Are you looking for comprehensive Google Ads Courses in Dehradun? Are you interested in taking a Google Ads course to expand your knowledge of Google Ads and PPC marketing in general while earning a Google Ads certification? If so, you are definitely on the right blog.
Google is what people go for when they need to search for what to do, where to go, and what to buy. That’s why it’s so important these days to reach customers who search for your business or products on Google Search or Google Maps. Here is a list of the top 6 Google Ads courses in Dehradun to help you appear in front of your customers when they search for what you offer.
But, before we get started with our list of top 6 Google Ads Courses in Dehradun, let us first understand what Google Ads exactly is, how it works, and what are Google Ads job opportunities available for you in Dehradun.
Google Ads is a paid advertising platform, categorized under a marketing channel called Pay Per Click (PPC). In Google Ads, the advertiser pays per click or impression (CPM) of the ad. Google Ads is one of the highly effective ways to drive potential traffic and customers to your business who are looking for products and services similar to those you offer. It can help you increase website traffic, get more calls, as well as drive more store visits.
Google Ads shows ads to prospects and customers who are interested in your products and services. In Google Ads, you choose the targeted keyword or search term and bid on them. The winner of that bid is placed at the top of the search results page above the organic search results when a user performs a search that includes the keyword. This greatly increases your chances of attracting potential customers based on the keywords they enter into Google Search.
Each time a user clicks on your ad, you’ll be charged the amount you bid on that keyword. This makes Google Ads one of the most cost-effective digital marketing tools out there as it only charges you when your ad is actually clicked. It also makes it easier for you to manage your advertising costs, as you only pay when your ad is actually clicked.
In today’s Google-dominated world, there is a lot of scope for Google Ads specialists. It is one of the leading career options for both freshers as well as experienced candidates. Many MNCs are constantly on the lookout for Google Ads specialists who can easily develop and execute effective digital marketing strategies in Google Ads that can help them in reaching their organizational goals. Let’s look at Google Ads job opportunities available for you in Dehradun:
Source – Indeed.com
Astonishing, isn’t it? As you can see, there are plenty of Google Ads job openings available in Dehradun and there sure will be more job openings in the next few years. So if you are serious about pursuing a career in Google Ads, you should start learning it as soon as possible.
Bonus tip: Using Google Analytics along with Google Ads can help you analyze your customer behavior on both your website as well as your app. It can help you understand how much of your website traffic and business come from Google Ads. It will also show you how to improve your ads and website. This is why you should definitely check out IIDE’s Online Google Analytics Course which will help you understand user behavior and teach you how to measure marketing efforts as well as make informed decisions about your website and marketing campaign’s performance.
Now let us straight away look into the top 6 Google Ads Courses in Dehradun that can be a game-changer for you and your business.
Quick Overview of Google Ads courses:
|IIDE- The Digital School||16 Hours||INR 7,000|
|Doonite Academy||60 days||N/A|
|DSOM||1 month||INR 9,500|
|Hashtag Academy||1 month||INR 9,000|
|Skillshare||1 hour and 15 minutes||Upon Membership|
6 Best Google Ads Courses in Dehradun:
1. IIDE – The Digital School
IIDE is one of today’s leading institutes for digital marketing in India. Having been named the “Best Digital Marketing Institute” at the World Education Congress Awards 2021, IIDE is raising the bar of global education.
IIDE is transforming the way students learn today. Unlike other traditional institutes, IIDE doesn’t encourage students to learn from PPTs which have not been updated for a long time. We believe in a customized, concise, and real-world relevant curriculum.
Of the numerous specialized courses available, IIDE offers an Online Google Ads Course that follows an advanced teaching methodology. The course begins with watching high-quality video lectures, followed by live online sessions and you will also be given assignments as well as practice tests to assess your knowledge.
Want to learn more about this Google Ads course? Here’s everything you need to know about IIDE’s online Google Ads course with certification. But before we get into the details of the course, here’s a glimpse of student life at IIDE.
Google Ads Course Syllabus
- Learning Google Ads basics
- Setting up a campaign
- Introduction to Ad Groups & Keywords
- Bidding strategies & Budget Strategies
- Text Ads, Auctions & Ad Ranks
- Tracking & Optimization for Search Ads
- Google Display Network
- YouTube & App Ads
- Shopping Ads & Performance Analysis
Google Ads Course Faculty
IIDE has a team of wonderful trainers, who are industry experts and have hands-on experience in the subject they teach. This helps the students to learn from the top business leaders and get some insights into the corporate world as well. Below mentioned are the trainers responsible for teaching IIDE’s Online Google Ads course:
Google Ads Course Duration & Fees
The duration of the online Google Ads course is approximately 16 hours. The Google Ads course fee is INR 7,000.
This fee may appear to be a little on the high side, but have a look at the course highlights:
Google Ads Course Highlights
- Industry-recognized IIDE Certification
- 6+ Hours of Live Class
- 1+ Hours of Video Lectures
- Attend lectures via any Device
- Access to Video lectures for 30 days
- Practice Tests & Assignments
- Learn From Experts
- Dedicated Q&A Support and Help
On completion of this online Google Ads course, you will be able to manage Google ads and become a paid media specialist. IIDE’s certificate serves as a testament to the knowledge and skills you have gained.
IIDE Students Work At
It is always said that learning from the best will give you a better understanding and a great experience.
So, if you wish to catch a glimpse of how learning is at IIDE, sign up for this free masterclass led by Mr. Karan Shah, CEO, and founder of IIDE, himself on the basics of digital marketing.
Now, this masterclass is not directly related to Google Ads but it will give you an overview of digital marketing. This way you get to learn something new and also decide if our teaching style works for you.
Phone Number: +91 96199 58615
Email ID: firstname.lastname@example.org
2. Doonite Academy
Doonite Academy is a renowned digital marketing institution situated in Dehradun where students can learn the latest internet marketing techniques and start their careers there. Apart from their live online marketing training courses, they also offer lifelong support to their students. In addition to this, they encourage students to work on real projects in order to help them understand real working scenarios.
Doonite Academy offers a Google Ads & Pay Per Click (PPC) Course in Dehradun for candidates who want to make a career in paid marketing. This course is fully hands-on and allows anyone to master these skills step-by-step for great job opportunities. In this course, you’ll learn how to create highly optimized content, different ad groups, A/B testing, and more. It is highly useful for PPC (Pay Per Click) advertising and career advancement at any Google advertising agency.
- SEARCH ADS
- GOOGLE SHOPPING ADS
- YOUTUBE ADS
- Understand PPC
- Different Types of Ads
- PPC Structure
- Creating The First PPC Campaign
- Ads Group & Ads
- Different Types of Ads / Responsive
- Demographic, Ads Scheduling
- Bidding, Budget Management
- Ads Optimization and A/B Testing
- Live Project Training
- Full Placement Support
- Online/Offline Classes
- Weekend Batches Available
- Lifetime Support
Course Duration & Fee
The duration of this course is approximately 60 days and the details regarding the price of this course are not given on Doonite Academy’s website. In order to know more about it you will have to contact Doonite Academy using the contact information given below.
DSOM (Dehradun School of Online Marketing) is one of the best digital marketing educational institutions in Dehradun. They have a policy of two free demo classes because the entire DSOM team is so confident in their training methods. DSOM is known for providing live project training with Career Assistants to IT companies like Google, Flipkart, and Snapdeal. They have a professional team of web design, digital marketing, and WordPress development. DSOM also offers training and internships in their respective fields for students such as PPC training, Advanced SEO training, and SMO training.
DSOM offers a PPC Training course in Dehradun from certified Google Ads trainers. In this course, you will learn what is pay per click marketing (PPC), why we need PPC, and what is the importance as well as benefits of PPC. You will also learn about some of the major Pay-Per-Click search engines such as Google Adwords, yahoo search marketing. This course will teach you how to set up a PPC campaign, Google Adword Account Structure, and PPC campaign Navigation. During this course, you will understand various aspects of Pay Per Click such as Keyword Research, the difference between SEO and PPC keywords, research PPC Keywords, PPC Keywords tools and resources, and many more.
- Search Advertising
- Display Advertising
- E-Commerce PPC
- Display Advertising
- Video Advertising
- App Advertising
- Brand Advertising
- Training from Industry Experts
- 1 Month Course (60 Hours)
- 2 Hour Per Day
- 90% Practical Training + 5% Theory
- Installment Available
Course Duration & Fees
The duration of this course is 1 month and its price is INR 9,500.
Phone: +91-8077225724 / +91-9410102425
4. Hashtag Academy
Hashtag Academy is one of the most recommended as well as best digital marketing institutes in Dehradun. Whether you want to launch a stellar career in digital marketing, start digital marketing for your own business, or pursue a freelance career, they are the perfect institution to train you so that you can easily reach your desired goals. From humble beginnings four years ago, today the Hashtag Digital Marketing Academy is one of the best places for students, job seekers, professionals, freelancers, housewives, and over 1000 trained and placed students for upskilling themselves.
Hashtag Academy offers a PPC Google Ads Training Course In Dehradun designed to help you become a master of search, display, and video advertising for lead generation online. This course will introduce you to the various important aspect of online advertising such as search, display, and video advertising online. It will prepare you to take on the responsibility of making your online advertising successful while getting the best ROI. In this course, you will learn the basics of google advertising and types of campaigns and bidding. You will also learn how to create campaigns and target your audience. By the end of this course, you will be able to optimize your campaigns while monitoring their performance.
- Basics of Google Advertising
- Types of Campaigns & Bidding
- Creating campaigns, Targeting Audience
- Campaign Optimization
- Monitoring Performance
- 30-Day Course
- 95% Practical + 5% Theory
- 90 Mins of Training Every Day
- Installment Option Available
- Advance Payment Offer – Pay Fee Only INR 7999
- 6 Year Old Reputed Institute
- 20+ Years Experienced Trainer
- 100% Placement
- Maximum Modules Minimum Fees
- Individual Focus And Extra Classes
- Project-Based Learning And Practicals
- Softwares & Tools Absolutely Free!
Course Duration & Fees
The duration of this course is 1 month and its price is INR 9,000.
Phone: 9897051542 / 9873154981
There are many Google Ads courses available on Skillshare and one of them is Google Ads Campaign Optimizations – Search, Display, Shopping, Video, Conversion, Keyword by Tanmoy Das, Ex-Google. In this course, you’ll learn about Google Ads campaign optimizations. This course consists of video lessons on every type of campaign optimization. It will provide you with a real and practical implementation of how to optimize each and every Google Ads campaign.
This is one of the most advanced Google Ads optimization courses and consists of different sections based on different types of Google Ads optimization. It will provide you with a 100% understanding of campaign optimizations. After completing this course, you will be able to apply these concepts when building your own online business or when dealing with a client’s Google Ads account.
- Introduction Video
- Search Campaign Optimization
- Display Campaign Optimization
- Video Campaign Optimization
- Shopping Campaign Optimization
- Keyword Optimization
- Conversion Optimization
- 7 Days Free Trial
- Engaged Community
- Learn From Anywhere
- 7 Lessons
- Beginner-level Course
- 57+ Students Enrolled
- Get Unlimited Access To Every Class
Course Duration & Fees
The duration of this course is 1 hour and 15 minutes and to enroll in this course you’ll have to buy a premium monthly membership of Skillshare.
6. Coursera – Create a Google Ads Search Campaign
Online e-learning platform Coursera offers thousands of courses on a variety of topics, ranging from business to data science This institute’s main motto is to educate people all over the world. Over 110 million people have been trained by them in different subjects. You will learn the basics of Google ads course and all the tools you should know. If you want to know more about their course, read the details below.
- Intro and account creation
- Set up your goals and campaign type
- Choose your main targeting options.
- Define bidding and budget
- Create adgroups and keywords
- Design compelling ads
- Pause and activate ad groups, personalize keyword match types
- Set up conversion tracking
Course Duration and Fees
The course duration for this Google ads course is 2 hours and the fee for this Google ads course provided by coursera is currently unavailable. However, you can get in touch with them to know more about these details.
- 2 hours
- No download needed
- Split-screen video
- Desktop only
FAQ – Frequently Asked Questions
Q. How does IIDE’s Online Google Ads Course work?
IIDE’s Online Google Ads Course combines quality video lectures with live instructor-led sessions. Video lectures are self-paced so you can watch them at your leisure. Live sessions are reserved for tool demonstrations and answering questions.
Q. What is the difference between ad impressions and ad clicks?
There is a big difference between ad clicks and ad impressions. Ad clicks are basically the number of times a user clicks on an ad. Ad impressions, on the other hand, are basically the number of times a user saw an ad or glances at it without clicking.
Q. What is PPC?
PPC is an acronym for pay-per-click advertising, where users are charged each time an ad is clicked on a search engine.
Q. What types of ads we can place with Google Ads?
There are about five types of ads that can be placed with Google Ads: Google Search Ads, Display Ads, Video Ads, Shopping Ads, and App Campaign Ads.
Q. What is Remarketing?
Remarketing is a method that you can use to interact with people who have visited or interacted with your website or mobile app. There are many types of Remarketing such as Standard Remarketing, Dynamic Remarketing, Video remarketing, and Customer list remarketing.
We hope this blog answered all your questions regarding Google Ads courses in Dehradun and you enjoyed reading it. Google Ads is one of the most prominent career options out there. So if you are someone who wants to make a career in Google Ads and become a Google Ads Specialist, you should start learning it as soon as possible.
You can also go for IIDE’s Online Digital Marketing Course which is the only offline and online digital marketing course in India led by top industry experts in a comprehensive as well as question-oriented format. This is a hybrid online digital marketing course designed to provide students with a good foundation of advanced digital marketing concepts. It will provide you with various practice assignments along with offline in-class projects. By the end of this extensive course, you will earn a Google Ad Fundamental certification along with a Certificate of Completion from IIDE that can help you get recognized by leading digital marketing agencies and brands.
You can also take IIDE’s short-term certificate courses to gain a holistic view of the world of digital marketing. These courses are designed to help you jumpstart your career in your desired field of digital marketing. These courses are led by top industry experts who will provide you with practical learning so that you can upgrade your skillset. Each course consists of high-quality videos which are followed by live sessions with a trainer. Each course ends with exams and assignments and after completing these courses you will receive a certificate of completion from IIDE.
That’s it, folks! If you have any queries regarding Google Ads courses in Dehradun then let us know in the comment section down below. Happy Reading!