Are you looking for comprehensive Google Ads Courses in Birmingham? Are you interested in taking a Google Ads course to expand your knowledge of Google Ads and PPC marketing in general while earning a Google Ads certification? If so, you are definitely on the right blog. 

Google is what people go for when they need to search for what to do, where to go, and what to buy. That’s why it’s so important these days to reach customers who search for your business or products on Google Search or Google Maps. Here is a list of the top 6 Google Ads courses in Birmingham to help you appear in front of your customers when they search for what you offer.

But, before we get started with our list of top 6 Google Ads Courses in Birmingham, let us first understand what Google Ads exactly is, how it works, and what are Google Ads job opportunities available for you in Birmingham.

Google Ads is a paid advertising platform, categorized under a marketing channel called Pay Per Click (PPC). In Google Ads, the advertiser pays per click or impression (CPM) of the ad. Google Ads is one of the highly effective ways to drive potential traffic and customers to your business who are looking for products and services similar to those you offer. It can help you increase website traffic, get more calls, as well as drive more store visits. 

Google Ads shows ads to prospects and customers who are interested in your products and services. In Google Ads, you choose the targeted keyword or search term and bid on them. The winner of that bid is placed at the top of the search results page above the organic search results when a user performs a search that includes the keyword. This greatly increases your chances of attracting potential customers based on the keywords they enter into Google Search. 

Each time a user clicks on your ad, you’ll be charged the amount you bid on that keyword. This makes Google Ads one of the most cost-effective digital marketing tools out there as it only charges you when your ad is actually clicked. It also makes it easier for you to manage your advertising costs, as you only pay when your ad is actually clicked.

In today’s Google-dominated world, there is a lot of scope for Google Ads specialists. It is one of the leading career options for both freshers as well as experienced candidates. Many MNCs are constantly on the lookout for Google Ads specialists who can easily develop and execute effective digital marketing strategies in Google Ads that can help them in reaching their organizational goals. Let’s look at Google Ads job opportunities available for you in Birmingham:

Source – Indeed.com

Astonishing, isn’t it? As you can see, there are plenty of Google Ads job openings available in Birmingham and there sure will be more job openings in the next few years. So if you are serious about pursuing a career in Google Ads, you should start learning it as soon as possible.

Bonus tip: Using Google Analytics along with Google Ads can help you analyze your customer behavior on both your website as well as your app. It can help you understand how much of your website traffic and business come from Google Ads. It will also show you how to improve your ads and website. This is why you should definitely check out IIDE’s Online Google Analytics Course which will help you understand user behavior and teach you how to measure marketing efforts as well as make informed decisions about your website and marketing campaign’s performance.

Now let us straight away look into the top 6 Google Ads Courses in Birmingham that can be a game-changer for you and your business.

 

Quick Overview of Google Ads courses:

Institutes	Duration	Fees
IIDE- The Digital School	16 Hours	$190
mtraining	1 day	EUR 290 + VAT
IT Training Solutions	1 day	EUR 345 + VA
Skillshare	N/A	N/A
Udemy	8 hours and 40 minutes	EUR 79.99
LinkedIn Learning	2 hours and 33 minutes	N/A
Skillshare	1 hour and 11 minutes	N/A

Top 6 Google Ads Courses in Birmingham:

 

1. IIDE – The Digital School

IIDE is one of today’s leading institutes for digital marketing in India. Having been named the “Best Digital Marketing Institute” at the World Education Congress Awards 2021, IIDE is raising the bar of global education.

IIDE is transforming the way students learn today. Unlike other traditional institutes, IIDE doesn’t encourage students to learn from PPTs which have not been updated for a long time. We believe in a customized, concise, and real-world relevant curriculum.

Of the numerous specialized courses available, IIDE offers an Online Google Ads Course that follows an advanced teaching methodology. The course begins with watching high-quality video lectures, followed by live online sessions and you will also be given assignments as well as practice tests to assess your knowledge.

Want to learn more about this Google Ads course? Here’s everything you need to know about IIDE’s online Google Ads course with certification. But before we get into the details of the course, here’s a glimpse of student life at IIDE.

Google Ads Course Syllabus 

• Learning Google Ads basics
• Setting up a campaign
• Introduction to Ad Groups & Keywords
• Bidding strategies & Budget Strategies
• Text Ads, Auctions & Ad Ranks
• Tracking & Optimization for Search Ads
• Google Display Network
• YouTube & App Ads
• Shopping Ads & Performance Analysis

Google Ads Course Faculty 

IIDE has a team of wonderful trainers, who are industry experts and have hands-on experience in the subject they teach. This helps the students to learn from the top business leaders and get some insights into the corporate world as well. Below mentioned are the trainers responsible for teaching IIDE’s Online Google Ads course:

Google Ads Course Duration & Fees

The duration of the online Google Ads course is approximately 16 hours. The Google Ads course fee is USD 190.

This fee may appear to be a little on the high side, but have a look at the course highlights:

Google Ads Course Highlights 

• Industry-recognized IIDE Certification
• 6+ Hours of Live Class
• 1+ Hours of Video Lectures
• Attend lectures via any Device
• Access to Video lectures for 30 days
• Practice Tests & Assignments
• Learn From Experts
• Dedicated Q&A Support and Help

Certification Offered

On completion of this online Google Ads course, you will be able to manage Google ads and become a paid media specialist. IIDE’s certificate serves as a testament to the knowledge and skills you have gained.

IIDE Students Work At

Student Reviews

It is always said that learning from the best will give you a better understanding and a great experience.

So, if you wish to catch a glimpse of how learning is at IIDE, sign up for this free masterclass led by Mr. Karan Shah, CEO, and founder of IIDE, on the basics of digital marketing.

Now, this masterclass is not directly related to SEO but it will give you an overview of digital marketing. This way you get to learn something new and also decide if our teaching style works for you.

Contact Details

Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/google-ads-course/

2. mtraining

mtraining offers a Google Ads (AdWords) Training Course in Birmingham that is designed to teach you how to set up successful Google Ads campaigns. It will show you how to measure the effectiveness of your ads as well as optimize your campaign performance in this 1-day and 5-star rated hands-on training course. This course will provide you with a clear understanding of how Google Ads works. It will also provide you with a hands-on demonstration of how to set up campaigns as well as create effective ads.

In this Google Ads course, you will go through the theory of Google Ads as well as how it works. It will show you how you can navigate Google Ads dashboards in order to gain an understanding of various different campaign and bidding options available. It will also show you how to evaluate the performance of your PPC campaign as well as optimize it in order to get the most out of your budget. By the end of the course, you will have all the knowledge and skills along with detailed course notes that you will need to set up as well as run your own Google Ads campaigns.

Course Syllabus

• How Google Ads (AdWords) works
• Navigating Dashboards and Menus
• Google Ads Strategy & Options
• Keyword Research & Targeting options
• Creating an effective Google Ads campaign
• Optimization of your Ad campaigns
• Conversion tracking
• Reporting
• Overview of Google Shopping Ads, Video Ads, Remarketing, and Display Ads

Course Highlights

• Led by an experienced digital marketer 
• Guaranteed personal support throughout the course
• Convenient locations or Online
• Course notes and support material
• 3 months of online support
• Certificate of achievement
• 5 Star course rating by delegates

Course Duration & Fees

The duration of this course is 1 day and its price is EUR 290 + VAT.

Contact Details

Phone: 0161 226 6032
Email: info@mtraining.co.uk

3. IT Training Solutions

Founded in 1992, IT Training Solutions Ltd started as a local computer training company in response to the growing business demand for flexible and quality training at an affordable price. Today, it has expanded to become one of the North East’s leading training providers offering training courses on a wide range of IT and personal development subjects. It offers a Google Ads course that is designed for small business owners, members of the marketing department, career changers who want to become Google AdWords experts, and web designers who want to offer AdWords as an additional service.

