Top Free Digital Marketing Courses in Genoa to Upskill In [2024]

Updated on: Jan 25, 2024

Are you also a digital enthusiast? then you are investing your precious time on the right website.

Genoa is the sixth largest city in Italy with a huge amount of population and everyone wants to be a young genius there is no doubt about that. Genoa has a fantastic nickname ‘ la Superba’ which means “The Proud one” so hold the pride to live in such a beautiful city. Italy is known for its beauty as well as delicious food let’s learn and make Italy the best in the digital marketing world too will be your dream I guess so I am glad to tell you that you are in the right place.

Digital marketing is not necessarily hard to learn but like every other course, it takes time, effort, and hard work. By pursuing a digital marketing course, professionals and businesses can learn the skills and strategies they need to succeed in the digital world.

So, without wasting much time let’s just dive into and explore the free digital marketing courses in Genoa

 

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List of Free Digital Marketing Courses in Genoa

Here is the list of some free digital marketing courses in Genoa that you can check out and enroll in:

 

1. Digital Marketing Basics by IIDE 

 

IIDE Logo - Free Digital Marketing Courses In Imphal

IIDE hosts a free masterclass on digital marketing basics. IIDE, recognized as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe. 

The institute also offers online education in the basics of digital marketing in just 45 minutes. The host is Karan Shah, founder, and CEO of IIDE, also an edu-speaker at top colleges like IIMs, and has trained brands like Volkswagen, Asian Paints, etc in digital marketing. 

Topics Covered:

The 45-minute free masterclass covers the following topics- 

  • Introduction to Digital Marketing 
  • SEO Overview 
  • Social Media Marketing Organic 
  • Facebook and Instagram Ads 
  • Ad Budgeting 
  • Email and SMS Marketing 


After you complete the masterclass, you will receive a certification of completion. 

Mode of the course: Online

Why enroll in this course?

It is a comprehensive course available for free where with the help of real-time examples, the host dissects each topic in just 45 minutes.


Register Now

 

2. Fundamentals of Digital Marketing by Digital Scholar

 

Digital Marketing Courses in Rotherham - Digital Scholar Logo

India’s leading agency-style Digital Marketing training institute. All major aspects of Digital Marketing are covered by Digital Scholar, including Content Writing, SEO, Facebook Ads, Automation, and much more. They offer both paid and free digital marketing courses in Genoa.

Topics Covered:

  • What is digital marketing
  • Understanding Facebook Advertisements
  • Social media marketing
  • SEO(Search Engine Optimization)
  • Affiliate marketing
  • Instagram marketing
  • E-mail marketing growth marketing
  • Case Studies of digital scholars students

Mode of training: Online

Why enroll in this course?

This course is for beginners and also for someone who is looking to start their blogging journey. It focuses on understanding the concepts of generating leads through Google, Email marketing, and Social Media Marketing. 

 

3) Fundamentals of Digital Marketing 

Fundamentals of Digital Marketing google

Fundamentals of digital marketing course is offered by Google. This course is beginner-friendly and offers the basics of digital marketing with real-life examples and short quizzes after each lesson. You get badges after every module you complete. This course has 26 Modules with 40 hours of time duration. Some of the skills you learn from these modules are: They also offer free digital marketing courses in Genoa.

  • Business Strategy
  • Content marketing
  • SEO
  • SEM
  • Display advertising
  • E-commerce
  • Email Marketing
  • Mobile and Local Marketing
  • Social Media
  • Video
  • Analytics and data insights

Mode of the course: Online

Why enroll in this course:

Google is considered to be one of the core platforms when it comes to digital marketing, the certificate provided is free of cost and sharable.

 

4) Digital Marketing Course: Get Certified in Digital Marketing by HubSpot Academy

Digital Marketing Course: Get Certified in Digital Marketing by HubSpot Academy

HubSpot is a popular Customer Relationship Management, Sales Automation, and Marketing Platform that has leading pipeline automation in the market. Their Academy offers multiple courses in the field of digital marketing. They also offer free digital marketing courses in Genoa.

