Growth & Importance of SEO in Businesses
SEO is the process that increases the visibility of your brand’s website through organic efforts. The goal of SEO is to get higher rankings for the website. We shall discuss the importance of SEO for your business and how it can transform into immense growth –
With SEO efforts, your brand can reach new levels of visibility. It will increase awareness of your brand for people to buy products or services from you. When you have higher search rankings, you have increased visibility.
Reaches the right target audience
With the right SEO strategy, your marketing communication reaches the right target audience. By using the right keywords, you would be targeting the right users by matching their search intent. Learn how to do thorough keyword research here.
You are more likely to get qualified leads to your website through SEO. This means people are more likely to buy your product or service since the right message is reaching people who might have shown some interest in your brand.
Conversion of leads is when a website visitor makes a purchase, fills out a form, shares personal details, makes a donation, or any other kind of conversion. For example, if your website’s interface is user-friendly, then users will be more likely to stay on your page, explore your offers, and make a purchase.
SEO also increases credibility. If your page shows up in the first 2 pages of a search engine’s results it is perceived with trust. Google likes to rank pages with only quality content and hence, these results are deemed to be very credible.
Lastly, SEO is focused on long-term results after your initial investment. With only a little tweaking here and there, a page you optimized months ago, can still maintain its ranking position.
Read more on the importance of SEO here.
Demand for SEO Experts & Specialists
There has been an increased demand for SEO experts all over the world. There is an upward trend in terms of demand and it is growing faster than average.
Today, most companies need SEO to compete in niches as well. With over 2 billion websites in the world and the fact that one can hire an SEO specialist from anywhere in the world, owing to the internet, the demand is constantly rising.
We are sure you have many questions related to SEO such as what is an SEO expert? How to become an SEO-certified expert?
An SEO expert is someone who has the knowledge and performs all the necessary SEO functions for a website to rank organically. To become a certified SEO expert, you need to sign up for an SEO expert course. Online SEO courses are quite popular today as well. This is a good solution if you’ve been wondering how to become an SEO freelancer as well.
SEO Salary in India
The average salary of an SEO professional is about INR 2,50,000 per annum in India. For a fresher, with no prior experience, the salary starts from 1,40,000 per annum.
For an SEO analyst, the salary is about INR 2,30,000 per annum, and for an SEO specialist, it is about INR 2,60,000.
With a higher position, comes more responsibilities. For SEO managers, the salary is about 5,25,000 per annum and for an SEO director, it is about 7,00,000 per annum. Ofcourse, salaries differ based on prior experience, location, company, etc.
We recommend that you check out this Complete Guide on SEO Salaries in India.
So, now comes the main question –
How to become an SEO Expert?
Wondering how to become a good SEO expert? Here’s how you can get started.
Step 1: Learn the basics
First and foremost, you need to learn the basics of SEO to pick up the skills. Read a lot on the topics and understand what brands are trying to really achieve by investing in SEO processes.
Step 2: Understand the strategies and concepts
Go in-depth into understanding the concepts and the end goal for each strategy. This will help you in formulating the best strategies.
Step 3: Get the SEO training
Sign up for this online SEO training to really boost your career. This will also add value to your resume when you start applying for jobs.
Step 4: Keep up-to-date
Digital marketing itself is very dynamic. Especially SEO. The algorithm updates are announced every now and then and a good SEO expert is one who knows all these updates and can win them.
Hence, you need to keep yourself up-to-date with any new industry trends and also the news. Sign up for leading newsletters of SEO-related brands like Search Engine Roundtable.
Step 5: Familiarize yourself with the tools
You need to learn how to use the tools in SEO. Start with mock campaigns and really navigate your way through the tools.
Step 6: Experiment
Build a website or a blog and put these concepts and strategies to test. This will also enable you to showcase these projects to your prospective employers.
Step 7: Showcase these results
Display the results of your SEO efforts to potential clients through your website or blog. This is an excellent way of displaying your SEO specialist skills in a practical manner.
