Digital Marketing Course Details

Here’s a detailed rundown of top digital marketing courses offered by IIDE including digital marketing course details such as Fees, Eligibility, Syllabus, Duration, Career Options and Placements.

Quick Comparision

The following table contains all the digital marketing course details you need to know to pick from our online, offline and short term digital marketing courses.
Types of Digital Marketing Courses by IIDE

Comparison Criteria

Short Term Certification Courses Online Digital Marketing Course with 15+ Certification Post Graduate Programme
Course Duration
Course Duration Upto 1 week 2 months (recommended), upto 4 months 11 months
  Mode of Teaching
Mode of Teaching Videos + Live Online Self-paced Video Lectures
Live Online Sessions
1-on-1 Mentoring
 Instructor-Led Classroom Session
  Admission Difficulty
Admission Difficulty None Easy Hard
  Eligibility Criteria
Eligibility Criteria Anybody willing to learn 16yrs & above,
12th Grade Pass (10+2) with a minimum of 50% marks will be preferred
Bachelor’s degree (10+2+3/4) or
Equivalent qualification from a recognized University
with a minimum 55% score
  Course Type
Course Type Anytime Anywhere Weekday/Weekend Weekday
  Certification Name
Certification Name Online Certification in (Whatever certification you opt for) Online Certification in Advance Digital Marketing Certification in
Post Graduate Programme in Digital Marketing
  Campus Placements
Campus Placements
  Certification
Certification
  Industry experts as visiting faculty
Industry experts as visiting faculty
  Master Class
(doubt solving)
Master Class
(doubt solving)
  Career Guidance
Career Guidance
  Managerial skills
Managerial skills
  Super Sessions by CXOs
Super Sessions by CXOs
  CXOs as visiting faculty
CXOs as visiting faculty
  Compulsory Internship
Compulsory Internship
  Assignments
(module or case study based)
Assignments
(module or case study based)
7 Assignments
1 Final Project
30+ Hard Assignments
 Type of Assessments
Type of Assessments Intensive & Extensive
  Assessments
Assessments Short Quizzes
(MCQ based)
Short Quizzes (MCQ based) and
Presentation Assignments
Weekly Quizzes, Monthly Tests,
Trimester Exams (MCQ or subjective based)
  Live Projects
Live Projects
  Final Exam
(in form of a presentation)
Final Exam
(in form of a presentation)
Final Presentation to be submitted
on course completion
Final Presentation to be presented
in front of Jury on Course Completion
  Expected Salary post cerficate completion
Expected Salary post cerficate completion 1.5 - 4 lakhs per year 4-6 lakhs per year
  Course Hours
Course Hours 1 week 70+ hours of Live Sessions
40+ hours of Self-Paced Videos
65+ assignment hours (self-learning)
600 teaching hours
+ 600 assignment hours (self-learning)
+ 250 internship hours
  Intake
Intake Upto 50 students per batch 35 students per batch
  Registration Fees
(to be paid within 3 days post acceptance)
Registration Fees
(to be paid within 3 days of acceptance for course)
₹19,999 ₹90,000
  Fees
(if paid in one stroke)
Fees
(if paid in one stroke)
Starts from ₹6,500 ₹75,000
Inclusive of taxes
₹3,60,000
Inclusive of taxes
  EMI option
EMI option
  EMI option
EMI option EMI can go upto 6 months EMI can go upto 18 months
  Fees
(if paid in installments)
Fees
(if paid in installments)
₹79,999
Inclusive of taxes
₹3,90,000
Inclusive of taxes
  Brochure
Brochure Link Link
Confused? Let our counsellors help you

Detailed Comparison

To help our applicants pick the best-suited digital marketing course, we’ve enumerated on digital marketing course details such as syllabus, eligibility, duration, fees, career options and placements.

 

Digital Marketing Course Syllabus

b
Before choosing a digital marketing course, it’s imperative for applicants to understand the difference between the above digital marketing course syllabuses. Hence, we’ve provided a detailed overview of each digital marketing course syllabus
Online Digital Marketing Course with 15+ Certifications (Videos + Live Online)

IIDE’s Personalized Online Digital Marketing course is taught by industry experts in a comprehensive and question-oriented format. This course is designed to fast-track your growth in a digital marketing career. This online digital marketing course is a series of high-quality online video courses, followed by weekly live training sessions and custom-tailored 1-on-1 mentoring sessions.

