Instagram has taken the world by storm. With more than 1 billion monthly active users, the platform isn’t just for personal use anymore. When it comes to social media marketing, Instagram is the first channel that brands look towards. Brands can create an Instagram business account that brings in quite a lot of traffic, engagement, lead generation and eventually sales.
It’s a full-fledged global platform through which brands humanize their content, showcase their products, and target their audience.
And when it comes to targeting potential customers, then Instagram Marketing is one of the best digital marketing strategies that your business can adopt.
Quick Tip: If you’re a brand or an owner and still haven’t found out the potential use of Instagram advertising, you must register for this Online Facebook & Instagram Ads Course and get started.
In this blog, we are specifically going to discuss how you can start and manage your Instagram business account.
Interesting Instagram Business Account Statistics in 2022
Every brand that wishes to create an online presence targets Instagram as its first social media channel for marketing. Let’s look at some statistics (source: Hootsuite) that are evidence of the profit that existing businesses on Instagram are enjoying with the correct set of marketing strategies.
- More than 90% of Instagrammers follow at least 1 Instagram Business Account.
- Every 1 in 2 people makes use of Instagram to discover new brands.
- Approximately 57% of Instagram users participate in polls and other such interactions on Instagram stories.
- Instagram’s advertising reach is more than that of Facebook in 2022.
Such positive statistics encourages a brand to create an Instagram Business Account and interact with a readymade target audience.
