Are you looking for comprehensive Google Ads Courses in Dallas? Are you interested in taking a Google Ads course to expand your knowledge of Google Ads and PPC marketing in general while earning a Google Ads certification? If so, you are definitely on the right blog.
Google is what people go for when they need to search for what to do, where to go, and what to buy. That’s why it’s so important these days to reach customers who search for your business or products on Google Search or Google Maps. Here is a list of the top 6 Google Ads courses in Dallas to help you appear in front of your customers when they search for what you offer.
But, before we get started with our list of top 6 Google Ads Courses in Dallas, let us first understand what Google Ads exactly is, how it works, and what are Google Ads job opportunities available for you in Dallas.
Google Ads is a paid advertising platform, categorized under a marketing channel called Pay Per Click (PPC). In Google Ads, the advertiser pays per click or impression (CPM) of the ad. Google Ads is one of the highly effective ways to drive potential traffic and customers to your business who are looking for products and services similar to those you offer. It can help you increase website traffic, get more calls, as well as drive more store visits.
Google Ads shows ads to prospects and customers who are interested in your products and services. In Google Ads, you choose the targeted keyword or search term and bid on them. The winner of that bid is placed at the top of the search results page above the organic search results when a user performs a search that includes the keyword. This greatly increases your chances of attracting potential customers based on the keywords they enter into Google Search.
Each time a user clicks on your ad, you’ll be charged the amount you bid on that keyword. This makes Google Ads one of the most cost-effective digital marketing tools out there as it only charges you when your ad is actually clicked. It also makes it easier for you to manage your advertising costs, as you only pay when your ad is actually clicked.
In today’s Google-dominated world, there is a lot of scope for Google Ads specialists. It is one of the leading career options for both freshers as well as experienced candidates. Many MNCs are constantly on the lookout for Google Ads specialists who can easily develop and execute effective digital marketing strategies in Google Ads that can help them in reaching their organizational goals. Let’s look at Google Ads job opportunities available for you in Dallas:
Source – Indeed.com
Astonishing, isn’t it? As you can see, there are plenty of Google Ads job openings available in Dallas and there sure will be more job openings in the next few years. So if you are serious about pursuing a career in Google Ads, you should start learning it as soon as possible.
Bonus tip: Using Google Analytics along with Google Ads can help you analyze your customer behavior on both your website as well as your app. It can help you understand how much of your website traffic and business come from Google Ads. It will also show you how to improve your ads and website. This is why you should definitely check out IIDE’s Online Google Analytics Course which will help you understand user behavior and teach you how to measure marketing efforts as well as make informed decisions about your website and marketing campaign’s performance.
Now let us straight away look into the top 6 Google Ads Courses in Dallas that can be a game-changer for you and your business.
Quick Overview of Google Ads courses:
| Institutes | Duration | Fees |
|---|---|---|
| IIDE- The Digital School | 16 Hours | $190 |
| Business Computer Skills | 1 day | $395 |
| BitDegree | 10 hours and 1 minute | $12.99 |
| Udemy | 10 hours and 13 minutes | $84.99 |
| Skillshare | 45 minutes | Upon Membership |
| Coursera | 2 hours | N/A |
Top 6 Google Ads Courses in Dallas:
1. IIDE – The Digital School
IIDE is one of today’s leading institutes for digital marketing in India. Having been named the “Best Digital Marketing Institute” at the World Education Congress Awards 2021, IIDE is raising the bar of global education.
IIDE is transforming the way students learn today. Unlike other traditional institutes, IIDE doesn’t encourage students to learn from PPTs which have not been updated for a long time. We believe in a customized, concise, and real-world relevant curriculum.
Of the numerous specialized courses available, IIDE offers an Online Google Ads Course that follows an advanced teaching methodology. The course begins with watching high-quality video lectures, followed by live online sessions and you will also be given assignments as well as practice tests to assess your knowledge.
Want to learn more about this Google Ads course? Here’s everything you need to know about IIDE’s online Google Ads course with certification. But before we get into the details of the course, here’s a glimpse of student life at IIDE.
