose your desired business school
- Select between online vs on-campus MBAs
- Prepare your transcript of records – take time to prepare official transcripts as evidence of your previous studies and achievements.
- Fill up your application form – Fill in the application form of the respective institutes and provide all necessary details.
- Entrance Test– You will need to attempt the entrance test required by the institute.
- Prepare for Admission Interview – After submitting all your documents, it’s likely you will be invited to participate in an admission interview. Some institutions prefer an online video interview, some will ask you to present yourself on campus. You should be clear about why you have chosen this specialization and university.
- Check your deadline and application fees.
On passing all the criteria, you will be accepted into the programme and will receive your acceptance letter from the university!
Here are the top 5 universities you may be interested to apply for MBA in Digital Marketing in Alexandria. We have carefully selected the best universities which guarantee a placement in the top reputed companies.
Top 5 Colleges for MBA in digital marketing in Alexandria in 2023
1. IIDE
IIDE’s 11-month MBA-level Postgraduate Program in Digital Marketing is one of the highly-rated MBAs in Digital Marketing in Alexandria.
Established in 2016, IIDE has become a leading digital marketing institute in India as well as globally. It is awarded as the best digital marketing institute by World Education Congress.
Their courses challenged learners to learn in a new way, unlike traditional courses where the curriculum is fixed and students are taught from PPTs, IIDE believes in a customized, concise, and real-world relevant curriculum. They have trained more than 235,000 learners across the globe.
Course Highlights:
| 2 Specialisations | After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing. |
|---|---|
| 13+ Live Projects | Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies. |
| 28+ Industry Tools | In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc |
| 1-on-1 Mentorship | Students can book a personal mentoring session with a trainer to solve their doubts & questions. |
Course Syllabus:
| SUBJECTS | MODULES |
|---|---|
| Inbound Marketing | Introduction to digital marketing |
| Website creation | |
| Search Marketing | |
| Outbound Marketing | Content Marketing |
| Social Media Marketing & Management | |
| Video Marketing | |
| Media Management & Automation | Advanced Forms of Digital Marketing |
| Integrated Marketing (Full Funnel Marketing) | |
| Managerial Skills & Soft Skills | Soft Skills |
| Agency Skills | |
| Compulsory Internship & Thesis | Internship & Mentoring |
| Specializations | Creative Strategy OR |
| Performance Marketing | |
| Capstone Project | Thesis-like Final Practical Project |
Course Faculty:
- Jaideep Doshi – has worked in Unilever, Dove, Surf Excel, etc. (8+ years of experience)
- Soham Bhagnari – has worked in Disney+Hotstar, Hershey’s, Castrol etc. (15+ years of experience)
- Karan Singh – has worked with Asian Paints, Volkswagen and etc. (10+ years of experience)
- Akshay Gurnani – has worked with Schbarg, Tinder, Fevicol, etc. (8+ years of experience)
Course Duration & Fees:
IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long and the fees are INR 88,983 + Taxes. You can avail of the 0% EMI Option as well. This may seem expensive but with the average starting salary of graduates being very good, the ROI is high.
Note: IIDE conducts weekday as well as weekend batches for their PG in Digital Marketing program.
Scholarship Available:
IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship based on merit.
Placement Assistance:
IIDE offers 100% placement based on your performance. Here are the top companies in which IIDE’s alumni are placed – Performics Convonix, Purple.com, WebEngage, Madison World and etc.
Contact Details:
Phone No.- +91 96199 58615
Email ID- admissions@iide.co
Website- https://iide.co/
2. German University in Cairo
German university in Cairo/Deutsche Universität in Kairo, Egypt has been established in 2002 in cooperation with the State Universities of Ulm and Stuttgart. The German University in Cairo is an independent, non-profit-oriented Egyptian private institution, managed by a consortium of Germans and Egyptians
Course Highlights:
The GUC offers globally recognized and outstanding curricula to its students. These programmes are instructed by professors, Ph.D. holders, and scholars of recognized research at the international level. They offer online courses too.
Course Syllabus:
- Leadership and Organization
- Finance Principles
- Economics
- Quantitative Methods
- Marketing management
- Managerial Accounting
- Strategic Management
- International Marketing
Course Duration & Fees:
It is a one-year programme and the tuition fee is EGP 1,007,767. One can also take up their online course which is of 15 weeks.
Placement Assistance:
You can connect with the university using the contact details below to get details regarding the placements.
Contact Details:
Phone No- +202 27589990-8
Address- German University in Cairo, New Cairo City, Main Entrance El-Tagamoa El-Khames.
3. Guglielmo Marconi University
GMU is the first Italian Open University officially recognized by the Italian Ministry of Education. The education model is based upon the European learning process ‘Bologna Process’ which is aimed at enhancing the learning technologies for students, guaranteeing a high-quality education and facilities, as well as an international approach and a high–level research.
They offer online courses for Masters in Digital Marketing.
Course Highlights:
Guglielmo Marconi University promotes:
- Academic and Professional Growth
- Innovative learning and research methodologies
- Worldwide access to Higher Education
- Interdisciplinary Degree Programs
- Qualified Faculty and Staff members
Course Syllabus:
- Module 1: Marketing Theory
- Module 2: Digital Marketing Management
- Module 3: Marketing Practice
- Module 4: Communication & Media
- Module 5: Final Thesis
Course Duration & Fees:
The course is of 1 year with 60 ECTS (European Credit Transfer and Accumulation System) and 45 Quarter credits. The tuition fee for the Master’s in Digital Marketing is EGP 14,405,928
Placement Assistance:
You can connect with the university using the contact details given below to know about the placements.
