Are you looking for comprehensive Google Ads Courses in Guwahati? Are you interested in taking a Google Ads course to expand your knowledge of Google Ads and PPC marketing in general while earning a Google Ads certification? If so, you are definitely on the right blog.
Google is what people go for when they need to search for what to do, where to go, and what to buy. That’s why it’s so important these days to reach customers who search for your business or products on Google Search or Google Maps. Here is a list of the top 6 Google Ads courses in Guwahati to help you appear in front of your customers when they search for what you offer.
But, before we get started with our list of top 6 Google Ads Courses in Guwahati, let us first understand what Google Ads exactly is, how it works, and what are Google Ads job opportunities available for you in India.
Google Ads is a paid advertising platform, categorized under a marketing channel called Pay Per Click (PPC). In Google Ads, the advertiser pays per click or impression (CPM) of the ad. Google Ads is one of the highly effective ways to drive potential traffic and customers to your business who are looking for products and services similar to those you offer. It can help you increase website traffic, get more calls, as well as drive more store visits.
Google Ads shows ads to prospects and customers who are interested in your products and services. In Google Ads, you choose the targeted keyword or search term and bid on them. The winner of that bid is placed at the top of the search results page above the organic search results when a user performs a search that includes the keyword. This greatly increases your chances of attracting potential customers based on the keywords they enter into Google Search.
Each time a user clicks on your ad, you’ll be charged the amount you bid on that keyword. This makes Google Ads one of the most cost-effective digital marketing tools out there as it only charges you when your ad is actually clicked. It also makes it easier for you to manage your advertising costs, as you only pay when your ad is actually clicked.
In today’s Google-dominated world, there is a lot of scope for Google Ads specialists. It is one of the leading career options for both freshers as well as experienced candidates. Many MNCs are constantly on the lookout for Google Ads specialists who can easily develop and execute effective digital marketing strategies in Google Ads that can help them in reaching their organizational goals. Let’s look at Google Ads job opportunities available for you in India:
Source – Indeed.com
Astonishing, isn’t it? As you can see, there are plenty of Google Ads job openings available in India and there sure will be more job openings in the next few years. So if you are serious about pursuing a career in Google Ads, you should start learning it as soon as possible.
Bonus tip: Using Google Analytics along with Google Ads can help you analyze your customer behavior on both your website as well as your app. It can help you understand how much of your website traffic and business come from Google Ads. It will also show you how to improve your ads and website. This is why you should definitely check out IIDE’s Online Google Analytics Course which will help you understand user behavior and teach you how to measure marketing efforts as well as make informed decisions about your website and marketing campaign’s performance.
Now let us straight away look into the top 6 Google Ads Courses in Guwahati that can be a game-changer for you and your business.
Quick Overview of Google Ads courses:
| Institutes | Duration | Fees |
|---|---|---|
| IIDE- The Digital School | 16 Hours | INR 15,000 |
| Udemy | 5 hours and 52 minutes | INR 649 |
| SEMrush Academy | 5 hours | Free |
| WsCube Tech | N/A | 2999 including 18% GST. |
| Skillshare | 41 minutes | Upon Membership |
| Coursera | 2 hours | N/A |
6 Best Google Ads Courses in Guwahati:
1. IIDE – The Digital School
IIDE is one of today’s leading institutes for digital marketing in India. Having been named the “Best Digital Marketing Institute” at the World Education Congress Awards 2021, IIDE is raising the bar of global education.
IIDE is transforming the way students learn today. Unlike other traditional institutes, IIDE doesn’t encourage students to learn from PPTs which have not been updated for a long time. We believe in a customized, concise, and real-world relevant curriculum.
Of the numerous specialized courses available, IIDE offers an Online Google Ads Course that follows an advanced teaching methodology. The course begins with watching high-quality video lectures, followed by live online sessions and you will also be given assignments as well as practice tests to assess your knowledge.
Want to learn more about this Google Ads course? Here’s everything you need to know about IIDE’s online Google Ads course with certification. But before we get into the details of the course, here’s a glimpse of student life at IIDE.
