Master the Art of Data Analysis with 5 Amazing Google Analytics Courses in Manchester

Updated on: May 31, 2023
Google Analytics Courses In Manchester - Featured Image

Looking for the best Google Analytics courses in Manchester? Do you want to master the art of analyzing website data and unraveling valuable insights? Look no further! In this blog, we’ll explore the top 5 Google Analytics courses in Manchester that can equip you with the knowledge and expertise to harness the power of data-driven insights.

But before we get started with our list of top 5 colleges offering Google Analytics Courses in Manchester, let’s understand what Google Analytics is and why learning it is crucial in today’s digital landscape.

Google Analytics is a powerful web analytics tool that empowers businesses to understand their website’s performance, user behavior, and marketing effectiveness. With its comprehensive range of features, this platform enables organizations to measure, track, as well as optimize their online presence. Whether you run a personal blog, manage an e-commerce store, or oversee a multinational corporation, Google Analytics equips you with the knowledge to make informed decisions while enhancing your digital strategy.

In today’s digital landscape, businesses heavily depend on data to make well-informed decisions and stay ahead of their competition. By mastering Google Analytics, you position yourself as a valuable asset, capable of extracting meaningful information from the vast sea of data. Whether you aspire to work as a data analyst, digital marketer, or business strategist, understanding Google Analytics opens doors to multiple digital marketing career opportunities.

Let us just take a look at the job opportunities available for Google Analytics experts in Manchester:

Google Analytics Courses in Manchester - Job Statistics

Source –

Astonishing, isn’t it? As you can see there are numerous job opportunities for Google Analytics experts in Manchester and there sure will be more in the near future due to the increasing number of online businesses. From small startups to multinational corporations, organizations across industries are seeking individuals who can decipher data patterns, optimize online performance, and uncover valuable insights to drive business growth. With the demand for data-driven professionals skyrocketing, acquiring Google Analytics skills not only enhances your employability but also equips you with a highly sought-after skillset in the digital age.

Bonus Tip: If you are interested in mastering Google Ads, check out our blog on the top 6 Google Ads Courses in Manchester where we will uncover the top courses that will empower you to harness the power of online advertising and take your digital marketing skills to new heights!

Now that we’ve established the significance of pursuing Google Analytics Courses In Manchester as well as its relevance in today’s job market, let’s delve into the top 5 Google Analytics courses available in Manchester that will set you on the path to a successful career in digital marketing. So, without further ado, let’s embark on this exciting journey of knowledge and discovery!

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Top 5 Google Analytics Courses In Manchester:

1. IIDE – The Digital School

Google Analytics Courses in Pune - IIDE Logo

Founded in 2016, with its headquarters located in Andheri, Mumbai, and 3 more branches across Mumbai city, IIDE is an award recipient of the “India’s Best Digital Learning Institute’ by the “Indian Education Congress and Awards 2020”. 

IIDE has trained over 1,00,000+ students through online, offline and on-demand mediums. IIDE mostly deals in the field of digital marketing, be it in any part of digital marketing or as a whole. In addition, they are also associated with top colleges of Mumbai.

From the numerous specialized short-term courses available, IIDE offers an Online Google Analytics course that follows an advanced teaching methodology. The course begins with watching high-quality video lectures, followed by live online sessions and a ‘Book a Mentor’ facility as well.

You can pursue the IIDE course from a distance also. So, even if you’re in Pune, you can head to their website, register for your course and start attending classes virtually. Moreover, enthusiasm and enjoyment are the same as when you’re in physical mode.

Want to learn more about this google analytics course? Here’s everything you need to know about IIDE’s online google analytics course with certification. But before we get into the details of the best google analytics courses in Pune, here’s a glimpse of student life at IIDE, a fun learning experience for students. 

Course Syllabus

In this online Google Analytics course syllabus, the trainers will help you in analyzing your website’s and marketing campaigns’ performance. The course also progresses to more advanced topics including how to create UTM links and creating customized reports and dashboard views.

