When did digital marketing start?

The term Digital marketing first came into existence in the year 1990s. The 1st clickable online banner appeared in the year 1994 marking the start of marketing in the digital world. The online banner ad was made by At&T and appeared in Hotwired magazine.

How has marketing evolved in current times?

In recent years, marketing has changed as new forms of media tools have increased access to larger audiences and larger target markets. In marketing, the focus has also shifted from consumer-specific buying to consumer-based loyalty and brand desire.

Who is the father of digital marketing?

Philip Kotler is the father of digital marketing. Known for founding marketing as an academic discipline, he has written over 60 marketing books.

History & Evolution of Digital Marketing – What came first?

Name: History & Evolution Of Digital Marketing In Last 20 Years
Brand: IIDE
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Karan Shah

Founder and CEO at IIDE

Updated on: Jan 9, 2025

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Karan Shah

Founder and CEO at IIDE

Karan Shah is the Founder and CEO of IIDE – The Digital School, Asia’s premier digital marketing institute. With over ten years of hands-on experience in the digital marketing industry, Karan has played a pivotal role in empowering thousands of students to forge successful careers in this ever-evolving field.