Are you looking for comprehensive Google Ads Courses in Dadar? Are you interested in taking a Google Ads course to expand your knowledge of Google Ads and PPC marketing in general while earning a Google Ads certification? If so, you are definitely on the right blog.
Google is what people go for when they need to search for what to do, where to go, and what to buy. That’s why it’s so important these days to reach customers who search for your business or products on Google Search or Google Maps. Here is a list of the top 6 Google Ads courses in Dadar to help you appear in front of your customers when they search for what you offer.
But, before we get started with our list of top 6 Google Ads Courses in Dadar, let us first understand what Google Ads exactly is, how it works, and what are Google Ads job opportunities available for you in Dadar.
Google Ads is a paid advertising platform, categorized under a marketing channel called Pay Per Click (PPC). In Google Ads, the advertiser pays per click or impression (CPM) of the ad. Google Ads is one of the highly effective ways to drive potential traffic and customers to your business who are looking for products and services similar to those you offer. It can help you increase website traffic, get more calls, as well as drive more store visits.
Google Ads shows ads to prospects and customers who are interested in your products and services. In Google Ads, you choose the targeted keyword or search term and bid on them. The winner of that bid is placed at the top of the search results page above the organic search results when a user performs a search that includes the keyword. This greatly increases your chances of attracting potential customers based on the keywords they enter into Google Search.
Each time a user clicks on your ad, you’ll be charged the amount you bid on that keyword. This makes Google Ads one of the most cost-effective digital marketing tools out there as it only charges you when your ad is actually clicked. It also makes it easier for you to manage your advertising costs, as you only pay when your ad is actually clicked.
In today’s Google-dominated world, there is a lot of scope for Google Ads specialists. It is one of the leading career options for both freshers as well as experienced candidates. Many MNCs are constantly on the lookout for Google Ads specialists who can easily develop and execute effective digital marketing strategies in Google Ads that can help them in reaching their organizational goals. Let’s look at Google Ads job opportunities available for you in Dadar:
Source – Indeed.com
Astonishing, isn’t it? As you can see, there are plenty of Google Ads job openings available in Dadar and there sure will be more job openings in the next few years. So if you are serious about pursuing a career in Google Ads, you should start learning it as soon as possible.
Bonus tip: Using Google Analytics along with Google Ads can help you analyze your customer behavior on both your website as well as your app. It can help you understand how much of your website traffic and business come from Google Ads. It will also show you how to improve your ads and website. This is why you should definitely check out IIDE’s Online Google Analytics Course which will help you understand user behavior and teach you how to measure marketing efforts as well as make informed decisions about your website and marketing campaign’s performance.
Now let us straight away look into the top 6 Google Ads Courses in Dadar that can be a game-changer for you and your business.
Quick Overview of Google Ads courses:
| Institutes | Duration | Fees |
|---|---|---|
| IIDE- The Digital School | 16 Hours | INR 15,000 |
| TechLibrary | N/A | N/A |
| PIMS | 1 month | INR 15,000 |
| Udemy | 17 hours and 10 minutes | INR 3,499 |
| Skillshare | 57 minutes | Upon Membership |
| Coursera | 2 hours | N/A |
6 Best Google Ads Courses in Dadar:
1. IIDE – The Digital School
IIDE is one of today’s leading institutes for digital marketing in India. Having been named the “Best Digital Marketing Institute” at the World Education Congress Awards 2021, IIDE is raising the bar of global education.
IIDE is transforming the way students learn today. Unlike other traditional institutes, IIDE doesn’t encourage students to learn from PPTs which have not been updated for a long time. We believe in a customized, concise, and real-world relevant curriculum.
Of the numerous specialized courses available, IIDE offers an Online Google Ads Course that follows an advanced teaching methodology. The course begins with watching high-quality video lectures, followed by live online sessions and you will also be given assignments as well as practice tests to assess your knowledge.
Want to learn more about this Google Ads course? Here’s everything you need to know about IIDE’s online Google Ads course with certification. But before we get into the details of the course, here’s a glimpse of student life at IIDE.
Google Ads Course Syllabus
- Learning Google Ads basics
- Setting up a campaign
- Introduction to Ad Groups & Keywords
- Bidding strategies & Budget Strategies
- Text Ads, Auctions & Ad Ranks
- Tracking & Optimization for Search Ads
- Google Display Network
- YouTube & App Ads
- Shopping Ads & Performance Analysis
Google Ads Course Faculty
IIDE has a team of wonderful trainers, who are industry experts and have hands-on experience in the subject they teach. This helps the students to learn from the top business leaders and get some insights into the corporate world as well. Below mentioned are the trainers responsible for teaching IIDE’s Online Google Ads course:
Google Ads Course Duration & Fees
The duration of the online Google Ads course is approximately 16 hours. The Google Ads course fee is INR 15,000.
This fee may appear to be a little on the high side, but have a look at the course highlights:
Google Ads Course Highlights
- Industry-recognized IIDE Certification
- 6+ Hours of Live Class
- 1+ Hours of Video Lectures
- Attend lectures via any Device
- Access to Video lectures for 30 days
- Practice Tests & Assignments
- Learn From Experts
- Dedicated Q&A Support and Help
Certification Offered
On completion of this online Google Ads course, you will be able to manage Google ads and become a paid media specialist. IIDE’s certificate serves as a testament to the knowledge and skills you have gained.
IIDE Students Work At
Student Reviews
It is always said that learning from the best will give you a better understanding and a great experience.
So, if you wish to catch a glimpse of how learning is at IIDE, sign up for this free masterclass led by Mr. Karan Shah, CEO, and founder of IIDE, himself on the basics of digital marketing.
Now, this masterclass is not directly related to Google Ads but it will give you an overview of digital marketing. This way you get to learn something new and also decide if our teaching style works for you.
Contact Details
Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/google-ads-course/
2. TechLibrary
TechLibrary is an accredited training provider in India that works with businesses and individuals in order to meet their unique needs. It provides them with proper training and coaching as well as helps them in reaching their career-related goals. Its mission is to achieve superior customer satisfaction by providing high-quality computer-based education to students and young professionals.
TechLibrary offers a Google Ads Certification Course that will provide you with an overview of the marketing funnel. It will help you understand impressions, CTR, Clicks, Conversion ratio, Leads, Conversions, and Optimisation Metrics. It will also help you understand various payment terms such as CPC, CPM, CPL, CPA, Conversion from CPC to ecpm, ecpa, and more. This is an advanced program that starts with the basics and progresses to the best techniques and tricks Adwords professionals use to manage their advertising campaigns. This Google Adwords Certification Program focuses on covering all the components related to managing Google Adwords campaigns. It is a must for anyone looking to get started in digital advertising.
Course Syllabus
- Adwords Fundamentals
- Campaign Setup
- Search Campaign Creation
- Bidding Management
- Search Campaign Optimisation
- Ad Copy Optimization
- Dynamic Ads
- Conversion Tracking
Course Highlight
- Live-Project Training
- Practical
- Certification Targeted
- Job Oriented
- Exhaustive Material
- Satisfaction Or Refund
Course Duration & Fee
The details regarding the duration and the fee structure of this Google Ads course are not provided on TechLibrary’s website but you can contact TechLibrary using the contact information given below to know more about these.
Contact Details
Phone: +91 76667-93982
Email: Join@TechLibrary.org
3. PIMS
PIMS (Professional Institute of Marketing & Strategy) is one of the best Digital Marketing Institutes in Noida, Delhi, NCR. It is an excellent learning platform for students and entrepreneurs and is based in Sector 16, Noida. In recent years, it has established itself as a leader in the education industry by helping students learn SEO, Google Ads, Facebook Ads, and nearly 30+ other digital marketing modules.
PIMS offers an Online Google Ads Course which is designed for digital marketing enthusiasts who want to upgrade their skills in Google Ads campaigns. This course will help you learn how to drive more sales as well as get organic listings. Aspirants all across India can take this course and start a successful business online. After completing this course, you will be able to successfully operate the Google Ads Platform and become a Google Ads Specialist.
Course Syllabus
- Introduction To PPC
- Introduction to online Google Ads course
- Google Ads Search Campaign
- Google Ads Display Campaign
- Google Ads Video Campaign
- Universal App Ads
- Re-marketing
- Google Ecommerce
- Tracking Performance and Measurement with Google Analytics
- How to Make Money with Google ads
- Google Ads Advance Classes Learning
Course Highlights
- Live Class With Trainer
- Community Support
- Lifetime Access To Content
- Roadmap For Successful Campaigns
- Online Course
- 11 Modules
- Certificate Of Completion
Course Duration & Fees
The duration of this course is 1 month and its price is INR 15,000.
Contact Details
Phone: + 91-78400 44401
Email: info@digipims.com
4. Udemy
There are many Google Ads courses available on Udemy and one of them is the 2022 Elite Course In Google Ads – Profit for Success Online which will help you master Google Ads (Adwords) and Google Shopping. It will also help you in taking your business and those of your clients to the next level. In this course, you will learn how to sell your products and services online with the help of Google Ads (Adwords). You will also learn about Google Shopping Ads as well as Google Smart Shopping.
This Google Ads course will teach you how to use Google Management Tools such as Google Editor. It will also teach you how to drive continuous traffic to your website, e-Commerce store, and landing page. It will show you how to set up conversion tracking and remarketing and use audiences to increase profit. It will also show you how to use automation and smart shopping to sell your products effectively. No prior Google Ads (Adwords) experience is required to enroll in this course. Anyone looking to take their online goals to the next level with the power of PPC and paid advertising in Google Ads (Adwords) can take this course.
Course Syllabus
- Welcome To The Course!
- Paid Search
- Google Ads Management Tools
- Building Excellent Campaigns
- Google Keywords – Understanding This Fascinating World in Google Ads
- Writing Google Ads – Do It Like a Pro To Drive The Best Results For You
- The Google Ads Auction, Keywords Bids & Bidding Strategies
- Google Shopping Ads – How To Use Them to Drive Growth
- Campaign Building – From Start to Finish
- Microsoft Advertising – Bing Ads
- Audience Targeting & Remarketing – Do it Like the Pros!
- Conversion Tracking – Understanding the Fundamentals
- Attribution Modelling – Choosing What’s Best for Your Business
- Automation & Scripts For Ultimate Success on Google Ads
- Final Good-bye & Take-Home Tools to Manage your Business or Clients
Course Highlights
- 17 Hours Of On-demand Video
- 15 Sections
- 113 Lectures
- 1 Practice Test
- 30 Articles + Resources
- Full Lifetime Access
- Access On Mobile And Tv
- Assignments
- Certificate Of Completion
- 4.5 Out Of 5 Stars Rated
- 10,961+ Students Enrolled
Course Duration & Fees
The duration of this course is 17 hours and 10 minutes and its price is INR 3,499.
Contact Details
Phone: (415) 813- 1710
Email: info@udemy.com
There are many Google Ads courses available on Skillshare and one of them is Google Ads for Beginners by Brittany Whitlock who is the owner of Big Mood Digital. This course is for anyone looking to learn about paid search marketing in order to target quality web traffic to their product or business. It will teach you how to get the most out of Google Adwords, including keyword selection, budgeting, bid strategies, ad testing, and optimization.
This Google Ads course teaches you how to confidently set up and manage Google Adwords campaigns to take your digital marketing strategy to the next level. With the help of this course, you can also start effectively reaching customers who are close to the buying path leading to conversions and lead generation. Whether you’re interested in the intricacies of paid search marketing, or ready to set up and take full advantage of Google Adwords, this course is for you.
Course Syllabus
- Google Ads Intro
- Intro: The Magic of Google
- Important Search Marketing Terms
- Elements of Creating an Ad
- Project: Create an Ad!