  • Introduction to Google Analytics
  • How Google Analytics Works
  • Account Hierarchy & Setup
  • Tracking within Google Analytics
  • Dashboard Preview 
  • Audience Demographics & Behavior
  • Audience Acquisition Analysis
  • UTM Parameters 
  • Conversion Tracking & Behavior Analysis
  • Customizing Google Analytics

Course Faculty

IIDE’s faculty are industry professionals with real-world experience, allowing students to have a better understanding of the course. At IIDE, every subject is taught by a professional who has been practising what they teach, which benefits the students. This course will be taught by the trainers mentioned below:

Google Analytics Courses in Pune - IIDE Course Faculty

Course Duration & Fees

The training lasts about 5 hours in total, including 4+ hours of the live class and 1+ hours of video lectures. The course fee is USD 150. After looking over the highlights of the course, you’ll see that the price is reasonable.

Course Highlights

  • 4+ Hours of Live class
  • 1+ Hours of Video Lectures
  • Dedicated Q&A support & Help
  • Master 4 Tools
  • Access to Video Lecture for 30 days
  • Practice Tests & Assignments
  • Learn From Experts
  • IIDE certificate which is Industry recognised

Certifications Offered

By the end of this extensive online Google Analytics training, you will be able to analyze the data on your Google Analytics dashboard and accordingly modify various elements that ultimately contribute to sales. IIDE’s certificate serves as a testament to the knowledge and skills you have gained.

Google Analytics Courses in Pune - IIDE Google Analytics Certificate Sample

IIDE Students Work at

IIDE Alumni have been hired by top agencies and companies all around the world.

Google Analytics Courses in Pune - IIDE Alumni

Student Reviews

Here’s a glimpse of what students have to say about us. Let’s have a look at student feedback.

Google Analytics Courses in Pune - IIDE Student Review

Still doubtful about enrolling with the best in Google Analytics Institute? No worries, clear your doubts by signing up for this free masterclass of digital marketing basics headed by Mr Karan Shah IIDE’s founder, and CEO, and discover if IIDE’s learning method is right for you.

Contact Details

Phone: +91 9619958615



2. Mtraining

Google Analytics Courses In Manchester - mtraining logo

mtraining is a specialized provider of high-quality, one and two-day training courses in various business skills. With courses led by industry experts, they prioritize practical, hands-on learning experiences for their clients. Their courses have received top ratings on Google, Facebook, and feedback forms, highlighting their effectiveness.

One of the courses offered by mtraining is the Google Analytics Course in Manchester. This one-day training course provides participants with a comprehensive understanding of Google Analytics, including setup, functionality, and data analysis. It guides attendees on leveraging the obtained data to improve website performance and marketing strategies. The course is suitable for individuals who want to monitor, analyze, and enhance their website and marketing activities, regardless of their previous experience with Google Analytics.

Course Syllabus

  • Introduction to Analytics
  • Google Analytics Set Up
  • Standard Reports
  • Creating Events & Conversions
  • Using Explore Reports
  • Advanced Reporting
  • More Help

Course Highlights

  • Led by an experienced digital marketer 
  • Guaranteed personal support throughout the course
  • Convenient locations or Online
  • Course notes and support material
  • 3 months of online support
  • Certificate of achievement
  • 5 Star course rating by delegates

Course Duration & Fees

The duration of this Google Analytics course is 1 day and its price is EUR 690 plus VAT.

Contact Details

Phone: 0161 226 6032

3. The Knowledge Academy

Google Analytics Courses In Manchester - The Knowledge Academy logo 

The Knowledge Academy is a globally renowned provider of classroom and online training courses, offering a wide range of quality-infused learning solutions. With an extensive track record of delivering over 30,000 courses across 1,000+ locations in 190 countries, they have trained over 1 million delegates, earning their trust and reputation as market leaders. Their offerings cater to diverse audiences, providing valuable knowledge and skills for various industries.

Among their comprehensive course offerings is the Google Analytics Masterclass in Manchester. This one-day training equips learners with the expertise to effectively utilize Google Analytics for website analysis and optimization. In this course, participants will learn to set up goal funnels, analyze data, enhance landing page experience, track campaigns, as well as measure conversion rates. This masterclass is beneficial for web analysts, digital marketers, and individuals seeking to improve website performance and gain a competitive edge in the IT sector.