Here’s a list of topics covered in our Online Digital Marketing course syllabus:

    1. Introduction to Digital Marketing | 2 hours
    2. Website Planning & E-commerce Development | 20 hours | 1 assignment
    3. Search Marketing & Blogging | 22 hours | 2 assignments
    4. Creating Marketing Content & Campaign Planning | 22 hours | 1 assignment
    5. Organic Social Media Marketing | 7 hours | 1 assignment
    6. Social Media Marketing | 10 hours | 1 assignment
    7. Brand Reputation Management| 4 hours
    8. Media Planning, Buying & Optimization | 6 hours | 1 assignment
    9. Analytics & Reporting | 6 hours | 1 assignment
    10. Projects & Mentoring | 2 hours | 1 assignment
    11. Managerial & Soft Skills | 10 hours
 

Short Term Certification Courses (Videos + Live Online)

We have curated some special online short term certification courses for learners who wish to master specific digital marketing skills to gain a competitive edge in a digitised world. We offer a range of short term certification courses in the field of digital marketing such as Email Marketing, Social Media Marketing, Search Engine Optimisation, Search Engine Marketing, Content Marketing, Affiliate Marketing, Ecommerce Management, Web Analytics and more:

Please note, these are individual courses. Hence you can sign up for minimum any 1 particular skill that you wish to upskill in.

Module Name Sub-Topic
Search Engine Marketing
  • What is Google AdWords?
  • Paid search versus Organic search
  • Google Ad Rank Algorithm
  • Relevance and quality score
  • Bidding on AdWords
  • Keyword planning for Google AdWords
  • Search and display network
  • Text ad and ad extensions
  • Google banner ads
  • Campaign management
  • Google partners
Content Strategy
  • Types of Content
  • Content Bucketing
  • Social Media Calendar Creation
  • Content Marketing Strategy
  • Relevancy and shareability of content
  • Trend capitalization and virality
  • Content Marketing Management tools
  • Content Syndication
SEO & Blogging
  • Understanding Search Engines
  • Setting up a basic website using Shopify
  • Hands on On-Page optimization for your site
  • Framing Meta tags & meta description
  • SEO Friendly Content Writing
  • Auditing a website end to end for SEO recommendations
  • Search engine ranking factors
  • Keyword Research
  • Types of valuable backlinks for off-Page Optimisation
  • How to setup and structure your blog
  • Unethical SEO practices to avoid in SEO
  • Understanding Google Search Console
E-Commerce Management
  • Understanding e-commerce
  • Various e-commerce portals
  • Advantages of e-commerce
  • E-commerce Legalities
  • E-commerce marketing
  • Product keyword research
  • Competitive analysis
  • Inventory management
  • Supply chain management
  • Packaging & shipping
  • Selling on online platforms
  • Business process
  • Setting up payment gateway
  • Remittance cycle & return policy
  • Creating an E-commerce website
  • Barriers to e-commerce
  • Uploading products to online marketplace
Social Media Marketing
  • Social Media Platforms and handles
  • Facebook & Instagram Advertising
  • Instagram PPC and CPM advertising
  • Ad budgeting
  • Identifying target audiences
  • Marketing strategy for social media
  • Campaign generation
  • Relevant case studies
WordPress Website Training
  • Understanding website elements
  • Domain and Web Hosting
  • Learning WordPress
  • Theme selection
  • Creating web pages
  • Adding content
  • Understanding: Page v/s post
  • Installing and activating plugins
  • Incorporating design elements
  • Divi builder
Mobile Marketing
  • Mobile Marketing tools
  • App marketing and promotion
  • App store optimization
  • On page SEO for app store
  • Creating app engagement
  • App user rating and reviews
  • Product keyword App user rating and reviews
  • In-app advertising
  • Building website presence
  • Web analytics for mobile
Online Reputation Management
  • Understanding ORM
  • Need for ORM
  • Impact of negative conversations brand
  • Steps for effective Online Reputation Management
  • Tools for ORM
  • Understanding sentiments of a brand
  • Crisis management
  • ORM case studies
Adsense, Blogging and Affiliate Marketing
  • What is AdSense?
  • What is Affiliate Marketing?
  • How to become an Affiliate?
  • What is Blogging?
  • How To Write Creative Content for Blogs
  • AdSense Keywords
Web Analytics
  • Use of analytics in Digital marketing
  • Understanding Google Analytics
  • Website tracking
  • Tracking Visitor source
  • Key dimensions & metrics
  • Goal setting
  • Conversion funnel
  • E-commerce reporting
  • Real-time reports
  • Instagram analytics
  • YouTube analytics
  • Heat Mapping tools
  • Analytics on Twitter and Facebook
  • Decoding Audience, Behavior & Acquisition report
Media Planning
  • What is Media buying?
  • Types of Media buying
  • Platform-based Ad spaces
  • Search based advertising
  • Publisher based advertising
  • Mobile advertising
  • Rich media and innovations
  • Media planning and budgeting
Email Marketing
  • Uses of email marketing
  • Advantages of email marketing
  • Types of emails
  • Subscribers list & Database building
  • Segmentation of email list
  • Successful Cold emailing
  • Email marketing tools & software
  • Understanding the email marketing
  • Creating email marketing plan
  • Designing emails
  • Avoiding spam filters
  • Email campaign analytics
  • Email automation
  • Drip email marketing
Postgraduate Programme (Offline On-Campus)