- Display and Retargeting Ads
- Leading to an Effective Landing Page
- Setting Up a Campaign
- Part 2: Setting up a Campaign
- Beta + Ad Approval Process
- Activity + Keyword Creation
- Analyzing & Optimization
Course Highlights
- Affordable
- 7 Days Free Trial
- Engaged Community
- Learn From Anywhere
- 12 Lessons
- Beginner-level Course
- 537+ Students Enrolled
- Get Unlimited Access To Every Class
Course Duration & Fees
The duration of this course is 57 minutes and to enroll in this course you’ll have to buy a premium monthly membership of Skillshare.
Contact Details
Email: help@skillshare.com
6. Coursera – Create a Google Ads Search Campaign
Online e-learning platform Coursera offers thousands of courses on a variety of topics, ranging from business to data science This institute’s main motto is to educate people all over the world. Over 110 million people have been trained by them in different subjects. You will learn the basics of Google ads course and all the tools you should know. If you want to know more about their course, read the details below.
Course Syllabus
- Intro and account creation
- Set up your goals and campaign type
- Choose your main targeting options.
- Define bidding and budget
- Create adgroups and keywords
- Design compelling ads
- Pause and activate ad groups, personalize keyword match types
- Set up conversion tracking
Course Duration and Fees
The course duration for this Google ads course is 2 hours and the fee for this Google ads course provided by coursera is currently unavailable. However, you can get in touch with them to know more about these details.
Course Highlights
- 2 hours
- Advanced
- No download needed
- Split-screen video
- English
- Desktop only
Contact Details
Phone: N/A
Email: N/A
Address: N/A
FAQ – Frequently Asked Questions
Q. How does IIDE’s Online Google Ads Course work?
IIDE’s Online Google Ads Course combines quality video lectures with live instructor-led sessions. Video lectures are self-paced so you can watch them at your leisure. Live sessions are reserved for tool demonstrations and answering questions.
Q. What is the difference between ad impressions and ad clicks?
There is a big difference between ad clicks and ad impressions. Ad clicks are basically the number of times a user clicks on an ad. Ad impressions, on the other hand, are basically the number of times a user saw an ad or glances at it without clicking.
Q. What is PPC?
PPC is an acronym for pay-per-click advertising, where users are charged each time an ad is clicked on a search engine.
Q. What types of ads we can place with Google Ads?
There are about five types of ads that can be placed with Google Ads: Google Search Ads, Display Ads, Video Ads, Shopping Ads, and App Campaign Ads.
Q. What is Remarketing?
Remarketing is a method that you can use to interact with people who have visited or interacted with your website or mobile app. There are many types of Remarketing such as Standard Remarketing, Dynamic Remarketing, Video remarketing, and Customer list remarketing.
Conclusion
We hope this blog answered all your questions regarding Google Ads courses in Dadar and you enjoyed reading it. Google Ads is one of the most prominent career options out there. So if you are someone who wants to make a career in Google Ads and become a Google Ads Specialist, you should start learning it as soon as possible.
You can also go for IIDE’s Online Digital Marketing Course which is the only offline and online digital marketing course in India led by top industry experts in a comprehensive as well as question-oriented format. This is a hybrid online digital marketing course designed to provide students with a good foundation of advanced digital marketing concepts. It will provide you with various practice assignments along with offline in-class projects. By the end of this extensive course, you will earn a Google Ad Fundamental certification along with a Certificate of Completion from IIDE that can help you get recognized by leading digital marketing agencies and brands.
You can also take IIDE’s short-term certificate courses to gain a holistic view of the world of digital marketing. These courses are designed to help you jumpstart your career in your desired field of digital marketing. These courses are led by top industry experts who will provide you with practical learning so that you can upgrade your skillset. Each course consists of high-quality videos which are followed by live sessions with a trainer. Each course ends with exams and assignments and after completing these courses you will receive a certificate of completion from IIDE.
That’s it, folks! If you have any queries regarding Google Ads courses in Dadar then let us know in the comment section down below. Happy Reading!
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