Google Ads Course Syllabus
- Learning Google Ads basics
- Setting up a campaign
- Introduction to Ad Groups & Keywords
- Bidding strategies & Budget Strategies
- Text Ads, Auctions & Ad Ranks
- Tracking & Optimization for Search Ads
- Google Display Network
- YouTube & App Ads
- Shopping Ads & Performance Analysis
Google Ads Course Faculty
IIDE has a team of wonderful trainers, who are industry experts and have hands-on experience in the subject they teach. This helps the students to learn from the top business leaders and get some insights into the corporate world as well. Below mentioned are the trainers responsible for teaching IIDE’s Online Google Ads course:
Google Ads Course Duration & Fees
The duration of the online Google Ads course is approximately 16 hours. The Google Ads course fee is USD 190.
This fee may appear to be a little on the high side, but have a look at the course highlights:
Google Ads Course Highlights
- Industry-recognized IIDE Certification
- 6+ Hours of Live Class
- 1+ Hours of Video Lectures
- Attend lectures via any Device
- Access to Video lectures for 30 days
- Practice Tests & Assignments
- Learn From Experts
- Dedicated Q&A Support and Help
Certification Offered
On completion of this online Google Ads course, you will be able to manage Google ads and become a paid media specialist. IIDE’s certificate serves as a testament to the knowledge and skills you have gained.
IIDE Students Work At
Student Reviews
It is always said that learning from the best will give you a better understanding and a great experience.
So, if you wish to catch a glimpse of how learning is at IIDE, sign up for this free masterclass led by Mr. Karan Shah, CEO, and founder of IIDE, on the basics of digital marketing.
Now, this masterclass is not directly related to SEO but it will give you an overview of digital marketing. This way you get to learn something new and also decide if our teaching style works for you.
Contact Details
Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/google-ads-course/
2. Business Computer Skills
Business Computer Skills has been known for providing professional IT training services to individual students and organizations for almost 20 years. Their combination of experienced teachers, hands-on learning, convenient class schedules, and affordable course prices can help you reach your learning goals. They offer a Google Ads Introduction course in Dallas, TX in which you will learn everything about Google Ads from a professional instructor.
This Google Ads course is designed to help you take your skills to the next level. This course will introduce you to the world of search engine marketing (SEM) and help you familiarize yourself with the Google Ads tool. It is an instructor-led training course that will teach you how to launch digital advertising campaigns via Google Ads. It will also teach you how to leverage Google Ads to best serve your online marketing needs. This course is intended for online marketers, media analysts, web analysts, and business owners who want to use SEM tools to grow their businesses. Students are strongly encouraged to have their own Ads account to get the most out of this course.
Course Syllabus
- Section 1: Overview of Search Engine Marketing
- Section 2: Introduction to Google Ads
- Section 3: Working with Keywords
- Section 4: Writing Ads in Google Ads
- Section 5: Creating and Managing Your Ad Campaigns
- Section 6: Ads Reporting and Account Performance
- Section 7: Integrating Google Analytics with Google Ads
Course Highlight
- Hands-On
- Professional Trainers
- Convenient Scheduling
- Small Class Sizes
- Affordable Course
- Authorized Content
- Free Repeat
- Professional Instructors
- Official Course Materials
- Free Training Materials
- Small Class Sizes
Course Duration & Fees
The duration of this course is 1 day and its price is USD 395.
Contact Details
Phone: 877-442-3915
Email: info@businesscomputerskills.com
3. BitDegree
BitDegree offers many Google Ads courses and one of them is Google Ads MasterClass 2021 – All Campaign Builds & Features which will teach you how to create all campaigns and features. It will help you understand how you can use Google Ads to reach your customers and grow your revenue. This course consists of video lessons on each Google Ads campaign and feature. In these lessons, you will see a real hands-on implementation of how to create various campaigns on Google Ads and use all of its features.
In this Google Ads course, you will learn how to bring sales, leads, and website traffic to your online business. You will also learn how to create various types of campaigns such as search campaigns, display campaigns, youtube campaigns, discovery campaigns, mobile campaigns, smart campaigns, and shopping campaigns. This course will provide you with an in-depth knowledge of google ads. It will show you how to grow your online business with the help of Google Ads. There is no course requirement needed for this Google Ads course and anybody who wants to promote their business with the help of Google Ads can take this course.
Course Syllabus
- Section 1: Introduction
- Section 2: Google Ads Overview
- Section 3: Introduction To Keywords
- Section 4: Introduction To Ads & Extensions
- Section 5: Bidding Strategies
- Section 6: Introduction to Display Network
- Section 7: Introduction to Conversion Tracking
- Section 8: Introduction to Remarketing
- Section 9: Introduction to Video Ads
- Section 10: Introduction to Shopping Ads
- Section 11: Introduction Mobile App Campaign
- Section 12: Introduction to Smart Campaign
- Section 13: Introduction to Discovery Campaign
- Section 14: Introduction to Reports
- Section 15: Introduction to Shared Library
- Section 16: Introduction to Bulk Actions
- Section 17: Introduction to Planning
- Section 18: Introduction to More Tools
- Section 19: Drafts & Experiments
- Section 20: Introduction to Billing
- Section 21: Introduction to Google Ads Editor
- Section 22: Introduction to Manager Accounts
- Section 23: Google Ads Online Resources
- Section 24: Google Ads Certifications
Course Highlights
- NFT Certificate
- 93 Lessons
- English
- Expert Instructor
- +100 XP
- Certificate of Completion
- Beginner-Level Course
- Self-Paced
- Life-Time Free Access
- No Prior Knowledge is Necessary
- Learn from Scratch
- Reward-based learning
- Gamified learning environment
Course Duration & Fees
The duration of this course is 10 hours and 1 minute and its price is USD 12.99.
Contact Details
Email: hello@bitdegree.org
4. Udemy
There are many Google Ads courses available on Udemy and one of them is The #1 Google Ads Course For 2022: Beginner To Expert which will teach you how to set up, optimize, and scale Google Ads. In this course, you will learn from instructors who have driven over 20 million in revenue with the help of Google Ads.
In this Google Ads course, you will learn how to set up your Google Ads account and create various campaigns. You will also learn how to optimize these campaigns for ultimate efficiency. This course will show you how to drive high-intent and conversion-focused traffic to your eCommerce store in order to boost your sales. It will also show you various definitions, strategies, as well as implementations for 5 major campaign types which are search, display, discovery, shopping, and youtube.
Course Syllabus
- Introduction
- Google Ads Overview
- Google Ads Account Setup
- Search Deep Dive
- Editor (Your Right-Hand Man)
- Shopping Deep Dive
- Display Deep Dive
- Discovery Deep Dive
- YouTube Deep Dive
- Optimizing A Website For Conversions
- Conclusion: How To Make Money
Course Highlights
- 10 Hours Of On-demand Video
- 11 Sections
- 44 Lectures
- 18 Articles + Resources
- Full Lifetime Access
- Access On Mobile And TV
- Assignments
- Certificate Of Completion
- 4.7 Out Of 5 Stars Rated
- 1,300+ Students Enrolled
Course Duration & Fees
The duration of this course is 10 hours and 13 minutes and its price is USD 84.99.
Contact Details
Phone: (415) 813- 1710
Email: info@udemy.com
There are many Google Ads courses available on Skillshare and one of them is Google Ads (previously AdWords) – Creating Your First Search Campaign by Larry Chasse who is a teacher and agency owner with 20+ years of experience. This course is designed to help you learn Google Ads in small and bite-sized pieces and it focuses on helping you create your first search campaign.
In this Google Ads course, you will learn about search campaigns which are one of the most common as well as the most profitable campaigns for businesses. You will also learn about how users search for your products, services, and organization and how you can provide relevant results back to them. This course requires you to have a Google Ads account that you can log into so you can go through all the examples shown in this course.
Course Syllabus
- Introduction To The Course On Google Ads – Search Campaigns
- Why Should I Start With Ads
- Google Ads – Basic Interface Introduction
- Google Ads – Creating a Search Campaign
- Google Ads – Bonus Tips
Course Highlights
- Affordable
- 7 Days Free Trial
- Engaged Community
- Learn From Anywhere
- 5 Lessons
- Beginner-level Course
- 672+ Students Enrolled
- Get Unlimited Access To Every Class
Course Duration & Fees
The duration of this course is 45 minutes and to enroll in this course you’ll have to buy a premium monthly membership of Skillshare.
Contact Details
Email: help@skillshare.com
6. Coursera – Create a Google Ads Search Campaign
Online e-learning platform Coursera offers thousands of courses on a variety of topics, ranging from business to data science This institute’s main motto is to educate people all over the world. Over 110 million people have been trained by them in different subjects. You will learn the basics of Google ads course and all the tools you should know. If you want to know more about their course, read the details below.
Course Syllabus
- Intro and account creation
- Set up your goals and campaign type
- Choose your main targeting options.
- Define bidding and budget
- Create adgroups and keywords
- Design compelling ads
- Pause and activate ad groups, personalize keyword match types
- Set up conversion tracking
Course Duration and Fees
The course duration for this Google ads course is 2 hours and the fee for this Google ads course provided by coursera is currently unavailable. However, you can get in touch with them to know more about these details.
Course Highlights
- 2 hours
- Advanced
- No download needed
- Split-screen video
- English
- Desktop only
Contact Details
Phone: N/A
Email: N/A
Address: N/A
FAQ – Frequently Asked Questions
Q. How does IIDE’s Online Google Ads Course work?
IIDE’s Online Google Ads Course combines quality video lectures with live instructor-led sessions. Video lectures are self-paced so you can watch them at your leisure. Live sessions are reserved for tool demonstrations and answering questions.
Q. What is the difference between ad impressions and ad clicks?
There is a big difference between ad clicks and ad impressions. Ad clicks are basically the number of times a user clicks on an ad. Ad impressions, on the other hand, are basically the number of times a user saw an ad or glances at it without clicking.
Q. What is PPC?
PPC is an acronym for pay-per-click advertising, where users are charged each time an ad is clicked on a search engine.
Q. What types of ads we can place with Google Ads?
There are about five types of ads that can be placed with Google Ads: Google Search Ads, Display Ads, Video Ads, Shopping Ads, and App Campaign Ads.
Q. What is Remarketing?
Remarketing is a method that you can use to interact with people who have visited or interacted with your website or mobile app. There are many types of Remarketing such as Standard Remarketing, Dynamic Remarketing, Video remarketing, and Customer list remarketing.
Conclusion
We hope this blog answered all your questions regarding Google Ads courses in Dallas and you enjoyed reading it. Google Ads is one of the most prominent career options out there. So if you are someone who wants to make a career in Google Ads and become a Google Ads Specialist, you should start learning it as soon as possible.
You can also go for IIDE’s Online Digital Marketing Course which is the only offline and online digital marketing course in India led by top industry experts in a comprehensive as well as question-oriented format. This is a hybrid online digital marketing course designed to provide students with a good foundation of advanced digital marketing concepts. It will provide you with various practice assignments along with offline in-class projects. By the end of this extensive course, you will earn a Google Ad Fundamental certification along with a Certificate of Completion from IIDE that can help you get recognized by leading digital marketing agencies and brands.
You can also take IIDE’s short-term certificate courses to gain a holistic view of the world of digital marketing. These courses are designed to help you jumpstart your career in your desired field of digital marketing. These courses are led by top industry experts who will provide you with practical learning so that you can upgrade your skillset. Each course consists of high-quality videos which are followed by live sessions with a trainer. Each course ends with exams and assignments and after completing these courses you will receive a certificate of completion from IIDE.
That’s it, folks! If you have any queries regarding Google Ads courses in Dallas then let us know in the comment section down below. Happy Reading!
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