Our postgraduate digital marketing course syllabus includes over 40 modules covering A to Z of the digital marketing processes. It contains a mixture of technical, communication and practical skills you need to lead from day one!
Here’s how in-depth our postgraduate digital marketing course syllabus is:

Topic Sub-Topic
Search Marketing
  • Google Search Engine Optimization (SEO)
  • Google Search Engine Marketing (SEM)
  • Bing Search Engine Marketing
  • App Store Optimization (ASO)
  • Remarketing

Content Marketing
  • Popular Content Formats
  • Content Calendar
  • Copywriting
  • Design Essentials
  • Blogging & AdSense
  • Detailed AIDA Content Marketing
Social Media Marketing & Management
  • FB, Insta, Twitter, LinkedIn, Pinterest
  • Social Media Marketing (Organic)
  • Social Media Marketing (paid) on All Platforms
  • Online Reputation Management
  • Social Listening
Video Marketing
  • Scripting
  • What makes a Video go Viral
  • Facebook, YouTube & TikTok
  • YouTube (SEO)
More forms of Digital Marketing
  • Email Marketing
  • Mobile Marketing (Notification, SMS, QR Code)
  • Influencer Marketing
  • Ecommerce Management
  • Build an Ecommerce Site using Shopify
  • Affiliate Marketing
  • Podcast Marketing
  • Innovations on Digital Platforms
  • Customer Relationship Management Tools (CRM)
  • Marketing Automation Tools
Integrated Marketing (Full Funnel Marketing)
  • KPI Setting
  • Media Planning (Self Served)
  • Media Planning (Non-Self Served)
Soft Skills
  • Interview Skills
  • Resume Making
  • Presentation Skills
  • Advanced Excel skills
  • Advanced PPT skills
Agency Skills
  • How to approach a client brief
  • Art of Pitching in the Media Industry
  • Introduction to Departments in an Agency
  • Agency Visits and Management Interaction

Digital Marketing Course Eligiblity

At IIDE, we teach a diverse set of learners – students, graduates, and working professionals and business owners. Hence, we’ve designed these unique digital marketing courses to cater to every type of learner. Below you can read in detail about every digital marketing course eligibility criteria.
Online Digital Marketing Course with 15+ Certifications (Videos + Live Online)

Any eager learner is more than welcomed to apply for our Online Digital Marketing Course. Any individual who is 16 yrs and above can apply for the program. However, 12th Grade Pass (10+2) with a minimum of 50% marks in aggregate or equivalent will be preferred. If you don’t live in Mumbai or prefer online courses, then this course is ideal for you.

Here are some individuals who should consider taking up our online digital marketing course:

  • College graduates striving to accelerate their career growth
  • Aspiring digital marketers looking to launch their career
  • Professionals looking to switch their career paths

*Graduates and working professionals from all backgrounds are welcomed at IIDE.

Short Term Certification Courses (Videos + Live Online)

There is no such eligibility for our online short term digital marketing courses. You need to be a curious marketing enthusiast for these courses. We have specially curated these short term certification courses for aspiring learners who have limited time but still wish to learn particular digital marketing skills. Hence, if you cannot commit a long period, but still wish to upskill, these short-term courses are perfect for you.

