Looking for Google Ads Courses in Toronto? Want to understand and learn Google Ads and how to create and manage effective campaigns? But confused about where to start. Don’t worry, this is the right place, to begin with.

This blog includes every possible detail of Google Ads Courses in Toronto that you need to know about from the course syllabus to its duration. But before understanding the nuances, let’s first understand what Google Ads is.

What is Google Ads? 

Google Ads is one of the most popular online advertising platforms. It is known as Google Adwords. It uses a pay-per-click approach and you can target your ads to reach people with specific interests i.e. only people who are interested in your products and services will be shown your ads.

Google Ads are used to promote a business, increase its web traffic or brand awareness, and help sell its products or services. It allows businesses or brands to increase their online visibility among search engines and potential customers.

In today’s world of cut-throat competition, Google Ads can be a great way to target your customers. By using Google Ads effectively, one can bring relevant traffic to the website and stand tall in this digital world competition. With that, it can save a lot of labour and is cost-effective if used wisely.

Google Ads is one of the highest-paid skills in digital marketing. Google Ads expert or PPC expert can be a promising career as companies and businesses nowadays, wants to reach their customers in less time using paid tools. Don’t believe us? Let’s have a look at the Google Ads job opportunities available in Toronto:

(Source: LinkedIn)

Surprise isn’t it The scope of Google Ads courses in Toronto is so huge, and Google Ads holds a credible share in the increasing scope of digital marketing as a whole.

Bonus Tip: If after understanding Google Ads, you want to master the nuances of Digital Marketing, you may check out IIDE’s Online Digital Marketing Course which is a comprehensive course where you can learn from the comfort of your home and get certified. 

Now as you know what Google Ads is and how it works, let’s have a look at the Google Ads courses in Toronto with their course details.

Quick Overview of Google Ads courses:

6 Best Google Ads Courses in Toronto:

1. IIDE – The Digital School

IIDE is one of today’s leading institutes for digital marketing in India. Having been named the “Best Digital Marketing Institute” at the World Education Congress Awards 2021, IIDE is raising the bar of global education.

IIDE is transforming the way students learn today. Unlike other traditional institutes, IIDE doesn’t encourage students to learn from PPTs which have not been updated for a long time. We believe in a customized, concise, and real-world relevant curriculum.

Of the numerous specialized courses available, IIDE offers an Online Google Ads Course that follows an advanced teaching methodology. The course begins with watching high-quality video lectures, followed by live online sessions and you will also be given assignments as well as practice tests to assess your knowledge.

Want to learn more about this Google Ads course? Here’s everything you need to know about IIDE’s online Google Ads course with certification. But before we get into the details of the course, here’s a glimpse of student life at IIDE.

Google Ads Course Syllabus 

• Learning Google Ads basics
• Setting up a campaign
• Introduction to Ad Groups & Keywords
• Bidding strategies & Budget Strategies
• Text Ads, Auctions & Ad Ranks
• Tracking & Optimization for Search Ads
• Google Display Network
• YouTube & App Ads
• Shopping Ads & Performance Analysis

Google Ads Course Faculty 

IIDE has a team of wonderful trainers, who are industry experts and have hands-on experience in the subject they teach. This helps the students to learn from the top business leaders and get some insights into the corporate world as well. Below mentioned are the trainers responsible for teaching IIDE’s Online Google Ads course:

Google Ads Course Duration & Fees

The duration of the online Google Ads course is approximately 16 hours. The Google Ads course fees are USD 190.

This fee may appear to be a little on the high side, but have a look at the course highlights:

Google Ads Course Highlights 

• Industry-recognized IIDE Certification
• 6+ Hours of Live Class
• 1+ Hour of Video Lectures
• Attend lectures via any Device
• Access to Video lectures for 30 days
• Practice Tests & Assignments
• Learn From Experts
• Dedicated Q&A Support and Help

Certification Offered

On completion of this online Google Ads course, you will be able to manage Google ads and become a paid media specialist. IIDE’s certificate serves as a testament to the knowledge and skills you have gained.

IIDE Students Work At

Student Reviews

It is always said that learning from the best will give you a better understanding and a great experience.

So, if you wish to catch a glimpse of how learning is at IIDE, sign up for this free masterclass led by Mr. Karan Shah, CEO, and founder of IIDE, himself on the basics of digital marketing.

Now, this masterclass is not directly related to SEO but it will give you an overview of digital marketing. This way you get to learn something new and also decide if our teaching style works for you.

Contact Details

Phone Number: +91 96199 58615
Email ID: [email protected]
Website: https://iide.co/google-ads-course/

2. BrainStation

BrainStation is a digital learning company. It is a global leader in training and empowering digital skills. It has empowered 100,000+ professionals and has 500+ enterprise clients. It provides digital skills training programs to advance learners’ careers.

BrainStation offers courses like Data science, Python, UX Design, Digital Marketing, Social Media Marketing, Design Thinking, Product Management, Design Leadership, and various others. Its Google Ads course will enable you to create impactful ad campaigns.

Course Syllabus

• Ads Foundations
• Keyword Research and Ad Features
• Optimization and Tools
• Campaign Management

Course Duration & Fees

To know about the course duration and fees, you’ve to fill out the form available on its website.

Course Highlight

• Learn From Expert Trainers
• Monthly Payment Plans
• Employer Sponsorship
• Scholarships Available
• Certificate of Course Completion

Contact Details

Phone no: (800) 903-5159
Email: [email protected]
Address: 136 Crosby St New York City, NY

3. Noble Desktop

Noble Desktop is a training school that provides various computing courses with certifications. It is a career development and learning destination.  It teaches people to code, design, and digital content.

Noble Desktop offers courses like Python, Data Science, Graphic Design, Web Design, Photoshop, Video Editing, Digital Marketing, Data Analytics, Microsoft Office, Project Management, and many others. Its Google Ads Course allows you to learn from experts with hands-on training, by working on projects.

Course Syllabus

• Introduction to Google ads
• Keyword Research
• Creating Google Ad Account
• Keyword Match Type
• Ad Creation
• Ad Ranking and Quality Score
• Landing Pages
• Conversion Tracking
• Campaign Optimization
• Account Automation
• Audience Targeting
• Remarketing with Google Ads
• Display advertising with Google Ads

Course Duration & Fees

This Google Ads Course in Toronto is for a duration of 12 hours and costs USD 650.

Course Highlight

• NYC or Live Online
• Free Retake
• Setup Assistance
• Expert Instructor
• Small Classes
• Certificate of Completion

Contact Details

Phone no: +1 (212) 226 – 4149
Email: [email protected]
Address: 185 Madison Avenue 3rd Floor New York, NY 10016

4. Knowledge Academy

Knowledge Academy is the largest provider of online training courses in the world. It provides high-quality learning courses to ensure the best learning experience for individuals and professionals. It offers over 30,000+ courses across 190 countries of the world.

Knowledge Academy provides courses like Data Analytics, Microsoft Technical, Health and Safety, Project Management, Business Analysis,   Office Applications, Business Improvement, and various others. Its Google Ads Course will help you learn the basics of PPC to benefit you and your business.

Course Syllabus

• PPC
• Google AdWords
• Bidding and Quality Score
• Quality Score Factors
• Keyword Match Types
• Competitor Research
• Writing Adverts
• Google Keyword Planner
• Initiating an Ad Campaign
• Google AdWords Account
• Ad Extensions
• Tracking Options
• Assessment of Changes
• Google Ad Preview Tool

Course Duration & Fees

This Google Ads Course costs USD 187.75. For more details like the duration of the course, please connect with the academy.

Course Highlights

• Certification of Completion 
• Course Notes and Exercises
• Learn from Experienced Instructor
• 24/7 Online Support

Contact Details

Phone no: 08071279841
Email: [email protected]
Address: NA

5. Certstaffix Training

Certstaffix Training is a training platform that offers business and computer skills. It has trained people and businesses with lifelong learning and helped them improve their professional skills. It provides self-paced as well as instructor-led learning options.

Certstaffix Training offers courses in the categories of  Development, IT, Online Marketing, Microsoft Office, Adobe, Data and Analytics, Business Skills, and others. Its Google Ads course will help you understand the fundamentals of this niche.

Course Syllabus

• Creating a Google AdWords Account
• Creating ad campaigns 
• Optimizing Keywords
• Writing Ads in Google AdWords
• Analyzing and Reporting Campaign Performance
• Managing Bidding and  Budgets
• Configuring Language and Location Targeting
• Enhancing Campaigns with Ad Extensions
• Creating a Display Network Campaign
• Implementing Advanced Adwords Features
• Measuring Campaign Performance
• Optimizing Adwords Campaigns for Conversions
• Optimizing Campaigns
• Managing Adwords with Adwords Editor
• Utilizing Adwords Mnagner Accounts

Course Duration & Fees

This Google Ads Course in Toronto costs USD 1,375 and is for a duration of 3 days.

Course Highlights

• Live Instructor Teaching
• Certificate of Completion
• Free 6-Month Online Retake
• Hands-on Learning

Contact Details

Phone no: +1 888-330-6890
Email: [email protected]
Address: P.O. Box 947562. Atlanta

6. Skillshare – Google Ads For Beginners by Joshua George

Course Syllabus

• Lessons in This Class
• The Ultimate Google Ads Class For Beginners
• What We’re Going To Cover In This Section
• What is Google Ads?
• Where Do Google Ads Appear?
• Google Account Hierarchy
• Setting Up Your First Google Ads Account
• Location Targeting
• Budgets and Selecting Your Bidding Strategy
• Setting Up Billing
• What Is A Keyword & Understanding The Intent Behind One
• How To Find Keywords To Target – Related Website URL
• How To Find Keywords To Target – Keyword Planner
• How To Find Keywords To Target – SEMRush
• How To Organise Your Keywords By Themes
• Everything You Need To Know About Keyword Match Types
• How To Add Match Types To Your Keywords Like A Pro
• The Importance Of Negative Keywords How To Add Them To Your Account
• What We’re Going To Cover In This Section
• The Evolution Of How Ads Appear In Google
• Best Practices for Writing Killer Ad Text
• How To Create Your First Google Ad
• Ad Rotation – Everything You Need To Know
• Ad Schedule – How To Select The Days & Times You Want Your Ads To Show
• What We’re Going To Cover In This Section
• Target CPA
• Target ROAS
• Maximize Clicks
• Maximize Conversions

To know more about the syllabus, you can check their website

Course Duration and Fees

The course duration and fee for this course provided by skillshare are currently unavailable. However, you can get in touch with them to know more about these details.

Course Highlights

• Taught by an industry expert
• Beginner friendly
• Industry relevant curriculum
• 100% online

Contact Details

Phone: N/A
Email: N/A
Address: N/A

FAQs– Frequently Asked Questions

Q. What is the best course for Google Ads in Toronto?

Ans. As mentioned above, IIDE’s Google Ads Course is the best Google Ads course in Toronto. This course will you a complete guide about Google Ads and how to optimize your Ads to increase your reach and you’ll be learning from industry experts!

Q. Is Google Ads hard to learn?

Ans. No, Google Ads is easy to learn if you understand the key concepts and with more practice, you will get better at your Google Ads skills.

Q. How much does Google Ad Certification cost?

Ans. The cost of Google Ads certification depends on the institution you’re learning from. But it may cost somewhere from $50 to $100. 

Q. Is Google Ads Certificate worth it?

Ans. Yes, a Google Ads certificate is worth it.  With the increased demand for trained Google Ads Expert, a certification in Google Ads from a reputed institute will help you get a good job. 

Q. What’s the duration of the Google Ads course?

Ans. The duration of the Google Ads course can be anywhere from 1-4 hours to even 6 months. But it depends on the course you’ve opted for and the institution from which you’re learning it. 

Conclusion

Above were the best Google Ads courses in Toronto that can help you and your business to improve your website traffic and generate more sales. A good Google Ads course can help you understand better the various aspects of this niche with creating an effective campaign that generates good results.

But the world of digital marketing is too big and Google Ads is just an aspect of this world. If you want to master its other aspects as well, you may opt for IIDE’s short-term certification course and explore and understand this world better.

If you’ve realized that digital marketing excites you and you want to choose this as your career, you may check out Post Graduation in Digital Marketing offered by IIDE.

We hope that this blog has helped you with the best Google Ads courses in Toronto that suit you the best. If you have any queries or doubts at your end, please feel free to let us know in the comments below.