6 Best Google Ads Courses in UAE To Boost Your Digital Skills

Updated on: Jan 3, 2023
Google Ads Courses in UAE - Featured Image

Are you looking for Google Ads Courses in UAE? Are you eager to learn how Google Ads works for various products and services in the global market? Then starting with this blog is the proper move.

Firstly, Google Ads is an online advertising program offered by Google through which you can able to create online ads to reach consumers at the right time they’re looking for the goods and services you offer. In a much simpler manner, it can use to advertise your company, assist in the sale of goods or services, spread awareness, and boost website traffic. 

Secondly, there are almost 63,000 searches made on Google every second, and most search results pages have Google advertising. Google advertising, which is purchased by businesses, can be a highly successful means of bringing relevant, qualified visitors to your website precisely at the time when people are looking for the kinds of goods or services your company provides.

Now that you have understood what is Google Ads and why it is a crucial part of any company’s digital marketing strategy. Let’s take a look at the number of Google Adwords jobs available in the United Arab Emirates i.e UAE with some of the remote jobs.

Google Ads Courses in UAE - Job Statistics

Source: Linkedin.com

The numbers are shown as self-evident. Professionals and experts in the field of SEM or Google Adwords are in high demand. Now is a great moment to start thinking about a career as a Google Ads Specialist.

Bonus Tip: Are you keen to know more about the potential salary of a Google Ads Specialist? Then you can check out this blog on Complete Guide on Google Ads Specialist Salary of Every Job Roles.

Now that you have a better understanding of Google Ads, let’s look at a selection of the best Google Ads Courses in UAE that will help you learn Google Ads Tools quickly with detailed information on curriculum, fees, faculty, & many more.


Quick Overview of Google Ads courses:

Institutes Duration Fees
IIDE- The Digital School 16 Hours AED 1500
SEO International N/A $231
Udemy 24.5 hours $129.99
Coursera N/A Free
The Knowledge Academy N/A $995
Skillshare N/A N/A
Get Assured Placements - PG in Digital Marketing

Top 6 Google Ads Courses in UAE:


1. IIDE – The Digital School


IIDE is one of today’s leading institutes for digital marketing in India. Having been named the “Best Digital Marketing Institute” at the World Education Congress Awards 2021, IIDE is raising the bar of global education.

IIDE is transforming the way students learn today. Unlike other traditional institutes, IIDE doesn’t encourage students to learn from PPTs which have not been updated for a long time. We believe in a customized, concise, and real-world relevant curriculum.

Of the numerous specialized courses available, IIDE offers an Online Google Ads Course that follows an advanced teaching methodology. The course begins with watching high-quality video lectures, followed by live online sessions and you will also be given assignments as well as practice tests to assess your knowledge.

Want to learn more about this Google Ads course? Here’s everything you need to know about IIDE’s online Google Ads course with certification. But before we get into the details of the course, here’s a glimpse of student life at IIDE.

Google Ads Course Syllabus 

  • Learning Google Ads basics
  • Setting up a campaign
  • Introduction to Ad Groups & Keywords
  • Bidding strategies & Budget Strategies
  • Text Ads, Auctions & Ad Ranks
  • Tracking & Optimization for Search Ads
  • Google Display Network
  • YouTube & App Ads
  • Shopping Ads & Performance Analysis

Google Ads Course Faculty 

IIDE has a team of wonderful trainers, who are industry experts and have hands-on experience in the subject they teach. This helps the students to learn from the top business leaders and get some insights into the corporate world as well. Below mentioned are the trainers responsible for teaching IIDE’s Online Google Ads course:

Google Ads Course in Abu Dhabi - IIDE Faculty

Google Ads Course Duration & Fees

The duration of the online Google Ads course is approximately 16 hours. The Google Ads course fee is AED 1500.

This fee may appear to be a little on the high side, but have a look at the course highlights:

Google Ads Course Highlights 

  • Industry-recognized IIDE Certification
  • 6+ Hours of Live Class
  • 1+ Hour of Video Lectures
  • Attend lectures via any Device
  • Access to Video lectures for 30 days
  • Practice Tests & Assignments
  • Learn From Experts
  • Dedicated Q&A Support and Help

Certification Offered

On completion of this online Google Ads course, you will be able to manage Google ads and become a paid media specialist. IIDE’s certificate serves as a testament to the knowledge and skills you have gained.

Google Ads Course in Abu Dhabi - IIDE Certification

IIDE Students Work At

SEO courses in Vijayawada- IIDE alumni

Student Reviews

It is always said that learning from the best will give you a better understanding and a great experience.

So, if you wish to catch a glimpse of how learning is at IIDE, sign up for this free masterclass led by Mr. Karan Shah, CEO, and founder of IIDE, himself on the basics of digital marketing.

Now, this masterclass is not directly related to SEO but it will give you an overview of digital marketing. This way you get to learn something new and also decide if our teaching style works for you.

Contact Details

Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/google-ads-course/

2. SEO International 

Google Ads Courses in UAE - SEO international logo

Since November 1999, Digital Marketing Courses and Consulting have been offered in the UAE, GCC, Pakistan, and India by SEO International, a division of Al Wafaa Group and a Google Partner company situated in Dubai.

Learn how to create and execute efficient Google Search Ad Campaigns using automated tools like Smart Bidding, Responsive Search Ads, Comprehensive Data Analysis, and Audience Solutions to improve campaign success and locate your desired customers anywhere in the globe.

Course Syllabus

  • Introduction to Google Search Ads Campaigns
  • Introduction to Keywords
  • Introduction to Ad Groups – Keywords, Ad Copies, and Landing Pages
  • Using Ad Extensions
  • Remarketing with Search Ads
  • Bidding Strategies
  • Search Campaigns’ Optimization using Google Analytics

Course Duration and Fees

Although the length of this Google Ads course is not known, the cost is USD 231.

Course Highlights

  • 24/7 support
  • Classroom-based sessions, sessions over zoom, and sessions at your premises.
  • Training by Industry Experts

Contact Details

Phone: +971 4 263 6936, +971 55 9971 452
Email: najam@seointl.net

3. Udemy

Google ads courses in UAE - Udemy's logo

Udemy offers free open online courses to both students and working adults. You can register for any course you’re interested in on Udemy, which has millions of courses available on a range of topics.

By putting learning at the core of their strategy, organisations may achieve more thanks to Udemy’s carefully curated library of business and technical courses. You’ve come to the perfect place if you want to learn something new or share what you already know.

Udemy connects people from all around the world through online learning through knowledge. Udemy assists businesses of all shapes and sizes in preparing for the future.

Course Syllabus

  • Introduction to Google Ads
  • Creating and Setting Up Our First Google Ads Account
  • Structuring Your Ad Groups Like A Professional
  • How To Write Killer Ads in Google Ads!
  • Setting Up Your AdWords Billing
  • Keywords in Depth – The Heartbeat of Your Account
  • Account Structure – How To Structure Ad Groups Like A Pro
  • The Incredible Dynamics Of The AdWords Auction
  • Expanding And Refining Your Campaigns
  • Negative Keywords – Your Greatest Ally
  • Making Your Ads Unstoppable With Multiple Ad Extensions
  • Remarketing – Your Secret Weapon To Converting Like A Boss
  • Keeping Track Of Profits With Conversion Tracking
  • Profitable Bidding Strategies
  • Using AdWords Scripts To Enhance Performance and Increase Optimization Speed
  • Conclusion … Goodbye For Now!
  • Bonus Material

Course Duration and Fees

This online course has 24.5 hours of on-demand video content. The cost of this course is USD 129.99

Course Highlights

  • 4 articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of completion
  • 30-Day Money-Back Guarantee
  • Top companies offer this course to their employees

Contact Details

Email: press@udemy.org

4. Coursera

Google ads courses in UAE - Coursera's logo

Over a million individuals and organisations in more than 150 countries have benefited from the training, certification, and upskilling offered by Coursera, one of the finest colleges in the world. Each year, the institute’s award-winning online boot camps are developed and updated by over 2,000 distinguished business and academic leaders. One of the easiest Google Ads courses in the UAE is offered by them.

This online course will provide you with a thorough overview and in-depth understanding of the eight most important Google Ads domains, as well as real-world projects and virtual simulations to aid in your domain experience. To assist you to become ready for the role, you will be introduced to more than 40 Google Ads tools, considerable project experience, and Mimic Pro simulations.

Course Syllabus

  • Introduction + Log In to Google Ads
  • Set Up the First Campaign
  • Create Campaign Structure
  • Ad Group Set-Up and Keyword Research
  • Create Ads
  • Google Ads Dashboard
  • Tools and Settings
  • Campaign Optimization

Course Duration and Fees

It’s a two-hour project-based course for beginners, and it’s completely free for you.

Course Highlights

  • Beginner-friendly
  • No download needed
  • Split-screen video
  • Desktop only
  • Create a Google Ads account and set up first campaign structure
  • Create ad groups, do keyword research, set up audience targeting, and write ads
  • Learn how to use the tools and settings available to optimize campaigns and make them profitable
  • Showcase this hands-on experience in an interview

Contact Details

Email: support@coursera.org

5. The Knowledge Academy

Google ads courses in UAE - the knowledge academy logo

The largest provider of classroom and online training courses worldwide is The Knowledge Academy in the United Arab Emirates.

They are the largest and most reputable provider of training courses in the world, with the capacity to provide over 30,000 courses in over 1000 sites in 190 countries. They have effectively trained more than 1 million delegates as industry leaders, demonstrating internationally renowned trust and unrivalled premium quality to all aspirational students.

Course Syllabus

  • Module 1: PPC
  • Module 2: Google AdWords
  • Module 3: Bidding and Quality Score
  • Module 4: Quality Score Factors
  • Module 5: Keyword Match Types
  • Module 6: Competitor Research
  • Module 7: Writing Adverts
  • Module 8: Google Keyword Planner
  • Module 9: Initiating an Ad Campaign
  • Module 10: Google AdWords Account
  • Module 11: Ad Extensions
  • Module 12: Tracking Options
  • Module 13: Assessment of Changes
  • Module 14: Google Ad Preview Tool

Course Duration and Fees

In the UAE, accreditation in the Google Ads Masterclass costs USD 995. Please get in touch with them using the details below to learn more about their tuition and course length.

Course Highlights

  • Certification pack consisting of course notes and exercises
  • Experienced Instructor
  • Refreshments
  • You can take up this course online self-paced, online instructor-led, classroom or onsite
  • 24/7 Online Support

Contact Details

Phone: 0 800 0444 3286
Email: info@theknowledgeacademy.com

6. Skillshare – Google Ads For Beginners by Joshua George

Google ads courses in UAE - Skillshare's logo

On Skillshare, thousands of online courses are offered on a wide range of topics. The institute is committed to imparting knowledge to individuals all around the world. More than 3 million people have received training from the firm. The fundamentals of Google Ads along with all the tools you want will be taught to you. See the details below to find out more about their course.

Course Syllabus

  • Lessons in This Class
  • The Ultimate Google Ads Class For Beginners
  • What We’re Going To Cover In This Section
  • What is Google Ads?
  • Where Do Google Ads Appear?
  • Google Account Hierarchy
  • Setting Up Your First Google Ads Account
  • Location Targeting
  • Budgets and Selecting Your Bidding Strategy
  • Setting Up Billing
  • What Is A Keyword & Understanding The Intent Behind One
  • How To Find Keywords To Target – Related Website URL
  • How To Find Keywords To Target – Keyword Planner
  • How To Find Keywords To Target – SEMRush
  • How To Organise Your Keywords By Themes
  • Everything You Need To Know About Keyword Match Types
  • How To Add Match Types To Your Keywords Like A Pro
  • The Importance Of Negative Keywords How To Add Them To Your Account
  • What We’re Going To Cover In This Section
  • The Evolution Of How Ads Appear In Google
  • Best Practices for Writing Killer Ad Text
  • How To Create Your First Google Ad
  • Ad Rotation – Everything You Need To Know
  • Ad Schedule – How To Select The Days & Times You Want Your Ads To Show
  • What We’re Going To Cover In This Section
  • Target CPA
  • Target ROAS
  • Maximize Clicks
  • Maximize Conversions

To know more about the syllabus, you can check their website

Course Duration and Fees

The course duration and fee for this course provided by skillshare are currently unavailable. However, you can get in touch with them to know more about these details.

Course Highlights

  • Taught by an industry expert
  • Beginner friendly
  • Industry relevant curriculum
  • 100% online

Contact Details

Phone: N/A
Email: N/A
Address: N/A

Get Assured Placements - PG in Digital Marketing

FAQs – Frequently Asked Questions 

Q. What is the best Google Ads Courses in UAE?

Ans. You should check out IIDE’s Google Ads Course after reading our listicle, we say. You will learn how to create Google Ads using a user’s perception in this Google Ads course in UAE. You’ll also discover how to make your adverts more effective..

Q. What is SEM?

Ans. SEM or Search Engine Marketing is one of the best strategies for expanding your company in a market that is becoming more and more competitive. 

It can be conducted via a variety of platforms, but Google Ads is the most popular one. SEM on Google is a great tool for businesses to drive targeted traffic to their websites and boost conversion rates.

Q. What is PPC?

Ans. PPC or Pay-Per-Click advertising, allows you to place advertisements on Google and reach a sizable audience of individuals who are looking for the goods, services, or knowledge you can offer.

Q. Is this course on Google Ads hard to learn?

Ans. No, once you get the fundamental ideas, Google Ads is comparatively simple to master. Many of the online courses are simple to understand.

Q. What are the different sorts of Google Ads?

Ans. There are mainly 3 types of Google Ads i.e Search Network Campaigns, Display Network Campaigns and Video Campaigns.


We’ve come to the end of our blog, but we still want to wish you luck as you start a career in this field. Our site is designed to help you choose the best education or knowledge possible.

We have a section of our knowledge portal devoted to the issue where you can read a selection of articles on numerous themes if you want to learn more about Google Ads or any other topics.

Moreover, Google Ads is only one aspect of a profession in digital marketing. There are other additional abilities needed, therefore you should look into the IIDE short-term certification courses if you want to learn more about them.

Please post your queries or concerns in the comments section below if you have any. We look forward to hearing from you. Kudos!

Share post via


Schedule a Call


Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Posts