6 Best Google Ads Courses In Houston To Help You Dominate The Competition

Updated on: Jan 1, 2023
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Are you looking for comprehensive Google Ads Courses in Houston? Are you interested in taking a Google Ads course to expand your knowledge of Google Ads and PPC marketing in general while earning a Google Ads certification? If so, you are definitely on the right blog. 

Google is what people go for when they need to search for what to do, where to go, and what to buy. That’s why it’s so important these days to reach customers who search for your business or products on Google Search or Google Maps. Here is a list of the top 6 Google Ads courses in Houston to help you appear in front of your customers when they search for what you offer.

But, before we get started with our list of top 6 Google Ads Courses in Houston, let us first understand what Google Ads exactly is, how it works, and what are Google Ads job opportunities available for you in Texas.

Google Ads is a paid advertising platform, categorized under a marketing channel called Pay Per Click (PPC). In Google Ads, the advertiser pays per click or impression (CPM) of the ad. Google Ads is one of the highly effective ways to drive potential traffic and customers to your business who are looking for products and services similar to those you offer. It can help you increase website traffic, get more calls, as well as drive more store visits. 

Google Ads shows ads to prospects and customers who are interested in your products and services. In Google Ads, you choose the targeted keyword or search term and bid on them. The winner of that bid is placed at the top of the search results page above the organic search results when a user performs a search that includes the keyword. This greatly increases your chances of attracting potential customers based on the keywords they enter into Google Search. 

Each time a user clicks on your ad, you’ll be charged the amount you bid on that keyword. This makes Google Ads one of the most cost-effective digital marketing tools out there as it only charges you when your ad is actually clicked. It also makes it easier for you to manage your advertising costs, as you only pay when your ad is actually clicked.

In today’s Google-dominated world, there is a lot of scope for Google Ads specialists. It is one of the leading career options for both freshers as well as experienced candidates. Many MNCs are constantly on the lookout for Google Ads specialists who can easily develop and execute effective digital marketing strategies in Google Ads that can help them in reaching their organizational goals. Let’s look at Google Ads job opportunities available for you in Texas:

Google Ads Courses in Houston - Job Statistics

Source – Indeed.com

Astonishing, isn’t it? As you can see, there are plenty of Google Ads job openings available in Texas and there sure will be more job openings in the next few years. So if you are serious about pursuing a career in Google Ads, you should start learning it as soon as possible.

Bonus tip: Using Google Analytics along with Google Ads can help you analyze your customer behavior on both your website as well as your app. It can help you understand how much of your website traffic and business come from Google Ads. It will also show you how to improve your ads and website. This is why you should definitely check out IIDE’s Online Google Analytics Course which will help you understand user behavior and teach you how to measure marketing efforts as well as make informed decisions about your website and marketing campaign’s performance.

Now let us straight away look into the top 6 Google Ads Courses in Houston that can be a game-changer for you and your business.

 

Quick Overview of Google Ads courses:

Institutes Duration Fees
IIDE- The Digital School 16 Hours $110
WME Training 8 hours $600
Business Computer Skills 1 day $395
Udemy 6 hours and 4 minutes $99.99
BitDegree 38 minutes $2.99
Skillshare N/A N/A
Digital Marketing Courses in Delhi - masterclass

Top 6 Google Ads Courses in Houston:

 

1. IIDE – The Digital School

IIDE-Site-Logo

IIDE is one of today’s leading institutes for digital marketing in India. Having been named the “Best Digital Marketing Institute” at the World Education Congress Awards 2021, IIDE is raising the bar of global education.

IIDE is transforming the way students learn today. Unlike other traditional institutes, IIDE doesn’t encourage students to learn from PPTs which have not been updated for a long time. We believe in a customized, concise, and real-world relevant curriculum.

Of the numerous specialized courses available, IIDE offers an Online Google Ads Course that follows an advanced teaching methodology. The course begins with watching high-quality self-paced video lectures, followed by live online sessions and you will also be given assignments as well as practice tests to assess your knowledge.

Want to learn more about this Google Ads course? Here’s everything you need to know about IIDE’s online Google Ads course with certification. But before we get into the details of the course, here’s a glimpse of student life at IIDE.

