Digital Marketing Course Details

Here’s a detailed rundown of top digital marketing courses offered by IIDE including digital marketing course details such as Fees, Eligibility, Syllabus, Duration, Career Options and Placements.

Quick Comparision

The following table contains all the digital marketing course details you need to know to pick from our online, offline and self-paced digital marketing courses.
Types of Digital Marketing Courses by IIDE

Comparison Criteria

10 courses in 1 Certification Advanced Fast-track Certification Post Graduate Programme
Course Duration
Course Duration 30 Hours 2-3.5 months 11 months
  Mode of Teaching
Mode of Teaching Online Videos Online Instructor-Led Zoom Session  Instructor-Led Classroom Session
  Admission Difficulty
Admission Difficulty None Easy Hard
  Eligibility Criteria
Eligibility Criteria Anybody willing to learn 10th pass Bachelor’s degree (10+2+3/4) or
Equivalent qualification from a recognized University
with a minimum 55% score
  Course Type
Course Type Anytime Anywhere Weekday/ Weekend Weekday
  Certification Name
Certification Name Online Certification in Foundations of Digital Marketing Online Certification in Advanced Digital Marketing Certification in
Post Graduate Programme in Digital Marketing
  Campus Placements
Campus Placements
  Certification
Certification
  Industry experts as visiting faculty
Industry experts as visiting faculty
  Master Class (doubt solving)
Master Class (doubt solving)
  Career Guidance
Career Guidance
  Managerial skills
Managerial skills
  Super Sessions by CXOs
Super Sessions by CXOs
  CXOs as visiting faculty
CXOs as visiting faculty
  Compulsory Internship
Compulsory Internship
  Assignments (module or case study based)
Assignments (module or case study based) 3+ Home Assignments 30+ Home Assignments
 Type of Assessments
Type of Assessments Intensive & Extensive
  Assessments
Assessments Short Quizes
(MCQ based)
Short Quizes
(MCQ based)
Weekly Quizes, Monthly Tests,
Trimester Exams (MCQ or subjective based)
  Live Projects
Live Projects
  Final Exam (in form a presentation)
Final Exam (in form a presentation) Final Presentation Submission
on Course Completion
Final Presentation to be presented
in front of Jury on Course Completion
  Expected Salary post cerficate completion
Expected Salary post cerficate completion 1.5 - 3 lakhs per year 4-6 lakhs per year
  Course Hours
Course Hours 30 Hours 100 teaching hours
+ 100 assignment (self-learning) hours
600 teaching hours
+ 600 assignment (self-learning) hours
+ 250 internship hours
  Intake
Intake 40 students twice a month 20 students in a year
  Registration Fees (to be paid within 3 days post acceptance)
Registration Fees (to be paid within 3 days post acceptance) INR 14,999 INR 90,000
  Fees (if paid in one stroke)
Fees (if paid in one stroke) INR 9,999
Inclusive of taxes
INR 59,999
Inclusive of taxes
INR 3,60,000
Inclusive of taxes
  EMI option
EMI option
  EMI option
EMI option EMI can go upto 6 months EMI can go upto 18 months
  Fees (if paid in installments)
Fees (if paid in installments) INR 59,999
Inclusive of taxes
INR 3,90,000
Inclusive of taxes
  Brochure
Brochure Link Link
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Detailed Comparison

To help our applicants pick the best-suited digital marketing course, we’ve enumerated on digital marketing course details such as syllabus, eligibility, duration, fees, career options and placements.

Digital Marketing Course Syllabus

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Before choosing a digital marketing course, it’s imperative for applicants to understand the difference between the above digital marketing course syllabuses. Hence, we’ve provided a detailed overview of each digital marketing course syllabus
10 Courses in 1 Certification

In this digital marketing course syllabus, we cover the 10 fundamentals of digital marketing required by businesses when adopting digital mediums to meet their marketing objectives. This 10 in 1 course covers vast topics and simplifies them into bite-size videos.
Here’s a list of topics covered in our 10 in 1 digital marketing course syllabus:

Fast-Track Online Programme

This extensive yet fast-track online digital marketing course syllabus takes you through all the aspects of digital marketing via live instructor-led sessions. We’ve geared the syllabus of this course to not just make you a digital worker, but a decision-maker.
Here are the concepts we’ll be covering in our digital marketing course syllabus:

Topic Sub-Topic
Digital Scenario
  • Introduction to Digital Marketing
  • Brand Analysis
  • Defining Target Audience
Ecommerce Marketing
  • Making a website on Shopify
  • Listing products on Amazon and other Ecommerce Platforms
Search Marketing
  • Search Engine Optimisation (SEO)
  • Google Ads
  • Remarketing Ads
  • Monetise a Blog
  • Setting up a Blog
Social Media Marketing
  • Content Calendar and Content Marketing
  • Creative Designs for Social Media
  • Thinking of Creative Designs
  • Social Media Marketing on Platforms like Facebook, Instagram, LinkedIn, Snapchat
  • Running Paid Campaigns on Social Media Platforms (Like Facebook, LinkedIn)
  • Instagram Ads
  • Influencer Identification
Brand Reputation Management
  • Brand Reputation on an Online Platform
Analytics
  • Social Media Data Analysis
  • Mastering Web Analytics
Career Skills
  • Resume Making
  • Interview Skills
Postgraduate Programme

Our postgraduate digital marketing course syllabus includes over 40 modules covering A to Z of the digital marketing processes. It contains a mixture of technical, communication and practical skills you need to lead from day one!

Here’s how in-depth our postgraduate digital marketing course syllabus is:

Topic Sub-Topic
Search Marketing
  • Google Search Engine Optimization (SEO)
  • Google Search Engine Marketing (SEM)
  • Bing Search Engine Marketing
  • App Store Optimization (ASO)
  • Remarketing

Content Marketing
  • Popular Content Formats
  • Content Calendar
  • Copywriting
  • Design Essentials
  • Blogging & AdSense
  • Detailed AIDA Content Marketing
Social Media Marketing & Management
  • FB, Insta, Twitter, LinkedIn, Pinterest
  • Social Media Marketing (Organic)
  • Social Media Marketing (paid) on All Platforms
  • Online Reputation Management
  • Social Listening
Video Marketing
  • Scripting
  • What makes a Video go Viral
  • Facebook, YouTube & TikTok
  • YouTube (SEO)
More forms of Digital Marketing
  • Email Marketing
  • Mobile Marketing (Notification, SMS, QR Code)
  • Influencer Marketing
  • Ecommerce Management
  • Build an Ecommerce Site using Shopify
  • Affiliate Marketing
  • Podcast Marketing
  • Innovations on Digital Platforms
  • Customer Relationship Management Tools (CRM)
  • Marketing Automation Tools
Integrated Marketing (Full Funnel Marketing)
  • KPI Setting
  • Media Planning (Self Served)
  • Media Planning (Non-Self Served)
Soft Skills
  • Interview Skills
  • Resume Making
  • Presentation Skills
  • Advanced Excel skills
  • Advanced PPT skills
Agency Skills
  • How to approach a client brief
  • Art of Pitching in the Media Industry
  • Introduction to Departments in an Agency
  • Agency Visits and Management Interaction

Digital Marketing Course Eligiblity

At IIDE, we teach a diverse set of learners – students, graduates, and working professionals. Hence, we’ve designed these unique digital marketing courses to cater to every type of learner. Below you can read in detail about every digital marketing course eligibility criteria.
10 Courses in 1 Certification

Any eager learner is more than welcomed to apply for our self-paced 10 in 1 online digital marketing programme . This course doesn’t have any specific digital marketing course eligibility criteria. This is best suited for agency owners/ managers who are looking to upskill their employees or someone who wants to start their career in Digital Marketing but at his/her’s convenience of time and place.

Fast-Track Online Programme

If you wish to apply for our online digital marketing programme, you need to qualify for the following digital marketing course eligibility criteria:

  • Student’s with (10+2) or equivalent qualification in any discipline from a recognized University with a minimum 55% score
  • Students who have appeared for their 12th examination, however, the admission would be provisional until the learner provides their final results
Postgraduate Programme

If you wish to apply for our postgraduate programme, you need to qualify for the following digital marketing course eligibility criteria:

  • Bachelor’s degree (10+2+3/4) or equivalent qualification in any discipline from a recognized University with a minimum 55% score
  • Students who have appeared for their final year degree examination can also apply, however, their admission will be provisional and will be confirmed only after producing the results

Digital Marketing Course Fees

Every digital marketing course offered by IIDE offers a different level of expertise and the same is reflected in every digital marketing course fees. Below we’ve mentioned digital marketing course fees and the EMI options.
10 Courses in 1 Certification

This self-paced online 10 in 1 digital marketing course fees has to be paid via an online lump sum amount payment. The details of the digital marketing course fees structure and the additional benefits are:

  • Lump-Sum Online Payment – The digital marketing course fees is ₹14,999 only/-
  • 7-Day Money-Back Guarantee
Fast-Track Online Programme

This 2-month advanced online digital marketing course also has two types of fee payment plans. The fee structures of the digital marketing course fees are:

  • Lump-Sum Payment Option – If you wish to pay in one go, the digital marketing course fees is ₹50,847 + Taxes.
  • Zero EMI Option – If you wish to take an EMI, the digital marketing course fees structure would be as follows:
Postgraduate Programme

This 11-month digital marketing course is a postgraduate level program with an MBA equivalent exposure. We provide our students with two types of fee payment plans. The fee structures of the digital marketing course fees are:

  • Lump-Sum Payment Option – If you wish to pay in one go, you will receive a ₹30,000 waiver on the digital marketing course fees of ₹3,30,509 + taxes.
  • Zero EMI Option – The no-cost EMI plan for the digital marketing course fees is as follows:
Amount Fee Details
INR 90,000 Registration fees
INR 1,00,000 (1st Installment) Before or on the day of orientation
INR 1,00,000 (2nd Installment) Within 3 months of orientation
INR 1,00,000 (2nd Installment) Within 5 months of orientation

Digital Marketing Career Options

On successful completion of our digital marketing courses, you’ll be spoilt with digital marketing career options. We’ve mentioned below a few digital marketing career options and average salaries you can expect once you enter the industry.
10 Courses in 1 Certification

Our comprehensive training opens the doors to multiple job opportunities for our learners. However, this digital marketing course is best-suited for decision makers and business owners that wish to up the marketing game using the digital landscape. This course will also provide you with multipurpose training in all the key all fields in digital marketing and gives you the tools to further develop your skills.

Fast-Track Online Programme

Because of our thorough digital marketing training, our graduates can pick from a diverse range of high-paying digital marketing jobs. Our favourable associations with the top players of the Indian digital industry leaves our graduates spoilt with choices.
On completion of our online course, you can take on the following digital marketing jobs (The average salaries mentioned below are taken from Glassdoor):

Job Title Average Salary
Digital Marketing Executive ₹3,00,000 per year
Junior Media Executive ₹1,80,000 per year
Junior SEO Executive ₹2,35,348 per year
Account Executive ₹2,67,764 per year
Executive Content Marketer ₹4,66,842 per year
Social Media Marketing Executive ₹3,25,000 per year
PPC Executive ₹3,37,225 per year
Web Development Executive ₹3,08,040 per year
Postgraduate Programme

Our postgraduate programme will equip you with all the skills needed to help land you high-paying digital marketing jobs at India’s top-paying digital setups. We take immense pride in placing our PG graduates at the unicorn digital agencies in the country.
On completion of our PG course, you’ll be ready to take on the following digital marketing jobs (The average salaries mentioned below are taken from Glassdoor):

Job Title Average Salary
Brand Digital Marketing Manager ₹7,05,697 per year
Media Planner ₹6,50,659 per year
Creative Digital Strategist ₹6,24,176 per year
Performance Marketing Specialist ₹8,63,334 per year
Account Managers ₹6,12,773 per year
Business Development Manager ₹5,99,037 per year
Brand Manager ₹10,42,200 per year
Client Servicing Manager ₹4,07,569 per year

Our Placement Assistance

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In less than 4 years, we have been able to train 60,000+ students across the country through our online, offline and video-on-demand courses. Our infallible training techniques coupled with 50+ corporate associations have placed our graduates at some top digital marketing agencies in India.
10 Courses in 1 Certification

While we don’t provide any placement assistance for this course, the learners benefit from the certification provided by us. IIDE’s certification gives our learners an added competitive edge while applying for jobs as it is an industry recognised certification.

