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Karan Shah
Founder and CEO at IIDE
Updated on: Jan 9, 2025
The term Digital marketing first came into existence in the year 1990s. The 1st clickable online banner appeared in the year 1994 marking the start of marketing in the digital world. The online banner ad was made by At&T and appeared in Hotwired magazine.
In recent years, marketing has changed as new forms of media tools have increased access to larger audiences and larger target markets. In marketing, the focus has also shifted from consumer-specific buying to consumer-based loyalty and brand desire.
Philip Kotler is the father of digital marketing. Known for founding marketing as an academic discipline, he has written over 60 marketing books.
Founder and CEO at IIDE
Karan Shah is the Founder and CEO of IIDE – The Digital School, Asia’s premier digital marketing institute. With over ten years of hands-on experience in the digital marketing industry, Karan has played a pivotal role in empowering thousands of students to forge successful careers in this ever-evolving field.
His vast expertise encompasses various areas such as paid search, social media marketing, programmatic marketing, and much more. Karan's passion for education, teaching, and public speaking led him to establish IIDE, where he offers world-class digital marketing education designed to meet industry standards.
To date, he has trained over 60,000 students and worked with more than 25 corporates, sharing his knowledge through both online and offline platforms. A Harvard Business School alumnus with a specialisation in E-commerce, Karan is also an accomplished Tedx speaker. His industry insights and teaching excellence have earned him a prestigious role as a visiting faculty member at India’s top management institutes, including the Indian Institutes of Management (IIMs).