Are you looking for comprehensive Google Ads Courses in Coimbatore? Are you interested in taking a Google Ads course to expand your knowledge of Google Ads and PPC marketing in general while earning a Google Ads certification? If so, you are definitely on the right blog.
Google is what people go for when they need to search for what to do, where to go, and what to buy. That’s why it’s so important these days to reach customers who search for your business or products on Google Search or Google Maps. Here is a list of the top 6 Google Ads courses in Coimbatore to help you appear in front of your customers when they search for what you offer.
But, before we get started with our list of top 6 Google Ads Courses in Coimbatore, let us first understand what Google Ads exactly is, how it works, and what are Google Ads job opportunities available for you in India.
Google Ads is a paid advertising platform, categorized under a marketing channel called Pay Per Click (PPC). In Google Ads, the advertiser pays per click or impression (CPM) of the ad. Google Ads is one of the highly effective ways to drive potential traffic and customers to your business who are looking for products and services similar to those you offer. It can help you increase website traffic, get more calls, as well as drive more store visits.
Google Ads shows ads to prospects and customers who are interested in your products and services. In Google Ads, you choose the targeted keyword or search term and bid on them. The winner of that bid is placed at the top of the search results page above the organic search results when a user performs a search that includes the keyword. This greatly increases your chances of attracting potential customers based on the keywords they enter into Google Search.
Each time a user clicks on your ad, you’ll be charged the amount you bid on that keyword. This makes Google Ads one of the most cost-effective digital marketing tools out there as it only charges you when your ad is actually clicked. It also makes it easier for you to manage your advertising costs, as you only pay when your ad is actually clicked.
In today’s Google-dominated world, there is a lot of scope for Google Ads specialists. It is one of the leading career options for both freshers as well as experienced candidates. Many MNCs are constantly on the lookout for Google Ads specialists who can easily develop and execute effective digital marketing strategies in Google Ads that can help them in reaching their organizational goals. Let’s look at Google Ads job opportunities available for you in India:
Source – Indeed.com
Astonishing, isn’t it? As you can see, there are plenty of Google Ads job openings available in India and there sure will be more job openings in the next few years. So if you are serious about pursuing a career in Google Ads, you should start learning it as soon as possible.
Bonus tip: Using Google Analytics along with Google Ads can help you analyze your customer behavior on both your website as well as your app. It can help you understand how much of your website traffic and business come from Google Ads. It will also show you how to improve your ads and website. This is why you should definitely check out IIDE’s Online Google Analytics Course which will help you understand user behavior and teach you how to measure marketing efforts as well as make informed decisions about your website and marketing campaign’s performance.
Now let us straight away look into the top 6 Google Ads Courses in Coimbatore that can be a game-changer for you and your business.
Quick Overview of Google Ads courses:
| Institutes | Duration | Fees |
|---|---|---|
| IIDE- The Digital School | 16 Hours | INR 15,000. |
| SkillUp | 13 hours | Free |
| Digital Sandip Academy (DSA) | 2 months | INR 9,999 |
| Udemy | 10 hours and 54 minutes | INR 799 |
| Skillshare | 59 minutes | Upon Membership |
| Coursera | 2 hours | N/A |
6 Best Google Ads Courses in Coimbatore:
1. IIDE – The Digital School
IIDE is one of today’s leading institutes for digital marketing in India. Having been named the “Best Digital Marketing Institute” at the World Education Congress Awards 2021, IIDE is raising the bar of global education.
IIDE is transforming the way students learn today. Unlike other traditional institutes, IIDE doesn’t encourage students to learn from PPTs which have not been updated for a long time. We believe in a customized, concise, and real-world relevant curriculum.
Of the numerous specialized courses available, IIDE offers an Online Google Ads Course that follows an advanced teaching methodology. The course begins with watching high-quality video lectures, followed by live online sessions and you will also be given assignments as well as practice tests to assess your knowledge.
Want to learn more about this Google Ads course? Here’s everything you need to know about IIDE’s online Google Ads course with certification. But before we get into the details of the course, here’s a glimpse of student life at IIDE.
Google Ads Course Syllabus
- Learning Google Ads basics
- Setting up a campaign
- Introduction to Ad Groups & Keywords
- Bidding strategies & Budget Strategies
- Text Ads, Auctions & Ad Ranks
- Tracking & Optimization for Search Ads
- Google Display Network
- YouTube & App Ads
- Shopping Ads & Performance Analysis
Google Ads Course Faculty
IIDE has a team of wonderful trainers, who are industry experts and have hands-on experience in the subject they teach. This helps the students to learn from the top business leaders and get some insights into the corporate world as well. Below mentioned are the trainers responsible for teaching IIDE’s Online Google Ads course:
Google Ads Course Duration & Fees
The duration of the online Google Ads course is approximately 16 hours. The Google Ads course fee is INR 15,000.
This fee may appear to be a little on the high side, but have a look at the course highlights:
Google Ads Course Highlights
- Industry-recognized IIDE Certification
- 6+ Hours of Live Class
- 1+ Hours of Video Lectures
- Attend lectures via any Device
- Access to Video lectures for 30 days
- Practice Tests & Assignments
- Learn From Experts
- Dedicated Q&A Support and Help
Certification Offered
On completion of this online Google Ads course, you will be able to manage Google ads and become a paid media specialist. IIDE’s certificate serves as a testament to the knowledge and skills you have gained.
IIDE Students Work At
Student Reviews
It is always said that learning from the best will give you a better understanding and a great experience.
So, if you wish to catch a glimpse of how learning is at IIDE, sign up for this free masterclass led by Mr. Karan Shah, CEO, and founder of IIDE, himself on the basics of digital marketing.
Now, this masterclass is not directly related to Google Ads but it will give you an overview of digital marketing. This way you get to learn something new and also decide if our teaching style works for you.
Contact Details
Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/google-ads-course/
2. SkillUp
Simplilearn has recently launched the Skill Up initiative which is a free online learning platform designed to help individuals start their careers in today’s competitive work environment. It gives learners around the world free access to 1,000+ hours of learning and technical skills programs covering over 300 in-demand skills. It aims to help students and young professionals upskill themselves with today’s cutting-edge technology.
SkillUp offers a Complete Google AdWords Professional course that will teach you the fundamentals of Google Ads. This free Google Ads Fundamentals course is designed to teach you basic to advance level concepts of Google Ads. It will help you understand how to conduct different Google Ads campaign experiments with the help of various Google Ads tools. In this course, you will learn how to distinguish between opportunities that are available for both organic as well as paid listings. By the end of the course, you will be able to drive more sales to your business with the help of the Google Ads platform.
Course Syllabus
- Google AdWords Fundamentals
- AdWords Search Advertising
- AdWords Display Advertising
- AdWords Mobile Advertising
- AdWords Video Advertising
Course Highlights
- Self-Paced Video Lessons
- Completion Certificate Awarded On Course Completion
- 90 Days of Access
- Enroll & Win Rewards
- Learn from Industry Experts
- Free Resources
- Skill-based Learning
- Learn Anytime, Anywhere
Course Duration & Fees
The duration of this course is 13 hours and it is completely free.
Contact Details
Phone: 1800-212-7688
3. Digital Sandip Academy (DSA)
Digital Sandip Academy (DSA) offers a Masters in Google Ads Course that covers both basic to advanced principles of Google Ads. This course is designed to help businesses and freelancers master the Google Ads skills they need in their skill sets to compete and survive in this ever-changing world of digital marketing. This course will enable you to broaden your marketing knowledge, grow professionally, and improve your knowledge of digital platforms.
This Google Ads course is designed to help you become a Google Ads expert. In this course, you will learn various advanced techniques of Google Ads from India’s first agency-based digital marketing institute. This course is designed to improve not only your knowledge but also your skills. The curriculum of this course is updated and meets the current industry standards. This course also consists of premium content from leading faculty and industry leaders in the form of videos, cases, and projects.
Course Syllabus
- Master in Google ads
- PPC Course
- Display Ads
- YouTube Advertising
- G-Mail Ads Course
- Shopping Ads
- Universal Advertising
- Google Analytics
- Competitor analysis
- Remarketing
Course Highlights
- Doubt Solving
- 12 Essential Modules
- 24×7 Access To All Content
- Recordings Of All Live Sessions Available
- Get Mentored By Industry Experts
Course Duration & Fees
The duration of this course is 2 months and its price is INR 9,999.
Contact Details
Phone: +91-7567154257
Email: imdigitalsandip@gmail.com
4. Udemy
There are many Google Ads courses available on Udemy and one of them is the 2022 New Google Ads (AdWords) Course – From Beginner to PRO. It is a step-by-step course designed to help you succeed with search, display, and remarketing. In this course, you will understand the quality score of Google Ads Search Campaigns. You will also learn, how to discover the right audience for your business to target on the Google Display Network.
This Google Ads Course will teach you how to create professional text ads in order to convert the maximum percentage of people who search for your business or product online. It will also teach you how to create professional images and responsive ads in order to convert the maximum percentage of people who browse online. It will help you make the right decisions on which platform to choose for your business. It will also help you choose the right bidding strategy so that you can spend less and gain more. After completing this course, you will be able to create your campaigns on your own that will bring back measurable results, and make your client or boss happier.
Course Syllabus
- Introduction to Google Ads (AdWords)
- Google Ads Search & Quality Score
- Keyword Research for Google Ads Search
- Before you Begin – Open your Account
- NEW & OLD Version Google Ads Step by Step
- NEW TEMPLATE (2022) – Step-by-Step Guide – Search Campaign
- OLD TEMPLATE (2021) – Step-by-Step Guide – Search Campaign
- Dynamic Keyword Insertion Ads & Strategy
- How to Create Call-Only Ads
- Examples of Successful Ads & How to Create Them
- Google Ads Search Analytics
- How to beat the competition with Google Ads Search in 7+1 steps
- Introduction – Google Ads Display
- NEW TEMPLATE (2022)- Google Ads Display – Step-by-Step Guide to Create Campaign
- OLD TEMPLATE (2021) – Google Ads Display – Step-by-Step Guide to Create Campaign
- Create Remarketing Campaigns in 3 Easy Steps
- How to Create a Shopping Campaign
- True View Ads (YouTube Advertising)
- Performance Ads Using Google Analytics Data
- Certification Training – Practice Exams
- For Agencies
- Answers to your Questions! We are here to help you!
Course Highlights
- 10.5 Hours Of On-demand Video
- 22 Sections
- 148 Lectures
- 32 Articles + Resources
- 2 Practice Tests
- Full Lifetime Access
- Access On Mobile And Tv
- Assignments
- Certificate Of Completion
- 4.4 Out Of 5 Stars Rated
- 15,378+ Students Enrolled
Course Duration & Fees
The duration of this course is 10 hours and 54 minutes and its price is INR 799.
Contact Details
Phone: (415) 813- 1710
Email: info@udemy.com
There are many Google Ads courses available on Skillshare and one of them is Learn The Basics of Google Ads from an ex Google Consultant by Mihai C. This course is a straight-to-the-point course that will explain various important Google Ads topics in order to help you understand and use Google Ads. This course is for business owners, future entrepreneurs, people who want to start a career in digital marketing, and individuals who want to upgrade their skill sets.
This Google Ads covers Google Search Ads, Google Display Ads, and YouTube Videos Ads. This course also covers the basics of Google Ads which are enough to get you started. It will help you understand the Google Ads platform without wasting 10+ hours learning it. This course is aimed at helping students and young professionals learn the basics of Google Ad.