As mentioned earlier, this digital marketing course is best-suited for decision makers and business owners of businesses of all sizes. It will help you delegate work better to an external agency/in-house team and learn the general know-how of the digital landscape.

Fast-Track Online Programme

In our fast-track digital marketing certification course, we provide our students with 360-degree training that allows them to pick from a diverse range of career opportunities. Also, we provide our graduates with 100% placement assistance at the top agencies/companies in the country.

Our graduates can expect a starting digital marketing salary of ₹3-6 lakhs per annum.
Ofcourse, this depends on your experience and your knowledge in this field.

Our alumni now work at the following well-renowned agencies:

Lochan Dabhi

Kartik Mittal

Batch: December’17
Associate
SEO Executive
Rujal Thakkar

Urvi Shrimanker

Batch: June’19
Brand Solutions
Manager
Rujal Thakkar

Sadhvi Arora

Batch: October’17
Regional Key
Account Manager
Rujal Thakkar

Abel Matthew

Batch: August’19
ORM
Executive
Lochan Dabhi

Kartik Mittal

Batch: December’17
Associate
SEO Executive

Rujal Thakkar

Urvi Shrimanker

Batch: June’19
Brand Solutions
Manager

Rujal Thakkar

Sadhvi Arora

Batch: October’17
Regional Key
Account Manager

Rujal Thakkar

Abel Matthew

Batch: August’19
ORM
Executive

Postgraduate Programme

Our MBA equivalent postgraduate digital marketing course opens doors to a plethora of high-paying digital marketing opportunities for you. Our placement committee ensures 100% placement assistance at the Globally renowned brands or Top MNC in the country.

Our graduates can expect a starting digital marketing salary of ₹5-8 lakhs per annum.

Our alumni now work at the following well-renowned companies:

Lochan Dabhi

Lochan Dabhi

Batch: February’18
Senior Officer – Media Planning
Rujal Thakkar

Kautuk Haria

Batch: June’16
Business Development
& Strategy
Rujal Thakkar

Prachi Desai

Batch: April’19
Market Purchase
Specialist
Prathmesh-Chiplunkar

Prathmesh Chiplunkar

Batch: July’18
SEO
Executive
Lochan Dabhi

Lochan Dabhi

Batch: February’18
Senior Officer – Media Planning

Rujal Thakkar

Kautuk Haria

Batch: June’16
Business Development
& Strategy

Rujal Thakkar

Prachi Desai

Batch: April’19
Market Purchase
Specialist

Prathmesh-Chiplunkar

Prathmesh Chiplunkar

Batch: July’18
SEO
Executive

Frequently Asked Questions

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I’m a student, which digital marketing course is best-suited for me?

If you’re a college student, and you’re looking to join the ever-growing digital marketing industry, here are the following course offered by IIDE you should consider joining:
Fast-Track Online Digital Marketing Course

I’ve graduated, which digital marketing course is best-suited for me?

With the digital marketing industry growing at an increasing rate, many graduates are eyeing the various career opportunities offered by this industry. Hence, if you’re looking for a high paying job in the digital marketing industry, then look no further! We recommend fresh graduates the following courses provided by IIDE:

I’m a business owner, which digital marketing course is best-suited for me?

At IIDE, we recognise that not all our learners can commit to our 11-month or 6-month courses . Hence, we’ve curated the following self-paced , yet quality digital marketing course for learners who already have a lot on their plate but still wish to upskill:

10 Courses in 1 Digital Marketing Certification

 

I’m a working professional, which digital marketing course is best-suited for me?

If you’re looking for the best digital marketing courses that allow you to work & learn at the same time, you consider the following digital marketing courses offered by IIDE: