Top 7 Free Digital Marketing Courses In Goa to Land your Dream Job!

Updated on: Jan 26, 2024
Free Digital Marketing Courses In Goa

With Goa becoming a growing tourist attraction, the need for digital marketers is on the rise. As more and more people find answers online, businesses are looking for ways to target their audience through digital channels.

If you wish to learn the most in-demand skills in today’s job market but don’t want to spend a lot of money on a course, here are 7 free digital marketing courses in Goa to help you get started. These courses will equip you with the essential tools required to steer your way through the advanced digital platforms and meet your client’s end goals effectively. 

Whether you are an aspiring entrepreneur in Goa or a fresher looking to upskill, these courses adhere to all individuals and provide a holistic understanding of the key pillars of digital marketing. So, without wasting much time let’s just dive into and explore the free digital marketing courses in Goa.

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List of Free Digital Marketing Courses in Goa

Here is the list of some free digital marketing courses in Goa that you can check out and enroll in:

 

1. Digital Marketing Basics by IIDE 

 

IIDE Logo - Free Digital Marketing Courses In Imphal

IIDE hosts a free masterclass on digital marketing basics. IIDE, recognized as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe. 

The institute also offers online education in the basics of digital marketing in just 45 minutes. The host is Karan Shah, founder, and CEO of IIDE, also an edu-speaker at top colleges like IIMs, and has trained brands like Volkswagen, Asian Paints, etc in digital marketing. 

Topics Covered:

The 45-minute free masterclass covers the following topics- 

  • Introduction to Digital Marketing 
  • SEO Overview 
  • Social Media Marketing Organic 
  • Facebook and Instagram Ads 
  • Ad Budgeting 
  • Email and SMS Marketing 


After you complete the masterclass, you will receive a certification of completion. 

Mode of the course: Online

Why enroll in this course?

It is a comprehensive course available for free where with the help of real-time examples, the host dissects each topic in just 45 minutes.


Register Now

 

2. Fundamentals of Digital Marketing by Google

Fundamentals of Digital Marketing google

Google provides an extensive range of free courses tailored for individuals of all backgrounds and levels. They cover fields of digital marketing, data analysis, and programming among many more. You can learn at your own pace and flaunt your world-recognized certificate after completion of the course. If you’re a fresher looking to upskill a professional trying to keep yourself updated with the latest trends or just a curious person wanting to expand your horizon, these courses are the best investment.

Explained by Google expert trainers and loaded with interesting exercises and quizzes along with real-life examples, Google’s Fundamentals of Digital Marketing free course is the best course for you to learn everything about how to carry out a successful digital marketing campaign. They offer both paid and free digital marketing courses in Goa.

It covers 26 modules which go as follows:

  1. The online opportunity
  2. Your first steps in online success
  3. Build your web presence
  4. Plan your online business strategy
  5. Get started with search
  6. Get discovered with search ads
  7. Make search work for you
  8. Be noticed with search ads
  9. Improve your search campaigns
  10. Get noticed locally

 

Each module has lesson exercises and a quiz at the end of it which helps you assess your learning. After completion of this 40 hour course, you will be certified by Google. You can add this certificate to uplift your CV, increase your chances of securing a job as well as improve your career path. 

Why enroll in this course?

With this course, you get to learn at your own pace, expand your knowledge with real-life case studies and examples and get certified by the world’s leading tech giant. 

 

3. Free Digital Marketing Basics course by Udemy

Digital Marketing Masterclass in 2 Hours on Udemy

Udemy is one of the leading online learning platforms offering a vast line-up of courses in a variety of branches. It has packaged over 2,13,000 courses and shaped around 62 million students across the globe. Udemy caters to everyone’s needs, be it academic learners, aspiring industrialists or enthusiasts looking to pick a new hobby. They offer both paid and free digital marketing courses in Goa.

Digital marketing is one its leading bundles and the best option to opt for is the Free Digital Marketing Basics course. It will give you a gist of the Digital Marketing basics and clarify some related concepts. It focuses on practical learning and live demo. Additionally, it also delves into personal branding thus intimating you with the latest trends, tools and platforms. 

The course is divided into 3 main parts:

  • Introduction to Digital Marketing
  • Various Modules of Digital Marketing [Introduction]
  • Practical Digital Marketing Techniques

Why enroll in this course?

You can build a solid foundation in digital marketing with this course. It will help refresh your knowledge on the subject matter and clarify any misconceptions. It also acts as a stepping stone for you to gain in-depth knowledge on the subject matter. 

 

4. Introduction to Digital Marketing by Great Learning

great learning logo

Great Learning is dedicated to enabling career success in the digital economy. With its growing community in over 170 countries, it is aimed at sculpting individuals into world proficiency and making them future-ready.  Great Learning offers an array of courses to achieve your goals. They offer both paid and free digital marketing courses in Goa.

Great Learning’s free Introduction to Digital Marketing online courses give detailed training on in-demand skills that will help kickstart your career in the domain. Lifetime access to this 2-hour online lecture will equip you with a strong grip on essential digital marketing skills required in the industry. 

The course outlines the following:

  • What is Digital Marketing?
  • Why Digital Marketing?
  • How to do Digital Marketing?
  • Types of Digital Marketing
  • Content Marketing

Why enroll in this course?

You get to learn in-demand skills including SEO, SEM, content and affiliate marketing, social media marketing, pay-per-click, PR, and automated email marketing in detail. It enables you to gain a competitive edge and stand out to recruiters.

 

5. Fundamentals of Digital Marketing Certification Course by Digital Scholar

Digital Marketing Courses in Rotherham - Digital Scholar Logo

If you are looking to master the world of the digital economy and the latest trending techniques, Digital Scholar is the perfect platform for you. It is aimed at providing holistic education and helping individuals thrive in the competitive field of digital marketing. 

The Fundamentals of Digital Marketing Certification Course by Digital Scholar enables you to excel in the digital marketing landscape and master profound qualities in the domain. They offer both paid and free digital marketing courses in Goa.

The modules taught in this course are as follows:

  • What is Digital Marketing?
  • Understand Facebook Advertisements
  • Social Media Marketing
  • Search Engine Optimization
  • Affiliate Marketing
  • Instagram Marketing
  • Email Marketing
  • Growth Hacking
  • Case-Studies of Digital Scholar’s students

Complimentary modules and additional bonuses make this course even more worthwhile

Why enroll in this course?

This course is not limited to its content. It provides 7 supplementary weekly live training masterclasses by Facebook and Google Partner Agency.

 

6. Digital marketing Course by HubSpot Academy

Digital Marketing Course: Get Certified in Digital Marketing by HubSpot Academy

HubSpot Academy is currently leading worldwide in specializing in online training on cutting-edge business topics. It also supports inbound businesses through inbound marketing, sales, and customer service. They offer both paid and free digital marketing courses in Goa.

The free Digital Marketing Course is a comprehensive certification program aimed at guiding you through your first digital marketing strategy into developing human-centered compelling content.

The course curriculum encompasses:

  • Digital Marketing Fundamentals
  • Building a Content Creation Framework
  • How to Find the SEO strategy that fits your business
  • Improving website performance
  • Creating quality content your audience loves to read and share
  • How to create a successful a successful video marketing strategy
  • Developing a social media strategy
  • Introduction to Paid Search Advertising
  • Creating a high-performing email

Why enroll in this course?

The course provides globally-recognized certification across 5 languages. It is taught by inbound experts with hand-on experience in the industry. 

 

7. Digital Marketing free online course with certification by upGrad

UpGrad opens you to endless possibilities and helps you discover your true potential. It is committed to mentoring you through your path of excellence and transforming your goals into successful achievements. It extends programs and courses tailored to your specific needs. They offer both paid and free digital marketing courses in Goa.

UpGrad’s Digital Marketing Free Online Course holds out a unique opportunity to boost your career prospects and stay ahead in the digital age. It is designed to ensure immediate application of what you learn allowing you to get hands-on experience and revert back with queries and doubts.

The course is segregated into different sections:

  • Fundamentals of Marketing
  • Social Media Marketing
  • Search Engine Optimization
  • Email Marketing
  • Web Analytics

Why enroll in this course?

What sets upGrad apart is its bundle of benefits. You get access to one-on-one mentorship, live interaction sessions, industry-relevant learning resources, and a certificate of completion-all free of cost.

 

Which Digital Marketing Course To Do For In-depth Learning?

If you have made it this far with me throughout the blog on free digital marketing courses in Goa., then I am pretty sure that you are very interested in making a career in digital marketing. If yes, then I strongly urge you to check out our certification courses offered by IIDE to embark your journey in the field of digital marketing.

1. Post Graduation in Digital Marketing

If you are adamant on making a career in digital marketing and want to equip yourself with the required skills that are demanded by recruiters, then you will end up finding this program to be the most helpful.

Post Graduation in Digital Marketing is a course designed to prepare students for mid to senior-level positions in the digital marketing industry and also offers a 100% placement guarantee. Digital Marketing is a fast-growing industry in India making Post Graduation in Digital Marketing a popular choice for graduates.

What you will learn:

  • Inbound Marketing
  • Outbound Marketing
  • Media Management & Automation
  • Managerial Skills & Soft Skills
  • Compulsory Internship & Thesis
  • Specialization
  • Capstone Project

 

2. Online Digital Marketing Courses

IIDE offers two online digital marketing courses that provide an industry-relevant curriculum along with 100% placement assistance.

 Advanced Certification in Digital Marketing (ACDM) is a 4-month program. If you are a college student, a fresher, a small business owner or an influencer than this course is best suited to you. This course provides a holistic understanding of digital marketing

If you are a Working Professional, Agency Owner, or Freelancer then you should pursue our 6-month Professional Certification in Digital Marketing & Strategy (PCDMS) program. This course not only provides a holistic approach to digital marketing but also focuses on developing agency and leadership skills.

 

3. Short Term Certification Course in Digital Marketing

Short Term Certificate Course In Digital Marketing is a course in which you get the option to pursue a course in which you are more interested. It’s most suited for people who do not have the time they need to invest in a 4-month or 11-month course.

You will be able to learn topics of your interest and at your convenience from anytime and anywhere. You can learn skills such as Google Analytics, Facebook and Instagram Ads, Content and Marketing Strategy, Google Ads, Social Media Marketing and much more.

4 – Professional Certification in Digital Marketing & Strategy (PCDMS):

The time duration of this course is of 6 months and students will be working on 6 live brand projects. This course deep dives into more of the strategies required for decision-making with the latest skills required in the digital marketing field. Ideal for working professionals looking to enhance their careers in managerial roles and for agency owners and freelancers. 

To know about the eligibility, curriculum, and fee structure please visit their website.

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FAQs

Some popular questions that are asked are answered below:

Q. What is the minimum qualification to pursue Digital Marketing?

Even though digital marketing requires mainly skills most marketing courses require a bachelor’s degree in any field. Some courses might require working experience of certain years too. 

Q. Why is digital marketing relevant today?

Advancements in technology are leading to an increase in the online customer base thus compelling businesses to strengthen their digital presence. As the field becomes more saturated and competitive, brands are on the look-out for good digital marketers for effective market segmentation and driving traffic to their websites.

Q. What are the job prospects after studying digital marketing?

Digital marketing opens doors to a wide number of career paths. Some of them include – Digital marketing managers, SEO specialists, Email marketers, social media marketing managers, and content marketing specialists, among many more.

Q. What are the necessary skills to become a professional digital marketer?

The main skills that a digital marketer must hone are SEO, SEM, social media marketing, email marketing, and marketing analytics. Apart from these, a digital marketer should also master social media advertising, storytelling, influencer marketing, basic design skills and good communication skills as they play a significant role.

Q. What is the salary of a digital marketer?

The salary of a digital marketer varies by their job position. Most digital marketers start at the position of a digital marketing executive which pays an average range of 2LPA – 6LPA according to experience. Moving up comes the post of a digital marketing analyst which can earn you an income of 3.6 LPA going up to 9.4 LPA.  And finally, the topmost position of a digital marketing manager can fetch you a salary of 6.2 LPA touching a solid 18 LPA with 4-9 years of experience.

Q. Can a fresher learn Digital Marketing?

Freshers don’t require any prior experience when it comes to landing an internship or fresher’s job but having good knowledge of both theoretical and practical training can make your path of digital marketing a lot easier than someone without any prior knowledge or skill at all.

Q. What are the 8 Types of Digital Marketing?

Digital Marketing can mainly be classified into categories like Search Engine Optimization, Pay per click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics, and Affiliate Marketing.

Q. Is Digital Marketing a good career?

According to the latest Google trends search data, the digital marketing industry is in high demand for marketers with high payrolls. It is a skill that will be used in coming years considering one adapts itself to the dynamic nature of this industry.

 

Conclusion

So that’s a wrap for our blog. Above listed are the top 7 free digital marketing courses in Goa that you can pursue and kickstart your journey in digital marketing. Be reasonable in your decision and choose the course that fits your requirements. These courses will help you learn how SEO works, email marketing, social media marketing, and content writing.

Digital marketing is an ever-evolving field and keeping yourself up-to-date with the latest technologies and tools has become of utmost importance. Doing thorough research and selecting the right course aligned with your end goals and interests is crucial. Investing in yourself and your future never goes in vain so don’t hesitate and seize this opportunity to stand out in an ocean of competition.

Hope this article on free digital marketing courses in Goa helped you get an objective overview of the different varieties of courses available for your interests. If you have further queries, you can post them and I would be happy to answer them.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

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