In this Google Ads course, you will learn how to create an AdWords account. You will also learn how to run an ad campaign as well as track its performance. This course will help you in understanding the fundamentals of online advertising and Google AdWords. It teaches you how to create and manage an AdWords campaign. It will also teach you various methods for tracking the performance of your keywords, ad campaigns, and websites. This course requires you to have basic computer skills such as opening, closing, and saving documents, as well as experience in web browsing, email, and using multiple web browsers.

Course Syllabus

• Examining the Fundamentals of Google AdWords
• Setting Up an AdWords Campaign
• Managing AdWords Campaigns
• Tracking the Performance of Ads

Course Highlight

• 1-Day Course
• Delivered By An Expert
• Trained Over 42 000 Delegates 
• Lunch & Refreshments If Training Is Delivered At Training Venues
• 1 Delegate Per Computer
• Relaxed Refreshment Area At Training Venues
• Comprehensive Course Manual & Exercises

Course Duration & Fee

The duration of this course is 1 day and its price is EUR 345 + VAT.

Contact Details

Phone: 0191 377 8377

4. Skillshare – Google Ads For Beginners 2023 by Joshua George

Skillshare offers thousands of online courses on a variety of topics. Educating people throughout the world is the main mission of this institute. They have trained more than 3 million people. During this course, you will learn the basics of Google Ads and all the tools you need to know. Take a look at the details below to learn more about their course.

Course Syllabus

• Lessons in This Class
• The Ultimate Google Ads Class For Beginners
• What We’re Going To Cover In This Section
• What is Google Ads?
• Where Do Google Ads Appear?
• Google Account Hierarchy
• Setting Up Your First Google Ads Account
• Location Targeting
• Budgets and Selecting Your Bidding Strategy
• Setting Up Billing
• What Is A Keyword & Understanding The Intent Behind One
• How To Find Keywords To Target – Related Website URL
• How To Find Keywords To Target – Keyword Planner
• How To Find Keywords To Target – SEMRush
• How To Organise Your Keywords By Themes
• Everything You Need To Know About Keyword Match Types
• How To Add Match Types To Your Keywords Like A Pro
• The Importance Of Negative Keywords How To Add Them To Your Account
• What We’re Going To Cover In This Section
• The Evolution Of How Ads Appear In Google
• Best Practices for Writing Killer Ad Text
• How To Create Your First Google Ad
• Ad Rotation – Everything You Need To Know
• Ad Schedule – How To Select The Days & Times You Want Your Ads To Show
• What We’re Going To Cover In This Section
• Target CPA
• Target ROAS
• Maximize Clicks
• Maximize Conversions

To know more about the syllabus, you can check their website

Course Duration and Fees

The course provided by skillshare is currently unavailable. However, you can get in touch with them to know more about these details.

Course Highlights

• Taught by an industry expert
• Beginner friendly
• Industry relevant curriculum 
• 100% online

Contact Details

Phone: N/A
Email: N/A
Address: N/A

5. Udemy

There are many Google Ads courses available on Udemy and one of them is Google Ads For Beginners 2022 – Step By Step Process which will teach you how to set up and create a google ads campaign from scratch with the help of a proven strategy. In this course, you will learn how to set up your first google ad as well as how to find hundreds of keywords that you can target for your business. You will also learn how to write killer ads that will generate clicks. 

This Google Ads course will teach you everything you need to know about quality scores. It will also teach you how to set up as well as track conversions. This course will help you become a master of ad extensions and show you how to optimize your ad campaigns. It does not require you to have experience in Google Ads. Anyone who wants to learn about Google Ads as well as how they work can take this course.

Course Syllabus 

• Introduction
• Basics/ Account Setup
• Keyword Research for Google Ads
• Creating Your Ads
• Bidding Strategies Explained
• Google Ads Dynamics7
• Ad Extensions
• Conversion Tracking
• Campaign Optimisation
• Conclusion
• What Next?

Course Highlights 

• 4.5 Hours Of On-demand Video
• 11 Sections
• 68 Lectures
• 22 Articles + Resources
• Full Lifetime Access
• Access On Mobile And Tv
• Assignments
• Certificate Of Completion
• 4.7 Out Of 5 Stars Rated
• 8,949+ Students Enrolled

Course Duration & Fees

The duration of this course is 8 hours and 40 minutes and its price is EUR 79.99.

Contact Details

Phone: (415) 813- 1710
Email: info@udemy.com

6. Skillshare: Google Adwords Campaign by Diego Davila

There are many Google Ads courses available on Skillshare and one of them is Google Ads: 12 Steps to your First Google Adwords Campaign by Diego Davila. It is a complete beginner-level Google Ads course that will teach you everything about Google Adwords.

In this Google Ads course, you will learn how Google Adwords works and how you can use it to create optimized Ads. You will also learn how to promote your business, products, or services on Google and YouTube with the help of Google Ads. It will show you how millions of people use Google on a daily basis and how you can use Google Adwords to be in front of them.

Course Syllabus

• Google Adwords for your Business
• How Google Adwords Works
• Example of Ads that we are creating
• Setting up your Adwords Account
• Exploring the Adwords Interface
• Discovering the best keywords
• Creating a Google Adwords Search Campaign
• Selecting your Audience
• Choosing your Bid settings for Google Adwords
• Creating an Ad group and Adding Keywords
• Finalizing your Google Adwords Ad
• Managing your Google Ads Campaigns and Analytics
• Creating a YouTube Ad with Google Adwords
• Your Final Project

Course Highlights

• Affordable
• 7 Days Free Trial
• Engaged Community
• Learn From Anywhere
• 14 Lessons
• Beginner-level Course
• 2221+ Students Enrolled
• Get Unlimited Access To Every Class

Course Duration & Fees

The duration of this course is 1 hour and 11 minutes and to enroll in this course you’ll have to buy a premium monthly membership of Skillshare.

Contact Details

Email: help@skillshare.com

FAQ – Frequently Asked Questions

Q. How does IIDE’s Online Google Ads Course work?

IIDE’s Online Google Ads Course combines quality video lectures with live instructor-led sessions. Video lectures are self-paced so you can watch them at your leisure. Live sessions are reserved for tool demonstrations and answering questions. 

Q. What is the difference between ad impressions and ad clicks?

There is a big difference between ad clicks and ad impressions. Ad clicks are basically the number of times a user clicks on an ad. Ad impressions, on the other hand, are basically the number of times a user saw an ad or glances at it without clicking.

Q. What is PPC?

PPC is an acronym for pay-per-click advertising, where users are charged each time an ad is clicked on a search engine.

Q. What types of ads we can place with Google Ads?

There are about five types of ads that can be placed with Google Ads: Google Search Ads, Display Ads, Video Ads, Shopping Ads, and App Campaign Ads.

Q. What is Remarketing?

Remarketing is a method that you can use to interact with people who have visited or interacted with your website or mobile app. There are many types of Remarketing such as Standard Remarketing, Dynamic Remarketing, Video remarketing, and Customer list remarketing.

Conclusion 

We hope this blog answered all your questions regarding Google Ads courses in Birmingham and you enjoyed reading it. Google Ads is one of the most prominent career options out there. So if you are someone who wants to make a career in Google Ads and become a Google Ads Specialist, you should start learning it as soon as possible.

You can also go for IIDE’s Online Digital Marketing Course which is the only offline and online digital marketing course in India led by top industry experts in a comprehensive as well as question-oriented format. This is a hybrid online digital marketing course designed to provide students with a good foundation of advanced digital marketing concepts. It will provide you with various practice assignments along with offline in-class projects. By the end of this extensive course, you will earn a Google Ad Fundamental certification along with a Certificate of Completion from IIDE that can help you get recognized by leading digital marketing agencies and brands.

You can also take IIDE’s short-term certificate courses to gain a holistic view of the world of digital marketing. These courses are designed to help you jumpstart your career in your desired field of digital marketing. These courses are led by top industry experts who will provide you with practical learning so that you can upgrade your skillset. Each course consists of high-quality videos which are followed by live sessions with a trainer. Each course ends with exams and assignments and after completing these courses you will receive a certificate of completion from IIDE.

That’s it, folks! If you have any queries regarding Google Ads courses in Birmingham then let us know in the comment section down below. Happy Reading!