Google Ads Course Syllabus
- Learning Google Ads basics
- Setting up a campaign
- Introduction to Ad Groups & Keywords
- Bidding strategies & Budget Strategies
- Text Ads, Auctions & Ad Ranks
- Tracking & Optimization for Search Ads
- Google Display Network
- YouTube & App Ads
- Shopping Ads & Performance Analysis
Google Ads Course Faculty
IIDE has a team of wonderful trainers, who are industry experts and have hands-on experience in the subject they teach. This helps the students to learn from the top business leaders and get some insights into the corporate world as well. Below mentioned are the trainers responsible for teaching IIDE’s Online Google Ads course:
Google Ads Course Duration & Fees
The duration of the online Google Ads course is approximately 16 hours. The Google Ads course fee is INR 15,000.
This fee may appear to be a little on the high side, but have a look at the course highlights:
Google Ads Course Highlights
- Industry-recognized IIDE Certification
- 6+ Hours of Live Class
- 1+ Hours of Video Lectures
- Attend lectures via any Device
- Access to Video lectures for 30 days
- Practice Tests & Assignments
- Learn From Experts
- Dedicated Q&A Support and Help
Certification Offered
On completion of this online Google Ads course, you will be able to manage Google ads and become a paid media specialist. IIDE’s certificate serves as a testament to the knowledge and skills you have gained.
IIDE Students Work At
Student Reviews
It is always said that learning from the best will give you a better understanding and a great experience.
So, if you wish to catch a glimpse of how learning is at IIDE, sign up for this free masterclass led by Mr. Karan Shah, CEO, and founder of IIDE, himself on the basics of digital marketing.
Now, this masterclass is not directly related to Google Ads but it will give you an overview of digital marketing. This way you get to learn something new and also decide if our teaching style works for you.
Contact Details
Phone Number: +91 96199 58615
Email ID: [email protected]
Website: https://iide.co/google-ads-course/
2. Udemy
There are many Google Ads courses available on Udemy and one of them is the Practical Google Ads Course to Get Qualified Leads. This course is designed to teach you how to create an entire Google Ads account right from scratch in order to generate qualified leads on your website. It will provide you with some of the tested as well as proven techniques that will help you create and set up a successful Google Ads account. It will show you how to set up the most effective Google Ads campaigns to attract as well as convert quality leads to your website.
In this Google Ads course, you will learn how to create Search and Display campaigns, ad groups, keywords, and ad extensions on your Google Ads account. You will also learn how to boost your leads by creating audiences as well as remarketing lists. This course will teach you how to track conversions from your website on Google Ads with the help of Google Tag Manager. If you follow all the practice sections of this course, you will be able to create your own professionally set-up Google Ads account. You will also be able to launch your campaigns to see the first results.
Course Syllabus
- Get started with Google Ads
- Choose the right settings for your Search campaigns
- Create your first campaign, a DSA campaign (PRACTICE)
- Find the most valuable keywords and choose the right match types
- Create your second campaign, a Brand campaign (PRACTICE)
- Track conversions on your website from Google ads (PRACTICE)
- How to structure your account into campaigns, ad groups, keywords, and ads
- Create the Keywords tab on Excel (PRACTICE)
- Create killer ads and ad extensions on the platform
- Create the Ads tab on Google Sheets (PRACTICE)
- Integrate campaigns on Google Ads with the Google Ads Editor (PRACTICE)
- Set up audiences and remarketing on your account (PRACTICE)
Course Highlights
- 6 Hours Of On-demand Video
- 12 Sections
- 73 Lectures
- 2 Articles + Resources
- Full Lifetime Access
- Access On Mobile And Tv
- Assignments
- Certificate Of Completion
- 4.4 Out Of 5 Stars Rated
- 660+ Students Enrolled
Course Duration & Fees
The duration of this course is 5 hours and 52 minutes and its price is INR 649.
Contact Details
Phone: (415) 813- 1710
Email: [email protected]
3. SEMrush Academy
The SEMrush Academy was inspired by the idea of creating a place where everyone can enhance their digital marketing skills such as SEO, PPC, Content Marketing, and Social Media Marketing. There are over 30 free courses and certification exams in English, Spanish, and French available on SEMrush Academy to help anyone learn new digital marketing skills as well as enhance their resume and their LinkedIn profile.
SEMrush Academy offers PPC Fundamentals Course with Joel Bondorowsky. In this course, you will learn the basics of PPC from one of the world’s most reputed as well as respected advertising specialists. You will also learn what it takes for becoming a confident pay-per-click specialist. This course will help you avoid losses in Google Ads by teaching you how to create effective, successful, as well as profitable PPC campaigns. This course is designed for anyone who wants to learn what it takes to become a Pay Per Click Specialist or to be able to launch as well as manage PPC campaigns on their own.
Course Syllabus
- What is ‘PPC Strategy’
- Display Campaign Optimization
- Intro to Display Advertising
- Branded Search Campaigns
- What is Pay Per Click
- Using Landing Pages
- The Value of a Click
- An Easy SEO Win for PPC Gains
- Multidimensional Bidding
- Building Keyword Lists
- Overview of PPC Platforms and Channels
- Setting Up Merchant Center and Your Data Feed
- Introduction to Multi-Channel Conversions
- Display Campaign Setup
- Display Ad Formats and Creation
- Writing and Testing Your First Ads
- Setting Your Universal App Campaign
- Launching Your Shopping Campaign
- Understanding Sales Funnels
- Display Campaign Targeting
- Bring Back Lost Users with Remarketing
- Intro to Keyword Research
- Intro to PLA (Shopping) Campaigns
- Adding Keywords to Ad Groups
- Intro to Search Advertising
- Establishing Conversions Along Your Funnel
- Understanding The Decision Making Funnel
- Universal App Campaign Best Practices
- Search Campaign Anatomy
- Search Campaign Setup
- Keyword Match Types
- Conversion Optimizer
- Setting Aside PPC Budget
- Intro to Universal App Campaigns
- Campaign Budgeting
- The Role of The Home Page
Course Highlights
- Lessons By Industry Expert
- Self-paced Learning – Watch At Your Convenience
- 5 Hours Worth Of Material
- Certificate Of Completion
- 36 Video Lessons
- Lifetime Access
- 100% Free
Course Duration
The duration of this course is 5 hours and it is absolutely free.
Contact Details
Email: [email protected]
4. WsCube Tech
WsCube Tech is one of India’s leading IT training institutes and software development companies. Till now it has trained over 150,000 students and provided internship opportunities to over 3,5,000 candidates. It is also one of the fastest-growing tech-enabled YouTube channels in India that has a community of over 1.6 million subscribers and over 8 million views per month. Their mission is to bring innovation in learning and close the skills gap in the IT industry through excellence in today’s most in-demand skills such as digital marketing, web/app development, cyber security, as well as other emerging technologies.
WsCube Tech offers the Ultimate Google Ads Certification Course With Projects which is designed to help you become a Google Ads specialist. It is a hybrid course consisting of two different Google Ads courses. It is one of India’s best Google Ads courses in Hindi that is led by industry experts. It will help you master the art of running search ads, display ads, remarketing campaigns, and video ads, much more.
Course Syllabus
Google Ads Certification Program: Beginner to Pro
- Introduction to Google Ads
- Search Ads
- Display Ads
- Remarketing in Google Ads
- YouTube Ads / Video Ads
- App Install Google Ads
- Google Ads – Shopping Campaigns
- Important Concepts / Settings in Google Ads
- About Call Only Ads
- Reporting in Google Ads
- Google Ads Certification Quiz
- Live Doubts Sessions
Google Ads Complete Course 2022
- Introduction to Google Ads
- Search Ads
- YouTube Ads / Video Ads
- Display Ads
- Remarketing in Google Ads
- Important Concepts / Settings in Google Ads
Course Highlights
- Life-Time Access
- Online Self-Paced Course
- Learn From Industry Experts
- 2-In-1 Course
- 5-Star Rated
- Bilingual Course (Hindi + English)
- Certificate Of Completion
Course Duration & Fees
It is a completely self-paced course and its price is 2999 including 18% GST.
Contact Details
Phone: 9269698122
Email: [email protected]
5. Skillshare
There are many Google Ads courses available on Skillshare and one of them is Google Ads Crash Course! by Timothy Cunningham. This course will help you get started with Google Ads. It will also help you start running your first ads immediately after completing this Google Adwords Certification course. This course will teach you how to discover new keywords in Google Adwords. It will also teach you how to use the Google Ads Keyword Planner as well as how to create a Google Ads account.
