Digital Marketing Course Details
Here’s a detailed rundown of top digital marketing courses offered by IIDE including digital marketing course details such as Fees, Eligibility, Syllabus, Duration, Career Options and Placements.
Quick Comparision
Types of Digital Marketing Courses by IIDE | |||
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Comparison Criteria |
Short Term Certification Courses | Online Digital Marketing Course | MBA-Level Post Graduate Programme |
Course Duration | |||
Course Duration | Upto 1 week | 4 to 6 months | 11 months |
Mode of Teaching | |||
Mode of Teaching | Videos + Live Online | Video Lectures Live Online Sessions 1-on-1 Mentoring |
Instructor-Led Classroom Session |
Admission Difficulty | |||
Admission Difficulty | None | Easy | Hard |
Eligibility Criteria | |||
Eligibility Criteria | Anybody willing to learn | 16yrs & above, 12th Grade Pass (10+2) /Working Professionals |
Bachelor’s degree (10+2+3/4) or Equivalent qualification from a recognized University with a minimum 55% score |
Course Type | |||
Course Type | Anytime Anywhere | Weekday/Weekend | Weekday |
Certification Name | |||
Certification Name | Online Certification in |
Advance Certification in Digital Marketing / Professional Certification in Digital Marketing & Strategy | Certification in Post Graduate Programme in Digital Marketing |
Campus Placements | |||
Campus Placements | ❌ | ✔ | ✔ |
Certification | |||
Certification | ✔ | ✔ | ✔ |
Industry experts as visiting faculty | |||
Industry experts as visiting faculty | ✔ | ✔ | ✔ |
Master Class (doubt solving) |
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Master Class (doubt solving) |
❌ | ✔ | ✔ |
Career Guidance | |||
Career Guidance | ❌ | ✔ | ✔ |
Managerial skills | |||
Managerial skills | ❌ | ✔ | ✔ |
Super Sessions by CXOs | |||
Super Sessions by CXOs | ❌ | ✔ | ✔ |
CXOs as visiting faculty | |||
CXOs as visiting faculty | ❌ | ❌ | ✔ |
Compulsory Internship | |||
Compulsory Internship | ❌ | ❌ | ✔ |
Assignments (module or case study based) |
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Assignments (module or case study based) |
❌ | 5 Assignments 3 Projects 1 Capstone Project |
30+ Hard Assignments |
Type of Assessments | |||
Type of Assessments | ❌ | ❌ | Intensive & Extensive |
Assessments | |||
Assessments | Short Quizzes (MCQ based) |
Short Quizzes (MCQ based) and Presentation Assignments |
Weekly Quizzes, Monthly Tests, Trimester Exams (MCQ or subjective based) |
Live Projects | |||
Live Projects | ❌ | ✔ | ✔ |
Final Exam (in form of a presentation) |
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Final Exam (in form of a presentation) |
❌ | Final Presentation to be submitted on course completion |
Final Presentation to be presented in front of Jury on Course Completion |
Expected Salary post cerficate completion | |||
Expected Salary post cerficate completion | ❌ | 1.5 - 4 lakhs per year | 4-6 lakhs per year |
Course Hours | |||
Course Hours | 1 week | 140+ hours of Live Sessions 55+ hours of Videos |
600 teaching hours + 600 assignment hours (self-learning) + 250 internship hours |
Intake | |||
Intake | ❌ | Upto 50 students per batch | 35 students per batch |
Registration Fees (to be paid within 3 days post acceptance) |
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Registration Fees (to be paid within 3 days of acceptance for course) |
❌ | ACDM - ₹20,000 PCDMS - ₹36,000 |
₹1,50,000 |
Fees | |||
Fees | Starts from ₹4,200 | ₹1,25,000 / ₹1,80,000 |
₹6,45,000 |
EMI option | |||
EMI option | ❌ | ✔ | ✔ |
EMI option | |||
EMI option | ❌ | EMI can go upto 6 months | EMI can go upto 18 months |
Brochure | |||
Brochure | ❌ | Link | Link |
Detailed Comparison
To help our applicants pick the best-suited digital marketing course, we’ve enumerated on digital marketing course details such as syllabus, eligibility, duration, fees, career options and placements.
Digital Marketing Course Syllabus
Online Digital Marketing Course with 13+ Certifications (Videos + Live Online)
IIDE’s Personalized Online Digital Marketing course is taught by industry experts in a comprehensive and question-oriented format. This course is designed to fast-track your growth in a digital marketing career. This online digital marketing course is a series of high-quality online video courses, followed by weekly live training sessions and custom-tailored 1-on-1 mentoring sessions.
Here’s a list of topics covered in our Online Digital Marketing course syllabus:
- 1. Introduction to Digital Marketing | 2 hours
- 2. Website Planning & E-commerce Development | 20 hours | 1 assignment
- 3. Search Marketing & Blogging | 22 hours | 2 assignments
- 4. Creating Marketing Content & Campaign Planning | 22 hours | 1 assignment
- 5. Organic Social Media Marketing | 7 hours | 1 assignment
- 6. Social Media Marketing | 10 hours | 1 assignment
- 7. Brand Reputation Management| 4 hours
- 8. Media Planning, Buying & Optimization | 6 hours | 1 assignment
- 9. Analytics & Reporting | 6 hours | 1 assignment
- 10. Projects & Mentoring | 2 hours | 1 assignment
- 11. Managerial & Soft Skills | 10 hours
Short Term Certification Courses (Videos + Live Online)
We have curated some special online short term certification courses for learners who wish to master specific digital marketing skills to gain a competitive edge in a digitised world. We offer a range of short term certification courses in the field of digital marketing such as Email Marketing, Social Media Marketing, Search Engine Optimisation, Search Engine Marketing, Content Marketing, Affiliate Marketing, Ecommerce Management, Web Analytics and more:
Please note, these are individual courses. Hence you can sign up for minimum any 1 particular skill that you wish to upskill in.
Module Name | Sub-Topic |
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Search Engine Marketing |
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Content Strategy |
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SEO & Blogging |
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E-Commerce Management |
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Social Media Marketing |
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WordPress Website Training |
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Mobile Marketing |
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Online Reputation Management |
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Adsense, Blogging and Affiliate Marketing |
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Web Analytics |
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Media Planning |
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Email Marketing |
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Postgraduate Programme (Offline On-Campus)
Our postgraduate digital marketing course syllabus includes over 40 modules covering A to Z of the digital marketing processes. It contains a mixture of technical, communication and practical skills you need to lead from day one!
Here’s how in-depth our postgraduate digital marketing course syllabus is:
Topic | Sub-Topic |
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Search Marketing |
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Content Marketing |
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Social Media Marketing & Management |
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Video Marketing |
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More forms of Digital Marketing |
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Integrated Marketing (Full Funnel Marketing) |
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Soft Skills |
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Agency Skills |
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Digital Marketing Course Eligiblity
Online Digital Marketing Course with 13+ Certifications (Videos + Live Online)
Any eager learner is more than welcomed to apply for our Online Digital Marketing Course. Any individual who is 16 yrs and above can apply for the program. However, 12th Grade Pass (10+2) with a minimum of 50% marks in aggregate or equivalent will be preferred. If you don’t live in Mumbai or prefer online courses, then this course is ideal for you.
Here are some individuals who should consider taking up our online digital marketing course:
- College graduates striving to accelerate their career growth
- Aspiring digital marketers looking to launch their career
- Professionals looking to switch their career paths
*Graduates and working professionals from all backgrounds are welcomed at IIDE.
Short Term Certification Courses (Videos + Live Online)
There is no such eligibility for our online short term digital marketing courses. You need to be a curious marketing enthusiast for these courses. We have specially curated these short term certification courses for aspiring learners who have limited time but still wish to learn particular digital marketing skills. Hence, if you cannot commit a long period, but still wish to upskill, these short-term courses are perfect for you.
Our short term digital marketing courses are open to all aspiring learners, including:
- Business owners or entrepreneurs interested in utilizing digital channels
- Marketing professionals interested in updating their skills
- Sales and other business-related working professionals looking for career growth opportunities
- Aspiring learners looking to equip skills to make money online
*Graduates and working professionals from all backgrounds are welcomed at IIDE.
Postgraduate Programme (Offline On-Campus)
If You Wish To Apply For Our Postgraduate Programme, You Need To Qualify For The Following Digital Marketing Course Eligibility Criteria:
- Bachelor’s Degree (10+2+3/4) Or Equivalent Qualification In Any Discipline From A Recognized University With A Minimum 55% Score
- Students Who Have Appeared For Their Final Year Degree Examination Can Also Apply, However, Their Admission Will Be Provisional And Will Be Confirmed Only After Producing The Results
Digital Marketing Course Fees
Online Digital Marketing Course with 13+ Certifications (Videos + Live Online)
Short Term Certification Courses (Videos + Live Online)
The fees for our 1 week Short Term Certification Course starts from INR 7,500 or USD 99.
Postgraduate Programme (Offline On-Campus)
- Lump-Sum Payment Option – If you wish to pay in one go, you will receive a ₹30,000 waiver on the digital marketing course fees of ₹5,95,000 or USD 6200 + Taxes
- Zero EMI Option – The no-cost EMI plan for the digital marketing course fees is as follows:
Amount | Fee Details | |
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₹1,50,000 | Registration fees | |
₹ 1,65,000 (1st Installment) | 15 days from orientation | |
₹1,65,000 (2nd Installment) | 30 days from 1st Installment | |
₹1,65,000 (3rd Installment) | 60 days from 2nd Installment |
Digital Marketing Career Options
Online Digital Marketing Course with 13+ Certifications (Videos + Live Online)
Because of our thorough digital marketing training, our graduates can pick from a diverse range of high-paying digital marketing jobs. Our favourable associations with the top players of the Indian digital industry leaves our graduates spoilt with choices.