Course Syllabus

  • Module 1: Introduction to Google Analytics
  • Module 2: Implementing and Configuring Google Analytics
  • Module 3: Paid Search, Organic Search, PPC, CPC, and SEO
  • Module 4: Page Tags and Pageviews
  • Module 5: Google Analytics Workings
  • Module 6: Dashboards
  • Module 7: Online and Offline Campaigns
  • Module 8: Landing Pages
  • Module 9: Visitors Flow
  • Module 10: Converting Traffic
  • Module 11: Metrics
  • Module 12: Goal Funnels
  • Module 13: Ecommerce Reporting
  • Module 14: Table Filters
  • Module 15: Channels
  • Module 16: Custom Reports
  • Module 17: Defining Goals
  • Module 18: Understanding Campaigns and Traffic Sources
  • Module 19: Using Tools to Export
  • Module 20: Social Media Traffic
  • Module 21: Internal Site Search
  • Module 22: Events and Conversions

Course Highlights

  • Course Notes And Exercises
  • Manual
  • Experienced Instructor
  • Refreshments
  • Free Wifi
  • Air-Conditioned Environment
  • Full It Support
  • Video Equipment

Course Duration & Fees

The duration of this Google Analytics course is 1 day and its price is EUR 2,995.

Contact Details

Phone: 01344203999

4. Udemy

Google Analytics Courses In Manchester - Udemy logo 

Udemy offers a Google Analytics course named Ultimate Google Analytics (4) + 50 Practical Examples, providing learners with a comprehensive understanding of Google Analytics as a powerful tool for driving business success. The course covers both Google Analytics 4 (GA4) and Universal Analytics, emphasizing the importance of utilizing data effectively.

Beginning with fundamental topics such as measurement principles and basic metrics, the course delves into various aspects including socio-demographic analysis, UTM parameters, internal site search, and website optimization. It offers insights on important reports in both Universal Analytics and GA4 while highlighting the differences between the two platforms. The course also provides 50 practical examples to reinforce learning and features 100 quiz questions to help learners solidify their knowledge.

This course is suitable for individuals at all skill levels, from beginners seeking to understand Google Analytics as a tool to experienced marketing managers looking to enhance their data-driven decision-making abilities. Whether learners aim to gain proficiency in Google Analytics or utilize data to drive their business growth, this course offers a valuable learning experience.

Course Syllabus 

  • Basic data description
  • Universal Analytics & Google Analytics 4
  • How the measurement is done
  • Bounce rate, time, and uniqueness
  • How to use the tool
  • What to remember when doing analytics
  • Socio-demo data
  • Browser data
  • Mobile Experience
  • Site content
  • Site speed
  • Internal site search
  • How to use UTM parameters?
  • Traffic sources
  • Landing page and keyword
  • Keywords
  • How to evaluate traffic sources
  • Goal setup and funnels
  • Product analytics
  • Segmentation
  • Google Analytics access/rights
  • Google Analytics 4 introduction & setup
  • Google Analytics 4 – Differences comparing to IJA & interface walkthrough
  • Google Analytics 4 – Detailed overview, conversion rate, and customization
  • What’s next?

Course Highlights 

  • 20 Sections
  • 40 Lectures
  • 3 Downloadable Resources
  • Full Lifetime Access
  • Access On Mobile And Tv
  • Assignments
  • Certificate Of Completion
  • 4.4 Out Of 5 Stars Rated
  • 31,645+ Students Enrolled

Course Duration & Fees

The duration of this Google Analytics course is 6 hours and 47 minutes and its price is EUR 69.99.

Contact Details

Phone: (415) 813- 1710

5. Skillshare

Google Analytics Courses In Manchester - Skillshare logo 

Skillshare is an online learning community that offers a wide range of courses taught by industry experts in creative fields and practical skills. Students can access these courses by subscribing on a monthly or annual basis, gaining access to pre-recorded video lessons, project assignments, and a supportive community of learners.

One of the courses available on Skillshare is Fundamentals of Google Analytics by Jeff Sauer, a Google Analytics Strategist. In this course, students learn how to leverage their website data effectively using Google Analytics. The course covers various topics, including setting custom goals based on visitor behavior, using segments and content groups to understand users, and tracking campaigns and search terms for valuable insights into traffic sources. By the end of the course, students gain the skills to navigate Google Analytics expertly, understand their data, extract actionable insights, and significantly enhance the effectiveness of their websites.

Course Syllabus

  • Introduction
  • Key Terms
  • Setting Goals
  • Segmenting Your Users
  • Tracking Campaigns
  • Using Social Reports
  • Analyzing Content Performance
  • Creating Dashboards
  • Final Thoughts
  • What’s Next?

Course Highlights

  • Affordable
  • 7 Days Free Trial
  • Engaged Community
  • Learn From Anywhere
  • 10 Lessons
  • Beginner-level Course
  • 5 Projects
  • 19972+ Students Enrolled
  • Get Unlimited Access To Every Class

Course Duration & Fees

The duration of this Google Analytics course is 1 hour and 1 minute and to enroll in this course you’ll have to buy a premium monthly membership of Skillshare.

Contact Details


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FAQ – Frequently Asked Questions

Q. Which is the best Google Analytics Course in Manchester?

As per our list, IIDE’s Online Google Analytics Course with Certification ranks #1 and is one of the best Google Analytics Courses in Manchester. With its comprehensive curriculum and industry-recognized certification, this course equips you with the skills and knowledge needed to excel in the field of digital marketing. So, enroll today and unlock the door to exciting career opportunities in the ever-evolving realm of data analytics and online marketing.

Q. Why is Google Analytics useful for digital marketing?

Google Analytics is useful for digital marketing as it provides valuable insights into website traffic, user behavior, and campaign performance. It helps marketers track key metrics, make data-driven decisions, optimize marketing strategies, and measure the effectiveness of their online efforts.

Q. Is Google Analytics Good For SEO?

Yes, Google Analytics proves to be extremely valuable for SEO as it provides comprehensive data on various aspects such as organic search traffic, keyword performance, user behavior, as well as conversion tracking. By analyzing this data, businesses can gain valuable insights into their SEO efforts, identify opportunities for optimization, and measure the impact of SEO on website traffic and conversions.

Q. How does Google Analytics affect marketing?

Google Analytics affects marketing by providing valuable data and insights that help marketers understand their audience, track campaign performance, measure conversions, and optimize marketing strategies. It allows marketers to make data-driven decisions, identify opportunities for improvement, as well as effectively allocate resources for maximum impact.

Q. Why is Google Analytics the best tool?

Google Analytics is considered one of the best web analytics and digital marketing tools due to its robust features, ease of use, as well as integration with other Google marketing platforms. It provides comprehensive data and insights that help businesses optimize their online presence, make data-driven decisions, and improve marketing performance.

To Conclude 

These 5 Google Analytics courses in Manchester not only provide valuable insights but also present an excellent opportunity to elevate your digital marketing skills and gain a competitive advantage in today’s data-driven business landscape. By mastering Google Analytics, you can proficiently analyze website performance, fine-tune marketing campaigns, and confidently make data-backed decisions that fuel business growth. With these courses, you’ll be equipped with the knowledge and expertise to navigate the complexities of online analytics, unlocking a world of possibilities for your professional success.

However, if you’re looking for a comprehensive online digital marketing course that covers not only Google Analytics but also a wide range of other essential digital marketing skills, IIDE’s Online Digital Marketing Course is worth considering. With expert-led training, practical assignments, and an industry-relevant curriculum, this course can equip you with a holistic understanding of digital marketing strategies, tools, and analytics.

Additionally, if you are looking to enhance your digital marketing skills in particular areas or prefer short-term courses, IIDE’s short-term certificate courses can be an excellent choice for you. These courses are specifically tailored to meet your individual requirements and provide specialized training in a range of subjects, including social media marketing, content marketing, search engine optimization, WordPress, and other relevant topics.

That’s it, folks! What are your thoughts on the top 5 Google Analytics Courses In Manchester? Let us know in the comments below!

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She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


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