  • Learning Google Ads basics
  • Setting up a campaign
  • Introduction to Ad Groups & Keywords
  • Bidding strategies & Budget Strategies
  • Text Ads, Auctions & Ad Ranks
  • Tracking & Optimization for Search Ads
  • Google Display Network
  • YouTube & App Ads
  • Shopping Ads & Performance Analysis

IIDE has a team of wonderful trainers, who are industry experts and have hands-on experience in the subject they teach. This helps the students to learn from the top business leaders and get some insights into the corporate world as well. Below mentioned are the trainers responsible for teaching IIDE’s Online Google Ads course:

Google Ads Course in Abu Dhabi - IIDE Faculty

The duration of the online Google Ads course is approximately 16 hours. The Google Ads course fee is USD 110.

This fee may appear to be a little on the high side, but have a look at the course highlights:

  • Industry-recognized IIDE Certification
  • 6+ Hours of Live Class
  • 1+ Hours of Video Lectures
  • Attend lectures via any Device
  • Access to Video lectures for 30 days
  • Practice Tests & Assignments
  • Learn From Experts
  • Dedicated Q&A Support and Help

Certification Offered

On completion of this online Google Ads course, you will be able to manage Google ads and become a paid media specialist. IIDE’s certificate serves as a testament to the knowledge and skills you have gained.

Google Ads Course in Abu Dhabi - IIDE Certification

IIDE Students Work At

SEO courses in Vijayawada- IIDE alumni

Student Reviews

It is always said that learning from the best will give you a better understanding and a great experience.

So, if you wish to catch a glimpse of how learning is at IIDE, sign up for this free masterclass led by Mr. Karan Shah, CEO, and founder of IIDE, on the basics of digital marketing.

Now, this masterclass is not directly related to SEO but it will give you an overview of digital marketing. This way you get to learn something new and also decide if our teaching style works for you.

Contact Details

Phone Number: +91 96199 58615
Email ID: [email protected]
Website: https://iide.co/google-ads-course/

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2. WME Training

Google Ads Courses in Houston - WME Training logo

WME Training was founded in 2015 to provide easy-to-understand and time-efficient AdWords and SEM courses for students and young professionals of all backgrounds as well as experience levels. From basic instruction to advanced account structure and management concepts, WME training aims to enlighten, educate, entertain, and enhance students through its diverse course offerings. Their goal is to help you advertise on Google and show you how to spend less and get better results while avoiding costly mistakes. Whether you’re just getting started in online advertising or looking to take it to the next level, WME training will help you gain all the skills you need to save money as well as maximize the effectiveness of your Google AdWords campaigns.

WME Training offers a basic Google AdWords course designed to teach you how to optimize lead generation with Google AdWords. In this course, you will learn how to save money as well as increase the effectiveness of your advertising with the help of Google AdWords. You will also learn about the various different types of digital advertising while gaining an understanding of the benefits of Google AdWords. This course will provide you with high-quality hands-on training that will help you familiarizes yourself with how Google AdWords works. This course is designed for marketing and advertising professionals who want to drive more traffic to their website and increase the value of their Pay Per Click (PPC) investment.

Course Syllabus

  • Pay-Per-Click (PPC) Basics
  • Creating a New AdWords™ Account
  • Save Money by Understanding Quality Score
  • Proper Account Structure
  • Different Types of Research
  • Writing Effective Ads
  • How to Bid with AdWords
  • AdWords™ Editor Features
  • Tracking and Return on Investment (ROI)

Course Highlight

  • Live Account Audit
  • Private Facebook Group
  • 1-On-1 Training Option
  • Flexible Dates & Times
  • Beginner to Intermediate

Course Duration & Fees

The duration of this course is 8 hours and its price is USD 600.

Contact Details

Phone: 877-713-3906
Email: [email protected]

3. Business Computer Skills

Google Ads Courses in Houston - Business Computer Skills logo

For the past 20 years, Business Computer Skills has been providing professional IT training services for individuals, students, and organizations. They offer courses that are affordable and consist of convenient class schedules. Their courses are led by highly experienced teachers that will provide you with hands-on learning. They offer a Google Ads Introduction course in Houston, Texas where you can learn all about Google Ads from professional instructors.

This Google Ads course is designed to help you take your Google Ads skills to the next level. It will introduce you to the world of search engine marketing (SEM) and helps you become familiar with Google advertising tools. This is an instructor-led training course that will teach you how to launch a digital advertising campaign through Google Ads. It will also how to use Google Ads to best meet your online marketing needs. This course is aimed at online marketers, media analysts, web analysts, and business owners who want to grow their businesses using SEM tools. It is highly recommended that students have their own Ads account so they can get the most out of this course.