In this Google Ads Course, you will learn how to get website visitors and create your first campaign. You will also learn how to create an ad group using the ad preview tool. It will show you how to make your Ad bigger and build out your campaign. Beginners who want to dig into how to properly set up a campaign without losing all their money can take this course.
Course Syllabus
- Google Ads Promo
- Setting up your google ads account
- Discovering New Keywords
- Setting Up Your Campaign
- Create your first ad group, ad, and keyword
- Building Out Your Campaign
- Making Sense Of Google Ads Data!
- Ad preview tool and adding extensions
Course Highlights
- Affordable
- 7 Days Free Trial
- Engaged Community
- Learn From Anywhere
- 8 Lessons
- All-level Course
- 476+ Students Enrolled
- Get Unlimited Access To Every Class
Course Duration & Fees
The duration of this course is 41 minutes and to enroll in this course you’ll have to buy a premium monthly membership of Skillshare.
Contact Details
Email: [email protected]
6. Coursera – Create a Google Ads Search Campaign
Online e-learning platform Coursera offers thousands of courses on a variety of topics, ranging from business to data science This institute’s main motto is to educate people all over the world. Over 110 million people have been trained by them in different subjects. You will learn the basics of Google ads course and all the tools you should know. If you want to know more about their course, read the details below.
Course Syllabus
- Intro and account creation
- Set up your goals and campaign type
- Choose your main targeting options.
- Define bidding and budget
- Create adgroups and keywords
- Design compelling ads
- Pause and activate ad groups, personalize keyword match types
- Set up conversion tracking
Course Duration and Fees
The course duration for this Google ads course is 2 hours and the fee for this Google ads course provided by coursera is currently unavailable. However, you can get in touch with them to know more about these details.
Course Highlights
- 2 hours
- Advanced
- No download needed
- Split-screen video
- English
- Desktop only
Contact Details
Phone: N/A
Email: N/A
Address: N/A
FAQ – Frequently Asked Questions
Q. How does IIDE’s Online Google Ads Course work?
IIDE’s Online Google Ads Course combines quality video lectures with live instructor-led sessions. Video lectures are self-paced so you can watch them at your leisure. Live sessions are reserved for tool demonstrations and answering questions.
Q. What is the difference between ad impressions and ad clicks?
There is a big difference between ad clicks and ad impressions. Ad clicks are basically the number of times a user clicks on an ad. Ad impressions, on the other hand, are basically the number of times a user saw an ad or glances at it without clicking.
Q. What is PPC?
PPC is an acronym for pay-per-click advertising, where users are charged each time an ad is clicked on a search engine.
Q. What types of ads we can place with Google Ads?
There are about five types of ads that can be placed with Google Ads: Google Search Ads, Display Ads, Video Ads, Shopping Ads, and App Campaign Ads.
Q. What is Remarketing?
Remarketing is a method that you can use to interact with people who have visited or interacted with your website or mobile app. There are many types of Remarketing such as Standard Remarketing, Dynamic Remarketing, Video remarketing, and Customer list remarketing.
Conclusion
We hope this blog answered all your questions regarding Google Ads courses in Guwahati and you enjoyed reading it. Google Ads is one of the most prominent career options out there. So if you are someone who wants to make a career in Google Ads and become a Google Ads Specialist, you should start learning it as soon as possible.
You can also go for IIDE’s Online Digital Marketing Course which is the only offline and online digital marketing course in India led by top industry experts in a comprehensive as well as question-oriented format. This is a hybrid online digital marketing course designed to provide students with a good foundation of advanced digital marketing concepts. It will provide you with various practice assignments along with offline in-class projects. By the end of this extensive course, you will earn a Google Ad Fundamental certification along with a Certificate of Completion from IIDE that can help you get recognized by leading digital marketing agencies and brands.
You can also take IIDE’s short-term certificate courses to gain a holistic view of the world of digital marketing. These courses are designed to help you jumpstart your career in your desired field of digital marketing. These courses are led by top industry experts who will provide you with practical learning so that you can upgrade your skillset. Each course consists of high-quality videos which are followed by live sessions with a trainer. Each course ends with exams and assignments and after completing these courses you will receive a certificate of completion from IIDE.
That’s it, folks! If you have any queries regarding Google Ads courses in Guwahati then let us know in the comment section down below. Happy Reading!
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