Jobs After MBA in Digital Marketing in Shimla: Guide

What is an MBA in Digital Marketing?

MBA stands for Master of Business Administration. It is a postgraduate degree program that focuses on business and management education. In simple terms, an MBA is a postgraduate degree that teaches advanced business skills and knowledge to help students become successful business leaders. MBA in Digital Marketing course provides students with the right skills and information that they need to create effective digital marketing campaigns for a brand or a company.

As Digital Marketing has become a need of today’s online era the demand for digital marketing graduates is much needed. MBA in Digital Marketing is a specialization of MBA in the field of digital marketing that focuses specifically on digital marketing strategies, techniques, and technologies.

Need for Digital Marketing Jobs in Shimla

As digital marketing continues to grow in importance for businesses of all sizes, it is likely that the scope for jobs after MBA in digital marketing in Shimla will continue to increase. Shimla is known as a tourist place and the city has a lot of potential in the field of digital marketing as many businesses are looking to expand their online presence and reach a wider audience. Additionally, many e-commerce companies are also growing in Shimla, which is in need of MBA jobs in the digital marketing field to help them drive sales and increase their online visibility.

Why choose an MBA in Digital Marketing in 2023?

• High demand for digital marketing professionals:

The demand for digital marketing professionals is on the rise along with the rise of the internet and the digital era. Now it’s mostly about the marketing game played online and in coming years offline marketing and advertising will soon erode. Digital marketing has become an essential part of any company’s marketing strategy, as it provides organizations with the opportunity to reach a large and diverse audience through online platforms.

This has led to a high demand for professionals especially MBA in Digital Marketing graduates who have a deep understanding of digital marketing and the latest trends and tools in the industry. And an MBA in Digital Marketing can open doors to a wide range of career opportunities.

• Data-driven approach:

The data-driven approach in digital marketing refers to the use of data analysis and insights to inform and guide marketing decisions and strategies. This approach involves collecting, analyzing, and interpreting data to gain a deeper understanding of customers and their behaviors, preferences, and buying patterns. This information is then used to target the right audience with the right message, at the right time, through the right channels.

Digital marketing jobs rely heavily on data and analytics, and an MBA in Digital Marketing will provide you with the skills to gather, analyze, and interpret data to make informed decisions and optimize digital marketing campaigns. With the ever-increasing importance of data and technology in digital marketing, the data-driven approach is becoming increasingly important for success in the industry.

• Strategic thinking:

Strategic thinking and planning are crucial in digital marketing as they allow professionals to create and implement a plan that effectively leverages digital channels to reach and engage the target audience, drive conversions, and ultimately, achieve business goals. An MBA in Digital Marketing will provide a comprehensive understanding of how digital marketing fits into the broader business strategy and how it can be aligned with other functions such as sales, finance, and operations.

• Greater earning potential:

With the increasing importance of digital marketing in businesses and organizations, the demand for skilled professionals has been rising. This, in turn, has led to a rise in salaries and greater earning potential for those in the field. Digital marketing professionals with the right skills, experience, and certifications can command high salaries, bonuses, and benefits. Furthermore, the field offers numerous opportunities for career advancement and growth, allowing professionals to further increase their earnings over time. Digital marketing professionals with an MBA are likely to earn more than those without, allowing you to increase your earning potential. 

• Future outlook:

As technology continues to evolve and play an ever-increasing role in business and marketing, the demand for skilled digital marketing professionals moreover MBA graduates in the same, is expected to remain high. The proof of this can be seen in the growing number of businesses and organizations investing in digital marketing, as well as the increasing number of digital marketing jobs being created. The future outlook for digital marketing is bright and offers numerous opportunities for growth and success.

Best Jobs after MBA in Digital Marketing in Shimla

• Digital Marketing Manager

Average Salary – ₹5.5 Lakhs per annum

As a digital marketing manager, you must have a good understanding of the latest marketing strategies and tools. You will be in charge of running digital marketing campaigns, right from scratch and building up on the idea with execution. Digital marketing managers are responsible for developing and implementing digital marketing strategies for their organizations.

They are who handle all the marketing done digitally and are responsible for managing the work and strategies to be implemented. A digital marketing manager may also work along with the entire marketing team to make campaigns. They may oversee a team of digital marketing professionals and work closely with other departments to ensure that digital marketing efforts align with overall business goals.

• Social Media Manager

Average Salary – ₹5 Lakhs per annum

Social media managers are responsible for creating, managing, measuring, and administering social media campaigns. They handle all the engagement campaigns and posts online for any social media. They may manage multiple social media platforms across all the famous channels like Facebook, Instagram, Twitter, and Linkedin and work with other departments to ensure that social media efforts are working well and what else can be done to improve the same. Their main responsibility is to come up with some really great eye-catching visuals designed for posts, reels or stories to attract customers and target audiences for better people engagement and increase followers on social media platforms.

• Search Engine Optimization (SEO) Manager

Average Salary – ₹5 Lakhs per annum

A search engine optimization manager commonly called an SEM is responsible for paid ad campaigns on search engines. They need to make the advertisement most cost-effective so as to get more people in less amount of money being spent i.e. they also handle the budget for advertising campings. SEO managers are also responsible for optimizing websites and digital content to improve search engine rankings. They may conduct keyword research, analyze website analytics, and make recommendations for improving search engine visibility. Their work is to make their website or product to be on the top of a particular and related keyword search.

• PPC (Pay-Per-Click) Manager 

Average Salary – ₹10 Lakhs per annum

PPC managers are responsible for managing and optimizing pay-per-click advertising campaigns and overseeing accounts on search engines. They may conduct keyword research, create ad copy, and analyze campaign performance to make recommendations for improving results. The PPC Manager is responsible for developing the strategy for the PPC campaigns, researching and selecting keywords, setting bids, creating and managing ad copy, and tracking and analyzing the results of the campaigns. The goal of a PPC Manager is to maximize the return on investment for the business and drive relevant traffic to the website. PPC Manager has a deep understanding of search engines and how they work, experience with bid management tools, and a strong analytical skillset to measure and optimize campaigns.

• Content Marketing Manager

Average Salary – ₹5.5 Lakhs per annum

The Content Marketing Manager is responsible for researching and understanding the target audience, creating content plans and calendars, developing and producing written, visual, and multimedia content, and overseeing the distribution and promotion of the content. They also analyze and measure the success of the content marketing efforts and work done, and make adjustments as necessary to improve results. A successful Content Marketing Manager is a creative problem solver with excellent writing, editing, and communication skills. They are knowledgeable about search engine optimization (SEO), and social media marketing, and have a deep understanding of the target audience and their needs and interests.

• E-commerce Manager

Average Salary – ₹7 Lakhs per annum

An E-commerce Manager is responsible for overseeing the online sales and marketing of a business. They develop and execute e-commerce strategies, manage the e-commerce website, and ensure a positive customer experience. They analyze online sales trends, monitor website traffic, and work with different departments to achieve online sales goals. The E-commerce Manager must stay updated on the latest e-commerce technologies and trends, have knowledge of digital marketing, and be able to handle multiple projects effectively. They play a crucial role in driving online sales, creating a positive customer experience, and ensuring the success of the e-commerce operations of a company.

• Digital Marketing Analyst

Average Salary – ₹3.5 Lakhs per annum

A Digital Marketing Analyst is a professional responsible for analyzing, tracking and reporting the success of digital marketing campaigns. They use data to make informed decisions about how to optimize campaigns for maximum impact and return on investment. They have a deep understanding of digital marketing tools and platforms, such as Google Analytics, social media, and email marketing. In addition to analyzing data, a Digital Marketing Analyst may also be involved in creating and executing digital marketing campaigns. This includes creating content, coordinating with other teams, and measuring the success of campaigns. A Digital Marketing Analyst must be highly analytical and possess strong problem-solving skills.

• Email Marketing Manager

Average Salary – ₹4 Lakhs per annum

An Email Marketing Manager is responsible for creating, executing, and managing email marketing campaigns. They work to build relationships with customers and promote brand awareness through personalized, targeted email communications. This may include newsletters, promotional offers, and other types of content. An Email Marketing Manager must have a strong understanding of email marketing best practices, including opt-in requirements, deliverability, and email design.

They use this knowledge to create effective email campaigns that drive engagement and conversions. An Email Marketing Manager must be highly organized and able to manage multiple projects at once. Email Marketing Manager plays a crucial role in building and maintaining relationships with customers through effective email marketing campaigns, and driving business growth through increased engagement and conversions.

Why the Demand for Digital Marketing Jobs in Shimla?

• Increase in Internet penetration: 

With more and more people in Shimla gaining access to the internet, the demand for digital marketing jobs in Shimla will increase as businesses look to reach their target audience online and business expansion. And with Shimla being a massive tourist destination in India the searches on the internet will keep on growing as people tend to now research on their own about their trips, places to stay, where to eat and so on. This massive increase of people using the internet will surely lead to many businesses going online and thus more demand and jobs in digital marketing in Shimla.

• Shift towards online shopping:

With the increasing accessibility of the internet and mobile devices, Indian consumers are embracing online shopping with open arms. With more and more people in Shimla and India as a whole shopping online, businesses in Shimla will need to increase their digital presence to attract and retain customers for their betterment and cervical in this competitive business scene.

The convenience that online shopping provides to the customer will always be unmatched and with online e-commerce leaders making it easier to try products with no-hassle exchange and returns the online shopping industry is looking to be an evergreen industry. Furthermore, the COVID-19 pandemic has accelerated the shift towards online shopping, as people are opting for contactless and safe shopping experiences. This trend is expected to continue even after the pandemic subsides, as consumers have realized the benefits of online shopping and are likely to continue using it in the future.

• Growth of small and medium businesses:

The growth of small and medium businesses in Shimla has been a positive trend, creating new jobs and contributing to the local economy. With continued support from the government with the schemes and funds or grants being allotted to many companies these days and the increasing use of technology, this trend is likely to continue in the future. As more small and medium businesses in Shimla see the potential to expand their company or brand, they will need to increase their digital marketing efforts to reach new customers and grow their business. MBA jobs in Shimla will surely surge in demand due to this uprising of small and medium businesses.

• Need for cost-effective marketing:

With the exponential rise of business, marketing, and jobs in Shimla the need for cost-effectiveness will become the game-changer. As the cost of traditional old-school marketing methods increases and becomes less effective, businesses in Shimla will turn to digital marketing as a more cost-effective way to reach their target audience. Most small and medium businesses have limited budgets for marketing and advertising, making cost-effective marketing strategies a must. Cost-effective digital marketing is a critical aspect of any business strategy, and companies that adopt these strategies are likely to have more success in reaching their target audience and achieving their marketing goals.

• Increase in mobile usage:

With the proliferation of affordable smartphones and the rapid expansion of mobile networks, mobile usage has become widespread across the country. India now has one of the largest and fastest-growing mobile markets in the world, with over 900 million active mobile users as of 2021. With the increasing use of mobile devices in Shimla, businesses will need to optimize and work on their digital marketing efforts for mobile to reach their target audience with categorical data starting from kids to senior citizens and Gen-Z being the most populous audience who are spending the most amount of time online whether to learn or to enjoy. This is where Digital Marketing professionals will come into the picture.

• The rise of digitalization:

The rise of digitization has brought about numerous changes in the way businesses operate in Shimla and across the world. With more and more people turning to the internet for information, products, and services, it has become essential for businesses to have an online presence. This is where digital marketing comes in. With the rise of digitalization and technology, businesses in Shimla are becoming more aware of the importance of digital marketing in order to compete in a digital-first world. This is why the demand and need for digital marketing jobs will increase in Shimla whether it’s for a digital marketing manager or an SEO manager.

Where can you learn Digital Marketing?

The question “Where can I learn digital marketing?” must have come to your mind if you are really planning to make a career out of it. If you want a digital marketing job and need the right skills, you must learn digital marketing from a proctored and structured institution or platform. Now, there’s nowhere you need to like except IIDE when it comes to learning digital marketing. IIDE has recently started its 11-month PG program for an MBA in Digital Marketing which is like a mini-MBA with the same opportunities and exposure. 

Learn from the experts: Sign up for the best digital marketing course from IIDE (Indian Institute of Digital Education) to learn from industry experts and gain hands-on experience.

This master’s program is inclusive of:

• 600+ Learning Hours
• 1-1 Student Mentorship
• 13+ Live Projects
• 2 months Internship
• Placements Assured
• 28+ Industry Relevant Skills
• Key Managerial Skills

Duration: 11 months (Internship Included)

Fees: INR 4,00,000 + Taxes

Mode: On Campus in Andheri, Mumbai (Currently Online)

Eligibility: Graduation Degree from a recognized university + IIDE’s Aptitude Test + Personal Interview

FREE Counselling Session – Avail Now: +91 9619958615 or [email protected] . Read and shed a look at some IIDE reviews to know what our students have to say about us and the institute regarding their learning and overall experience.

FAQ:

Q) What type of jobs can you pursue with an MBA in Digital Marketing?

After completion of your course MBA in Digital Marketing, there are various types of jobs you can opt for and choose to move your expertise in. Some are Digital Marketing Manager, Social Media Manager, Advertising Manager, Search Engine Optimization Manager (SEO), E-mail Marketing Manager, Content Marketing Manager etc.

Q) In which domain in India are MBA in Digital Marketing graduates in huge demand?

MBA graduates in digital marketing are highly sought after in industries such as law and order, healthcare, automation, entertainment, and food, as they have a high demand for their skills.

Q) What are the key subjects covered in an MBA in marketing?

Most of the subjects included in an MBA digital marketing program include brand insights strategy, operations management, consumer behavior, digital marketing, social media marketing, marketing management, product branding and marketing, and sales force management.

Q) What is the average salary of an MBA graduate in digital marketing in India?

The average salary for an MBA in Digital Marketing graduate in India is around 7-8 Lakhs per year, but it can go up to 15 Lakhs per year or more for experienced professionals.

Q) Is MBA a rising field?

The demand for MBA graduates has increased in recent years as more companies and organizations are recognizing the value of business management skills and the need for strategic leadership. Moreover, the Indian economy is growing, which has led to an increase in job opportunities for MBA graduates in various industries such as finance, technology, consulting, and healthcare.

Conclusion:

So, this was all about jobs after MBA in Digital Marketing in Shimla. We looked at the explosive and growing marketing industry in India and Shimla to be specific.

We talked about the many types of jobs one could opt for after completing their Digital Marketing course in Shimla. We discussed the reasons for selecting an MBA in Digital Marketing and where one would learn the same as well. And IIDE’s PG program of MBA in Digital Marketing might as well be where you can kickstart your career from.

If you are still confused and want to compare an MBA in Digital Marketing vs Marketing and then make a choice, be sure to read our blog on an equitable and informative comparison between MBA in Digital Marketing vs Marketing.