Course Syllabus

  • Section 1: Overview of Search Engine Marketing
  • Section 2: Introduction to Google Ads
  • Section 3: Working with Keywords
  • Section 4: Writing Ads in Google Ads
  • Section 5: Creating and Managing Your Ad Campaigns
  • Section 6: Ads Reporting and Account Performance
  • Section 7: Integrating Google Analytics with Google Ads

Course Highlight

  • Hands-On
  • Professional Trainers
  • Convenient Scheduling
  • Small Class Sizes
  • Affordable Course
  • Authorized Content
  • Free Repeat
  • Professional Instructors
  • Official Course Materials
  • Free Training Materials
  • Small Class Sizes

Course Duration & Fees

The duration of this Google Ads course is 1 day and its price is USD 395.

Contact Details

Phone: 877-442-3915
Email: [email protected] 

4. Udemy

Google Ads Courses in Houston - Udemy logo

There are many Google Ads courses available on Udemy and one of them is Advanced Google Ads Training: Master Strategies & Techniques which will provide you with hands-on training in Google Ads techniques that are developed over the span of 13 years. In this course, you will learn about Google Ads Campaign Experiments along with its best use cases, step-by-step setup, analysis, and implementation. You will also learn about budget optimization techniques using a regression formula. 

This Google Ads course will provide you with access to various Google Ads tools for forecasting performance. It will teach you how to improve geotargeting for local businesses with a double campaign structure. It will also teach you how to set up, run, pivot, and interpret paid as well as organic reports. This course will show you how to identify opportunities between organic and paid listings. It will also show you how to find various key pitfalls in any Google Ads account. This course is intended for Google Ads professionals who already have knowledge of setting up and managing Google Ads accounts. Anyone looking to advance their knowledge of Google Ads can take this course.

Course Syllabus 

  • Introduction
  • Testing Ad Concepts
  • Budget Optimize Tool: Regression modeling to Optimize CPA & ROI
  • Google Ads Paid & Organic Interaction Report
  • GeoLocal Campaigns – Double Campaign Structure
  • Google Ads Campaign Experiments
  • Automate Budgeting for Multiple Ad Accounts
  • Google Ads Audit
  • Remarketing Strategy & Implementation
  • Artificial Intelligence & Machine Learning
  • Dynamic Ad Customisers
  • Google Analytics for Google Ads
  • Using Scripts
  • Google Ads Editor
  • Competitor Research Tools
  • Landing Page Software

Course Highlights 

  • 6 Hours Of On-demand Video
  • 16 Sections
  • 74 Lectures
  • 2 Articles + Resources
  • Full Lifetime Access
  • Access On Mobile And TV
  • Assignments
  • Certificate Of Completion
  • 4.0 Out Of 5 Stars Rated
  • 5,526+ Students Enrolled

Course Duration & Fees

The duration of this course is 6 hours and 4 minutes and its price is USD 99.99.

Contact Details

Phone: (415) 813- 1710
Email: [email protected]

5. BitDegree

Google Ads Courses in Houston - BitDegree logo

BitDegree offers many Google Ads courses and one of them is Learn How to Advertise on Google and Boost Your Sales Instantly by Alex Genadinik. This course is designed to teach you how Google AdWords works as well as what are the best ways to advertise on Google. In this course, you will learn how to advertise on Google as well as sell more of your products. You will also learn how Google AdWords differs from Google Shopping ads, also known as Product Listing Ads.

This Google Ads course will teach you how to create a Google Merchant Account. It will also teach you how to create Google Shopping Ads or Product Listing Ads. This course will show you how to take full advantage of Google Shopping Ads. It will also show you how to sell more products as well as increase the profitability of your business with the help of Google Ads. This course requires you to have a good internet connection and a willingness to try new ideas along with a small Ad budget. Anyone interested in learning about how Google AdWords works can take this course.

Course Syllabus

  • Course Introduction
  • Differences between AdWords and Google Merchant
  • Visual differences of GoogleShopping vs. AdWords
  • Creating a Merchant account
  • More on website verification
  • Creating your first product feed
  • Getting started with filling out your product feed
  • Filling out the product feed
  • Keyword exercise
  • Setting the keywords in the title of your feed
  • Optimizing the description field
  • Connecting an AdWords account
  • When you have a large product feed file
  • Almost there – creating your campaign
  • Starting to run the ads
  • Final step: run ads

Course Highlights

  • NFT Certificate
  • 16 Lessons
  • 4.4 Rating
  • 13546 Enrolled
  • English
  • Expert Instructor
  • +100 XP
  • Certificate of Completion
  • Beginner-Level Course
  • Self-Paced
  • Life-Time Free Access
  • Reward-based learning
  • Gamified learning environment

Course Duration & Fees

The duration of this course is 38 minutes and its price is USD 2.99.

Contact Details

Email: [email protected]

6. Skillshare – Google Ads For Beginners by Joshua George

Google ads courses in Houston - Skillshare's logo

There are thousands of online courses available on Skillshare on a variety of topics. The institute is dedicated to educating people around the world. The company has trained more than 3 million people. You will learn the basics of Google Ads and all the tools you need. To learn more about their course, check out the details below.

Course Syllabus

  • Lessons in This Class
  • The Ultimate Google Ads Class For Beginners
  • What We’re Going To Cover In This Section
  • What is Google Ads?
  • Where Do Google Ads Appear?
  • Google Account Hierarchy
  • Setting Up Your First Google Ads Account
  • Location Targeting
  • Budgets and Selecting Your Bidding Strategy
  • Setting Up Billing
  • What Is A Keyword & Understanding The Intent Behind One
  • How To Find Keywords To Target – Related Website URL
  • How To Find Keywords To Target – Keyword Planner
  • How To Find Keywords To Target – SEMRush
  • How To Organise Your Keywords By Themes
  • Everything You Need To Know About Keyword Match Types
  • How To Add Match Types To Your Keywords Like A Pro
  • The Importance Of Negative Keywords How To Add Them To Your Account
  • What We’re Going To Cover In This Section
  • The Evolution Of How Ads Appear In Google
  • Best Practices for Writing Killer Ad Text
  • How To Create Your First Google Ad
  • Ad Rotation – Everything You Need To Know
  • Ad Schedule – How To Select The Days & Times You Want Your Ads To Show
  • What We’re Going To Cover In This Section
  • Target CPA
  • Target ROAS
  • Maximize Clicks
  • Maximize Conversions

To know more about the syllabus, you can check their website

Course Duration and Fees

The course provided by skillshare is currently unavailable. However, you can get in touch with them to know more about these details.

Course Highlights

  • Taught by an industry expert
  • Beginner friendly
  • Industry relevant curriculum 
  • 100% online

Contact Details

Phone: N/A
Email: N/A
Address: N/A

 

Digital Marketing Courses in Delhi - masterclass

FAQ – Frequently Asked Questions

Q. How does IIDE’s Online Google Ads Course work?

IIDE’s Online Google Ads Course combines quality video lectures with live instructor-led sessions. Video lectures are self-paced so you can watch them at your leisure. Live sessions are reserved for tool demonstrations and answering questions. 

Q. What is the difference between ad impressions and ad clicks?

There is a big difference between ad clicks and ad impressions. Ad clicks are basically the number of times a user clicks on an ad. Ad impressions, on the other hand, are basically the number of times a user saw an ad or glances at it without clicking.

Q. What is PPC?

PPC is an acronym for pay-per-click advertising, where users are charged each time an ad is clicked on a search engine.

Q. What types of ads we can place with Google Ads?

There are about five types of ads that can be placed with Google Ads: Google Search Ads, Display Ads, Video Ads, Shopping Ads, and App Campaign Ads.

Q. What is Remarketing?

Remarketing is a method that you can use to interact with people who have visited or interacted with your website or mobile app. There are many types of Remarketing such as Standard Remarketing, Dynamic Remarketing, Video remarketing, and Customer list remarketing.

Conclusion 

We hope this blog answered all your questions regarding Google Ads courses in Houston and you enjoyed reading it. Google Ads is one of the most prominent career options out there. So if you are someone who wants to make a career in Google Ads and become a Google Ads Specialist, you should start learning it as soon as possible.

You can also go for IIDE’s Online Digital Marketing Course which is the only offline and online digital marketing course in India led by top industry experts in a comprehensive as well as question-oriented format. This is a hybrid online digital marketing course designed to provide students with a good foundation of advanced digital marketing concepts. It will provide you with various practice assignments along with offline in-class projects. By the end of this extensive course, you will earn a Google Ad Fundamental certification along with a Certificate of Completion from IIDE that can help you get recognized by leading digital marketing agencies and brands.

You can also take IIDE’s short-term certificate courses to gain a holistic view of the world of digital marketing. These courses are designed to help you jumpstart your career in your desired field of digital marketing. These courses are led by top industry experts who will provide you with practical learning so that you can upgrade your skillset. Each course consists of high-quality videos which are followed by live sessions with a trainer. Each course ends with exams and assignments and after completing these courses you will receive a certificate of completion from IIDE.

That’s it, folks! If you have any queries regarding Google Ads courses in Houston then let us know in the comment section down below. Happy Reading!

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

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