Air India’s marketing strategy focuses on repositioning the airline as a premium global carrier with a proudly Truly Indian identity. Powered by the Vihaan.AI transformation, it blends heritage with modernity through new aircraft, improved service, and emotionally driven campaigns like Change is in the Air and That’s Air India Now. From the refreshed Maharaja mascot to digital, OOH, TV, and loyalty touchpoints, every channel works together to rebuild trust and present Air India as a world-class airline with an authentic Indian soul. Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Priti Bejadi, She is a student in IIDE’s Post Graduate Digital Marketing Program (May 2025 batch). If you found this helpful, feel free to reach out to Priti Bejadi to send a quick note of appreciation for her fantastic research – she’ll appreciate the kudos!

Airtel’s marketing strategy focuses on digital-first engagement through the Airtel Thanks App and rewards, strategic 5G partnerships, strong network infrastructure, and targeted advertising. It also emphasizes building brand loyalty with OTT subscriptions, cashback offers, and Airtel creates a one-stop digital hub. Airtel’s marketing strategy uses SEO, influencer marketing, Google Ads, Meta Ads, OTT platforms like Disney+ Hotstar and Amazon Prime. Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Shailja Agrawal. She is a current student in  IIDE's Post Graduate Program in Digital Marketing & Strategy (March 2025 Batch). If you find this case study helpful, feel free to reach out to Shailja Agrawal and send a quick note of appreciation for her fantastic research - she’ll appreciate the kudos!

Patagonia’s marketing strategy heavily relies on storytelling, sustainability-driven campaigns, and community engagement rather than traditional advertising. Patagonia spends less than 1% of revenue on paid media and instead invests in content, activism, and word-of-mouth marketing, proving that authenticity sells.

In a previous article, we saw the marketing strategy of Wysa, an Indian-based AI-enabled mental health application. In this article, we’ll discuss Sainsbury’s – a supermarket chain established in the United Kingdom.The main objective of Sainsbury’s is to be fair with their suppliers and make a trustee environment, and that’s why Sainsbury’s keeps their first priority to provide the best food at a fair price and not focus on short-term gains.So, today everyone is working digitally and Marketing has become the backbone of all companies in this digital world. So if you want to learn marketing you can check out this Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.Now, in this blog, we will be learning the detailed marketing strategy of Sainsbury’s. Before moving towards the marketing strategy of Sainsbury’s, firstly let’s look at the company’s story, target audience and digital presence.