Course Syllabus
- Introduction
- Short Theory for Starters
- How To Use The Keyword Planner
- Understanding Keyword Modifiers
- How To Read Metrics for a Specific Period
- How to Create a Google Search Ad
- How To Use The Manual Bidding Strategy
- How To Optimize a Google Search Ad
- How to Setup Website Conversion Tracking
- How to Create a Google Display Ad + Remarketing
- How to Create YouTube Video Ads Targeted on Specific Videos
- Short Advice & Best Practices
Course Highlights
- Affordable
- 7 Days Free Trial
- Engaged Community
- Learn From Anywhere
- 12 Lessons
- Beginner-level Course
- 207+ Students Enrolled
- Get Unlimited Access To Every Class
Course Duration & Fees
The duration of this course is 59 minutes and to enroll in this course you’ll have to buy a premium monthly membership of Skillshare.
Contact Details
Email: help@skillshare.com
6. Coursera – Create a Google Ads Search Campaign
Online e-learning platform Coursera offers thousands of courses on a variety of topics, ranging from business to data science This institute’s main motto is to educate people all over the world. Over 110 million people have been trained by them in different subjects. You will learn the basics of Google ads course and all the tools you should know. If you want to know more about their course, read the details below.
Course Syllabus
- Intro and account creation
- Set up your goals and campaign type
- Choose your main targeting options.
- Define bidding and budget
- Create adgroups and keywords
- Design compelling ads
- Pause and activate ad groups, personalize keyword match types
- Set up conversion tracking
Course Duration and Fees
The course duration for this Google ads course is 2 hours and the fee for this Google ads course provided by coursera is currently unavailable. However, you can get in touch with them to know more about these details.
Course Highlights
- 2 hours
- Advanced
- No download needed
- Split-screen video
- English
- Desktop only
Contact Details
Phone: N/A
Email: N/A
Address: N/A
FAQ – Frequently Asked Questions
Q. How does IIDE’s Online Google Ads Course work?
IIDE’s Online Google Ads Course combines quality video lectures with live instructor-led sessions. Video lectures are self-paced so you can watch them at your leisure. Live sessions are reserved for tool demonstrations and answering questions.
Q. What is the difference between ad impressions and ad clicks?
There is a big difference between ad clicks and ad impressions. Ad clicks are basically the number of times a user clicks on an ad. Ad impressions, on the other hand, are basically the number of times a user saw an ad or glances at it without clicking.
Q. What is PPC?
PPC is an acronym for pay-per-click advertising, where users are charged each time an ad is clicked on a search engine.
Q. What types of ads we can place with Google Ads?
There are about five types of ads that can be placed with Google Ads: Google Search Ads, Display Ads, Video Ads, Shopping Ads, and App Campaign Ads.
Q. What is Remarketing?
Remarketing is a method that you can use to interact with people who have visited or interacted with your website or mobile app. There are many types of Remarketing such as Standard Remarketing, Dynamic Remarketing, Video remarketing, and Customer list remarketing.
Conclusion
We hope this blog answered all your questions regarding Google Ads courses in Coimbatore and you enjoyed reading it. Google Ads is one of the most prominent career options out there. So if you are someone who wants to make a career in Google Ads and become a Google Ads Specialist, you should start learning it as soon as possible.
You can also go for IIDE’s Online Digital Marketing Course which is the only offline and online digital marketing course in India led by top industry experts in a comprehensive as well as question-oriented format. This is a hybrid online digital marketing course designed to provide students with a good foundation of advanced digital marketing concepts. It will provide you with various practice assignments along with offline in-class projects. By the end of this extensive course, you will earn a Google Ad Fundamental certification along with a Certificate of Completion from IIDE that can help you get recognized by leading digital marketing agencies and brands.
You can also take IIDE’s short-term certificate courses to gain a holistic view of the world of digital marketing. These courses are designed to help you jumpstart your career in your desired field of digital marketing. These courses are led by top industry experts who will provide you with practical learning so that you can upgrade your skillset. Each course consists of high-quality videos which are followed by live sessions with a trainer. Each course ends with exams and assignments and after completing these courses you will receive a certificate of completion from IIDE.
That’s it, folks! If you have any queries regarding Google Ads courses in Coimbatore then let us know in the comment section down below. Happy Reading!
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