Are you looking for comprehensive Google Ads Courses in Bhopal? Are you interested in taking a Google Ads course to expand your knowledge of Google Ads and PPC marketing in general while earning a Google Ads certification? If so, you are definitely on the right blog.
Google is what people go for when they need to search for what to do, where to go, and what to buy. That’s why it’s so important these days to reach customers who search for your business or products on Google Search or Google Maps. Here is a list of the top 6 Google Ads courses in Bhopal to help you appear in front of your customers when they search for what you offer.
But, before we get started with our list of top 6 Google Ads Courses in Bhopal, let us first understand what Google Ads exactly is, how it works, and what are Google Ads job opportunities available for you in India.
Google Ads is a paid advertising platform, categorized under a marketing channel called Pay Per Click (PPC). In Google Ads, the advertiser pays per click or impression (CPM) of the ad. Google Ads is one of the highly effective ways to drive potential traffic and customers to your business who are looking for products and services similar to those you offer. It can help you increase website traffic, get more calls, as well as drive more store visits.
Google Ads shows ads to prospects and customers who are interested in your products and services. In Google Ads, you choose the targeted keyword or search term and bid on them. The winner of that bid is placed at the top of the search results page above the organic search results when a user performs a search that includes the keyword. This greatly increases your chances of attracting potential customers based on the keywords they enter into Google Search.
Each time a user clicks on your ad, you’ll be charged the amount you bid on that keyword. This makes Google Ads one of the most cost-effective digital marketing tools out there as it only charges you when your ad is actually clicked. It also makes it easier for you to manage your advertising costs, as you only pay when your ad is actually clicked.
In today’s Google-dominated world, there is a lot of scope for Google Ads specialists. It is one of the leading career options for both freshers as well as experienced candidates. Many MNCs are constantly on the lookout for Google Ads specialists who can easily develop and execute effective digital marketing strategies in Google Ads that can help them in reaching their organizational goals. Let’s look at Google Ads job opportunities available for you in India:
Source – Indeed.com
Astonishing, isn’t it? As you can see, there are plenty of Google Ads job openings available in India and there sure will be more job openings in the next few years. So if you are serious about pursuing a career in Google Ads, you should start learning it as soon as possible.
Bonus tip: Using Google Analytics along with Google Ads can help you analyze your customer behavior on both your website as well as your app. It can help you understand how much of your website traffic and business come from Google Ads. It will also show you how to improve your ads and website. This is why you should definitely check out IIDE’s Online Google Analytics Course which will help you understand user behavior and teach you how to measure marketing efforts as well as make informed decisions about your website and marketing campaign’s performance.
Now let us straight away look into the top 6 Google Ads Courses in Bhopal that can be a game-changer for you and your business.
Quick Overview of Google Ads courses:
| Institutes | Duration | Fees |
|---|---|---|
| IIDE- The Digital School | 16 Hours | INR 15,000 |
| Great learning | 1.5 hours | Free |
| LinkedIn Learning | 1 hour and 12 minutes | Upon Subscription |
| Skillshare | N/A | N/A |
| Udemy | 11 hours and 28 minutes | INR 649 |
| Skillshare | 46 minutes | N/A |
6 Best Google Ads Courses in Bhopal:
1. IIDE – The Digital School
IIDE is one of today’s leading institutes for digital marketing in India. Having been named the “Best Digital Marketing Institute” at the World Education Congress Awards 2021, IIDE is raising the bar of global education.
IIDE is transforming the way students learn today. Unlike other traditional institutes, IIDE doesn’t encourage students to learn from PPTs which have not been updated for a long time. We believe in a customized, concise, and real-world relevant curriculum.
Of the numerous specialized courses available, IIDE offers an Online Google Ads Course that follows an advanced teaching methodology. The course begins with watching high-quality video lectures, followed by live online sessions and you will also be given assignments as well as practice tests to assess your knowledge.
Want to learn more about this Google Ads course? Here’s everything you need to know about IIDE’s online Google Ads course with certification. But before we get into the details of the course, here’s a glimpse of student life at IIDE.
Google Ads Course Syllabus
- Learning Google Ads basics
- Setting up a campaign
- Introduction to Ad Groups & Keywords
- Bidding strategies & Budget Strategies
- Text Ads, Auctions & Ad Ranks
- Tracking & Optimization for Search Ads
- Google Display Network
- YouTube & App Ads
- Shopping Ads & Performance Analysis
Google Ads Course Faculty
IIDE has a team of wonderful trainers, who are industry experts and have hands-on experience in the subject they teach. This helps the students to learn from the top business leaders and get some insights into the corporate world as well. Below mentioned are the trainers responsible for teaching IIDE’s Online Google Ads course:
Google Ads Course Duration & Fees
The duration of the online Google Ads course is approximately 16 hours. The Google Ads course fee is INR 15,000.
This fee may appear to be a little on the high side, but have a look at the course highlights:
Google Ads Course Highlights
- Industry-recognized IIDE Certification
- 6+ Hours of Live Class
- 1+ Hours of Video Lectures
- Attend lectures via any Device
- Access to Video lectures for 30 days
- Practice Tests & Assignments
- Learn From Experts
- Dedicated Q&A Support and Help
Certification Offered
On completion of this online Google Ads course, you will be able to manage Google ads and become a paid media specialist. IIDE’s certificate serves as a testament to the knowledge and skills you have gained.
IIDE Students Work At
Student Reviews
It is always said that learning from the best will give you a better understanding and a great experience.
So, if you wish to catch a glimpse of how learning is at IIDE, sign up for this free masterclass led by Mr. Karan Shah, CEO, and founder of IIDE, himself on the basics of digital marketing.
Now, this masterclass is not directly related to Google Ads but it will give you an overview of digital marketing. This way you get to learn something new and also decide if our teaching style works for you.
Contact Details
Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/google-ads-course/
2. Great learning
Great Learning is one of the leading Ed-Tech companies that offer programs in essential career fields such as Analytics, Data Science, Big Data, Machine Learning, Digital Marketing, Artificial Intelligence, Cloud Computing, and more. Thousands of professionals around the world take its programs for building competencies in these emerging fields and to secure and grow their careers. Great Learning focuses on creating industry-relevant programs to help candidates learn, apply, and demonstrate skills in areas that are driving the future.
Great Learning offers a Google Search Campaign course that will teach you how to set up your campaign as well as optimize your ad. This course will introduce you to Google Search campaigns. It will help you understand how to advertise by teaching you about keywords, phrase matching, ad group setup, keyword planning, and ad billing. It will also provide you with demonstrations to get you started on using Google Ads. By the end of this course, you will be able to create Google Search Campaigns for free in order to boost your organization’s advertising campaigns.
Course Syllabus
- Introduction to Google Search Campaigns
- Understanding Key Terms
- Prerequisites and Phrase Matching
- Getting Started with Google Ads
- Setting up Ad Groups
- Keyword Planning
- Understanding Billing for Ads
Course Highlight
- Beginner-Level Course
- 4.56 Rating
- 28.5K+ Learners
- Free of Cost Learning
- Certificate of Completion
- 1 Quiz
- Life-Time Access
Course Duration & Fee
The duration of this Google Search Campaign course is 1.5 hours and it is completely free of cost.
Contact Details
Phone: 080 4718 9251
Email: info@greatlearning.in
3. LinkedIn Learning
LinkedIn Learning offers an Advanced Google Ads course that will help you master the fundamentals of using Google Ads for marketing campaigns. This course will teach you how to get the most out of all the features this popular pay-per-click (PPC) advertising analytics tool has to offer. With the help of this course, you will be able to take your Google Ads knowledge to the next level.
In this Google Ads course, you will learn how to follow bid as well as budget optimization rules. You will also learn how to defend the optimization decisions you make. This course will show you how some of the top advertisers work efficiently on large accounts. It will also show you how to modify campaigns with the help of bulk sheets. It will provide you with various tips for using the Google Ads Editor that you can use to quickly make changes in bulk. By the end of this course, you will be able to automate almost everything in your account, track campaign performance, and run Google Ads scripts that leverage other Google channels such as Google Shopping.
Course Syllabus
- Introduction
- 1. Google Ads Strategy
- 2. Optimizing Google Ads Account Performance
- 3. Tips for Working Efficiently with Google Ads
- 4. Using Automation in Google Ads
- 5. Tracking Campaign Performance
- 6. Other Google Channels
- Conclusion
Course Highlights
- Access On Tablet And Phone
- Practice While You Learn
- Test Your Knowledge With Quizzes
- Instructor-Led
- 1 Project File
- 6 Chapter Quizzes
- 4.7 Star Rating
- 36,714 learners
- Learn On The Go
- Stay Up To Date
- Downloadable Course
- Shareable Certificate
Course Duration & Fees
The duration of this course is 1 hour and 12 minutes and in order to learn from it you will have to buy a monthly subscription of LinkedIn Learning.
Contact Details
Phone: 1-844-587-5735
Skillshare offers thousands of online courses on a variety of topics. Educating people throughout the world is the main mission of this institute. They have trained more than 3 million people. During this course, you will learn the basics of Google Ads and all the tools you need to know. Take a look at the details below to learn more about their course.
Course Syllabus
- Lessons in This Class
- The Ultimate Google Ads Class For Beginners
- What We’re Going To Cover In This Section
- What is Google Ads?
- Where Do Google Ads Appear?
- Google Account Hierarchy
- Setting Up Your First Google Ads Account
- Location Targeting
- Budgets and Selecting Your Bidding Strategy
- Setting Up Billing
- What Is A Keyword & Understanding The Intent Behind One
- How To Find Keywords To Target – Related Website URL
- How To Find Keywords To Target – Keyword Planner
- How To Find Keywords To Target – SEMRush
- How To Organise Your Keywords By Themes
- Everything You Need To Know About Keyword Match Types
- How To Add Match Types To Your Keywords Like A Pro
- The Importance Of Negative Keywords How To Add Them To Your Account
- What We’re Going To Cover In This Section
- The Evolution Of How Ads Appear In Google
- Best Practices for Writing Killer Ad Text
- How To Create Your First Google Ad
- Ad Rotation – Everything You Need To Know
- Ad Schedule – How To Select The Days & Times You Want Your Ads To Show
- What We’re Going To Cover In This Section
- Target CPA
- Target ROAS
- Maximize Clicks
- Maximize Conversions
To know more about the syllabus, you can check their website
Course Duration and Fees
The course provided by skillshare is currently unavailable. However, you can get in touch with them to know more about these details.
Course Highlights
- Taught by an industry expert
- Beginner friendly
- Industry relevant curriculum
- 100% online
Contact Details
Phone: N/A
Email: N/A
Address: N/A
5. Udemy
There are many Google Ads courses available on Udemy and one of them is Google Ads Masterclass (AdWords): Grow with Google Ads that will help you master PPC, Remarketing, Display Campaigns, Search Campaigns, and YouTube Ads. In this course, you will learn basic to advanced techniques of Google Ads. The main goal of this course is to help you understand how to use all the power of Google Ads. It doesn’t matter if your goal is to grow your business revenue, spread your brand, or start a new career as a Google Ads professional. This course will teach you everything you need to know to reach these goals.
This Google Ads course will teach you how to create Search Ads as well as how to place them on the first page of Google in front of millions of people. It will also teach you how to create Display Ads and show them on Google’s partner sites. After completing the course, you will be comfortable with Google Ads and will easily be able to create optimized ads and campaigns that work in the real world. No previous knowledge of Google Ads is required in this course as this is a complete course covering basic to advanced ad creation in Google Ads.
Course Syllabus
- Introduction
- Google Ads: First steps
- Creating Successful Google Ads Campaigns
- Keywords: Your Google Ads Success Starts Here
- Structure of Google Ads Campaigns
- Planning your Google Ads campaigns
- Search Ads: Your ads in front of millions of people on Google
- Display Ads: Placing Your Ads on Google Partner Sites
- YouTube Ads: Millions of views for a few cents
- Phil’s Ad Experiments
- Ads Optimization: Boosting your click-through rates up to 30%
- Campaign Conversions: How to Know Where Every Penny Is Going
- Mastering Google Ads Bidding Strategies
- Remarketing: The Most Profitable Ad Strategy for Google Ads
- Google Ads Data Analysis & Reporting
- LIVES + Q&A sessions
- Conclusion
- [OPTIONAL] – Build a PRO Website in 30 minutes
- COURSE ARCHIVE – OLD LECTURES
- Bonus Section
Course Highlights
- 11.5 Hours Of On-demand Video
- 20 Sections
- 118 Lectures
- 5 Articles + Resources
- Full Lifetime Access
- Access On Mobile And Tv
- Assignments
- Certificate Of Completion
- 4.4 Out Of 5 Stars Rated
- 25,181+ Students Enrolled
Course Duration & Fees
The duration of this course is 11 hours and 28 minutes and its price is INR 649.
Contact Details
Phone: (415) 813- 1710
Email: info@udemy.com
There are many Google Ads courses available on Skillshare and one of them is Google Ads (Adwords) Crash Course From A Professional Ads Specialist by Khadirah Muhammad who is a marketing automation and systems specialist. In this course, you will learn how google ads work, who are google ads good for, and what can you sell with google ads. You will also learn the differences between shopping ads (e-commerce) and text ads and why you should choose one ad type over the other.
This Google Ads course will help you understand which Ad type is best for you. It will show you the difference between short-tailed and long-tail keywords. This course will teach you how to tell google when not to show your Ad and how to target your customers with shopping Ads on youtube. It will also teach you how to create an Ad, structure your campaign, and optimize it.
Course Syllabus
- Introduction
- How Does Google Work?
- Google Ad Type Differences
- Targeting Your Google Ads
- Creating Your Campaign + Optimization
- Thank You + Next Steps
Course Highlights
- Affordable
- 7 Days Free Trial
- Engaged Community
- Learn From Anywhere
- 6 Lessons
- Beginner-level Course
- 476+ Students Enrolled
- Get Unlimited Access To Every Class
Course Duration & Fees
The duration of this course is 46 minutes and to enroll in this course you’ll have to buy a premium monthly membership of Skillshare.
Contact Details
Email: help@skillshare.com
FAQ – Frequently Asked Questions
Q. How does IIDE’s Online Google Ads Course work?
IIDE’s Online Google Ads Course combines quality video lectures with live instructor-led sessions. Video lectures are self-paced so you can watch them at your leisure. Live sessions are reserved for tool demonstrations and answering questions.
Q. What is the difference between ad impressions and ad clicks?
There is a big difference between ad clicks and ad impressions. Ad clicks are basically the number of times a user clicks on an ad. Ad impressions, on the other hand, are basically the number of times a user saw an ad or glances at it without clicking.
Q. What is PPC?
PPC is an acronym for pay-per-click advertising, where users are charged each time an ad is clicked on a search engine.
Q. What types of ads we can place with Google Ads?
There are about five types of ads that can be placed with Google Ads: Google Search Ads, Display Ads, Video Ads, Shopping Ads, and App Campaign Ads.
Q. What is Remarketing?
Remarketing is a method that you can use to interact with people who have visited or interacted with your website or mobile app. There are many types of Remarketing such as Standard Remarketing, Dynamic Remarketing, Video remarketing, and Customer list remarketing.
Conclusion
We hope this blog answered all your questions regarding Google Ads courses in Bhopal and you enjoyed reading it. Google Ads is one of the most prominent career options out there. So if you are someone who wants to make a career in Google Ads and become a Google Ads Specialist, you should start learning it as soon as possible.
You can also go for IIDE’s Online Digital Marketing Course which is the only offline and online digital marketing course in India led by top industry experts in a comprehensive as well as question-oriented format. This is a hybrid online digital marketing course designed to provide students with a good foundation of advanced digital marketing concepts. It will provide you with various practice assignments along with offline in-class projects. By the end of this extensive course, you will earn a Google Ad Fundamental certification along with a Certificate of Completion from IIDE that can help you get recognized by leading digital marketing agencies and brands.
You can also take IIDE’s short-term certificate courses to gain a holistic view of the world of digital marketing. These courses are designed to help you jumpstart your career in your desired field of digital marketing. These courses are led by top industry experts who will provide you with practical learning so that you can upgrade your skillset. Each course consists of high-quality videos which are followed by live sessions with a trainer. Each course ends with exams and assignments and after completing these courses you will receive a certificate of completion from IIDE.
That’s it, folks! If you have any queries regarding Google Ads courses in Bhopal then let us know in the comment section down below. Happy Reading!
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