Their Digital Marketing Course is for students who want to build a career in digital marketing, content marketers who want to expand their knowledge, and for marketing managers who want to upskill themselves. The duration of the course is 5.5 hours with 9 lessons. Topics covered under the course are:

  • Digital Marketing Fundamentals 
  • Building a Content Creation Framework
  • How to find the SEO strategy that fits your business
  • Improving Website Performance
  • Creating quality blog content your audience loves to read and share
  • How to create a successful Video marketing strategy
  • Developing a Social Media strategy
  • Introduction to Paid Search Advertising
  • Creating a High- Performing Email

Mode of the course: Online

Why enroll in this course?

This course focuses on a human-centered and inbound marketing strategy that is appealing to both users and search engines. It aims to provide the basic strategies used by marketers to boost their online presence making it one of the best free digital marketing courses in Genoa.

 

5) How to Get Hired as a Digital Marketer Course by Semrush Academy

How to Get Hired as a Digital Marketer Course by Semrush Academy

Semrush is one of the leading tools used by marketers for Search Engine Optimization, Social Media Management, Pay per click, Keyword Research, and much more. They offer many courses on topics like content marketing, SEO, Building small businesses, etc. They also offer free digital marketing courses in Genoa.

The course How to Get Hired as a Digital Marketer with Nathan Gotch is for people who are freshers in the field of digital marketing. The duration of the course is 53 minutes and consists of 6 modules. The topics of the modules are:

  • Introduction
  • What is Digital Marketing
  • Pick a Path (T-Shaped Digital Marketer)
  • How to Become Top 25% in 90 Days
  • Your Digital Marketing Career Trajectory
  • Become a Standout Candidate

Mode of the course: Online

Why enroll in this course?

This course is designed for people who are looking to land a job in digital marketing and are freshers. This is the place to start with a free certificate to boost your resume.

 

6) Digital Marketing Masterclass in 2 Hours on Udemy

Digital Marketing Masterclass in 2 Hours on Udemy

This master class is available on Udemy by Kevin Wilhelm who is the founder and president of POD Marketing which is a digital agency working in different industries like healthcare and home services.

The masterclass is of 2 Hours and covers 12 topics, which are as follows:

  • Digital Marketing
  • Marketing Strategy
  • Determining Marketing Objectives
  • Building a Marketing Plan
  • Determining Marketing Budgets
  • Search Engine Optimization
  • PPC Management
  • Content Marketing
  • Digital Display Advertising
  • Video Marketing
  • Email Marketing
  • Online Reputation Management

Mode of the course: Online

Why enroll in this course?

This tutorial is entry-level that covers vast areas of digital marketing in a simple and comprehensive manner in just under 2 hours so if you just want to brush up on knowledge real quick this course is for you.

 

7) Digital Marketing Strategy and Planning Specialization on Coursera  

Digital Marketing Strategy and Planning Specialization on Coursera  

The course is offered by the Digital Marketing Institute which offers courses that have a good mix of theory and practical knowledge. The skills you acquire after completion are Digital Marketing, Digital Strategy, Content Marketing, SEM Strategy, Display and Video Advertising Strategy, Social Media and Email Marketing Strategy, and much more. They offer both paid and free digital marketing courses in Genoa. It is a specialization course that consists of courses which are:

  1. Digital Strategy and Business Opportunity
  2. Digital Channel Planning and E-commerce Strategy
  3. Digital Leadership and Digital Strategy Execution

Mode of the course: Online

Why enroll in this course?

This course is beginner level with live projects to work on and 100% online with flexible schedules and a shareable certificate, the best part about this course is that you can pause your learning of the course anytime

 

Which Digital Marketing Course To Do For In-depth Learning?

If you have made it this far with me throughout the blog, then I am pretty sure that you are very interested in making a career in digital marketing. If yes, then I strongly urge you to check out our certification courses offered by IIDE to embark your journey in the field of digital marketing.

1. Post Graduation in Digital Marketing

If you are adamant on making a career in digital marketing and want to equip yourself with the required skills that are demanded by recruiters, then you will end up finding this program to be the most helpful.

Post Graduation in Digital Marketing is a course designed to prepare students for mid to senior-level positions in the digital marketing industry and also offers a 100% placement guarantee. Digital Marketing is a fast-growing industry, making Post Graduation in Digital Marketing a popular choice for graduates.

What you will learn:

  • Inbound Marketing
  • Outbound Marketing
  • Media Management & Automation
  • Managerial Skills & Soft Skills
  • Compulsory Internship & Thesis
  • Specialization
  • Capstone Project

 

2. Online Digital Marketing Courses

IIDE offers two online digital marketing courses that provide an industry-relevant curriculum along with 100% placement assistance.

 Advanced Certification in Digital Marketing (ACDM) is a 4-month program. If you are a college student, a fresher, a small business owner or an influencer than this course is best suited to you. This course provides a holistic understanding of digital marketing

If you are a Working Professional, Agency Owner, or Freelancer then you should pursue our 6-month Professional Certification in Digital Marketing & Strategy (PCDMS) program. This course not only provides a holistic approach to digital marketing but also focuses on developing agency and leadership skills.

 

3. Short Term Certification Course in Digital Marketing

Short Term Certificate Course In Digital Marketing is a course in which you get the option to pursue a course in which you are more interested. It’s most suited for people who do not have the time they need to invest in a 4-month or 11-month course.

You will be able to learn topics of your interest and at your convenience from anytime and anywhere. You can learn skills such as Google Analytics, Facebook and Instagram Ads, Content and Marketing Strategy, Google Ads, Social Media Marketing and much more.

4 – Professional Certification in Digital Marketing & Strategy (PCDMS):

The time duration of this course is of 6 months and students will be working on 6 live brand projects. This course deep dives into more of the strategies required for decision-making with the latest skills required in the digital marketing field. Ideal for working professionals looking to enhance their careers in managerial roles and for agency owners and freelancers. 

To know about the eligibility, curriculum, and fee structure please visit their website.

Get Assured Placements - PG in Digital Marketing

FAQs

Some popular questions that are asked are answered below:

Q. Can I study digital marketing for free?

Yes, you can study digital marketing for free. There are online institutes providing such facilities.

Q. Who is eligible to study digital marketing?

Anyone above the age of 16 years can study digital marketing 

Q. Which institute is the best one to study digital marketing?

IIDE is the best institute to study Digital Marketing 

Q. What are the job options after studying digital marketing?

Social media department, SEO department, videography and photography department, etc are the options you can explore.

Q. Which is the highest-paying job in digital marketing?

SEO department jobs are highest paying jobs due to many reasons like the amount of time and technology invested in it.

Q. What are the 3 most important things in digital marketing?

At its highest level, digital marketing has three main components: Lead Generation, Lead Capturing, and Lead Nurturing.

Q. What is the key to successful digital marketing?

Key to successful digital marketing is measuring user engagement, checking the competition, studying the market(digitally), and much more.

Q. Which option is a better job or freelancing in digital marketing?

Doing freelancing would be suggested from the side as there is no clash of creativity and you can follow your own rules and methods.

Q. How can I stay updated with the latest digital marketing trends and strategies in Genoa?

Stay updated with the latest digital marketing trends in Genoa by following industry blogs, subscribing to newsletters, participating in online communities and forums, attending webinars and conferences, and continuously learning through relevant courses or certifications.

 

Conclusion

Everyone wants the best education and a successful career in life and there is no doubt that due to growing technology and trends people are more fascinated and converted towards digital media. In conclusion, the best institutes to take over free digital marketing courses in Genoa.

This flexibility is particularly beneficial for individuals who may have time constraints or are unable to attend physical classes. online digital marketing courses are beneficial in many ways including example-accessibility, flexibility, practical insights and real-world examples, networking opportunities, and interactive learning free digital marketing courses in Genoa are great way to upskill you, and your resume and rule the digital world.

 LOVE YOUR PASSION AND PURSUE IT AS YOUR PROFESSION 

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

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