On completion of our online course, you can take on the following digital marketing jobs (The average salaries mentioned below are taken from Glassdoor):
Job Title | Average Salary | |
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Digital Marketing Executive | ₹3,00,000 per year | |
Junior Media Executive | ₹1,80,000 per year | |
Junior SEO Executive | ₹2,35,348 per year | |
Account Executive | ₹2,67,764 per year | |
Executive Content Marketer | ₹4,66,842 per year | |
Social Media Marketing Executive | ₹3,25,000 per year | |
PPC Executive | ₹3,37,225 per year | |
Web Development Executive | ₹3,08,040 per year |
Short Term Certification Courses (Videos + Live Online)
Our comprehensive training opens the doors to multiple job opportunities for our learners. However, this short term certification course is best-suited for decision makers and business owners that wish to up the marketing game using the digital landscape. If you cannot commit a long period, but still wish to upskill, these short-term courses are perfect for you.
Post Graduation in Digital Marketing (Offline On-Campus)
Our postgraduate programme will equip you with all the skills needed to help land you high-paying digital marketing jobs at India’s top-paying digital setups. We take immense pride in placing our PG graduates at the unicorn digital agencies in the country.
On completion of our PG course, you’ll be ready to take on the following digital marketing jobs (The average salaries mentioned below are taken from Glassdoor):
Job Title | Average Salary | |
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Brand Digital Marketing Manager | ₹7,05,697 per year | |
Media Planner | ₹6,50,659 per year | |
Creative Digital Strategist | ₹6,24,176 per year | |
Performance Marketing Specialist | ₹8,63,334 per year | |
Account Managers | ₹6,12,773 per year | |
Business Development Manager | ₹5,99,037 per year | |
Brand Manager | ₹10,42,200 per year | |
Client Servicing Manager | ₹4,07,569 per year |
Our Placement Assistance
Online Digital Marketing Course with 13+ Certifications (Videos + Live Online)
In our online digital marketing course, we provide our students with 360-degree training that allows them to pick from a diverse range of career opportunities. Also, we provide our graduates with 100% placement assistance at the top agencies/companies in the country.
Our graduates can expect a starting digital marketing salary of ₹1-4 lakhs per annum.
Ofcourse, this depends on your experience and your knowledge in this field.
Our alumni now work at the following well-renowned agencies
Kartik Mittal
Associate
SEO Executive
Urvi Shrimanker
Brand Solutions
Manager
Sadhvi Arora
Regional Key
Account Manager
Abel Matthew
ORM
Executive
Kartik Mittal
Batch: December’17
Associate SEO Executive
Urvi Shrimanker
Batch: June'19
Brand Solutions Manager
Sadhvi Arora
Batch: October'17
Regional Key Account Manager
Abel Mathew
Batch: August’19
ORM Executive
Short Term Certification Courses (Videos + Live Online)
While we don’t provide any placement assistance for this course, the learners benefit from the certification provided by us. IIDE’s certification gives our learners an added competitive edge while applying for jobs as it is an industry recognised certification.
As mentioned earlier, this digital marketing course is best-suited for decision makers and business owners of businesses of all sizes. It will help you upskill and delegate work better to an external agency/in-house team, and learn the general know-how of the digital landscape.
Post Graduation in Digital Marketing (Offline On-Campus)
Our MBA equivalent postgraduate digital marketing course opens doors to a plethora of high-paying digital marketing opportunities for you. Our placement committee ensures 100% placement assistance at the Globally renowned brands or Top MNC in the country.
Our graduates can expect a starting digital marketing salary of ₹4-7 lakhs per annum.
Our alumni now work at the following well-renowned companies:
Lochan Dabhi
Senior Officer – Media Planning
Kautuk Haria
Associate Director
Business Development
Prachi Desai
Market Purchase
Specialist
Prathmesh Chiplunkar
SEO
Executive
Lochan Dabhi
Batch: February’18
Senior Officer – Media Planning
Kautuk Haria
Batch: June’16
Associate Director -
Business Development
Prachi Desai
Batch: April’19
Market Purchase Specialist
Prathmesh Chiplunkar
Batch: July’18
SEO Executive
Frequently Asked Questions
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I’m a student, which digital marketing course is best-suited for me?
If you’re a college student, and you’re looking to join the ever-growing digital marketing industry, here is the following course offered by IIDE you should consider joining:
Online Digital Marketing Course with 15+ Certifications (3 month , Videos + Live Online)
I’ve graduated, which digital marketing course is best-suited for me?
With the digital marketing industry growing at an increasing rate, many graduates are eyeing the various career opportunities offered by this industry. Hence, if you’re looking for a high paying job in the digital marketing industry, then look no further! We recommend fresh graduates the following courses provided by IIDE:
I’m a business owner, which digital marketing course is best-suited for me?
At IIDE, we recognise that not all our learners can commit to our 11-month or 3-month courses . Hence, we’ve curated the following short term, yet quality digital marketing course for learners who already have a lot on their plate but still wish to upskill:
Short Term Certification Courses (1 week, Videos + Live Online)
I’m a working professional, which digital marketing course is best-suited for me?
If you’re looking for the best digital marketing courses that allow you to work & learn at the same time, you consider the following digital marketing courses offered by IIDE: