Are you looking for comprehensive Google Ads Courses in Baltimore? Are you interested in taking a Google Ads course to expand your knowledge of Google Ads and PPC marketing in general while earning a Google Ads certification? If so, you are definitely on the right blog.
Google is what people go for when they need to search for what to do, where to go, and what to buy. That’s why it’s so important these days to reach customers who search for your business or products on Google Search or Google Maps. Here is a list of the top 6 Google Ads courses in Baltimore to help you appear in front of your customers when they search for what you offer.
But, before we get started with our list of top 6 Google Ads Courses in Baltimore, let us first understand what Google Ads exactly is, how it works, and what are Google Ads job opportunities available for you in Baltimore.
Google Ads is a paid advertising platform, categorized under a marketing channel called Pay Per Click (PPC). In Google Ads, the advertiser pays per click or impression (CPM) of the ad. Google Ads is one of the highly effective ways to drive potential traffic and customers to your business who are looking for products and services similar to those you offer. It can help you increase website traffic, get more calls, as well as drive more store visits.
Google Ads shows ads to prospects and customers who are interested in your products and services. In Google Ads, you choose the targeted keyword or search term and bid on them. The winner of that bid is placed at the top of the search results page above the organic search results when a user performs a search that includes the keyword. This greatly increases your chances of attracting potential customers based on the keywords they enter into Google Search.
Each time a user clicks on your ad, you’ll be charged the amount you bid on that keyword. This makes Google Ads one of the most cost-effective digital marketing tools out there as it only charges you when your ad is actually clicked. It also makes it easier for you to manage your advertising costs, as you only pay when your ad is actually clicked.
In today’s Google-dominated world, there is a lot of scope for Google Ads specialists. It is one of the leading career options for both freshers as well as experienced candidates. Many MNCs are constantly on the lookout for Google Ads specialists who can easily develop and execute effective digital marketing strategies in Google Ads that can help them in reaching their organizational goals. Let’s look at Google Ads job opportunities available for you in Baltimore:
Source – Indeed.com
Astonishing, isn’t it? As you can see, there are plenty of Google Ads job openings available in Baltimore and there sure will be more job openings in the next few years. So if you are serious about pursuing a career in Google Ads, you should start learning it as soon as possible.
Bonus tip: Using Google Analytics along with Google Ads can help you analyze your customer behavior on both your website as well as your app. It can help you understand how much of your website traffic and business come from Google Ads. It will also show you how to improve your ads and website. This is why you should definitely check out IIDE’s Online Google Analytics Course which will help you understand user behavior and teach you how to measure marketing efforts as well as make informed decisions about your website and marketing campaign’s performance.
Now let us straight away look into the top 6 Google Ads Courses in Baltimore that can be a game-changer for you and your business.
Quick Overview of Google Ads courses:
| Institutes | Duration | Fees |
|---|---|---|
| IIDE- The Digital School | 16 Hours | $190 |
| Certstaffix Training | 7 hours and 30 minutes | USD 350 |
| Noble Desktop | 12 hours | USD 650 |
| ONLC | 1 day | USD 395 |
| LinkedIn Learning | 2 hours and 33 minutes | N/A |
| Skillshare | N/A | N/A |
Top 6 Google Ads Courses in Baltimore:
1. IIDE – The Digital School
IIDE is one of today’s leading institutes for digital marketing in India. Having been named the “Best Digital Marketing Institute” at the World Education Congress Awards 2021, IIDE is raising the bar of global education.
IIDE is transforming the way students learn today. Unlike other traditional institutes, IIDE doesn’t encourage students to learn from PPTs which have not been updated for a long time. We believe in a customized, concise, and real-world relevant curriculum.
Of the numerous specialized courses available, IIDE offers an Online Google Ads Course that follows an advanced teaching methodology. The course begins with watching high-quality video lectures, followed by live online sessions and you will also be given assignments as well as practice tests to assess your knowledge.
Want to learn more about this Google Ads course? Here’s everything you need to know about IIDE’s online Google Ads course with certification. But before we get into the details of the course, here’s a glimpse of student life at IIDE.
Google Ads Course Syllabus
- Learning Google Ads basics
- Setting up a campaign
- Introduction to Ad Groups & Keywords
- Bidding strategies & Budget Strategies
- Text Ads, Auctions & Ad Ranks
- Tracking & Optimization for Search Ads
- Google Display Network
- YouTube & App Ads
- Shopping Ads & Performance Analysis
Google Ads Course Faculty
IIDE has a team of wonderful trainers, who are industry experts and have hands-on experience in the subject they teach. This helps the students to learn from the top business leaders and get some insights into the corporate world as well. Below mentioned are the trainers responsible for teaching IIDE’s Online Google Ads course:
Google Ads Course Duration & Fees
The duration of the online Google Ads course is approximately 15 hours. The Google Ads course fee is USD 190.
This fee may appear to be a little on the high side, but have a look at the course highlights:
Google Ads Course Highlights
- Industry-recognized IIDE Certification
- 6+ Hours of Live Class
- 1+ Hours of Video Lectures
- Attend lectures via any Device
- Access to Video lectures for 30 days
- Practice Tests & Assignments
- Learn From Experts
- Dedicated Q&A Support and Help
Certification Offered
On completion of this online Google Ads course, you will be able to manage Google ads and become a paid media specialist. IIDE’s certificate serves as a testament to the knowledge and skills you have gained.
IIDE Students Work At
Student Reviews
It is always said that learning from the best will give you a better understanding and a great experience.
So, if you wish to catch a glimpse of how learning is at IIDE, sign up for this free masterclass led by Mr. Karan Shah, CEO, and founder of IIDE, on the basics of digital marketing.
Now, this masterclass is not directly related to SEO but it will give you an overview of digital marketing. This way you get to learn something new and also decide if our teaching style works for you.
Contact Details
Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/google-ads-course/
2. Certstaffix Training
Certstaffix Training is one of the unique training companies out there that provides some of the most effective professional skills as well as personal development training courses. They offer a Self-Paced Google Ads eLearning Bundle that you take on your own schedule in a web browser. This eLearning Bundle consists of 3 courses which are Online Marketing 101, Pay Per Click (PPC), and Foundations Paid Search (PPC). These courses consist of prerecorded video lectures by top industry experts that you can start and stop at your own convenience.
This Self-Paced Google Ads eLearning Bundle is designed to help you master various online marketing techniques especially Google Ads and PPC. With the help of these courses, you will gain essential knowledge of various PPC techniques and strategies. In these courses, you will learn about search engine marketing and the search process along with the buying cycle. You will also learn how to set up a successful PPC account, how to set and measure goals, as well as how to use various different strategies to optimize your keyword usage. These courses are for anyone wanting to generate more profits online by learning about Google Ads and PPC.
Course Syllabus
- Online Marketing 101
- Pay Per Click (PPC) Foundations
- Paid Search (PPC)
Course Highlight
- 3 Courses In 1 eLearning Bundle
- Learn At Your Own Pace
- Start And Stop As It Is Convenient For You
- Pick Up Where You Left Off.
- Lecture Utilizing Video And Recorded Screenshots
- 6-month Subscription Length
- Instant Access After Purchase
- Free Demo
Course Duration & Fees
It is a completely self-paced course and its duration is 7 hours and 30 minutes. The price of this course is USD 350 per person.
Contact Details
Phone: 888-330-6890
3. Noble Desktop
Noble Desktop is a state-licensed training school situated in New York City that provides various full-time as well as part-time certificate programs. It offers a Google Ads Bootcamp that will teach you how to set up and manage a successful campaign, generate leads and sales, and track conversions to maximize results. This workshop will provide you with a comprehensive look at all aspects of Google Ads. It will introduce you to paid advertising and help you understand various essential elements that are needed to create successful paid campaigns via Google.
In this Google Ads Bootcamp, you will learn what is Google ads, what are its roles, and how paid search works. You will also learn what keywords are, what are its different types, and how to choose the right keywords for targeting. This course will teach you about ad creation, ad rank, and quality score. It will also teach you about landing pages, conversion tracking, and campaign optimization. This Bootcamp is for those who have little experience with Google Ads and want to master search marketing and Google Ads. It is ideal for business owners and marketers who want to learn more about Google Ads and entrepreneurs interested in using Google Ads to generate leads and sales.
Course Syllabus
- Introduction to Google Ads
- How to set up and manage a Google Ads account
- Keyword Strategies
- How to use Match Types to Control Who See Your Ads
- Bidding Strategies
- How the Google Ads Auction works
- How to Create Ads That Convert
- Landing Page Best Practices
- How to Setup Call and Conversion Tracking
- Navigating the Google Ads Interface
- Optimizing your Campaign for Maximum Results
- Remarketing for Search & Display
- Campaign Automation
- Display Advertising with Google Ads
Course Highlights
- 12 Hours Of Hands-on Instruction
- Live, Project-based Training From Experts
- Proprietary Workbook Included
- Retake For Free Within 1 Year
- Verified Digital Certificate Of Completion
- Licensed By NYS Department Of Education
- Flexible Payment Plans
- Small Class Sizes
Course Duration & Fees
The duration of this course is 12 hours and its price is USD 650.
Contact Details
Phone: (212) 226-4149
Email: hello@nobledesktop.com
4. ONLC
ONLC offers a Google Ads Introduction Course which is designed to introduce you to the world of SEM (Search Engine Marketing) and familiarize you with Google Ads. This basic Google Ads course will teach you how you can leverage Google Ads in order to best serve your online marketing needs. This course consists of practical as well as interactive exercises that will empower you to productively use Google Ads on your own website right away.
In this Google Ads course, you will learn the fundamentals of SEM (Search Engine Marketing). You will also learn the step-by-step process of running online marketing campaigns in Google Ads. This Google Ads course is aimed at online marketers, media analysts, web analysts, and business owners who want to use search engine marketing tools to grow their businesses. Students are strongly encouraged to have their own Google Ads account to get the most out of this course.
Course Syllabus
- Overview of Search Engine Marketing
- Introduction to Google Ads
- Working with Keywords
- Writing Ads in Google Ads
- Creating and Managing Your Ad Campaigns
- Ads Reporting and Account Performance
- Integrating Google Analytics with Google Ads
Course Highlights
- Hands-on Course
- Instructor-led Course
- No Prior WordPress Knowledge Is Required
- Over 300 ONLC Training Sites
- Satisfaction Guaranteed
Course Duration & Fees
The duration of this WordPress course is 1 day and its price is USD 395.
Contact Details
Phone: 1-800-288-8221
Email: info@onlc.com
5. LinkedIn Learning
LinkedIn Learning offers Google Ads Essential Training which is a beginner-level Google Ads course. It is designed to teach you the basics of pay-per-click (PPC) advertising with Google Ads (an industry-leading PPC platform) formerly known as Google AdWords. It will show you how Google Ads works as well as how it fits with your business and your customer’s needs.
In this Google Ads course, you will learn how to set up a new Google Ads account as well as start researching your keywords. You will also learn how to set up a new campaign as well as write your first ad. This course will teach you how to use Google Ads reporting along with Google Analytics for monitoring your campaign’s performance. It will also teach you how to optimize your ads to get more clicks, more conversions, and ultimately higher return on investment (ROI). By the end of this course, you will go beyond the basics as you will learn about ad extensions, a feature that can help you in increasing your click-through rate by several percentage points.
Course Syllabus
- Introduction
- 1. Pay-Per-Click Advertising
- 2. Before Getting Started
- 3. Getting Started with Ads
- 4. Researching Your Keywords
- 5. Targeting with Keywords
- 6. Creating Your First Google Ads Campaign
- 7. Creating Your First Advertisement
- 8. Advanced Advertising Tracking
- 9. Monitoring Your Advertisements
- 10. Key Optimization Strategies
- Conclusion
Course Highlights
- Access On Tablet And Phone
- Practice While You Learn
- Test Your Knowledge With Quizzes
- Instructor-Led
- 4.8 Star Rating
- 125,297 learners
- Learn On The Go
- Stay Up To Date
- Downloadable Course
- Shareable Certificate
Course Duration & Fees
The duration of this course is 2 hours and 33 minutes and in order to learn from it you will have to buy a monthly subscription of LinkedIn Learning.
Contact Details
Email: help@skillshare.com
Skillshare offers thousands of online courses on a variety of topics. Educating people throughout the world is the main mission of this institute. They have trained more than 3 million people. During this course, you will learn the basics of Google Ads and all the tools you need to know. Take a look at the details below to learn more about their course.
Course Syllabus
- Lessons in This Class
- The Ultimate Google Ads Class For Beginners
- What We’re Going To Cover In This Section
- What is Google Ads?
- Where Do Google Ads Appear?
- Google Account Hierarchy
- Setting Up Your First Google Ads Account
- Location Targeting
- Budgets and Selecting Your Bidding Strategy
- Setting Up Billing
- What Is A Keyword & Understanding The Intent Behind One
- How To Find Keywords To Target – Related Website URL
- How To Find Keywords To Target – Keyword Planner
- How To Find Keywords To Target – SEMRush
- How To Organise Your Keywords By Themes
- Everything You Need To Know About Keyword Match Types
- How To Add Match Types To Your Keywords Like A Pro
- The Importance Of Negative Keywords How To Add Them To Your Account
- What We’re Going To Cover In This Section
- The Evolution Of How Ads Appear In Google
- Best Practices for Writing Killer Ad Text
- How To Create Your First Google Ad
- Ad Rotation – Everything You Need To Know
- Ad Schedule – How To Select The Days & Times You Want Your Ads To Show
- What We’re Going To Cover In This Section
- Target CPA
- Target ROAS
- Maximize Clicks
- Maximize Conversions
To know more about the syllabus, you can check their website
Course Duration and Fees
The course provided by skillshare is currently unavailable. However, you can get in touch with them to know more about these details.
Course Highlights
- Taught by an industry expert
- Beginner friendly
- Industry relevant curriculum
- 100% online
Contact Details
Phone: N/A
Email: N/A
Address: N/A
FAQ – Frequently Asked Questions
Q. How does IIDE’s Online Google Ads Course work?
IIDE’s Online Google Ads Course combines quality video lectures with live instructor-led sessions. Video lectures are self-paced so you can watch them at your leisure. Live sessions are reserved for tool demonstrations and answering questions.
Q. What is the difference between ad impressions and ad clicks?
There is a big difference between ad clicks and ad impressions. Ad clicks are basically the number of times a user clicks on an ad. Ad impressions, on the other hand, are basically the number of times a user saw an ad or glances at it without clicking.
Q. What is PPC?
PPC is an acronym for pay-per-click advertising, where users are charged each time an ad is clicked on a search engine.
Q. What types of ads we can place with Google Ads?
There are about five types of ads that can be placed with Google Ads: Google Search Ads, Display Ads, Video Ads, Shopping Ads, and App Campaign Ads.
Q. What is Remarketing?
Remarketing is a method that you can use to interact with people who have visited or interacted with your website or mobile app. There are many types of Remarketing such as Standard Remarketing, Dynamic Remarketing, Video remarketing, and Customer list remarketing.
Conclusion
We hope this blog answered all your questions regarding Google Ads courses in Baltimore and you enjoyed reading it. Google Ads is one of the most prominent career options out there. So if you are someone who wants to make a career in Google Ads and become a Google Ads Specialist, you should start learning it as soon as possible.
You can also go for IIDE’s Online Digital Marketing Course which is the only offline and online digital marketing course in India led by top industry experts in a comprehensive as well as question-oriented format. This is a hybrid online digital marketing course designed to provide students with a good foundation of advanced digital marketing concepts. It will provide you with various practice assignments along with offline in-class projects. By the end of this extensive course, you will earn a Google Ad Fundamental certification along with a Certificate of Completion from IIDE that can help you get recognized by leading digital marketing agencies and brands.
You can also take IIDE’s short-term certificate courses to gain a holistic view of the world of digital marketing. These courses are designed to help you jumpstart your career in your desired field of digital marketing. These courses are led by top industry experts who will provide you with practical learning so that you can upgrade your skillset. Each course consists of high-quality videos which are followed by live sessions with a trainer. Each course ends with exams and assignments and after completing these courses you will receive a certificate of completion from IIDE.
That’s it, folks! If you have any queries regarding Google Ads courses in Baltimore then let us know in the comment section down below. Happy Reading!
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