Contact Details:
Phone No- +39-06-37725506
Address- Via Plinio, 44
00193 Rome, Italy
INTERNATIONAL STUDENTS OFFICE
E-mail- admissions@gmuonline.org
4. Sprint Zeal
Established in 2011, Sprint Zeal is a reputed university that is recognized globally. It is awarded the Best Emerging E-learning Training by the DNA (Daily News and Analysis) and Stars of the Industry Group. They offer training programs, exam prep sessions and classes for learners aiming to enhance their careers and gain new skills with certifications.
Course Highlights:
- Accredited Courseware – Most of their training courses are accredited by the respective governing bodies.
- Assured Classes – All of their training courses are assured & scheduled dates are confirmed to run by SMEs
- Expert Instructor-Led Programs – They have highly experienced instructors to train students.
Course Syllabus:
- Basics of digital marketing
- Search Engine Optimization (SEO)
- Introduction to Pay Per Click (PPC)
- Understanding Web Analytics
- Mastering Social Media Marketing
- Website Management
- Ad Testing
- Ad Campaigns and Marketing
- Web Analytics
- URL Management
- Exploring Brand Management
- Hands-on Learning with Digital Marketing Projects
- Advanced Email Marketing
- Advanced Content Marketing
- Advanced Mobile Marketing
Course Duration & Fees:
The Digital Marketing program (PG Diploma) of sprint zeal is covered over 48 sessions over 18 months, and the fee for the same is EGP 25,439.
Placement Assistance:
With their certification and degree one can easily get jobs at well-paying companies but the university doesn’t guarantee any placement assistance.
Contact Details:
Phone No.- +91-9711629701
Email ID-Support @ Sprintzeal.Com
Website- https://www.sprintzeal.com/
5. Elegant Professional and Management Development
Elegant Professional and Management Development is a trusted training provider and reputed institute in Alexandria. They offer training programs on various digital skills and courses such as programming, web development, design, digital marketing, and languages.
Course Highlights:
- Their training is stretching, motivating and tailored to the individual learner.
- They develop and deliver training courses for organisations and companies.
- They impart quality training in various educational fields and help students improve their careers by acquiring advanced knowledge.
- Low student-to-teacher ratio which helps in clearing doubts and getting a good understanding of the subject.
Course Syllabus:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- What is OFF-Page Optimization
- Search Engine Algorithms
- Google Adwords, Google Analytics
- Google AdWords, PPC & Budget Optimization
- Google Analytics
- Social Media Marketing
- What is On-Page Optimization
Course Duration & Fees:
Elegant offers live online virtual digital marketing course (Diploma) which covers in-depth knowledge. The duration of this course is 12-16 months and the fee is EGP 6000.
Placement Assistance:
With their certification and degree one can easily get jobs at well-paying companies but the university doesn’t guarantee any placement assistance.
Contact Details:
Email- info@elegant-training.ae
Website- www.elegant-training.ae
Career Opportunities after MBA in digital marketing in Alexandria
Few students and professionals complete MBA and the ones which do, achieve wonders in their field. MBA in digital marketing in Alexandria is still a niche field and not many universities haven’t started offering an MBA programme in it. You will be able to apply for managerial positions in digital marketing agencies, leading brands, MNCs, and emerging startups. Some of those job roles and average starting salaries have been mentioned below-
- Digital marketing Manager – EGP 906,000 (per annum)
- Search Engine Optimization Manager – EGP 111,600 (per annum)
- Social Media Manager – EGP 84,436 (per annum)
- Digital marketing Analyst – EGP 111,360 (per annum)
- E-commerce manager – EGP 121,200 (per annum)
- Digital Marketing Consultant – EGP 163,272 (per annum)
- Digital Marketing Specialist – EGP 144,579 (per annum)
- Assistant Brand Manager – EGP 221,000 (per annum)
For more insight into the career opportunities after MBA, Check out a blog dedicated to this topic!
FAQs
Q. What are the eligibility criteria for MBA in digital marketing in Alexandria?
Ans. The basic requirement is to complete a Bachelor’s degree in the field of marketing or commerce. Having a certain amount of work experience helps in the application of the process.
Q. How much does MBA in digital marketing cost in Alexandria?
Ans. An MBA in digital marketing in Alexandria varies from university to university, the average fee is EGP 160,000.
Q. Is MBA useful for digital marketing?
Ans. There has been an immense increase in the demand for digital marketing professionals.MBA in digital marketing is a course of 12 – 24 months and covers the in-depth branches of digital marketing like social media marketing, branding, promotion, advertising, etc.
Q . What are the strategies of digital marketing?
Ans: Strategies of digital marketing include many things. It helps us in making a plan for achieving our ultimate goal. It focuses on defining our goal and selecting the right audience and then implementing the plan with the available resources.
Q. Is digital marketing salary good?
Ans. Professionals take time to climb up the ladder and earn good salary figures. After 5-6 years one can expect to earn up to EGP 300,000 – 420,000.
Conclusion
In today’s world, digital marketing has taken over the field of marketing by storm as there is a need for online presence by almost every company and major corporation. The field of digital marketing is constantly growing and evolving, creating many job opportunities for individuals with the right skills and experience.
An MBA in digital marketing in Alexandria would definitely be a valuable skillset and help you land a job. Moreover, there is a tremendous opportunity for beginners.
Hope this blog helped you narrow down your research for the best university for an MBA in digital marketing in Alexandria.
Still confused? Talk to our academic counsellor at admission@iide.co or +91 9619958615 for a FREE counselling session where you can clear all your doubts regarding digital marketing.
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