9 Easy Ways on How To Do Keyword Research For SEO – Let’s find out

Dwelling with the common question of how should you conduct keyword research in SEO for your business? This blog has the answer. 

The most important aspect of search engine optimization is developing a keyword research plan. We’ll show you how to find keywords for your business and how to optimize your SEO approach in this blog.

To develop and prosper, each business that has a website and does business online requires business-specific keywords.

The importance of utilizing keywords for business is growing by the day, since keywords aid in boosting a company’s SEO and significantly increasing revenues.

Let’s take a look at what keyword research is and what it includes.

You May Also Like: Top Benefits of SEO for Your Business

What is Keyword Research?

Finding and studying search terms that users type into search engines while seeking products, services, or general information is known as keyword research. 

Keywords are associated with inquiries submitted into search engines by users.

Keywords can be made up of a single word, although they are usually made up of many words. For example, the terms “keywords” and “how to find keywords” are both keywords.

How to do Keyword Research - search result example

(Example of a search query)

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Now after understanding what keyword research is, let’s take a look at why you should do it. 

Importance of Keyword Research in SEO

Keywords are crucial in the process of tailoring your website content to the needs of your target audience. The keyword phrases you choose should be aimed at the right sort of traffic that comes to your site – traffic that converts into paying clients. 

You’ll just draw visitors that won’t help your company profit or build awareness for that matter if you select the wrong choice of keywords.

Thus, when you target the right keywords, you may get lesser traffic sometimes but you’re attracting the right people and hence the conversion rate will be higher. 

And after all, the conversion rate has to be higher not just your incoming traffic. 

Now you must be wondering how do I find keywords for my business? Well, look no more. 

Let’s take a look at our top 9 techniques to conduct keyword research for your business and find the right keywords, now that you know what keyword research is!

Kartik Mittal

Digital Marketing Trainer

Updated on: Dec 2, 2024

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Digital Marketing Trainer

Kartik is a certified digital marketer and an experienced marketing trainer with a strong passion for imparting knowledge in the field of digital marketing. As a marketing leader, he brings expertise in SEO (Search Engine Optimization), ASO (App Store Optimization), Website Development & much more. His curiosity and commitment to staying updated with industry trends have made him a dedicated digital marketing educator.

Kartik's dedication to teaching has led him to train over 35,000 students globally. His students range from engineers, MBA graduates, start-up entrepreneurs, marketing managers, and even those new to the world of digital marketing. His sessions have reached learners across India, Canada, Dubai, the USA, and other parts of the globe. 

Kartik is committed to helping students and professionals alike understand the complexities of digital marketing, empowering them to advance their careers and businesses in this dynamic industry. His deep knowledge and practical approach have earned him a reputation as top 1% digital marketing trainer.