India’s Biggest Digital Influence: Prime Minister Narendra Modi

Honourable Prime Minister of India, Narendra Modi, is India’s biggest digital influence. The journey from a Chaiwala to a digital influencer wasn’t easy.

In an era when many thought digital was secondary, Narendra Modi’s digital presence showcased how to utilise and choose the right social media platforms to their full potential. His strategic approach has set a benchmark for digital campaigns, demonstrating how a leader can engage with millions online.

As of June 2021, Narendra Modi’s social media impact is staggering:

• 46,053,747 likes on Facebook (now known as Meta), reflecting significant Narendra Modi Facebook engagement.
• 68.9 million followers on X (Formerly known as Twitter), showcasing his Narendra Modi Twitter followers.
• 8.79 million subscribers on YouTube, highlighting Prime Minister Narendra Modi’s YouTube channel.
• 56.1 million followers on Instagram, marking his prominent Narendra Modi Instagram influence.

Narendra Modi is not only the most followed international political leader on Instagram and Meta but also ranks among the top three on X. His online popularity and social media reach are testaments to his effective digital strategy and how he has become a favourite among the people by staying updated with trends and adjusting technology as needed.

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Even before joining Meta and Instagram, Modi was active on X and YouTube during his tenure as Gujarat’s Chief Minister. His Narendra Modi digital initiatives have always been forward-thinking, with Twitter being his preferred platform for engagement.

The Prime Minister’s team has expertly managed his social media presence, ensuring consistency and genuine interaction across all platforms. This Narendra Modi social media management has led to high online engagement, with platforms appearing as if they are directly handled by the Prime Minister himself.

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The Journey

Unlike the BJP, Narendra Modi wasn’t inactive on social media. From his days as Gujarat Chief Minister, he effectively harnessed platforms like Twitter and YouTube to engage with his constituents. His digital journey took a significant leap with the official launch of his Facebook account.

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From his YouTube channel in 2007 to the recent development of the Narendra Modi App, the Prime Minister has established himself as India’s biggest digital influencer. His official YouTube channel boasts 25.4 million subscribers and over 27,000 videos, while the PMO India channel has 1.56 million subscribers and more than 2,500 videos—figures underscore his massive digital presence.

Narendra Modi’s ascent to becoming India’s biggest digital influencer wasn’t without its challenges. His strategic use of social media platforms showcases how Narendra Modi uses social media to effectively connect and communicate with his audience.

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His Meta engagement and Narendra Modi’s Instagram influence reflect his extensive social media reach. The Prime Minister’s digital campaigns and online popularity testify to his success in leveraging social media to engage with millions.

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Digital Moves by Narendra Modi During Covid-19

As we all know, the world has been deeply affected by the COVID-19 pandemic, which began impacting India in March 2020. Life came to a standstill during this challenging period, and everyone was confined to their homes.

India, like many other nations, faced significant struggles due to the pandemic. However, Prime Minister Narendra Modi has demonstrated remarkable leadership and commitment. As the Prime Minister of India, he has diligently fulfilled his responsibilities towards the citizens, particularly during these trying times.

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India’s biggest digital influence, Prime Minister Narendra Modi, has leveraged his digital presence effectively. Through various digital initiatives, he conducted a series of virtual meetings with ministers, doctors, and state chief executives to discuss the virus and work towards viable solutions.

Modi has consistently utilised his digital strategy to stay connected with the public. By actively engaging on his social media platforms, he has been able to listen to citizen concerns and address them directly. His Narendra Modi social media impact is evident through his efforts to spread positivity, share uplifting messages, and provide valuable information during the pandemic.

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Despite the constraints imposed by COVID-19, several states held elections in 2021, necessitating a focus on political campaigns. To navigate the challenges of social distancing, Modi and his party adapted by conducting virtual rallies, demonstrating a strategic use of digital technology to connect with voters.

This approach underscores how Narendra Modi’s digital presence has been pivotal in maintaining his connection with the public and managing his duties effectively.

Observations of Prime Minister Narendra Modi’s Digital Media Presence

1. Video Content – New Year’s Video

Would you envision a Prime Minister of any other country going live on various media platforms to address the nation on New Year’s Eve? That’s where India’s biggest digital influence, Prime Minister Narendra Modi, stands apart. His digital presence is notable for its innovative approach, such as a recorded 2-hour video streamed on Meta, summarising the year’s progress. This effort aims to foster a connection with the public and create a sense of belonging through digital platforms.

2. Audio Content – Mann Ki Baat

Every month, PM Modi addresses the nation through his Mann Ki Baat programme, a radio-based initiative accessible online. This podcast, available in 19 languages, exemplifies Narendra Modi’s digital initiatives and underscores his commitment to engaging with citizens through social media.

3. Engagement – Reply to Audience

PM Modi maintains open communication channels with his supporters, enhancing public trust and fostering a closer bond. His engagement extends to social media platforms, where he and other ministers interact directly with the public. For instance, Sushma Swaraj assisted Indian migrants in distress via X, and Smriti Irani addressed various controversies. This approach highlights Narendra Modi’s social media management and his effort to encourage other ministers to connect through digital media.

4. Quick Action – Gift to a Lady Who Tweeted for a Shawl

Narendra Modi’s responsiveness is evident from a notable instance where a lady tweeted requesting a shawl. The following day, the shawl was delivered to her home, signed with her tweet. This swift action demonstrates Narendra Modi’s influence on social media and his team’s dedication to engaging with public feedback on various platforms.

5. Audience Poll – App-Based Activity

Understanding public opinion is crucial in Narendra Modi’s digital strategy. Following the demonetisation move, he employed an app-based poll to gauge public sentiment. The high engagement, with 90% of participants supporting him, reflects Narendra Modi’s social media reach and his adept use of digital campaigns.

6. 3-Word Campaigns – Make In India, Swachh Bharat Abhiyan

The PMO excels in creating impactful campaigns through concise messaging. Narendra Modi’s digital campaigns, such as Swachh Bharat Mission, Make in India, and Beti Bachao-Beti Padhao, have significantly influenced public perception and political branding. His social media presence before elections has been highly effective, supported by creative visuals and infographics.

7. Email Marketing to Individuals

Reaching out to 20 crore people daily, Team Narendra Modi employs email marketing as a powerful tool. Each email update covers various topics, showcasing Narendra Modi’s social media success in maintaining a direct line to the public.

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8. Social Engagement – X

X is a crucial platform for Narendra Modi’s online engagement. Ranking #12 among the world’s most-followed X accounts and second among leaders after Barack Obama, Narendra Modi’s X followers reflect his significant social media influence. His active participation enhances his personal branding and underscores the impact of Narendra Modi’s digital presence.

These strategies highlight why Narendra Modi is a digital influencer and how his adept use of social media has set new standards in digital presence and online popularity.

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Digital Media Strategies Used by Narendra Modi during elections in 2014 & 2019

Narendra Modi’s most powerful weapon, digital media or social media platforms, has been used since he became Gujarat’s chief minister. His significant success in the 2014 Lok Sabha Election was due to his effective use of digital media methods. At the time, he, along with his political party, had spent over 471 crores on advertising and PR through various means, the majority of which were Digital platforms.

He tried to remove all the restrictions on communication with the country’s citizens and the Prime Minister by increasing the engagement with the target audience – the voters and future citizens.

The most active YouTube channel belongs to Prime Minister Modi. His official YouTube channel has a total of 14,167 videos and 8.79 million subscribers. He makes excellent use of YouTube by publishing all of the videos related to his initiatives, such as his new campaigns, parliament sessions, speeches, travel initiatives, and many more.

Since Twitter is inaccessible to most people in China, Modi switched to Weibo, a Chinese microblogging site, where he posted remarks in Mandarin about Buddha and his visit to China.

Modi’s abroad trips have resulted in a deluge of selfies. He took advantage of X video feature pretty quickly after it became available. To reach out to individuals from other nations, the PM now posts fewer political pronouncements and more casual messages, such as welcomes, condolences, and updates of his speeches in foreign languages.

His social media accounts are followed not just by Indians but also by individuals from other countries. It is evident that his social media fan base is massive across all platforms, and he has fully realised its potential by allowing corporations like Google, Meta, and X to provide feedback on how to grow the country’s social media ecosystem.

Takeaway

Crores of people are engaged and interact through various communication channels.

The use of social media has proven beneficial in building a strong rapport with citizens.

Good work needs good publicity, and all the verified accounts of the government of India have been showcasing it!

Suppose you managed to read this blog article on India’s biggest digital influence: PM Modi here. In that case, you’ve probably already realized how valuable the ideation, techniques and strategies are that led him to this level of digital and overall success!

No one can doubt the brainchild of Narendra Modi and how he utilised these platforms to ensure his seat as a PMO and is utilising it to be in the minds of the masses.