Our short term digital marketing courses are open to all aspiring learners, including:

  • Business owners or entrepreneurs interested in utilizing digital channels
  • Marketing professionals interested in updating their skills
  • Sales and other business-related working professionals looking for career growth opportunities
  • Aspiring learners looking to equip skills to make money online

*Graduates and working professionals from all backgrounds are welcomed at IIDE.

Postgraduate Programme (Offline On-Campus)

If You Wish To Apply For Our Postgraduate Programme, You Need To Qualify For The Following Digital Marketing Course Eligibility Criteria:

  • Bachelor’s Degree (10+2+3/4) Or Equivalent Qualification In Any Discipline From A Recognized University With A Minimum 55% Score
  • Students Who Have Appeared For Their Final Year Degree Examination Can Also Apply, However, Their Admission Will Be Provisional And Will Be Confirmed Only After Producing The Results

Digital Marketing Course Fees

Every digital marketing course offered by IIDE offers a different level of expertise and the same is reflected in every digital marketing course fees. Below we’ve mentioned digital marketing course fees and the EMI options.
Online Digital Marketing Course with 15+ Certifications (Videos + Live Online)

The fees for our Online Certification in Advance Digital Marketing is INR 79999 or USD 1100 inclusive of taxes. It can be paid in installments. We also offer student loans to Indian National at 0% EMI options. Foreign Nationals can also apply with an Indian co-applicant. Get in touch with our counsellors regarding course fees by filling the Application form.

Short Term Certification Courses (Videos + Live Online)

The fees for our 1 week Short Term Certification Course starts from INR 6500 or USD 99.

Postgraduate Programme (Offline On-Campus)

This 11-month digital marketing course is a postgraduate level program with an MBA equivalent exposure. We provide our students with two types of fee payment plans. The fee structures of the digital marketing course fees are:

  • Lump-Sum Payment Option – If you wish to pay in one go, you will receive a ₹30,000 waiver on the digital marketing course fees of ₹3,30,509 + taxes or USD 4500 + Taxes
  • Zero EMI Option – The no-cost EMI plan for the digital marketing course fees is as follows:
Amount Fee Details
₹90,000 Registration fees
₹1,00,000 (1st Installment) Before or on the day of orientation
₹1,00,000 (2nd Installment) Within 3 months of orientation
₹1,00,000 (2nd Installment) Within 5 months of orientation

Digital Marketing Career Options

On successful completion of our digital marketing courses, you’ll be spoilt with digital marketing career options. We’ve mentioned below a few digital marketing career options and average salaries you can expect once you enter the industry.
Online Digital Marketing Course with 15+ Certifications (Videos + Live Online)

Because of our thorough digital marketing training, our graduates can pick from a diverse range of high-paying digital marketing jobs. Our favourable associations with the top players of the Indian digital industry leaves our graduates spoilt with choices.

On completion of our online course, you can take on the following digital marketing jobs (The average salaries mentioned below are taken from Glassdoor):

Job Title Average Salary
Digital Marketing Executive ₹3,00,000 per year
Junior Media Executive ₹1,80,000 per year
Junior SEO Executive ₹2,35,348 per year
Account Executive ₹2,67,764 per year
Executive Content Marketer ₹4,66,842 per year
Social Media Marketing Executive ₹3,25,000 per year
PPC Executive ₹3,37,225 per year
Web Development Executive ₹3,08,040 per year
Short Term Certification Courses (Videos + Live Online)

Our comprehensive training opens the doors to multiple job opportunities for our learners. However, this short term certification course is best-suited for decision makers and business owners that wish to up the marketing game using the digital landscape. If you cannot commit a long period, but still wish to upskill, these short-term courses are perfect for you.

Post Graduation in Digital Marketing (Offline On-Campus)

Our postgraduate programme will equip you with all the skills needed to help land you high-paying digital marketing jobs at India’s top-paying digital setups. We take immense pride in placing our PG graduates at the unicorn digital agencies in the country.

On completion of our PG course, you’ll be ready to take on the following digital marketing jobs (The average salaries mentioned below are taken from Glassdoor):

Job Title Average Salary
Brand Digital Marketing Manager ₹7,05,697 per year
Media Planner ₹6,50,659 per year
Creative Digital Strategist ₹6,24,176 per year
Performance Marketing Specialist ₹8,63,334 per year
Account Managers ₹6,12,773 per year
Business Development Manager ₹5,99,037 per year
Brand Manager ₹10,42,200 per year
Client Servicing Manager ₹4,07,569 per year

Our Placement Assistance

Z
In less than 4 years, we have been able to train 60,000+ students across the country through our online, offline and short term courses. Our infallible training techniques coupled with 100+ corporate associations have placed our graduates at some top digital marketing agencies in India.
Online Digital Marketing Course with 15+ Certifications (Videos + Live Online)

In our online digital marketing course, we provide our students with 360-degree training that allows them to pick from a diverse range of career opportunities. Also, we provide our graduates with 100% placement assistance at the top agencies/companies in the country.

Our graduates can expect a starting digital marketing salary of ₹1-4 lakhs per annum.

Ofcourse, this depends on your experience and your knowledge in this field.

Our alumni now work at the following well-renowned agencies

Lochan Dabhi

Kartik Mittal

Batch: December’17
Associate
SEO Executive
Rujal Thakkar

Urvi Shrimanker

Batch: June’19
Brand Solutions
Manager
Rujal Thakkar

Sadhvi Arora

Batch: October’17
Regional Key
Account Manager
Rujal Thakkar

Abel Matthew

Batch: August’19
ORM
Executive
Kartik Mittal

Kartik Mittal

Batch: December’17
Associate SEO Executive

Urvi Shrimanker

Urvi Shrimanker

Batch: June'19
Brand Solutions Manager

Sadhvi Arora

Sadhvi Arora

Batch: October'17
Regional Key Account Manager

Abel Mathew

Abel Mathew

Batch: August’19
ORM Executive

Short Term Certification Courses (Videos + Live Online)

While we don’t provide any placement assistance for this course, the learners benefit from the certification provided by us. IIDE’s certification gives our learners an added competitive edge while applying for jobs as it is an industry recognised certification.

As mentioned earlier, this digital marketing course is best-suited for decision makers and business owners of businesses of all sizes. It will help you upskill and delegate work better to an external agency/in-house team, and learn the general know-how of the digital landscape.

Post Graduation in Digital Marketing (Offline On-Campus)

Our MBA equivalent postgraduate digital marketing course opens doors to a plethora of high-paying digital marketing opportunities for you. Our placement committee ensures 100% placement assistance at the Globally renowned brands or Top MNC in the country.

Our graduates can expect a starting digital marketing salary of ₹4-7 lakhs per annum.

Our alumni now work at the following well-renowned companies:

Lochan Dabhi

Lochan Dabhi

Batch: February’18
Senior Officer – Media Planning
Rujal Thakkar

Kautuk Haria

Batch: June’16
Business Development
& Strategy
Rujal Thakkar

Prachi Desai

Batch: April’19
Market Purchase
Specialist
Prathmesh-Chiplunkar

Prathmesh Chiplunkar

Batch: July’18
SEO
Executive
Lochan Dabhi

Lochan Dabhi

Batch: February’18
Senior Officer – Media Planning

Kautuk Haria

Kautuk Haria

Batch: June’16
Business Development & Strategy

Prachi Desai

Prachi Desai

Batch: April’19
Market Purchase Specialist

Prathmesh Chiplunkar

Prathmesh Chiplunkar

Batch: July’18
SEO Executive

Confused? Let our counsellors help you

Frequently Asked Questions

blank
I’m a student, which digital marketing course is best-suited for me?

If you’re a college student, and you’re looking to join the ever-growing digital marketing industry, here is the following course offered by IIDE you should consider joining:
Online Digital Marketing Course with 15+ Certifications (2 month, Videos + Live Online)

I’ve graduated, which digital marketing course is best-suited for me?

With the digital marketing industry growing at an increasing rate, many graduates are eyeing the various career opportunities offered by this industry. Hence, if you’re looking for a high paying job in the digital marketing industry, then look no further! We recommend fresh graduates the following courses provided by IIDE:

I’m a business owner, which digital marketing course is best-suited for me?

At IIDE, we recognise that not all our learners can commit to our 11-month or 2-month courses . Hence, we’ve curated the following short term, yet quality digital marketing course for learners who already have a lot on their plate but still wish to upskill:

Short Term Certification Courses (1 week, Videos + Live Online)

 

I’m a working professional, which digital marketing course is best-suited for me?

If you’re looking for the best digital marketing courses that allow you to work & learn at the same time, you consider the following digital marketing courses offered by IIDE: